Mission

Our Mission is “to strive for the wholehearted satisfaction

and enrichment of the lives of people globally” through
the Company’s core domain of value added chemicals.

TEENAGERS
Fully committed to this mission, all members of the Kao
Group work together with passion to provide products of
excellent value created from the customer’s perspective.
In so doing, we “share joy with the customer”.

Vision Formulations Guideline

We aim to be “a global group of companies that is closest
to the customer in each market”, earning the respect and
trust of all stakeholders and contributing towards the Shampoos
sustainable development of society.

Hair Conditioners

Kao Chemicals Europe

Trademark Chemical Description Appearance (20ºC) Active Matter (%)

Shower Gels
www.kaochemicals-eu.com

Face Cleansers

Wet Wipes
Kao Corporation, S.A.
Puig dels Tudons, 10
E-08210 Barberà del Vallès
(Barcelona) Spain Intimate Cleansers
Tel: +34 93 7399-300
Fax:+34 93 7399-377
e-mail:sales@kao.es

Kao Chemicals GmbH

Kupferstrasse 1
D-46446 Emmerich, Germany
Tel: +49(0)2822 711-0
Fax:+49(0)2822 711-201
e-mail:sales@kaochemicals.de

Our Chemicals, Your Business The technology of KAO’s surfactants applied to Personal Care products
 Teenagers: A growing young market IV. BODY CARE

When providing body care products one has to take into

The latest trends indicate that the use of personal care products, including account the different requirements of the teenage
cosmetics, makeup and hair care items, has grown in the last few years, market. So, this range of products will have to fulfill
making teenagers a crucial population segment for manufacturers and three main aspects: cost-effectiveness, moisturizing
marketers. properties and mildness, as well as keep up with the
very latest market trends in terms of color, appearance
Teenage consumers are prepared to experiment with a wide variety of and perfume.
products and brands, and this plays an important role in forming their long-
term personal care routines and preferences. This is particularly important as
teenagers are on the threshold to becoming young adults, one of today's
AKYPO® FOAM RL40
BODY CLEANSING FOAM (SLES-FREE) Ref. C-223 10.0
largest demographic segments. Sodium Laureth-5 Carboxylate

EMAL® 30E
3.0
This body cleansing foam has been This formulation contains Sodium Lauryl Sulfate
It is also common knowledge that teenagers' skin is different. It LEVENOL® H&B
developed for application in pump LEVENOLH&B, an extra mild, Glycereth-2 Cocoate
0.5
generally produces more sebum than mature skin, due to hormone
foamers, providing a creamy, non-ionic surfactant with Abil B88183 0.5
changes, and therefore excessive oil can cause some problems. 
stable foam and improving skin emulsifying properties. This Mediacalm 0.2
Preservative q.s.
feel. In addition this product is a surfactant is also a good skin
In addition, teenage personal care is largely driven by the desire to Perfume q.s.
SLES-free liquid composition that emollient, a good moisturizing
establish a sense of individuality, tempered by a need to belong to, or Deionized Water Up to 100%
cleanses and moisturizes hands, agent, a foam booster and a
be accepted by society in general or by a particular group.
body and even hair. thickening agent.

KAO Chemicals Europe, in line with the latest market demands and trends, has developed a complete cosmetic formulation Working with these premises, three formulations have
range for the teenager segment. been developed to emphasize® each of the properties
INTIMATE HYGIENE Ref. C-186 BETADET HR 18.3
mentioned. The StandardCocamidopropyl Betaine
Bath Gel, while moisturizing and non
AMIDET® N
Nowadays, worldwide markets In seekingirritant,sulfate-free
is designed to bePEG-4
efficient 5.3
and affordable at the same
Rapeseedamide

demand more developed and formulations, time.

