OBJECTIVE

To pursue a career in a reputed organization where I can harness as well as enhance my Analytics
domain ability, experience and Industry insights & holding a responsible position having ample growth
and opportunity that can utilize a creative mind, an enthusiastic thirst for knowledge and a desire to
exceed the expected standard of performance.

SUMMARY
9 years of hands on Rich Experience in Marketing Analytics and Direct Marketing Campaign
Management. Training team Members on Teradata, SQL, IBM Unica Suits (Campaign, Interact,
Platform and Marketing Operations), Oracle 10g/11g and business related issues. Stabilizing processes
by applying strong organizational, technical and interpersonal skills to produce quality results.

EXPERIENCE SUMMARY
Current Employer: Xerago Pvt LTD (Sep 2012 to Till Date)

Axis Bank LTD:

Title : Campaign, Interact, Detect and ODS Development
Client : Axis Bank
Location : Mumbai
Team size : 8
Operating System : Windows 2008 R2
Technologies Used : Oracle 11gr2, Informatica
Application : IBM Unica Campaign 9.1, IBM Detect 8.5, IBM
Unica Interact 9.1
Role-played : Team Lead
Duration : (March 2016 to Till Date)

Description:
The scope of this project is to gather and analyze IBM Interact/Campaign requirements from different
channel owners and implement that logic to develop campaigns/Interact Campaigns in IBM Unica
Campaign/Interact which are adhoc/regular in nature and ensure their smooth execution through
various channels of communication. To collect data sources information from respective department
and design ETL logic for ODS.

Roles & Responsibilities:

 Gathering campaign, ETL and Interact requirement from the client.

 Identify all necessary data elements for selection from appropriate tables and data
sources.
 Designing Marketing campaign after understanding Marketing requirement.
 Design of ETL logic using Informatica.
 Testing of ETL logic validation, generation and deployment.
 Verification and resolution of data difference between source system and Unica ODS
database
 Understand and analyze Interact Business requirements and developing Interact
Channel, Interact Strategy, Interact Session Flowchart and Interact Offers in IBM Unica
Campaign.
 Create Interact Profile table.
 Testing of Unica Interactive channel and API call and response using built in Testing
utility.
 Deployment of Interactive Channels in UAT/Production environment and through testing
of offer presentment as per the business logic.
DBS BANK SINGAPORE:
Title : CAMPAIGN DEVELOPMENT
Client : DBS Bank
Location : Singapore(Onsite)
Team size : 2
Operating System : Aix 6.1
Technologies Used : DB2, Oracle 11gr2, Teradata
Application : IBM Unica
Campaign 9.1, Campaign 7.5, eMessage 7.5
Role-played : Team Lead/ Sr.Functional Consultant
Duration : (Jan 2016 – Feb 2016)

Description:

The scope of this project is to gather Campaign requirements from business team and implement that
logic to develop campaigns in IBM Unica Campaign.

 Gathered campaign requirement and tables details from the business team.
 Designed Optimized Marketing campaign and flowchart after understanding marketing
requirement.
 Used the custom macro and user variable features on Unica IBM Campaign.
 Validate results to ensure accurate campaign execution.
 Prepared the sample data for complex logic testing.
 Created campaign user manual for user reference.

KOTAK MAHINDRA BANK LTD:

Title : Campaign, Interact and ODS Development
Client : Kotak Bank
Location : Mumbai
Team size : 8
Operating System : Aix 6.1
Technologies Used : Oracle 11gr2, OWB 11gr2
Application : IBM Unica Campaign 9.0, IBM Detect 8.5, Emessage, IBM
Unica Interact 9.0
Role-played : Sr. Functional Consultant
Duration : (Sep 2013 – Jan 2016)

Description:
The scope of this project is to analyze requirements from business users, implement logic to
develop campaigns in IBM Unica Campaign which are in adhoc/regular in nature and ensure their
smooth execution through various channels of communication. To collect data sources information
from respective department and design ETL logic for ODS.

Roles & Responsibilities:

