(INDUSTRY VISITE REPORT ON SUCHETA INTERNATIONAL)

SIKANDRA AGRA

Submitted in partial fulfilment for the award of the

Degree of Bachelor of Business Administration 2019-2020

Under the Guidance of : Submitted By:

CHANDAN PAL SINGH NAME :- NEHA MANGHWANI

HEAD OF DEPARTMENT Enrollment no. A-17254467

ROLL NO. 1805255071068

MANORAMA INSTITUTE OF MANAGEMENT AND TECHNOLOGY,

LADAMDA, FATEHPUR SIKRI ROAD, AGRA

Affiliated to Dr. Bhim Rao kAmbedkar University, Agra

Paliwal park, Agra

INDUSTRY VISIT REPORT ON
SUCHETA INTERNATIONAL AGRA

SUCHETA INTERNATIONAL .

A complete report based on an industrial visite organized by

MANORAMA INSTITUTE OF MANAGEMENT &
TECHNOLOGY specially for the students B.B.A in order to enhance
their practical stimulation and to let them having an overview on the
activities related to “ DOCUMENTATION” and “ LOGISTICS”
carried out by sucheta international
INDEX
1) PREFACE

2) ACKNOWLEDGEMENT

3) OVERVIEW OF THE TRIP

4) INDUSTRY PROFILE

5) ORGANIZATIONAL CHART

6) FACTSHEET ABOUT SUCHETA INTERNATIONAL

7) PRODUCTS OF THE INDUSTRY

8) MARKET PROFIT OF THE ORGANIZATION

9) CHALLENGES OF SUCHETA INTERNATIONAL

10) CORPORATE PHILOSOPHT

 PREFACE

Personnel / Human Resource Management deals with people or human

dimension in management. It primarily encompasses those activities
designed to provide for and coordinate the human resource of an
organization.
According to Ivancevich and Gluck,
“Personnel Management is the function performed in organizations that
facilitates the most effective use of people ( employees ) to achieve
organizational individual goals.”
The above aim of attaining goals could be achieved only if the skills in
human are developed and they remain committed to the organization.
The development of skills is essential for the accomplishment of
organizational objectives, which is only possible through training. This is
the subject matter of the report. We have tried our best to search the
various methodology used by SUCHETA FOOTWEAR INDUSTRIES
to train their staff by searching out shortcomings in them.
ACKNOWLEDGEMENT

This report bears the imprint of many persons, who have helped us in
numerous ways in writing this report. It gives us great pleasure in
presenting this report to the MANORAMA INSTITUTE OF
MANAGEMENT & TECHNOLOGY AGRA. of Business
Management.
We fall short of words to express my gratitude to SUCHETA
INTERNATIONAL (Excellence In Footwear), AGRA for giving us
the opportunity to visit in this prestigious organization. we
acknowledge our deep sense of gratitude to Mr. MANOJ SHARMA
for his generous guidance & advice before & during the visit.
We would like to express our thanks to our HOD sir Prof:-
CHANDAN PAL SINGH

and our Dean Sir Prof. RAHUL VOHRA for their permission for
Industrial visit.

Last but not the least we would like to thanks to our sir Mr. MANOJ
SHRMA for their sincere efforts, continuous proper guidance,
supervision, and generous cooperation throughout the visit which
enabled us to present this report.
OVERVIEW OF THE TRIP
Industrial visit on 20 January 2020 to SUCHETA INTERNATIONAL
AGRA . located in industrial sector of industrial area Sikandra Agra
via Rau for the students of B.B.A
The visit was organized with prior permission and guidance of HON.
Director
Manoj Sharma,

DETAILS OF OUR JOURNEY

 We started travelling from the college campus at 11: 00 AM via

our college bus on 20 January 2020 along with the co-ordinators
faculties.
 We reached to the SUCHETA INTERNATIONAL premise at
industrial area Sikandra Agra. With in a hour.
INDUSTRY PROFILE

INTRODUCTION

SUCHETA INTERNATIONAL is a company and the leading exporter

company. They have able to meet the growing demands of clients in
Footwear with upper of leather.