we chose AKYPO® SOFT 100 BVC
4.3
Sodium Laureth-11 Carboxylate
I. CONDITIONERS sophisticated formulations. In this 
AKYPO SOFT 100 BVC asThe
the main
main objective of the

second formulation is to
Extrapon Special
0.25
case this product has been surfactant, as provide
it givesa pleasant
a clear moisturizing
Camomileeffect and includes DANOX® PL-
III. SKIN CARE Crothix
gives aLiquid
top-notch look to the q.s.
TM
II. SHAMPOOS specially designed for young product with 10, a pearlizingmild
extremely agent that Bath
Citric Acid (50% solution) q.s.
women's intimate hygiene, being properties. It Gelsoftly
and helps increase the viscosity of the final product.
cleanses
Preservative q.s.
SLES-free and suitable for daily sensitive intimate zonesLast
withbut
thenot least, the extra-mild formulation is based
Perfume q.s.
iv. BODY CARE on AKYPO® FOAM RL Deionized Water
40, a premium cost-effective Up to 100%
anionic
use. soothing properties of camomile,
surfactant
giving a feeling of freshnessthat is highly suitable for replacing other, more
all day
irritant
and leaving the skin anionic surfactants. AMIDET® N gives the necessary
odor-free.
viscosity without increasing irritation levels and enhances the
foaming performance.

2 7
 III. SKIN CARE I. HAIR CARE - CONDITIONERS

Skin care routines, from cleansing to moisturizing, are followed by many consumers. And although most of these consumers Nowadays shampoos and conditioners are seen as basic hair care necessities in our society and this is clearly reflected in their

are women, the teenage market is growing fast (according to new studies, around 50% of boys and 66% of girls aged 15-17 use larger proportion of sales compared to other segments. Conditioners also represent an important part in the teenage cosmetic

facial care products). Within this market, KAO has developed three products: a “Sensitive Skin Facial Wash” which gently market, and this fact is well known to formulators and manufacturers who try to keep up with the latest fashion trends and fads

removes impurities, leaving the skin soft and smooth, an “Oil Control Face Wash” with refreshing and soothing properties, and in order to be well positioned.

a “Make-Up Remover” that through the use of wet wipes helps to get rid of makeup residue. KALCOL® 6850
REVITALIZING CONDITIONER Ref. C-219 3.0
Cetearyl Alcohol

AMIDET® APA-22
® This conditioner has been The formulation includes 1.5
EMAL 270 D OILY SKIN FACE CLEANSER Ref. C-221 Behenamidopropyl Dimethylamine
12.8
Sodium Laureth Sulfate
developed for all hair types, to AMIDET®APA 22, a highly SOFCARE GP-1
® 1.0
AMIDET N PPG-3 Caprylyl Ether
3.2 This product is designed to Its ingredients include AMIDET®N, provide a moisturizing and effective cationic surfactant for
PEG-4 Rapeseedamide
Tocopheryl Acetate 0.3
BETADET® S-20 eliminate sebum and impurities which acts a very mild thickener repairing effect, leaving hair soft conditioners when properly
Lactic Acid (90% solution) 0.3
5.3
Lauryl Hydroxysultaine
and can be used daily. It cleanses with foam boosting properties. and easy to comb. It is enriched neutralized with an acid, Panthenol (50% solution ) 0.5
GLC 99%
6.0 the face, eliminating excess sebum with vitamins such as B5, said to containing no solvents and Preservative q.s.
Glycerin

Salicylic Acid 1.0 Perfume q.s.

