SBA report of the Social Dilemma

Problem of the technology and apps such as Pinterest, Google, facebook and
instagram.

addicted to their electronic devices- we can totally isolate ourselves now.

fake news are spread and threatening societies around the world
Such as 2016 election, russian cyber attacks, internet lynch mobs in india

surveillance capitalism

Is a fake news with consequence

Gone from the information age to the disinformation age, The tools that we have
created are tarting to erode the social fabric of how society works

ethical designs

Need to figure out how this thing monetize

advertisers pay for the products that we use, advertiser are the customer and we
are the thing being sold

If you are not paying for the product, then you are the product

They are competing for your attention

facebook, snapchat, twitter, youtube

Its the gradual, slight, imperceptible change in your own behavior and
perception that is the product.

they sell certainty, and you have to have great predictions- you need a lot of data

capitalism profiting off of the infinite tracking of everywhere everyone goes by

large technology companies

The business model is to use to check if they are successful to sell their ads

a marketplace that trade exclusively in human futures

everything u did on online is being watched, tracked and measured

carefully monitored and recorded

No human supervision

three main goals

engagement goals- drive up our usage and to keep us scrolling
growth goal-to keep u coming back and inviting as many people
advertising goal- make as much money as possible form advertising

manipulation put deceit and sneakiness on the absolute center of everything we

do

Any sufficiently advanced technology is indistinguishable from magic

Persuasive technology is just a sort of design intentionally applied to the

extreme- really want to modify someone's behavior

Positive intermittent reinforcement- u dk when you are gonna get it of if you are
gonna get something
An unconscious habit

tagging each other on social media can increase the activity

growth hacking- hack ppl's psychology so that they can get more growth

massive- scale contagion experiments

we can affect real-world behavior and emotions without ever triggering the
user's awareness, completely clueness

optimize the connection between ppl- have the potential for addiction

not envolved to have social approval being dosed to us

driven by technology and thats advancing exponentially

Almost lost control over these systems, as they are controlling the information
we see

polarization, radicalization, outrage-ification, vanity-ification

overpowering human future, checkmate on humanity the third person

selling our attention to advertisers

create a system that biases towards false information

the false information makes the company more money

weaponing social media, is that it led to real, offline harm-Myanmar

getting so good at creating fake news that we absorb it as if it were reality and
confusing us to believe these lies- less and less control on who we are and what
we believe

the manipulation by third parties isn't a hack, they use facebook as a tool for
legitimate advertisers and legitimate users for a nefarious purpose

tribalism is ruining us
Programming our behavior manipulation for the service of the giant brain and
we don't matter.
Not gonna be paid
acknowledged
AI-artificial intelligence
self- determination
Algorithm 演算法-to recommend things for u on social media and youtube

Whether it is to be utopia or oblivion will be a touch and go relay race right up to

the final moment

trapped by a business model, an economic incentive and shareholder pressure-

makes it impossible to change this

Ok to let companies to earn money but not ok to have no regulations, rules

no laws around digital privacy

tax data collection and processing

exist not for the protection of users, but for the protection of the rights and
privileges of these gigantic, incredibly wealthy companies
inevitable destructive consequences

not to treated as an extractable resources

Words for SBA discussion.

Data-fed into system

growth grow-let u invite more friends
advertising grow-more money

Example-photo tagging
subconscious allure biological imperative vacant
porn will-power Bad things- civil war, destroy our civilization

negligible, exponentially ruin arone netarious tweak deppelgangers

處理-reckon into
bombarded proxy imploding rumers propanganda hearsay erode rumble global
assault conspiracy theory 陰謀論 propangated acrors

recommendation system convincing