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BRAND TRACKING (WARID ZAHI

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Warid Zahi Post Paid

Topic: Brand Tracking

Company: Warid Telecom Product: Warid Zahi Presented To: Mrs. Kausar Jafri Associate Professor of English Presented By: Musaddaq Mahmood Roll # 053 Section (A) MBA (Evening) Institute of Business Administration, University of Punjab, Lahore.

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Warid Zahi Post Paid

Executive Summary
This project is about brand tracking and it will find out the position of Warid Zahi in the market. In Warid Zahi we check the overall position in the mind of the consumers. Also evaluate Warid Zahi with respect to its competitors. Tracking an individual branded product involves measuring brand awareness and image for the particular brand. In terms of brand awareness, both recall and recognition measures should be collected the role of brand tracking methodologies is to monitor the health and the value of your brands. The role of brand tracking methodologies is to monitor the health and the value of your brands. These are the business equivalent of taking your temperature or reading your pulse - they can tell you quite reliably (within statistically-dictated tolerances) whether you are ill or well, and even how ill or how well. They can also point to certain symptoms. The main feature that people look for in postpaid connection is best service and performance. With postpaid the main thing that comes in the mind of customer is billing. The first postpaid & most popular brand that comes in the mind of customers is Warid Zahi. After the completion and during the work of this project we will eventually learn about the brand of the Warid which is at present their big issue and we will end up having better knowledge of the importance of brand management in big organizations.

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Warid Zahi Post Paid Preface: The final report writing that was assigned to me in “Business Communication” was to track a brand in the market. I have carried out this report by following the instructions and guidelines. given by the resource person. I started off by finding out the position of our product in the market and carried out a survey by keeping in view the concept of brand equity. Furthermore I have compared our brand with other competitors in the market and identified the potential customers of our brand There was not any difficulty being faced during project except few minor ones like finding out the target customers of our brand. 4 .

First of all I would like to thank Mrs. This project has given me a deep insight of brand tracking so I am much thankful to her for providing me knowledge and guidance required to carry out this project. supremacy to Signature Musaddaq Mahmood 5 . and also gave me a chance to learn and then to share my findings with my fellows.Warid Zahi Post Paid Acknowledgement: In the name of Allah Almighty who is the benefactor of all mankind and who bestowed us capabilities and unexpected resources. Kausar Jafri who gave me the opportunity to work for this report. and gave us elevate knowledge.

Warid Zahi Post Paid Table of contents Executive Summary----------------------------------------------------------------02 Preface--------------------------------------------------------------------------------03 Acknowledgement------------------------------------------------------------------04 Introduction to the project----------------------------------------------------------06 Purpose of study---------------------------------------------------------------------06 Tracking Methodology-------------------------------------------------------------07 Sampling technique-----------------------------------------------------------------07 Sample Size--------------------------------------------------------------------------07 Tools used----------------------------------------------------------------------------07 Introduction to the Company------------------------------------------------------08 Introduction to brand tracking-----------------------------------------------------09 What is brand tracking--------------------------------------------------------------09 Role of brand tracking--------------------------------------------------------------09 Tracking Approach------------------------------------------------------------------11 Finding & Analysis-----------------------------------------------------------------12 Consumer Based Brand Equity Elements----------------------------------------16 Brand Awareness & Usage---------------------------------------------------------16 Brand Usage--------------------------------------------------------------------------22 Brand Judgments--------------------------------------------------------------------24 Brand Superiority---------------------------------------------------------------------------27 Brand Consideration----------------------------------------------------------------28 Brand Performance------------------------------------------------------------------29 Brand Resonance--------------------------------------------------------------------34 Consumer Preferences & Profiling-----------------------------------------------36 Major Findings----------------------------------------------------------------------40 Conclusion---------------------------------------------------------------------------40 Recommendations------------------------------------------------------------------41 References---------------------------------------------------------------------------42 6 .