thanks to active ingredients such fortify and nourish hair, leaving it presenting a better sensory
NaCl q.s. Deionized Water Up to 100%
as salicylic acid that inhibits the beautifully silky. profile than other
Preservative q.s.
Perfume q.s.
development of acne. monoalkylquats.
Deionized Water Up to 100% This formulation includes Includes products that attempt to
LEAVE-ON HAIR RINSE improve the texture and Ref. C-165 TETRANYL® CO-40
AMIDET®APA 22, a highly effective appearance and increase the Dioleoylethyl 1.7
overall ease of manipulating and Hydroxyethylmonium
® cationic surfactant
In keeping with for
the easy-to-make This product is an example of Methosulfate
EMAL 270 D handling of hair. Excludes leave-
9.7 SENSITIVE SKIN FACE CLEANSER Ref. C-222
Sodium Laureth Sulfate conditioners when properly in AND no rinse conditioners, and TETRANYL®CO
LEVENOL®
H&B 40 is especially
and easy-to-apply idea, sustainability: low energy 0.5
®
AKYPO FOAM RL 40 other intensive conditioning Glycereth-2 Cocoate
suitable for this type of
3.3 neutralized with
production an acid,
of this without
leave-on hair consumption
Sodium Laureth-5 Carboxylate An extra gentle cleanser has been This formulation incorporates products (these in its production
go under Hair KAOPAN® TW L120
any formulations, thanks to 0.5its
BETADET® S-20
5.3 formulated for deep-down AKYPO® FOAM RL 40, which rinse issolvent in its
very simple as it content
can be Products - Treatments). Also
and, because it is a leave-on, Polysorbate-20
Lauryl Hydroxysultaine excluded are products for by Propylene Glycol
liquidity. 2.0
It is an oleic acid derived
presents
prepared aat better sensory profile
room temperature. In water
professionalconsumption
salon staff. and
GLC 99% cleansing while leaving the skin soft improves the foam behavior of
2.0 Dye(s)
esterquat, which provides a q.s.
very
Glycerin when
addition,comparing with other
this formulation is wastewater are reduced.
and smooth. This face cleanser is cleansing products when used as a Preservative q.s.
Propylene Glycol 1.5 monoalkylquats. smooth to hair due to two alkyl
said to gently remove dirt, oil and co-surfactant and has mild presented as a spray application, TETRANYL®CO 40 is an oleic acid- Perfume q.s.
Carbopol Ultrez 21 1.3 Includes chain.
NaOH (10% solution) q.s.
makeup without causing redness, properties. making itproducts
easier that attemptonto all
to apply derived esterquat, which makes
Preservative q.s. improve the texture and Deionized Water Up to 100%
Perfume q.s. over-drying or irritation. hair types. and increase the
appearance hair feel very smooth and is
overall ease of manipulating and
Deionized Water Up to 100% especially suitable for this type of
handling of hair. Excludes leave-in
AND no rinse conditioners, and formulations.
other intensive conditioning
KALCOL® 6850
EMANON® EV-E MAKEUP REMOVER – WET WIPES Ref. C-147 products (these go under Hair 2.5
Glycereth-7 Caprylate/Caprate
5.0 VOLUME HAIR RINSE Ref. C-150 Cetearyl Alcohol
Products - Treatments). Also
excluded are products for by TETRANYL® CO-40
GLC 99%
3.0 professional salon staff. The combination of TETRANYL®CO0.9
Dioleoylethyl 40
Glycerin Hydroxyethylmonium
Nowadays, wipes have become a EMANON®EV-E is effective in This formulation has been The combination of
® Methosulfate
and AMIDET® APA-22 in the same
FINDET ARH/52
2.0 means for cleansing the skin at developed to obtain hair volume- TETRANYL®CO 40 and
PEG-40 Hydrogenated Castor Oil removing other kinds of makeup AMIDET® APA-22
formula creates synergistic effects0.6
in
Behenamidopropyl Dimethylamine
Aloe Vera Gel 0.25 any time. With the EMANON®EV-E like lipstick, lash mascara and up without cumulative effects. It is AMIDET® APA-22 in the same
terms ofMyristate
Isopropyl reduced viscosity and
0.5
Perfume q.s. formulation, the cleansing speed eyeliner. easily rinsed out and after formula creates synergistic effects
Lactic Acid
combing (90% solution)
force. 0.15
Dye(s) q.s.
and lack of residue are clearly application combing is easier, wet in terms of reduced viscosity and Preservative q.s.
Citric Acid (10% solution) q.s.
better than those of the market or dry. combing force. Perfume q.s.
Preservative q.s.
Deionized Water Up to 100%
Perfume q.s. reference product.
Deionized Water Up to 100%
6 3
 II. HAIR CARE - SHAMPOOS

EMAL® 270 D There is a growing market for color protection shampoos as more people are coloring their hair. This fact is even more evident in
12.8 AFTER-SUN SHAMPOO Ref. C-157
Sodium Laureth Sulfate
the teenage market. KAO has developed two types of hair color products: a “Color Protection Shampoo” and a “Color & Care
AKYPO® FOAM RL40
5.0 Shampoo”.
Sodium Laureth-5 Carboxylate
Protecting the hair is even more AKYPO® FOAM RL 40 provides
GLC 99% excellent wet hair detangling and
3.0 important when environmental
Glycerin

