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Project Consumer Preference Buying Behaviour Washing Machine Refreigrators PDF
Project Consumer Preference Buying Behaviour Washing Machine Refreigrators PDF
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Supervisor : Submitted by :
Remarks of Evaluator
Approved/Disapproved Approved/Disapproved
Session : ______________
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University
Bio-Data of Supervisor
Name :
Designation :
Qualification :
Area of Specialization :
Experience :
Official Address :
Telephone No. :
Mobile :
E-mail :
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PROBLEM STATEMENTS
This Research is mainly dealt with knowing purchase and
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sales service.
consumers
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RESEARCH METHODOLOGY
EXPLORATORY RESEARCH
The universe define as comprising of people who had avail,
purchase for Washing Machine & Refrigerator. Exploratory
Research aimed at finding out the drivers of consumer behaviour.
CONCLUSIVE RESEARCH
Conclusive Research consisted of Administer Survey through
questionnaire. The questionnaire mainly had closed end questions.
The Final Questionnaire consisted of questions based on factors
affecting the consumer behaviour.
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INFORMATION NEED
Respondent’s Profile
General Information
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QUESTIONNAIRE
FAMILY KIND
QUESTIONNAIRE
Time : ______________________________________
(*Please Tick)
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(iii) Durability ( )
(v) Financial ( )
Q.5. From where did you know about your brand of Washing
Machine?(Please Tick)
(iv) Word-of-Mouth ( )
Q.7. How much are you satisfied with your current purchase?
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BIBLIOGRAPHY
http://www.google.co.in
http://www.samsung.com
http://www.lg.com
http://www.videcon.com
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