 Gather Interact as well as campaign requirement from different stake holder
 Understand and analyze Interact Business requirements and developing Interact Channel,
Interact Strategy, Interact Session Flowchart and Interact Offers in IBM Unica Campaign.
  Create Interact Profile table.
 Testing of Unica Interactive channel and API call and response using built in utility.
 Deployment of Interactive Channels in UAT/Production environment and through testing of
offer presentment as per the business logic.
 Understand and analyze Campaign Business requirements and developing campaigns in
IBM Unica Campaign/Interact.
 Create table catalogs for tables mapping to develop Flowcharts.
 Create Global segment for Standard Exclusions and Standard Inclusion.
 Analyze of Logs and optimizing Flowcharts.
 Send communication to customers through various channels using IBM Campaign.
 Create documents of HTML pages/customized HTML documents in IBM E-message.
 Tracking of sent/not sent and generating link click reports for business analysis.
 Design of ETL logic using OWB client and Stored Procedures.
 Testing of ETL logic validation, generation and deployment.
 Scheduling of OWB mapping, process flow and procedure using OWB features.
 Data loading activities using sqlldr and other utilities.
 Extracting the required fields for the given set of customers and ensuring that they are not
part of the detect system
 Modify all the required batches and sql queries to include these customers in Profile file.
 Perform a UAT by executing a complete Detect run and verify the results
 Migrate the changes to Production once approved by the business team

ACXIOM SEVEN WEST MEDIA:

Title : CAMPAIGN DEVELOPMENT
Client : Acxiom Seven west media
Location : Mumbai(Offshore)
Team size : 4
Operating System : Windows 2008 R2
Technologies Used : Oracle 11gr2
Application : IBM Unica Campaign 9.0
Role-played : Functional Consultant
Duration : (October 2014 – March 2015)

Description:
The scope of this project is campaign design must be compatible and able to integrate, existing SWM
direct marketing campaigns across mail, phone, sms, and email. The design also needs to be able to
integrate with up to three different existing SWM email providers. Campaign design must be able to
utilize the data from the other components of the SWM ‘Data Commercialization’ Solution. Also
analyze requirements and implement logic to develop campaigns in IBM Unica Campaign and ensure
their smooth execution through various channels of communication.

Roles & Responsibilities:

 Creation of catalogs for tables mapping to develop Flowcharts.
 Creation of the campaign templates in IBM Campaign
 Response data to be imported from SWM or external partners, and related file transfer
interfaces and file formats and response process and values
 Creation of Global segment for Standard Exclusions and Standard Inclusion Segments
 IBM Campaign scheduler for prioritizing the campaign
 Contact rules and Output channel files, and related file transfer interfaces and file formats
 Campaign and Response history tables and applicable Data governance rules
 Analyzing of Logs and optimizing Flowcharts.
 Data loading activities using Oracle utility sqlldr.
 ICICI Prudential:

Title : Campaign Development

Client : ICICI Prudential
Location : Mumbai
Team size : 5
Operating System : Linux
Technologies Used : Sybase, Oracle
Application : Unica Affinium Campaign 7.5, Emessage 7.5
Role-played : Functional Consultant
Duration : Sep 2012 – Oct 2012

Description:

ICICI Prudential has implemented Affinium Campaign and Emessage 7.5 to enhance their
campaign management process. They have several campaigns to be executed on a adhoc/regular
basis and email communications needs to send out to the target audiences for respective offers.
Using the inbuilt features of Affinium Campaign and Emessage client is easily able to accomplish
their various tasks.

Roles & Responsibilities:

 Gathering requirements from business users and develop campaigns.
 Creation of strategic segments to be reused globally across campaigns
 Creating offer templates and the required offers
 Developed cursor for specific business requirement
 Troubleshooting and optimizing flowcharts.
 Design the end to end campaign from data preparation to final data load to Call center
database for calling.

Previous Employer : Verinon Technology, Kuala Lumpur, Malaysia (Nov 2011 to June 2012)

Digi Telecommunication(Malaysia):

Title : CAMPAIGN DEVELOPMENT AND SUPPORT

Client : DiGi Telecommunication
Location : Malaysia
Team size : 8
Operating System : Aix 6
Technologies Used : Teradata SQL Assistant 11, Oracle 10g , Unix scripting, perl
Application : Unica Affinium Campaign 7.5, Emessage 7.5, Plan
Role-played : Senior Software Engg
Duration : Nov 2011 – Jun 2012

Description:
DiGi is a leading mobile communications company providing a comprehensive range of affordable,
convenient and easy to use wireless services to simplify and enrich the lives of its customers.
Digi have an established presence as a leader in voice and data prepaid services with a number of
firsts that have set industry benchmarks for creativity and innovation. These services are offered
under the DiGi Prepaid brand name. Digi postpaid service under the DiGi Postpaid brand name delivers
high quality voice as well as value-added mobile content and data services to both individual and
corporate customers.
Primary responsibilities:

1. Involved in gathering task requirements from the client.

2. Involved in daily communication with client regarding business requirements.
3. Development of Campaigns to UNICA (Affinium Campaigns) using derive field, user
variable and custom macro.
4. Developing complex & optimized queries for Business analysis and executing
Campaigns using Teradata.
5. Involved in code review & unit testing the enhancements tasks and preparing unit test
cases.
6. Involved in making changes in existing and creating new Views Teradata to
improve performance.
7. Involved in resolving production server & testing server issues, as & when
raised by the client & other users.
8. Data loading activities using different Loading Utilities.
9. Analyzing of Logs and optimizing Flowcharts.
10. Creating catalogs for tables mapping to develop Affinium Flowcharts.
11. Creating documents of HTML pages in Affinium E-mesasage.
12. Creating customized HTML documents.