BETADET® HR conditions become harsher, like in combing force, and imparts

6.7
Cocamidopropyl Betaine
summer. smoothness during rinse-off. In EMAL® 270 D
AMIDET® N COLOR PROTECTION SHAMPOO Ref. C-151 Sodium Laureth Sulfate
8.6
1.0 addition, AKYPO® enhances
PEG-4 Rapeseedamide
This after-sun shampoo is BETADET® THC-2
Dow Corning 200F 350cst 0.5 coacervate formation, affording 7.5
This product gently cleanses In addition, the combination of Disodium Cocoamphodiacetate
enriched with UV filter, Ceramide
Carbopol Ultrez 21 0.2 greater deposition of polymers AMIDET® APA-22
 and Vitamin C, protecting hair without stripping, fading or dulling AKYPO® and AMIDET® APA-22 2.0
Jaguar C-17 0.3 Behenamidopropyl Dimethylamine
and hydrophobic raw materials
Covabsorb 2.0 exposed to the sun, seawater and color, and provides color, shine creates synergistic effects in terms AKYPO® RLM 100
3.3
such as silicone and UV filters on Laureth-11 Carboxylic Acid
Vamothin SBXT 0.4 chlorine, and enhancing its natural and vitality to hair. of color loss prevention, combing
hair. DANOX® PL-10
Preservative q.s. force and general feel. 4.0
shine, making hair softer and Pearlizing Agent
Perfume q.s.
more glossy. UcareTM JR-30M 0.2
Deionized Water Up to 100% 
Silsoft Q 1.0
In this formulation AKYPO® RLM Moreover, DANOX® PL-10,
CrothixTM Liquid 1.5
100 offers excellent performance a pearlizing agent, improves the
Preservative q.s.
in preventing color loss in dyed product's appearance, making it Perfume q.s.
hair when compared to other more attractive to consumers. Deionized Water Up to 100%
®
EMAL 270 D anionic surfactants.
14.0 ANTI-DANDRUFF SHAMPOO Ref. C-211
Sodium Laureth Sulfate

AKYPO® FOAM RL40

5.0
Sodium Laureth-5 Carboxylate
This anti-dandruff shampoo is EXCEPARL® LM-LC, our new
LEVENOL® H&B
2.5 based on TETRANYL® U and Zinc natural EO-free thickener, plays a
Glycereth-2 Cocoate

DANOX® PL-10 Pyrithione, to eliminate and very important role in this

4.0
Pearlizing Agent
prevent dandruff formation. A formulation by helping to suspend
EXCEPARL® LM-LC
1.5
Lauryl Lactate mixture of cationic polymers and the Zinc Pyrithione. It provides
®
TETRANYL U silicones has been used to leave higher viscosity under storage
Undecylenamidopropyltrimoniun 0.5
Methosulfate the hair smooth and easy to comb. conditions, preventing the
Dow Corning 200 350cst 0.5
The combination of AKYPO® with sedimentation of dispersed
Jaguar C-162 0.1 AKYPO® FOAM RL40
15.0
COLOR & CARE SHAMPOO (SLES-FREE)
EDTA.Na4 0.2
these conditioning agents particles. Furthermore, it acts as a Sodium Laureth-5 Carboxylate Ref. C-220
®
improves deposition without very mild thickener with foam BETADET S-20
UcareTM LR 400 0.2 9.0
Lauryl Hydroxysultaine In this case this Color & Care BETADET® S-20, as a very mild co-
Zinc Pyrion 48% 2.0 build-up due to coacervates stabilizing properties. AMIDET® APA-22
Micronized 1.5 Shampoo offers long lasting color surfactant, helps boost foaming
Behenamidopropyl Dimethylamine
Dye(s) 0.5
formed during the rinsing step.
Silsoft Q 1.0 vibrancy with intensive care, and guarantees good low-
Preservative q.s.
AculynTM 60 0.4 without forgetting current market temperature stability.
Perfume q.s.
Carbopol Ultrez 21 0.3
NaCl q.s. “-free” trends.
UcareTM JR-30M 0.15
Deionized Water Up to 100%
Preservative q.s.
Perfume q.s.
Deionized Water Up to 100%