With the help of their experienced quality profeshional they have been
able to offer Footwear with upper of leather in reasonable prices.

Justifying their position in the national and international market they

are engrossed in providing Footwear with uppers of leather to the
prestigious clients at every inexpensive prices.

Sucheta interhets national involves in producing & exporting high

quality footwear since 1999, sucheta international has it’s
manufacturing site with production of 2000 pairs a day with quality
assurance. Sucheta diaversified product range caters to several
segment including Men’s and Women’s collection. Our major
customers include Spenser’s , city walk Metro, Heels etc. the objective
and corporate philosophy of the Sucheta international is to provide
high quality footwear’s through optimum use of resources by building
and maintaining a team of motivated committed work which meets
professional and human standards of excellence.
General Introduction

India is the largest livestock holding country with 21% large animals and 11%
small animals.

 Indian Leather industry fulfills the 10% of global requirement.

 The total production of India's is 4 billion U.S $.
 Total annual exports value is over $ 2 billion.
 During 2000-04 the export growth is estimated 8.20%
 About 2.50 million workforce is thee in India about it 30% are women.
 Promising technological inflow and foreign direct investment.
 Top priority to occupational safety and work environment.

Origin and development of the industry :-

Shoes manufactured in India wear brand names like Florsheim, Gabor, Clarks,
Salamander and St. Micheal‟s. As part of its effort to play a lead role in the
global trade, the Indian leather industry is focusing on key deliverables of
innovative design, consistently superior quality and unfailing delivery
schedules.

India in itself has a huge domestic market, which is largely untapped. The
Indian footwear industry is provided with institutional infrastructure support
through premier institutions like Central Leather Research Institute, Chennai,
Footwear Design & Development Institute, Noida, National Institute of Fashion
Technology, New Delhi, etc in the areas of technological development, design
and product development and human resource development. The availability of
abundant raw material base, large domestic market and the opportunity to cater
to world markets makes India an attractive destination for Technology and
Investment

State-wise share of total estimated Development is as follows:

Non- Leather Non

Leather
Region Leather Shoes leather Shoe Leather
Sandals
Shoes Uppers Sandals

Percentage

Tamil Nadu 26 5 54 1 0

Delhi & up North 10 77 4 1 60

Agra, Kanpur 45 0 32 62 0

Calcutta 12 0 2 3 0

Bangalore 3 3 4 0 0

Mumbai 4 2 1 32 0

Others 0 13 3 1 40

Total 100 100 100 100 100

Growth and present status of the industry :-

The Footwear Industry is a significant segment of the Leather Industry in India.

India ranks second among the footwear producing countries next to China. The

industry is labour intensive and is concentrated in the small and cottage

industry sectors. While leather shoes and uppers are concentrated in large scale

units, the sandals and Chappals are produced in the household and cottage

sector.

India produces more of gents‟ footwear while the world‟s major production is in
ladies footwear. In the case of Chappals and sandals, use of non-leather material
is prevalent in the domestic market.

The major production centers India are Chennai, Ranipet, Ambur in Tamil
Nadu, Mumbai in Maharashtra, Kanpur in U.P., Jalandhar in Punjab, Agra and
Delhi. The following table indicates concentration of units in various parts of
the country:
 Large &
Region SSI Household
Medium Scale