Warid Zahi Post Paid Appendix-----------------------------------------------------------------------------43 Brand Tracking: Introduction Name of the company: Warid Telecom Name of the product: Warid Zahi (Postpaid connection) Introduction to the project: This project is about brand tracking and it will find out the position of Warid Zahi in the market. It will also help out to see where it stands in the markets. what the good & bad attributes in it and consumer’s liking and disliking regarding Warid Zahi 7 .

e. Also evaluate Warid Zahi with respect to its competitors.Warid Zahi Post Paid Purpose of study: The basic purpose of study was to measure awareness of Warid Zahi as well as to check the overall position in the mind of the consumers. Tracking Methodology: Sampling technique: The sampling technique which is being used in this report is “Random Sampling” Sample Size: The sample size for this study is 50 and all of them belong to different areas of Lahore and they include only those people who use post paid connections. Lahore) 8 . Tools used: We have used the following tools to carry out this report: • Ms Excel • Ms Word Reference Material: • Text book Strategic Brand Management by Jean-Noel Kapferer • Internet Limitations: • Sample belongs to the single city (i.

Source: PTA). one of the largest groups in the Middle East and the single largest foreign investor group in Pakistan. Warid Telecom is the third largest company in Pakistan after Mobilink and Telenor. which means leader or royalty. Warid Telecom had a customer base of over 17.369 (as of February 2009. Warid Telecom's vision is "To be the leading national communication provider with a strong international presence. • Respondents were not very much interested in filling out the questionnaire Introduction to the Company: Warid Telecom. providing quality services to their customers. Warid Telecom takes pride in being backed by the Abu Dhabi Group. Warid Telecom has been set up to provide a premium quality GSM services in Pakistan. With a capital expenditure of over US $500 million.Warid Zahi Post Paid • Sample belongs to few main towns of Lahore. Pakistan started its business on 23rd May. 2005. Warid Pakistan currently provides both post-paid and pre-paid connection plans. Wateen Telecom is also a sister concern of Warid Telecom and they are also operating in Pakistan. Warid Telecom made no compromise on investments required for research and development." Warid Telecom is presently operating in 150 cities across Pakistan and now at present their customer base is 17.369 and operating in over 150 cities across Pakistan. The post-paid plan is branded and marketed across the country under the name Zahi Post-paid. In less than 4 years.251. The pre-paid segment is branded and 9 . Warid Telecom has been set up to provide a premium quality GSM service.251.

Introduction to brand tracking: What is brand tracking: Tracking an individual branded product involves measuring brand awareness and image for the particular brand. their international call rates are also very competitive according to the zones in which they have divided the countries. such as SMS.Warid Zahi Post Paid marketed as Zem Pre-Paid. it may make sense to first ask consumers what brand comes to mind in certain situations. and to then finish with tests of brand recognition. 10 . MMS. to next ask for recall of brands on the basis of various product categories cues. In general. both recall and recognition measures should be collected. F&F. and some zones rates are as low as 2 to 4 Rupees. Dual SIM product. However International Roaming is only available to its Zahi (post-paid) users as of March 2009 at very affordable prices. GPRS. awareness measures should move from general to more specific questions thus. Corporate packages for product advertising via SMS. and a host of other features. In terms of brand awareness. Warid Telecom with low rates to capture the market with already giants operating the cellular world of Pakistan is the major task for Warid Telecom major competitor is Mobilink with already about 30 million subscribers it is not an easy task to break the market. 64K SIM. Zahi-Post-paid and Zem Pre-paid user enjoy various value added services(VAS).

These are the business equivalent of taking your temperature or reading your pulse . Running top-line brand equity research to measure the customer-perceived health of your brands 2. Developing a business scorecard that can track all inputs to the financial results of the company. packaging. However. They can also point to certain symptoms. you may have to go to see a doctor (or. promotions.) on the overall health of your brands 6. Conducting a formal valuation of your brands 5. advertising. Buying trade + home audit data in consumer markets 3. There are at least six ways of tracking your brand health (in order of increasing cost): 1. in this case.they can tell you quite reliably (within statistically-dictated tolerances) whether you are ill or well. Running pricing research to measure the price/value of your brand (a key component in brand valuations) 4. call centers. Measuring the impact of each constituent of the branding mix (products/services. eBusiness. a consultant/marketing research agency using sophisticated diagnostic and prognostic techniques). and the performance of branding within that total business mix 11 .Warid Zahi Post Paid Role of brand tracking: The role of brand tracking methodologies is to monitor the health and the value of your brands. and even how ill or how well. sales force. if you want to know how to get better. public relations etc.

