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User Feedback in User Experience

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Types of Feedback UX

User Feedback Design

By Mira Brody on January 12th, 2018 UX Design

Action Feedback UI
Think about that reassuring vibration that occurs after you ip your iPhone’s ringer switch to “off” – so you know the
action you intended took place successfully. What about the infamous intercept voice: “If you’d like to make a call, Feedback Message UX Mobile
please hang up and try again.” when you’ve left a phone line hanging or dialed an incorrect number?
Examples of Feedback on Performance
The welcoming “You’ve got mail” from an AOL message. The shrill dinging when you’ve left a car door ajar. Even the
cascade of digital cards lling the computer screen after you’ve won a game of Solitaire.

All of these are examples of user feedback, without which many everyday digital actions would be very confusing.

As overly-methodic as some of these may seem to us, the ability to provide constructive, relevant feedback is vital to
fostering a positive user experience in website design, no matter how subtle. In any situation, the application of bad
feedback, or lack of useful feedback, can escalate into unnecessary confusion.

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Feedback Principles
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When providing feedback to a user, it’s important to consider the context in which they’re receiving feedback. This design news and resources delivered
includes the physical context – where on the screen are you giving feedback? – and the emotional context – are you directly to your inbox every week.

providing positive or negative feedback?

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Physical Context
Since we expect websites to respond to our input, it is important that this feedback is provided in a place where it’s
obvious. If an item is added to a shopping cart, for instance, any relevant input (1 item added to your cart!) should be
provided near the place where their action took place. Quietly updating a cart total in an entirely different part of the
page is much less useful.

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REI.com provides physical feedback that your “add to cart” action was successful by providing a drop down message.

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Another useful application of user feedback in context is if someone made mistakes while lling out a form. Providing a Navbars
clear visual label and explanation for each necessary correction is much more helpful than simply providing a list of all
their errors at the top or bottom of the form. 5 Our 50 Favorite CSS Libraries,
Frameworks and Tools from 2019

Errors have rami cations that extend beyond the physical context, and appropriate use of emotional context is just as
important to create a positive user experience and leave a lasting impression of a brand.

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Emotional Context KAYAK.com

Creating content for a website can sometimes be an emotional rollercoaster. While oftentimes we’re providing good
news, in other situations we are forced to give feedback about something that didn’t go as planned.

Error states, particularly credit card declines, downtime noti cations and legal policies all require some degree of
empathy – you wouldn’t inform a customer that their ight was canceled with the same tone that you’d use to
congratulate them on winning a sweepstake, would you?

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Types of Feedback UX

User Feedback Design

Action Feedback UI

Feedback Message UX Mobile

Examples of Feedback on Performance

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The IMDB 404 page provides a series of movie-themed quotes that helps you understand what happened.

Feedback Implementations
Here are a few feedback implementations that our web development team nd most useful to include in our projects.
So useful, in fact, that each is applied to the framework on which we build our websites. They are integral not only to
user experience, but also to retaining customer attention, trust in an organization’s brand, and a positive number of
conversions.

The Load Status Indicator

The frustration of not seeing a reaction after clicking on something is most apparent on slower connections and
addressed ef ciently by designing a load status indicator (LSI) which animates while you wait, to indicate the request
is in progress. Even better, an LSI can be customized for each web project.

We’ve made it a standard practice to design an LSI for each of our projects, one that is unique to the brand’s colors and
overall website style. The design also encourages its use as an emotional feedback tool, a smooth animation that will
induce a sense calm during the user’s moment of transition.

As with all user feedback, it is important to take some care with the application of an LSI. If a load status indicator
shows up before any signi cant time has passed, it can be distracting or lead to an impression that things are
progressing more slowly. Because of this, we only show an LSI after a few hundred milliseconds have passed.

Progress Bars
In cases when a le may take upwards of a few seconds to process, we apply progress bars. The progress bar would
update as the le loads and then alert the user if there was an issue by providing an error state if the upload was, for
some reason, unsuccessful.

To provide better user feedback, we progressively enhance the progress bars on our sites. For users on older browsers
that can’t detect progress of your upload, we provide a striped bar (also known as a barber pole) to show that
something is happening – essentially an LSI catered speci cally for le uploads.

When our users are on a modern browser we provide more information such as updating the actual progress of the
upload, providing thumbnails when images are being uploaded and queue additional les so that, when uploading a
larger number of les, the user still sees progress, rather than spreading their available upstream bandwidth across all
les. These cues increase user con dence that the task is proceeding and working as intended.

Hover Events
In the early years of the web, it was evident what a link was; that royal blue underlined text was an almost-universal
visual pattern. Now that custom-styling of elements is the status quo, this visual pattern has been diluted, and hover
events are a helpful feedback tool for users with a mouse.

They will alert the user that they have the ability to interact with whatever it is they are hovering their cursor over, such
as an image, text link or button.

Image hover events help the user understand that they can interact with an element.

On mobile devices, however, hover states fall short. To activate the element, most of the time a user would have to tap
once to trigger the hover event, then again a second time to carry out the action – a case when less feedback is more
helpful.

Error Messages
It is important to provide context-appropriate error messages for user input forms with text catered to the level of
sensitivity the situation warrants. These input forms include feedback about elds that were required but not lled out
or information that wasn’t formatted correctly.

We offer that feedback as soon as they leave the eld, so if you type an invalid email, it instantly alerts you there is an
error. To further guide users, when a form is submitted we scroll users to the place on the page where the rst error
was encountered and, in some cases, a popup message xed to the element at fault so users can easily nd and
remedy their mistakes, eliminating any unnecessary frustration.

Form Labels
In many of our forms, we provide a simple placeholder label before a user has provided information, so they are aware
what that eld is for.

Then, once they begin to type, we move the label to an adjacent position so that the purpose of their information is
preserved in case they are lling out a longer form or are interrupted mid-task, making it easier to resume.

Conclusion
Frustration is the killer to satisfactory user interaction, and many times, so avoidable! Implementing proper feedback in
your design projects can not only secure a successful conversion rate but also solidify the con dence customers feel
about the company’s brand as a whole.

As designer and author Josh Clark aptly writes, “Our job is to help our users translate their intent into action.” The
more we can guide users through our interfaces and provide clear feedback about their progress, the more success,
and fewer frustrations, we can create.

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Keeping Time: A Collection of Clock and Timer Code Snippets
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