IMPACT OF SOCIAL MEDIA ON SAMAL BATAAN FAST FOOD CHAINS BUSINESS GROWTH IN YEAR 2018-

2019

Objective: Conducting this research will help the company to communicate with customers, know the
importance of social media in a business and it’s advantages and disadvantages and with this
knowledge, business owners can learn on how to improve and find solutions to the problems. This study
focuses on how social media can affect business growth.

Nowadays we lived in a generation where technology and social media is part of our daily lives. It help
us with almost anything and keep us entertained and up to this day social media has been a big help to
businesses.

Popali, S. (2018). Ron Sela. Retrieved from https://www-ronsela-

com.cdn.ampproject.org/v/s/www.ronsela.com/impact-of-social-media-
marketing/amp/?amp_js_v=a2&amp_gsa=1&usqp=mq331AQCKAE%3D#aoh=15785819067
031&referrer=https%3A%2F%2Fwww.google.com&amp_tf=From%20%251%24s&ampshare=
https%3A%2F%2Fwww.ronsela.com%2Fimpact-of-social-media-marketing%2F

Social media has become a requirement for digital marketing because research shows that most
consumers have a habit of spending a minimum of half an hour per day in various social media
sites. This goes especially for small/medium businesses that are looking to create a niche in the
market.

Khanna, U. (2018). Social Media Impact. Retrieved from http://www.socialmediaimpact.com/impact-

social-media-marketing-today/

Social Media Marketing is having a tremendous impact on business and market as business growth
and performance are taking place at an astronomical rate. Social media helps in developing
business tactics. Social media platforms like Facebook, Twitter, LinkedIn etc., show an opportunity
for businesses to grab the attention of the customers while simultaneously building a brand image

Chon, M. (2010). CompuKol Communications LLC. Retrieved from

https://www.compukol.com/the-impact-of-social-media-on-advertising/
Number of people who regularly use various social media channels has grown dramatically and
more and more people are getting more and more involved with social media to grow their
businesses and to build relationships with other people all of the time. It is one of the easiest,
least expensive, and most effective ways to gain exposure and to strengthen your business’s
reputation.