Warid Zahi Post Paid Tracking Approach: To track our brand “WARID ZAHI” we have used the following dimensions of Consumer Based Brand Equity • • • • • • Brand Awareness & Usage Brand Judgments Brand Performance Brand Imagery Brand Feelings Brand Resonance 12 .

0 16.0 16.0 100.0 70.0 100.0 36.0 86.0 12.0 98.0 2.0 100.Warid Zahi Post Paid Finding & Analysis: Best Feature in Postpaid: Which feature do you look for.0 Cumulative Percent 34.0 Interpretation: 13 . before selecting a postpaid brand: & followings were the options available to them: I) Best Performance IV) Attractive Package II) Best Service III) Cost Effectiveness V) Friends/Family Influence On the basis of the above options here are our findings Best Feature in Postpaid Parameter Best Performance Best Service Valid Cost Effective Attractive Packages Friends/Family Influence Total Frequency 17 18 8 6 1 50 Percent 34.0 Valid Percent 34.0 12.0 2.0 36.

Thing that comes in mind with postpaid: When you think of a post paid connection. • 36 % of the respondents think that best service is the feature they look for before selecting a post paid connection. • 12 % of the respondents think that “attractive packages” is the feature they look for before selecting a post paid connection. what is the main thing that comes in to your mind: I) Status II) Billing III) Cost effective IV) Variety of Packages 14 .Warid Zahi Post Paid The above table and graph shows that the main thing those consumers look for in post paid connections is best service and then best overall performance. • Only 2 % of the respondents consider friends/family influence before selecting a post paid connection. • 34 % of the respondents think that best performance is the feature they look for before selecting a post paid connection. • 16 % of the respondents think that cost effective is the feature they look for before selecting a post paid connection.

0 100.0 18.0 Interpretation: The above table and graph shows that. • 18% respondents think that cost effective is the main thing that comes first in to their mind when they think of postpaid connection.0 16.0 82.0 100.0 16.0 Percent 20. • 20% respondents think that status is the main thing that comes first in to their mind when they think of postpaid connection.0 Valid Percent 20.Warid Zahi Post Paid Thing that comes in mind with postpaid Cumulative Frequency Status Billing Valid Cost Effective Variety of Packages Total 10 23 8 9 50 Percent 20.0 18.0 100.0 46. 15 . with post paid.0 46.0 66. • 46% respondents think that billing is the main thing that comes first in to their mind when they think of postpaid connection. the main thing that comes in to minds of respondents is billing.

Warid Zahi Post Paid • 16% respondents think that variety of packages is the main thing that comes first in to their mind when they think of postpaid connection. Consumer Based Brand Equity Elements: Brand Awareness & Usage 16 .

0 4.0 17 .0 Percent 32. Brand comes first in your mind Cumulative Frequency Mobilink Indigo Warid Zahi Valid Ufone Postpay Telenor Persona Zong Postpaid Total 18 20 6 4 2 50 Percent 36.0 100.0 12.0 76.0 8.0 4.0 88.0 100.0 96.Warid Zahi Post Paid Here is our finding and analysis regarding brand awareness Brand Recall: When you think of a post paid connection.0 100.0 40.0 Valid Percent 36.0 12.0 8. Majority of the respondents said Warid Zahi as the first brand that comes in to their mind when they think of post paid connections. which brand comes first in your mind? & these were the options given to them: ` I) Mobilink Indigo IV) Telenor Persona II) Warid Zahi V) Zong Postpaid III) Ufone Postpay Here is the frequency table of their answers.0 40.

