Executive Summary

The 24/7 Café and Restaurant is the new coffee shop and restaurant
located in Km.4 La Trinidad, Benguet. The 24/7 Café and Restaurant, aptly named
for the best coffee and Native Igorot Foods in the market area, stands out from its
corporate peers with their Traditional Food concepts and fast services. The 24/7
Café and Restaurant is a place where you can see different things that describes
an Igorot, A place like a museum where you can see different Igorot customs,
traditions, instrument and offers a much calmer, feel at home experience. There
are no televisions, the background music is subtle and works from local artists will
be hanged on the walls. Every Monday, Wednesday and Friday there will be a
presentation presented, a theater play about Igorot`s and a comedy show are
played in the café. The café and Restaurant has a space where you can relax
with your acquaintances, it has beds and mats for the customers to have a cozy
stay, perfect for friends or family while enjoying their food and for the service we
guarantee that you will receive your orders as fast as 30 minutes maximum waiting
time. If the service is late or more than 30 minutes then the food or beverage is
free.

The 24/7 Café and Restaurant measures its financial success in terms of
increased market share and in earnings. With a total local market of P25 million,
this is a tremendous opportunity! The keys to success will be the ability to offer
quality gourmet coffees, take advantage of its good location, and reliance on
an outstanding staff and crews. In order to achieve these goals, the Café and
Restaurant will use 3 key values that will be the instrument for its success. First is the
foods and beverages, Igorot Native Foods will serve as an instrument to attract
people especially the locals. Second is the design and the programs, Iorot
paintings and traditional local painting will be the background also, a theater
show about Igorot`s are shown every Monday, Wednesday and Friday and a
space for the customer to relaxed while enjoying their food which will be more
attracting to people. Last is the staffs and crews, they will be undergoing
tremendous training for them to make sure that the customers will be satisfied and
for the business to be successful.

Company Description
 The 24/7 Café and Restaurant is built in Km.4 La Trinidad, Benguet. It is
owned and run by a person who is a Native Igorot and who has a passion in Café
and Restaurant.

The company needs one full-time Chief, two full-time Bakers, 3 part-time
cooks, and a 4 part-time waiters to give a best quality of service to customers and
for the business to grow.

Products and Services

The 24/7 Café and Restaurant serves native Igorot Foods and Beverages, it will
serve fresh brewed coffee that is produced in Abra, Kalinga and Benguet which
is guaranteed to be high quality. The company also offers various kinds of Native
Igorot Foods like dried and fresh meats, vegetables, Side Dishes and Dessert. The
24/7 café and Restaurant has a space where you can relax with your
acquaintances. It has beds and mats for the customers to relax, perfect for
friends or family, while enjoying their food and for the service we guarantee that
you will receive your order/s as fast as 30 minutes. If the service is late or more
than 30 minutes then the food or beverage is free. Igorot paintings and
traditional local painting will be the background. Also, a theater show about
Igorot`s are shown every Monday, Wednesday and Friday. There will also be
CCTV cameras for the costumer’s safety and assurance and bells will be placed
in every corner of the tables for the costumer’s fast convenience. To complete
the 24/7 café and restaurant it will be placed in a quiet location with a nice
view and warm ambiance and at night time you will come to witness the
romantic city lights. Targeting the millennial ideal landscape design and
educating them with history.

Market Analysis

Native Igorot Foods and Beverages is known for its heartwarming taste.
Customers prefer a food that will satisfy them, and a comfortable and enjoyable
place to stay. Many of the products will be coming from different parts of
Cordillera and will be made sure that it is made from the best hands of the makers
especially fermented dishes. Also, the target customers will be coming from the
locals and tourist, they are the target customers considering that it is open for 24
hours and is near hotels.
and Implementation

24/7 Café and Restaurant will provide a quiet and relaxing environment to
enjoy gourmet roasted coffee and different Igorot Foods and an opportunity to
visit with friends, a place for people to have fun. The Café and Restaurant will
provide all the needs of customers. The crews, and staffs will be extremely
knowledgeable and offer assistance in any coffee and food purchase while
simultaneously providing customers with outstanding service.

Organization and Management Plan

24/7 is composed of skilled people that will surely satisfy customers.

The mission of the business is to give the very best service to people and the
vision is to give a quality product and services to people while observing proper
etiquettes

24/7 is composed of the owner and manager. One full-time Chief, Two
full-time Bakers, 4 part-time cooks, 3 part-time all around helper and 4 part-time
waiter

Financial Plan and Projections

24/7 Café and Restaurant will capitalize on the strong demand for high-
quality gourmet coffee. The owners have provided the company with sufficient
start-up capital. With successful management aimed at establishing and growing
a loyal customer base, the company will see its net worth doubling in two years.

The computed budget that will be used for this business is P25M.

Thus, the company will maintain a healthy cash flow position, which will
allow for timely debt servicing and funds available for future development.