4 5
 III. SKIN CARE I. HAIR CARE - CONDITIONERS

Skin care routines, from cleansing to moisturizing, are followed by many consumers. And although most of these consumers Nowadays shampoos and conditioners are seen as basic hair care necessities in our society and this is clearly reflected in their

are women, the teenage market is growing fast (according to new studies, around 50% of boys and 66% of girls aged 15-17 use larger proportion of sales compared to other segments. Conditioners also represent an important part in the teenage cosmetic

facial care products). Within this market, KAO has developed three products: a “Sensitive Skin Facial Wash” which gently market, and this fact is well known to formulators and manufacturers who try to keep up with the latest fashion trends and fads

removes impurities, leaving the skin soft and smooth, an “Oil Control Face Wash” with refreshing and soothing properties, and in order to be well positioned.

a “Make-Up Remover” that through the use of wet wipes helps to get rid of makeup residue. KALCOL® 6850
REVITALIZING CONDITIONER Ref. C-219 3.0
Cetearyl Alcohol

AMIDET® APA-22
® This conditioner has been The formulation includes 1.5
EMAL 270 D OILY SKIN FACE CLEANSER Ref. C-221 Behenamidopropyl Dimethylamine
12.8
Sodium Laureth Sulfate
developed for all hair types, to AMIDET®APA 22, a highly SOFCARE GP-1
® 1.0
AMIDET N PPG-3 Caprylyl Ether
3.2 This product is designed to Its ingredients include AMIDET®N, provide a moisturizing and effective cationic surfactant for
PEG-4 Rapeseedamide
Tocopheryl Acetate 0.3
BETADET® S-20 eliminate sebum and impurities which acts a very mild thickener repairing effect, leaving hair soft conditioners when properly
Lactic Acid (90% solution) 0.3
5.3
Lauryl Hydroxysultaine
and can be used daily. It cleanses with foam boosting properties. and easy to comb. It is enriched neutralized with an acid, Panthenol (50% solution ) 0.5
GLC 99%
6.0 the face, eliminating excess sebum with vitamins such as B5, said to containing no solvents and Preservative q.s.
Glycerin

Salicylic Acid 1.0 Perfume q.s.