• 4% of the respondents think that Zong Postpaid is the brand that comes first in to their minds when they think of a postpaid connection. • 36% of the respondents think that Mobilink Indigo is the brand that comes first in to their minds when they think of a postpaid connection. Medium of awareness: How did you come to know about Warid Zahi: I) TV IV) Radio II) Billboard/Banner III) Newspaper/Magazine V) Friends/Family 18 . • 8% of the respondents think that Telenor Persona is the brand that comes first in to their minds when they think of a postpaid connection. • 12% of the respondents think that Ufone Postpay is the brand that comes first in to their minds when they think of a postpaid connection. • 40% of the respondents think that Warid Zahi is the brand that comes first in to their minds when they think of a postpaid connection.Warid Zahi Post Paid Interpretation: The above table and graph shows that most of the people think that Warid Zahi is the brand that comes first in to their minds when they think of a postpaid connection.

0 Valid Percent 50.0 Interpretation: The above table and graph shows that majority of the people got awareness regarding Zahi through TV. 24% of the respondents come to know about Warid Zahi through Billboards/Banners 14% of the respondents come to know about Warid Zahi through Friends/Family 19 .0 Percent 50.0 2.0 100.0 74.0 24.Warid Zahi Post Paid Come to know about Zahi through which media Cumulative Frequency TV Billboards/Banners Valid Newspaper/Magazine Radio Friends/Family Total 25 12 5 1 7 50 Percent 50.0 100.0 10.0 100.0 14. • • • 50% of the respondents come to know about Warid Zahi through Television.0 84.0 10.0 86.0 24.0 14.0 2.

2% of the respondents come to know about Warid Zahi through Radio. Brand recognition: Later we asked them question regarding brand recognition which states that: Please complete the spelling of the following brand names: & they were given the following options i) __N__ __G__ ii) __ A __ I iii) P __ S __ __ AY iv) P__ R __ __ N A v) Z__N__ P__S__ P__ __D And here are the outcomes: Brand Zahi Indigo Postpay Persona Zong Postpaid Wrong Spelling 0 0 0 0 1 Don’t Know 2 3 6 8 9 Right Spelling 48 49 44 42 40 Interpretation: 20 .Warid Zahi Post Paid • • 10% of the respondents come to know about Warid Zahi through Newspapers/Magazines.

all the brand names. Please enter the serial number of each company under its logo: 1) Mobilink 2) Warid 3)Ufone 4) Telenor 5) Zong Brand Warid Mobilink Ufone Telenor Zong Wrong Identification 6 5 6 6 6 Didn’t Identified 0 0 0 0 0 Right Identification 44 45 44 44 44 Interpretation: The above table and graph shows that most of the respondents know and aware about the logos of the companies of postpaid. Familiar with Warid Zahi: How much are you familiar with Warid Zahi: 21 . Which shows that the awareness level of brand themselves is very high.Warid Zahi Post Paid The above table and graph shows that. most of the respondents have spelled correctly. rest 92% of the respondents have correctly entered the serial number of the logos. There are only six questionnaires where the serial number of the logos was not entered correctly. This shows that the awareness level is satisfactory among the target audience. Most of the respondents have correctly spelled Warid Zahi as compared to other brand names and on the other hand Zong postpaid is the most un known brand name.

0 26.0 15 30.0 Percent 4.0 60.0 100.0 34. Other than those there is a majority of the people who don’t know about 22 .0 2 Percent 4.0 Valid Percent 4.0 Interpretation: The above table and graph shows that majority among our respondents is using Warid Zahi.0 100.0 100. but don't know about its packages Valid Aware of Warid Zahi. but haven't used it I am using Warid Zahi Total 13 20 50 26.0 30.0 40.Warid Zahi Post Paid i) Never heard about it ii) Have heard about the name.0 40. but don’t know about its packages iii) Aware of Warid Zahi but haven’t used it iv) I am using Warid Zahi How much familiar with Zahi Cumulative Frequency Never heard about it Have heard about the name.