Previous Employer : TechProcess Solutions Ltd/Key Human Resource/

Alpha data processing (April 2007 to July 2011)

ICICI Bank Retail Data Warehouse

Title : CAMPAIGN DEVELOPMENT and SQL scripting
Client : ICICI Bank
Location : Mumbai
Team size : 12
Operating System : Solaris
Technologies Used : Sybase, Oracle
Application : Unica Affinium Campaign 7.5, Emessage
Role-played : Functional Consultant
Duration : April 2007 – July2011

ICICI Bank Ltd Campaign Management Team.

Information support to Business Users (BIU Dept.) for analytical projects & MIS generation
Development & Execution of new campaigns for Cross selling and upselling of products.

Primary responsibilities:

1. Involved in gathering task requirements from the user.

2. Involved in making changes in existing stored procedures / Views / Triggers
etc and also creating new procedures using Sybase/Teradata
3. Involved in developing sql code to be used in daily UNIX jobs.
4. Involved in code review & unit testing the enhancements tasks and preparing unit test
cases.
5. Involved in resolving production server & testing server issues, as & when
raised by the client & other users.
6. Involved in carrying out production server roll outs as & when required by the
customer.
7. Conducting code walkthrough, test cases, peer reviews and defect prevention activities.
8. Code review for Procedure & Trigger, unit testing, acceptance testing.
 9. Development & Migration of regular Campaigns to UNICA (Affinium Campaigns).
10. Development of regular and adhoc Campaigns in Sybase/Teradata.
11. Involved in daily communication with client regarding business requirements
and status calls.
12. Managing a Campaign Team of BIU Department.
13. Understanding Business requirements and developing SQL queries to facilitate.
14. Co-ordinating with Technical Team for status of specific Data Loading and its Quality.
15. Developing complex & optimized queries for Business analysis and executing Campaigns.
16. Data loading activities using different Loading Utilities.
17. Generating analytical reports for Business Users to facilitate development of campaigns.
18. Task assignment, Team co-ordination, to prepare Weekly team activity report.
19. Preparation of the functional specification, technical specifications, program
specifications.

Description for Unica:

1. Creating catalogs for tables mapping to develop Affinium Flowcharts.
2. Analyzing of Logs and optimizing Flowcharts.
3. Sending SMS/EMAIL to customer thru Affinium.
4. Generating Calling reports.
5. Creating documents of HTML pages in Affinium E-mesasage.
6. Creating customized HTML documents.

Technologies used:

1. Sybase IQ 12.5, Sybase IQ 12.6,Sybase IQ 12.7

2. Unica (Affinium Campaigns & Affinium emessage)
3. Teradata SQL Assistant
4. SPSS Clementine 8.5
5. SAS Enterprise Guide 4.0.

SOFTWARE SKILLS

Programming Languages : SQL, V.B 6.0, HTML.

RDBMS
Operating Systems
Analytical Tools
Application and tools
Other Trainings:
: NCR Teradata, MS SQL Server, Sybase, Oracle 10g, Oracle 11gR2
: Windows NT/95/98/ Windows 2000 Professional, Windows
2003 server, Windows XP, Windows Vista
: SPSS Clementine 8.0 , SAS Enterprise Guide 4.0.
: IBM Unica Campaign, Marketing Operations, Interact, MLoad, Fast
Export, Fast Load, SQLPlus, Teradata SQL Assistant. Toad 9.0, Rapid
SQL,Oracle sqlldr, Oracle warehouse builder, Informatica

 Actively participated in the Sybase IQ Training Program arranged by SYBASE™ for ICICI
BANK LTD employees.
 Participated in Training conducted by Unica on Affinium Campaigns.
 IBM Business Partner N43 mastery certificate
 IBM PureData System for Analytics Technical Mastery Test v1
EDUCATIONAL BACKGROUND

Higher Education : B.E (Information Technology)

Name of Institution : Government College of Engineering Amravati University
Graduation Date : July – 2006

Diploma : Electrical
Name of Institution : M.H.S.S Polytechnic - Mumbai ( Autonomous )
Year of passing : June – 2002

Secondary School Certificate (S.S.C)

Name of Institution : Anjuman Khairul Islam - Maharashtra Board
Year of passing : March -1999