thanks to active ingredients such fortify and nourish hair, leaving it presenting a better sensory
NaCl q.s. Deionized Water Up to 100%
as salicylic acid that inhibits the beautifully silky. profile than other
Preservative q.s.
Perfume q.s.
development of acne. monoalkylquats.
Deionized Water Up to 100% This formulation includes Includes products that attempt to
LEAVE-ON HAIR RINSE improve the texture and Ref. C-165 TETRANYL® CO-40
AMIDET®APA 22, a highly effective appearance and increase the Dioleoylethyl 1.7
overall ease of manipulating and Hydroxyethylmonium
® cationic surfactant
In keeping with for
the easy-to-make This product is an example of Methosulfate
EMAL 270 D handling of hair. Excludes leave-
9.7 SENSITIVE SKIN FACE CLEANSER Ref. C-222
Sodium Laureth Sulfate conditioners when properly in AND no rinse conditioners, and TETRANYL®CO
LEVENOL®
H&B 40 is especially
and easy-to-apply idea, sustainability: low energy 0.5
®
AKYPO FOAM RL 40 other intensive conditioning Glycereth-2 Cocoate
suitable for this type of
3.3 neutralized with
production an acid,
of this without
leave-on hair consumption
Sodium Laureth-5 Carboxylate An extra gentle cleanser has been This formulation incorporates products (these in its production
go under Hair KAOPAN® TW L120
any formulations, thanks to 0.5its
BETADET® S-20
5.3 formulated for deep-down AKYPO® FOAM RL 40, which rinse issolvent in its
very simple as it content
can be Products - Treatments). Also
and, because it is a leave-on, Polysorbate-20
Lauryl Hydroxysultaine excluded are products for by Propylene Glycol
liquidity. 2.0
It is an oleic acid derived
presents
prepared aat better sensory profile
room temperature. In water
professionalconsumption
salon staff. and
GLC 99% cleansing while leaving the skin soft improves the foam behavior of
2.0 Dye(s)
esterquat, which provides a q.s.
very
Glycerin when
addition,comparing with other
this formulation is wastewater are reduced.
and smooth. This face cleanser is cleansing products when used as a Preservative q.s.
Propylene Glycol 1.5 monoalkylquats. smooth to hair due to two alkyl
said to gently remove dirt, oil and co-surfactant and has mild presented as a spray application, TETRANYL®CO 40 is an oleic acid- Perfume q.s.
Carbopol Ultrez 21 1.3 Includes chain.
NaOH (10% solution) q.s.
makeup without causing redness, properties. making itproducts
easier that attemptonto all
to apply derived esterquat, which makes
Preservative q.s. improve the texture and Deionized Water Up to 100%
Perfume q.s. over-drying or irritation. hair types. and increase the
appearance hair feel very smooth and is
overall ease of manipulating and
Deionized Water Up to 100% especially suitable for this type of
handling of hair. Excludes leave-in
AND no rinse conditioners, and formulations.
other intensive conditioning
KALCOL® 6850
EMANON® EV-E MAKEUP REMOVER – WET WIPES Ref. C-147 products (these go under Hair 2.5
Glycereth-7 Caprylate/Caprate
5.0 VOLUME HAIR RINSE Ref. C-150 Cetearyl Alcohol
Products - Treatments). Also
excluded are products for by TETRANYL® CO-40
GLC 99%
3.0 professional salon staff. The combination of TETRANYL®CO0.9
Dioleoylethyl 40
Glycerin Hydroxyethylmonium
Nowadays, wipes have become a EMANON®EV-E is effective in This formulation has been The combination of
® Methosulfate
and AMIDET® APA-22 in the same
FINDET ARH/52
2.0 means for cleansing the skin at developed to obtain hair volume- TETRANYL®CO 40 and
PEG-40 Hydrogenated Castor Oil removing other kinds of makeup AMIDET® APA-22
formula creates synergistic effects0.6
in
Behenamidopropyl Dimethylamine
Aloe Vera Gel 0.25 any time. With the EMANON®EV-E like lipstick, lash mascara and up without cumulative effects. It is AMIDET® APA-22 in the same
terms ofMyristate
Isopropyl reduced viscosity and
0.5
Perfume q.s. formulation, the cleansing speed eyeliner. easily rinsed out and after formula creates synergistic effects
Lactic Acid
combing (90% solution)
force. 0.15
Dye(s) q.s.
and lack of residue are clearly application combing is easier, wet in terms of reduced viscosity and Preservative q.s.
Citric Acid (10% solution) q.s.
better than those of the market or dry. combing force. Perfume q.s.
Preservative q.s.
Deionized Water Up to 100%
Perfume q.s. reference product.
Deionized Water Up to 100%
6 3
 Teenagers: A growing young market IV. BODY CARE

When providing body care products one has to take into

The latest trends indicate that the use of personal care products, including account the different requirements of the teenage
cosmetics, makeup and hair care items, has grown in the last few years, market. So, this range of products will have to fulfill
making teenagers a crucial population segment for manufacturers and three main aspects: cost-effectiveness, moisturizing
marketers. properties and mildness, as well as keep up with the
very latest market trends in terms of color, appearance
Teenage consumers are prepared to experiment with a wide variety of and perfume.
products and brands, and this plays an important role in forming their long-
term personal care routines and preferences. This is particularly important as
teenagers are on the threshold to becoming young adults, one of today's
AKYPO® FOAM RL40
BODY CLEANSING FOAM (SLES-FREE) Ref. C-223 10.0
largest demographic segments. Sodium Laureth-5 Carboxylate