0 40. There are only 4 % people who have never heard about Warid Zahi.0 16.0 84.0 26.0 100.Warid Zahi Post Paid packages of Zahi but still they have heard its name.0 18.0 10.0 Percent 8.0 26.0 16. Brand Judgments Overall Brand Reputation Overall how do you rate Warid Zahi: i) Very good ii) Good iii) Neutral iv) Bad v) Worst Overall Warid Zahi Cumulative Frequency Worst Bad Valid Neutral Good Very Good/Best Total 4 5 20 13 8 50 Percent 8.0 40.0 10.0 58.0 23 .0 100.0 100.0 Valid Percent 8.

4 59.7 31.0 12.0 24 .0 42.0 8.0 100.5 47.Warid Zahi Post Paid Brand Credibility: Warid Telecom cares for its customers: Strongly Disagree 1 Disagree Neutral Warid Cares for its customers 2 3 Frequency Strongly Disagree Disagree Valid Neutral Agree Strongly Agree Total Missing Total System 3 2 21 14 4 44 6 50 Percent 6.8 9.0 Agree 4 Strongly Agree 5 Cumulative Percent 6.1 100.0 4.9 100.0 Valid Percent 6.1 90.8 11.0 88.8 4.0 28.

0 2.0 Valid Percent 44.0 4.0 4.0 46.0 iii) Ufone Postpay 25 .0 96.0 90.0 100.0 100.Warid Zahi Post Paid Brand Superiority: Which brand is most popular among post paid brands? i) Mobilink Indigo iv) Telenor Persona ii) Warid Zahi v) Zong Postpaid Most Popular Brand Cumulative Frequency Mobilink Indigo Warid Zahi Valid Ufone Postpay Telenor Persona Zong Postpaid Total 22 23 1 2 2 50 Percent 44.0 92.0 2.0 46.0 100.0 4.0 Percent 38.0 4.

0 100.0 Strongly Disagree Disagree Valid Neutral Agree Strongly Agree Total 2.0 52.0 10.0 38.Warid Zahi Post Paid Warid Zahi is providing you best value against price: Strongly Disagree 1 Provides you best value against price Disagree Frequency 2 1 6 19 19 5 50 Percent Neutral Agree Strongly Agree Valid Percent Cumulative 3 4 5 Percent 2.0 26 .0 14.0 10.0 38.0 100.0 100.0 12.0 38.0 90.0 2.0 38.0 12.

Warid Zahi Post Paid 27 .

7 6.1 100.0 100. 28 .0 2. It says that the majority of the users of Zahi include cost conscious people and business people.0 98.0 Valid Percent 18.0 Percent 18.4 57.1 93.9 100.4 38. Then 18% people think that users of Zahi are status conscious people where as only 6 % think that the users of Zahi are poor people.0 6.0 36.0 Interpretation: The above table and graph shows the opinion of the respondents regarding its users.8 36.Warid Zahi Post Paid Users of Zahi Who use Warid Zahi: i) Status Conscious People ii) Cost Conscious People iii) Business People iv) Poor People Users of Warid Zahi Cumulative Frequency Status Conscious People Cost Conscious People Valid Business People Poor People Total Missing Total System 9 19 18 3 49 1 50 Percent 18.0 38.

There are only 24% people who think that they will shift to another company if any available in future.0 46. will you switch to it: i) Yes ii) May be You will switch from Zahi Cumulative Frequency Yes May be Valid No Missing Total 12 23 14 1 50 Percent 24.0 28.0 100.0 98. So Warid has improve its overall product more and try to attract the rest 72% of people and try to attract them.0 2.0 iii) No Interpretation: The above table and graph shows that only 28 % of their target audience is loyal to the company that is they will not switch to the other companies and options available by the passage of time.0 2. 29 .0 100.0 100.0 28.0 Percent 24. However a huge portion of people which is around 46% of the total respondents say that they may shift to the new company after seeing packages and benefits available.0 Valid Percent 24.0 70.0 46.Warid Zahi Post Paid Brand Resonance Brand Loyalty: If new brand of post paid connections come in to market (by any other company).