Tamil Nadu 64 31 7

Delhi & up
4 8 2
North

Agra, Kanpur 9 34 14

Calcutta 1 3 19

Bangalore 6 3 4

Mumbai 3 11

Others 13 10 3

The estimated annual footwear production capacity in 1999 is nearly 1736

million pairs (776 million pairs of leather footwear and 960 million pairs of
non-leather footwear).In 1999, the global import of footwear (leather and non-
leather) in terms of value was around US$ 43278 million, accounting a share of
63.42% in the total global import of leather and leather products. Out of this,
import of leather footwear alone accounted for US$ 26379 million and non-
leather footwear US$ 16899 million.India‟s export of Leather Footwear touched
US$ 331 million in 1999-2000, recording an increase of 3.29% over the
preceding year. India thus holds a share of 1.25% in the global import of leather
footwear. The major markets for Indian Leather Footwear are the U.K., the
U.S.A., Germany, Italy, France and Russia. Nearly 71% of India„s export of
Leather Footwear is to Germany, the U.S.A., the U.K and Italy.
ORGANIZATIONAL CHART OF SUCHETA

INTERNTIONAL
FACTSHEET ABOUT SUCHITA INTERNATIONALS

Basic information

Nature of Business Exporter

Additional Business Nanufacturer

Years of establishment 1999

Legal Status of Firm Partenership Firm

Statutory Profile

GST No. 09AARFS9198JIZZ

Products:

SUCHETA INTERNATIONAL produces world-class product at

reasonable prices

The brand "SUCHETA INTERNATIONAL" has been able to maintain its aura
of exclusivity and distinction in the global market. Our brand "SUCHETA
INTERNATIONAL" cherish the dreams of people from across the world by
providing footwear of their choice. With the growing popularity, proliferation
comes along.
WORK STRENGTH :

For a company to stay ahead in terms of quality and competitiveness, it has to

rely on the strength of its own infrastructure and resources. We, at Sucheta
international, realized it very early. Today, we not only have a most modern
manufacturing complex but also an array of sophisticated machines to produce a
diverse range of world-class footwear.

Besides a number of Italian Lasting Machines and German Closing Machines,

there are other machines at various stages of production. The assembly line
manufacturing enhances production and ensure quality. On-line Quality Control
Checks by seasoned professionals enable us to monitor consistency in
production of a particular order.
From shoe upper to complete shoes, everything is produced in-house there by
reducing production lead-time and enhancing cost effectiveness. Over the years,
the group has kept a sturdy pace with technological advances in footwear
production. It has continuously upgraded its infrastructure to produce quality
footwear.
QUALITY POLICY

At sucheta international, we look at quality from a different perspective.

Concern for quality is ingrained in our system. It is an integral part of our
thought process. And that is how it has become a tangible aspect of our
products. You can see and feel it. Quality is not talking about it; it is doing it. It
should be inherent in your belief system.

From time to time our people undergo orientation programmes conducted with
the assistance of technocrats to understand qualitative aspects of products we
make. To top it all, the management of Dawar Group monitors the production
process to ensure that each footwear bears Dawar's seal of 'Quality Always'.

Market profile of the organization: -

 6%
7%
24% DAWAR GROUP
7% TEJ SHOE
GUPTA OVERSES
8%
ROGER EXPORT
VIROLA INDUSTRY
PARK EXPORT
METRO & METRO
SUPER HOUSE
8% 12%
VASHANA EXPORT
NOVA SHOES
8% 10%
10%

SUCHETA UNTERNATIONAL captures 20% shoe market in whole AGRA.

That shows the actual position of the organization in market

CHALLENGES
Makers are experiencing some difficulties that hinder the

Continuous growth of sector , the most crucial of these roadbloacks is

lack of training and capital for SMEs, which are generally unable to
upgrade their

Factories unlike large foreign-invested experiences, most SMEs

create shoes manually which slow dawn productivity , particularly for
bulk orders some of them are also heavily dependent on mass-
manufacturing exports who subcontracts some processes to them
during the peak months of February to March and August to October
home based makers are also unaware of international standards and
QC requirements discouraging them from sending shipment abroad

Another challenges faced by the industry is underdeveloped design

capability. Most footwear suppliers rely on clients specifications. As
such they do not have enough experienced.

CORPORATE PHILOSOPHY
The objective and corporate philosophy of the Sucheta International is
to provide high quality footwear‟s through optimum use of resources
by building and maintaining a team of motivated and committed work
force which meets professional and human standards of excellence.