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The Impact Of Arti cial Intelligence

On Social Media
Today, millennials need three things to survive – Music, Movies, and Social Media. Add another “M” for Machine
Learning which is rede ning the current business need. Arti cial Intelligence and Machine Learning have
joined together as two of the beckoning forces controlling the current era.

By 9series Solutions 7th Jun 2019

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The way social media keeps rising to the occasion, the scenario is increasingly emitting all
the Utopian vibes. In simple words, social media is aiming to deliver nearly perfect and Why It’s No Longer Possible To
Ignore Cryptocurrencies &…
desirable qualities to its people. However, it still has an uncanny resemblance to George
Mohsin Jameel
Orwell’s dystopian world of 1984, where the “Newspeak” becomes the language of social
media in terms of “Likes” and “Big Brother” becomes Arti cial Intelligence itself – watching Top 5 Youngest Entrepreneurs of
everything. India 2020
Abhishek Sharma

Statistics show that social media user base as of the year 2019 is estimated up to 2.77
billion. Arti cial Intelligence needs to be properly applied, keeping the entire focus on the Daily Capsule
current business need. As social media users are growing at an unprecedented state, the How Bengaluru’s HSR Layout
wooed startups to 'Unicorn
business need is to ef ciently process the unstructured data. And AI is providing solution to Street' (and other top stories…
exactly that.
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A study by McKinsey has highlighted that, in the year 2016, Machine Learning constituted Latest
Updates from around the world
around 60% of the total external investment of approximately $8 billion to $12 billion
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towards AI.
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So, how does AI work in understanding the human behavior on the three most popular
social networking sites – Twitter, Facebook and Instagram? Limited Liability Partnership:
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Arti cial Intelligence in Facebook Businesses Not Reach Their

Goal Why ? Top 10 Reasons
The foundation on which Facebook builds its business is highly based on learning about Creditq crm
the behavior of its user base. However, with over 2.38 billion users active per month sharing
4.75 billion content pieces daily – the data enthusiasts nd it dif cult to make sense out of Lost Your PAN Card? Here's How
To Get Duplicate One
such a large amount of unstructured data.
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Deep Learning (DL) QR Codes In 2020 And Beyond

Deep Learning technique cometh to the rescue in this scenario which doesn’t need any
Sneh Ratna Choudhary
speci c data from an image. For example, there are a lot of dog images and videos that are
shared across Facebook. Deep Learning has the ability to recognize the context of those Private Investors: Who Invests in
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videos and images. And, through that analysis it can also analyze what else are the contents
Lori Wade
of that media through meta and text. DL method produces insights which help in
deciphering the frequency of appearances of products, simultaneously with these videos
and images. This helps them placing ads for the people who might like to watch dog
videos.

DeepText
DeepText is a tool developed by Facebook team which helps in analyzing the words in the
posts shared by users. The context of these words in relationship with the other words
around it is analyzed by the neural networking to determine the underlying meaning. There
isn’t any database which can be referred, instead it uses its own algorithm to learn these
words. It helps Facebook analyze words across 20 different languages, because DeepText
assigns certain labels to each word. Our Partner Events
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Face Recognition She Builds Tech Mentorship

DeepFace is another technology used to recognize human faces in two or more than two Program
different images. Facebook even claims that the tool has more accuracy than the humans Vijayawada

themselves recognizing human faces – with 97% and 96% success rate, respectively. In fact,
its way of putting names on their faces has also raised some controversies regarding the
Tue Nov 19 2019
breach of the freedom to move around anonymously.
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Arti cial Intelligence in Twitter
Twitter is one of the most widespread social networking platforms with a user base of 328 Thu Jan 09 2020
million active users per month. Apart from instant messaging and micro-blogging, it has GIPC 2020
been monumental in event promotion, marketing, etc.
New Delhi

Tweet Recommendations
Twitter uses AI while recommending the tweets on the user timeline. With 5,787 tweets
Thu Feb 13 2020
every second as per the data of year 2014, the goal behind this is that users come across
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the most relevant tweets rst. Previously, the tweets were highlighted in reverse
chronological order. This has been facilitated by using Natural Language Processing (NLP),
Bangalore
which helps in analyzing thousands of tweets per second. NLP provides insights on the
preferences of users, so that they get to see only those tweets which they nd interesting.
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Removing Hateful Accounts

There were many instances of accounts posting hateful and racist tweets. This led Twitter to
use AI in identifying and removing those accounts using an algorithm. Such an algorithm is
used to ag tweets which contain hate speech or promote extremist groups. Hence, 2017
saw the removal of almost 3 Lacs terrorist related accounts using AI-bots.

Image Cropping Tools

Using AI inspired neural networking, Twitter aims to enhance the user experience. It helps
in identifying and displaying only the most interesting part of an image to be used as a
thumbnail in the tweets. Trimming tools are also designed in an engaging way. Apart from
that, live videos are also monitored so that they can be arranged according to the topic –
eventually enhancing their accessibility.

Arti cial Intelligence in Instagram

Instagram has taken over social media like a thunderstorm as a social networking
application in the year 2010. As of 2018, it claims of having a user base of around 1 billion.
However, due to its increasing engagement rate, it has proven to be a great social
marketing tool for brands too. 2016 indicated that around 98% of fashion brands have an
account on Instagram.

Discovering Experiences
The search function is highly dependent on the photos being uploaded on Instagram on a
daily basis. With approximately 70 million photos uploaded on the platform every day, it
creates a huge database by using hashtags, and trending information. AI helps users nd
images related to their favorite activities, experiences, events, eateries etc.

Instagram’s Own AI In uencer

Miquela is the name of this AI in uencer which is almost hard to believe that its “fake”. Just
like any other in uencer account, she has almost 1.6 million followers giving tips on
fashion blogging. It's almost a human robot posting captions on photos, posing as a fashion
model etc. In fact, she even collaborated with Prada in February 2018. Posting a 3D gif she
also gave a virtual tour of her fashion space.

To Conclude..
AI and social media together, are proving to be highly bene cial for businesses.
Development companies & marketing managers can utilize Arti cial Intelligence services
by studying user behaviors and searching habits for their customers. This would ultimately
facilitate in reaching their target audience. Additionally, AI helps managers in tracking
conversions ef ciently – owing to a better marketing strategy and saving a huge amount of
money.

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Authors

9series Solutions
9series is an eminent enterprise mobility & website
development organisation with a niche in delivering
quality services and solutions to customers across the …

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