EMAL® 30E
3.0
This body cleansing foam has been This formulation contains Sodium Lauryl Sulfate
It is also common knowledge that teenagers' skin is different. It LEVENOL® H&B
developed for application in pump LEVENOLH&B, an extra mild, Glycereth-2 Cocoate
0.5
generally produces more sebum than mature skin, due to hormone
foamers, providing a creamy, non-ionic surfactant with Abil B88183 0.5
changes, and therefore excessive oil can cause some problems. 
stable foam and improving skin emulsifying properties. This Mediacalm 0.2
Preservative q.s.
feel. In addition this product is a surfactant is also a good skin
In addition, teenage personal care is largely driven by the desire to Perfume q.s.
SLES-free liquid composition that emollient, a good moisturizing
establish a sense of individuality, tempered by a need to belong to, or Deionized Water Up to 100%
cleanses and moisturizes hands, agent, a foam booster and a
be accepted by society in general or by a particular group.
body and even hair. thickening agent.

KAO Chemicals Europe, in line with the latest market demands and trends, has developed a complete cosmetic formulation Working with these premises, three formulations have
range for the teenager segment. been developed to emphasize® each of the properties
INTIMATE HYGIENE Ref. C-186 BETADET HR 18.3
mentioned. The StandardCocamidopropyl Betaine
Bath Gel, while moisturizing and non
AMIDET® N
Nowadays, worldwide markets In seekingirritant,sulfate-free
is designed to bePEG-4
efficient 5.3
and affordable at the same
Rapeseedamide

demand more developed and formulations, time.

we chose AKYPO® SOFT 100 BVC
4.3
Sodium Laureth-11 Carboxylate
I. CONDITIONERS sophisticated formulations. In this 
AKYPO SOFT 100 BVC asThe
the main
main objective of the

second formulation is to
Extrapon Special
0.25
case this product has been surfactant, as provide
it givesa pleasant
a clear moisturizing
Camomileeffect and includes DANOX® PL-
III. SKIN CARE Crothix
gives aLiquid
top-notch look to the q.s.
TM
II. SHAMPOOS specially designed for young product with 10, a pearlizingmild
extremely agent that Bath
Citric Acid (50% solution) q.s.
women's intimate hygiene, being properties. It Gelsoftly
and helps increase the viscosity of the final product.
cleanses
Preservative q.s.
SLES-free and suitable for daily sensitive intimate zonesLast
withbut
thenot least, the extra-mild formulation is based
Perfume q.s.
iv. BODY CARE on AKYPO® FOAM RL Deionized Water
40, a premium cost-effective Up to 100%
anionic
use. soothing properties of camomile,
surfactant
giving a feeling of freshnessthat is highly suitable for replacing other, more
all day
irritant
and leaving the skin anionic surfactants. AMIDET® N gives the necessary
odor-free.
viscosity without increasing irritation levels and enhances the
foaming performance.

2 7
 Mission
Our Mission is “to strive for the wholehearted satisfaction
and enrichment of the lives of people globally” through
the Company’s core domain of value added chemicals.

TEENAGERS
Fully committed to this mission, all members of the Kao
Group work together with passion to provide products of
excellent value created from the customer’s perspective.
In so doing, we “share joy with the customer”.

Vision Formulations Guideline

We aim to be “a global group of companies that is closest
to the customer in each market”, earning the respect and
trust of all stakeholders and contributing towards the Shampoos
sustainable development of society.

Hair Conditioners

Kao Chemicals Europe

Trademark Chemical Description Appearance (20ºC) Active Matter (%)

Shower Gels
www.kaochemicals-eu.com

Face Cleansers

Wet Wipes
Kao Corporation, S.A.
Puig dels Tudons, 10
E-08210 Barberà del Vallès
(Barcelona) Spain Intimate Cleansers
Tel: +34 93 7399-300
Fax:+34 93 7399-377
e-mail:sales@kao.es

Kao Chemicals GmbH

Kupferstrasse 1
D-46446 Emmerich, Germany
Tel: +49(0)2822 711-0
Fax:+49(0)2822 711-201
e-mail:sales@kaochemicals.de

Our Chemicals, Your Business The technology of KAO’s surfactants applied to Personal Care products