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The Bright Idea Deck

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The Bright Idea Deck … by Mark McElroy & Eric Hotz

RM 150.00

Experiencing writer's block? Stumped for a solution to a personal problem? Lacking

inspiration for an upcoming project? The Bright Idea Deck is the perfect tool for
supercharging the brainstorming process and getting the creative juices flowing.

Designed to generate ideas, expand creative expression, and stimulate thought

processes, this brainstorming companion is ideal for the workplace or home. Filled with
colorful, contemporary imagery, this deck suggests hundreds of possible strategies,
perspectives, opportunities, motivations, goals, actions, and answers. The boxed kit
includes a companion book that describes the deck's structure and card meanings, along
with sample scenarios that demonstrate how to use this effective idea generator.

The Bright Idea Deck is clearly meant to act as a follow-up to McElroy's previous book,
Putting The Tarot To Work. There is a slight tilt with this deck and book, however, as the
word Tarot is never mentioned - anywhere. Not in the book, not in the publicity (it is being
marketed under the category of Self-Help/Business).

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It appears that it is being marketed under a veil, as it were. Businesses, groups and
individuals who might balk at using the Tarot will jump at using "cards, just cards" for
creative brainstorming. However, the deck is broken down into twenty-two trumps and four
suits, with four approach cards entitled "Learning, Doing, Feeling, and Controlling" in each
suit.

There is also a plethora of astrological symbols hidden in relatively plain sight on each of
the cards, as well as a fair amount of occult symbology, such as the red circle, yellow
diamond, and crescent moon on the street sign in the Yellow Two (Debate), the wings on
the heels of the figure in Trump 1 (Capability), the green snake in Trump XI (Boldness), the
dove and crescent moon in the Red Nine (Release), the seven birds in the sky in Trump
VIII (Balance) and the Blue Four (Restlessness), and the veritable alchemical quilt in
Trump XIV (Synthesis).

The 202 page book accompanying the deck is truly full of bright ideas. The deck is being
promoted as a powerful idea processor and brainstorming tool, leading to a quicker turn-
around time in solving problems, ease of generating new ideas and effectively thinking
outside of the box. McElroy lists some of the ways in which this deck can be used:
generating ideas in planning sessions; mapping out storylines, character motivation, plot
twists and writer's block; boosting creativity for marketing departments and advertising
agencies; corporate trainers and presenters can use this deck for ice-breakers, attention
getting games and memory aids; and anyone can apply this deck for personal use
(exploring options, problem solving, building action plans).

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It is suggested that each card can be used in several ways: as an approach to problem
solving; an action to be taken; a person (or type of person); a moment or situation from
everyday life; information about an issue or situation; a factor that influences, creates,
perpetuates, or could resolve your situation.

The deck is broken down into two types of cards: trumps and suits. The twenty-two trumps
carry more weight, representing methods, motivations and influences that deserve special
attention.

The four suits are broken down as follows: Red (actions, desires, goals and intentions);
Blue (emotions, feelings, perceptions, intuitions, reactions, and prejudices); Yellow
(decision making, logic, mathematics, strategies, responses, judgment, and reasoning);
Green (material resources, the five senses, physical objects, and the environment). The
numbers of each suit are defined as follows: (1) Opportunity; (2) Duality; (3) Productivity; (4)
Stability; (5) Instability; (6) Flexibility; (7) Psychology; (8) Activity; (9) Totality; (10) Finality.

The concept behind this deck and book, the organization and writing, as well as the
illustrations are all top notch. It is easy to use, fun to use, and will certainly fill its intended
purpose. My one problem here is that the format of the Tarot has been taken in blanket
form and attempted to be placed into a more general "creativity" format. Prospective
purchasers of this book need to be aware of this. If your purpose in working with these
cards is to work with/expand your own creative nature, then they will work very nicely. If you
attempt to work with them from a Tarot standpoint - I don't think they will work as well.

This beautiful set was imported from US. The set includes 1 deck of the Bright Idea Deck
and a very useful companion booklet.

Information from this page is populated from Llwellyn.com and Aeclectic.com.

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PLEA SE COME A G A IN

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HAVE A PLEASANT DAY EVERYDAY

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