Misty M.

Graham

E-mail: mistymarie.graham@yahoo.com

SUMMARY
Dedicated, driven, and passionate marketing professional. Able to work on tight timelines, find gaps, and work towards
solutions and process improvement. I have been fortunate to be able to work with diverse teams to find common ground and
create win-win situations allowing me to be a change agent in bringing new ideas and thinking to marketing.

EDUCATION
MBA, University of Findlay, Findlay Ohio
Bachelor of Applied Science, Organizational Management, Bluffton University, Bluffton Ohio, Pi Delta
Associate of Applied Business, Northwest State Community College, Archbold, Ohio, Cum Laude

EXPERIENCE
Marketing Manager, Master Fluid Solutions, June 2019- present
Drive the development of strategic marketing plans to increase new business and retention and enhance customer
experience in its business-to-business (B2B) markets
Brand Management decisions for all business units by defining, developing, positioning, monitoring, and standardizing the
messaging of all current and future brands
Develop tactical plans that include direct sales support to help drive sales with existing and new products in existing/new
channels and markets
Design advertising campaigns, create promotional materials, develop marketing collateral, event planning.
Drive the development, implementation, and management of strategic and tactical marketing programs for key product lines
in order to achieve financial growth and profit targets
Accomplishments:
Developed brand standards and increased social media engagement in 30 days by over 200% on all platforms
Managed PR firm and content creation for all blogs, social media, and press releases resulting in rapidly increased share of
voice in the market as well as awareness of newly acquired company
Project Manager responsible for company launch of new private label business ($2.2M)
Implemented private label marketing program with increased sales for partner and led to our company being named a
supplier of the year.

Channel Marketing Manager, NA, ARO, Ingersoll Rand, February 2018 - June 2019
Create, manage and measure integrated partner focused campaigns, incentives and promotions to drive awareness, revenue
growth, and position the brand
Measure and report on partner engagement with lead program and coach partners for performance; develop new lead
acquisition programs
Work alongside the sales, product management and marketing team to ensure messaging, assets, campaigns and
communications are partner focused, correct and relevant for the region, and distribute consistent cadence of partner-ready
communications.
Ensure partners have access to assets, messaging and resources to enable them to be highly effective in the sales process
Work with Sales team on acquisition, enablement and onboarding of new partners
Manage and administer the regional Marketing Development Program, including campaign review, sign-off on funds
release and review of campaign effectiveness
Accomplishments:
Built SQL program to reduced number of leads that were not qualified resulting in a 3% decrease in leads but increasing
lead conversion by 40%.
Demand generation resulting in 70% of leads being new business opportunities
Increased channel partner engagement metrics from 45% to 82.2%, an increase of 37.2% in 9 months.
Beat 3% growth target in NIS channel by 7%

Marketing Operations, ARO, Ingersoll Rand, January 2017 - February 2018

Responsible for:
Xerox portal manager, assure Impartner and Xerox accounts are linked, manage DVP funds, and process charge-backs,
 Misty M. Graham
manage platform and processes
Manage customer leads and processes from lead acquisition through close of sale using business operating system
Global Pricing Leader, assure all pricing and contracts are completed and submitted on time. Manage product price deviation
requests and price contract renewal, oversee development of special price request workflow on new .net platform. Led launch
of new special price request platform, including training, communications, and testing.
MAP Administrator
Data base management (including Impartner CRM system), and analytics for business unit
Accomplishments:
Implemented a new inbound call process for leads reducing the time it takes to get to a partner from 72 hours to less than
24. Oversaw the implementation, training, and roll-out of new special price request process in North America
Instrumental player in the development and revamp of our PRM system which increased our lead pipeline by 194%
Managed and hit revenue targets for campaigns and new product launches
Development of new marketing development funds program leading to a 40% increase in channel partner engagement.

Operations Analyst, Sauder Woodworking, March 2016 - December 2016

department statistics
Generate, post, distribute, and provide interpretation on reports, graphs, and charts used in or outside the department
Provide performance feedback to each agent on a regular basis and assist with goal setting including performance feedback
for each agent to director throughout year as well as for yearly evaluations
Develop staffing forecasts by utilizing historical data from OpenScape Contact Center Software.
Schedule, organize, and occasionally conduct training classes
High-level working knowledge of OpenScape Contact Center Software, and partner with Benchmark Portal for annual
certification
Monitor contact center activity on a real-time basis, and make staffing adjustments for optimum performance and service
level
Responsible for all scheduling, submitting time, and attendance

Marketing, Northwest State Community College, August 2015- March 2016

Assist with various marketing functions such as plasma screens, table tops, photography, publications, videos, and graphic
design
Fundraising campaigns for the NSCC Foundation including working with DonorPerfect software
Assist the executive director with running the Black Swamp Safety Council of Northwest Ohio
Manage and train student workers

Marketing/Executive Assistant/ Director of Admissions, Dental Excellence of Napoleon/Maumee Valley Dental

Assisting School, August 2012- June 2015
-mail, bills payable, research, scheduled appointments, planned events, designed
and implemented various training documents and office documents/procedures
Assisted the marketing director with graphic design, events and promotional material, managed and updated company
website
Applied for state approval of new dental assisting school, main contact point for prospective students, managed records and
registrations
Contact for school, answered all calls, set up and gave tours, created and sent information to prospective students, set up and
ran student open houses
Created and maintained all paperwork for the school including registration, and financial arrangements
Maintained school budget and ledger through QuickBooks

COMPETENCIES
Website and graphic design, desktop publishing, customer service, marketing, sales, leadership, management, Microsoft Office
Suite expert, 50 WPM, Photoshop, QuickBooks, Tableau, SAP, OpenScape Contact Center, event planning, Impartner PRM,
MAP administration, lead management, pricing and contract management, proofreading, Adobe Creative Suite, Qualtrics,
demand generation, sales enablement, project management