TEMPLATE FOR NATIONAL CAMPAIGN ON AMRITA FOR LIFE

(TINOSPORA CORDIFOLIA)

S. Particulars of activities Cost in Rupees

No.
1. Cost of Amruta (Tinospora cordifolia) Rs. 5 per sapling x 2.00
saplings lakhs = Rs.10.00 lakhs

2. IEC Activities
a) Brochures on Tinospora cordifolia Rs.1.00 lakhs

b) Print Media (Hoardings & Digital) Rs.2.00 lakhs

depending upon insertion in national or
local Newspapers (details to provide)

c) Electronic media including documentary, Rs.2.00 lakhs

Awareness programme / Doordarshan, All
India Radio etc. (details to provide)
Rs.3.00 lakhs
d) Organization of workshops / local fairs /
competition among students (Elocution,
Paintings & Drawings, Poetry writing etc.)

Total Rs.18.00 lakhs

3. Contingency Not more than 5%

Note: A Project Management cost @ 5% can also be considered on merit.

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