30 . especially it appeals to the student community. The second brand is Mobilink indigo which also appeals more to students as well as business class.Warid Zahi Post Paid Consumer Preferences & Profiling: Following data shows the consumers preferences and profiling: Brand comes first in your mind * Occupation Crosstabulation Count Occupation Student Mobilink Indigo Warid Zahi Brand comes first in your mind Ufone Postpay Telenor Persona Zong Postpaid Total 8 10 3 1 1 29 Business 4 12 3 2 1 16 Employee 2 2 0 1 0 5 Total 14 24 6 4 2 50 Interpretation: The above table shows that among respondents the very first brand that comes in to their mind is Warid Zahi. Ufone postpay and Zong postpay are the one that does not appeal to the employed target audience. According to over survey the major target market of Zahi would be students as well as Business class as they take it as symbol of status etc.

The main feature that people look for in postpaid connection is best service and performance.Warid Zahi Post Paid Brand comes first in your mind * Age Group Crosstabulation Age Group Less than 20 yrs Mobilink Indigo Warid Zahi Ufone Postpay Telenor Persona Zong Postpaid Total 3 3 1 0 1 8 21 yrs to 25 yrs 4 14 3 2 0 23 26 yrs to 30 yrs 4 2 0 0 0 6 31 yrs to 35 yrs 1 4 1 1 1 8 Above 35 years 2 1 1 1 0 5 Total 14 24 6 4 2 50 Interpretation: The above table shows that the target audience belongs to the age group of 21-25 yrs. Zahi is also most popular among students. Major Findings: 1. Occupation * Most Popular Brand Cross tabulation Most Popular Brand Mobilink Indigo Student Business Employeed Total 10 7 2 19 Warid Zahi 16 7 3 26 Ufone Postpay 1 0 0 1 Telenor Persona 0 2 0 2 Zong Postpaid 2 0 0 2 Total 29 16 5 50 Interpretation: The above table shows that the most popular brand among the target audience is Warid Zahi. After Zahi its indigo which is following. 31 .

Warid Zahi Post Paid 2. • They should take proper feedback from customer about their brand and service quality. With postpaid the main thing that comes in the mind of customer is billing. The mostly postpaid & most popular brand that comes in the mind of customers is Warid Zahi 4. Warid Zahi product attributes are better than its competitors 3. Conclusion: 1. Mostly cost conscious people use Warid Zahi Recommendations: Here are a few recommendations for Warid Zahi: • As mostly people consider Zahi as cost effective and as a better service so they should maintain their service as well as best performance so that they can. People use it because they find it more cost effective 4. Overall brand reputation is good 2. Students and business people are the main segments for Warid Zahi 5. 3. • They should properly workout a proper awareness plan for the consumers so that the minor mistakes which are highlighted through this survey would not be repeated. 32 . Overall the awareness level regarding Warid and Warid Zahi is high. not only retain their current customers but as there are a lot of potential customers are there in market so they can be attracted as well.

mudvalley. 08 Strategic Brand Management Second Edition by Kevin Lane Keller URLS http://www.htm 33 .com http://www.co.waridtel.uk/collateral/content/20.Warid Zahi Post Paid References: These are the references which helped us in collecting data and complete this project: Book Chapter 02.

Warid Zahi Post Paid Appendix: Questionnaire I am student of MBA at IBA. Read each statement and then select the answer: Q1 Which type of mobile connection do you use: i) Prepaid ii) Postpaid Q2 When you think of a post paid connection. which brand comes first in your mind: i) Mobilink Indigo iv) Telenor Persona ii) Warid Zahi v) Zong Postpaid iii) Ufone Postpay ii) Billing iii) Cost Q4 Please complete the spelling of the following brand names: i) __N__ __G__ ii) __ A __ I iii) P __ S __ __ AY iv) P__ R __ __ N A 34 . Your valuable information & cooperation will be highly appreciated. what is the main thing that comes in to your mind: i) Status effective iv) Variety of Packages Q3 When you think of a post paid connection. University of Punjab Lahore and I am conducting a survey regarding brand tracking of Warid Zahi.

1000 Q7 Please enter the serial number of each company under its logo: 1) Mobilink 2) Warid 3)Ufone 4) Telenor 5) Zong Q8 Are you familiar with Warid Telecom: i) Yes ii) No Q9 Are you familiar with Warid Zahi: i) Yes ii) No Q10 How much are you familiar with Warid Zahi: i) Never heard about it ii) Have heard about the name.1500 ii) 201 . but don’t know about its packages iii) Aware of Warid Zahi but haven’t used it iv) I am using Warid Zahi Q11 How did you come to know about Warid Zahi: i) TV ii) Billboard/Banner iii) Newspaper/Magazine 35 .500 v) More than 1500 iii) 501 . before selecting a postpaid brand: i) Best Performance iv) Attractive Package ii) Best Service iii) Cost Effectiveness v) Friends/Family Influence Q6 Monthly how much do you spend for talking on mobile phone (in Rupees): i) Les than 200 iv) 1001.Warid Zahi Post Paid v) Z__N__ P__S__ P__ __D Q5 Which feature do you look for.

Warid Zahi Post Paid iv) Radio v) Friends/Family Q12 Why have you selected Warid Zahi: i) Best Performance iv) Attractive Package ii) Best Service iii) Cost Effectiveness v) Friends/Family Influence Q13 Warid Zahi is best postpaid cellular connection: Strongly Disagree 1 Disagree 2 Neutral 3 Agree 4 Strongly Agree 5 Q14 Who use Warid Zahi: i) Status Conscious People ii) Cost Conscious People iii) Business People iv) Poor People Q15 Warid Zahi is providing you best value against price: Strongly Disagree 1 Disagree 2 Neutral 3 Agree 4 Strongly Agree 5 Q16 Please rank the following for Warid Zahi: 36 .

D. 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 Sincerity 2 2 2 2 Excitement 2 2 2 2 Competence 2 2 2 Sophistication 2 2 Ruggedness 2 2 Q17 Please rank the Post paid connections according to the following scale: Worst 1 Bad 2 Warid Zahi Price Network Availability Packages Service Voice Clarity Q18 Warid Zahi Suits my personality and lifestyle: Strongly Disagree 1 Disagree 2 Neutral 3 Agree 4 Strongly Agree 5 37 Neutral 3 Mobilink Indigo Ufone Postpay Good 4 Telenor Persona Best 5 Zong Postpaid .Warid Zahi Post Paid S. N. 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 S. 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 A.A. Down to earth Honest Wholesome Cheerful Daring Spirited Imaginative Up to date Reliable Intelligent Successful Upper class Charming Outdoorsy Tough 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 D.

You are in the age group of i) Less than 20 yrs iv) 31 yrs to 35 yrs ii) 21 yrs to 25 yrs v) Above 35 yrs iii) 26 yrs to 30 yrs ii) Female 38 .Warid Zahi Post Paid Q19 Warid Zahi users are like me: Strongly Disagree 1 Disagree 2 Neutral 3 Agree 4 Strongly Agree 5 Q20 Which brand is most popular among post paid brands: i) Mobilink Indigo iv) Telenor Persona ii) Warid Zahi v) Zong Postpaid iii) Ufone Postpay Q21 Overall how do you rate Warid Zahi: i) Very good ii) Good iii) Neutral iv) Bad v) Worst Q22 Will you recommend you friends/family to use Zahi: i) Yes ii) No Q23 If new brand of post paid connections come in to market (by any other company). will you switch to it: i) Yes ii) May be iii) No Q24 Warid Telecom cares for its customers: Strongly Disagree 1 Disagree 2 Neutral 3 Agree 4 Strongly Agree 5 Personal Profile: Q25 Your Name: ______________________________________ Q26 Your gender: i) Male Q27.

000 iv) 40.001 to 30.000 Q29 How often do you go for dine out in a month: i) Never iv) 4-5 times Q30 Your Occupation: i) Student Q31 Marital Status: i) Single ii) Committed ii) Married ii) Business iii) Employed ii) Once iii) 2-3 times v) More than five times Q32 Your residential Area is: ______________________________________ Musaddaq Mahmood THANK YOU! 39 .000 ii) 20.001 to 40. 20.Warid Zahi Post Paid Q28 Your household income is: i) Below Rs.000 iii) 30.001 to 50.000 v) More than 50.