TITLE AUTHOR/S YEAR OF TOPIC VARIABLES METHODS FINDINGS AND RECOMMENDATI

(LOCAL STUDY) PUBLICA USED CONCLUSIONS ONS

TION
1.Popularity of Milk Tea Guison, Angelica October How the product milk tea -Grade 12 Descriptive Findings Recommendatio
as a New Entrant to the Ibong, Caryll 2019 is being favoured by the ABM Students survey -The product n at the
Market of Beverages as Ignacio, Francis public and most of the -Milk Tea research trend is the recommendation
Perceived by Grade 12 Iñigo, John Kent newly established shop design currently the page
ABM Student of Juat, Patricia are related to Milk Tea. popular
University of the East beverage
among others
and will last at
least a long
period of time.
-Milk tea is
considered
affordable that
it can be
purchase by
the student, its
cost is equal to
its offered
benefits and it
is worth to
purchase than
the other
beverages
- and many
more at the
findings paper

Conclusion:
-Social Media
has been an
effective
medium for the
product to
reach its peak
of popularity.
-The milk tea
trend will last a
long period of
time with the
tropical climate
in the
Philippines
considering
that milk tea is
a cold beverage
that is perfect
for hot areas.
2.Increase of Popularity Juliet Ilusorio Mar. 19 -Determining the real -Milk tea Survey
of Milk Tea in the 2014 reason why milk tea is to shops around
vicinity of Mendio be seen in demand in San Beda
Mendio. Also to discover College Manila
what it is in milk tea that -CAS Students
makes people crave for -Milk tea
it, given what they only products
know about the
products.

3.lLeadership Joel P. Feliciano -Assessing the impact of Descriptive Findings

Effectiveness and leadership effectiveness Research -Revealed that
marketing strategies as and marketing strategies Method with students are
correlates to Students of selected higher Questionnaire generally
Satisfaction and Loyalty education institutions in satisfied with
in Selected Higher Metro Manila on student and loyal to the
Education Institutions in satisfaction and loyalty to selected HEIs.
Metro Manila provide bases for -Leadership
strategic plan to enhance effectiveness
student satisfaction and and the
loyalty. marketing
strategies
adopted by
selected HEIs
are directly
correlated to
student
satisfaction and
loyalty.
Conclusions:
-HEIs must
improve their
marketing
program in
 order to
determine and
develop much
better
marketing
strategies

4.Improving the Martina The Small and Medium

Business Environment in Vahlhaus Enterprise Development
the Philippines Federico M. for Sustainable
Macaranas Employment Program
(SMEDSEP)

5. Marketing Strategies Susan D. - Descriptive

of Selected Business Ramirez Survey
Establishments in the Elizabeth A. Method
City of Tarlac Amurao
Reanto T.
Mercado
6.Marketing Strategies Reynaldo J. Sual The study was conducted Descriptive Findings:
as Predictor of Francis Martin S. to determine the Survey -Marketing
Competencies of Ang marketing strategies as strategies
Selected Established Mark Anthony predictors of measured in
Food Chains in Cagayan A. Jumao-as competencies of the market
de Oro Abed Haleenm selected established food attractiveness
Macasapir chains in Cagayan de Oro was rated high.
Alfonso City On the other
Ragandang Jr hand, market
mix and market
segmentation
were rated
moderated
-Competencies
measured in
terms of the
core
competencies
was rated high.
On the other
hand,
distinctive
competencies
and potential
competitive
advantage
were rated
moderate.
-High
relationship
existed
between
distinctive
competencies
 and market
segmentation,
and moderate
relationships
exhibited in
market
attractiveness.
Conclusion:
-It can be said
that the
selected
established
food chains
employ variety
of marketing
strategies.

TITLE AUTHOR/S YEAR TOPIC VARIABLES METHOD USED FINDINGS AND RECOMMENDATI
(LOCAL LITERATURE) PUBLICA CONCLUSIONS ONS
TION
1.) Fiftea stems tide of Ben O. De Vera October Customer Findings:
competition 24, 2014 Fiftea’s Milk Tea Satisfaction, -Experience is
(Preparation, Origin, and Competition, deemed
Ingredients) Milk Tea necessary to
produce the
product.
-In able to
attract more
customers,
Chang has been
experimenting
with various
flavours
-carefully
brewing the tea
leaves the
traditional way
generates the
freshest flavors
and nutrients

Conclusion:
-There is a
more proper,
Healthier way
into making
milk teas.
Creativity also
takes an
important role
ro adapt within
unfamiliar
vicinities.
2.)The Psychology Roy Stephen C. Novemb The use of Psychology on Psychology, Findings:
behind Drinking Milk Tea Canivel er 17, Businesses Milk Tea, -In fast food
2019 Aaron Palileo market where
(Marketing so many other
Teacher), restaurants
Marketing offer fried
Techniques, chicken and
Customer- breakfast
Business meals, many
Relationship choose
McDonald’s not
necessarily
because of its
food, but
because of
nostalgia it
evokes.
-Many
companies in
the Philippines
tend to focus
on what their
products and
services can
offer. To an
extent, those
qualities are
important, but
they are not
everything.

Conclusions
-Other than the
features of the
 product, One
must focus on
other factors
affecting the
consumer’s
choice. The
Philippines
psychological
makeup when
it comes to
branding is
different and
can still be
tweaked.
3.) Tracking The Local Jasper Castro March 7, -History of Milk Tea Business
Milk Tea trend: How Did 2019 Strategies,
This Obsession Start? Customers’
Perception,
Milk Tea,
Origin of Milk
Tea, Serenitea
4.) The milk tea craze Intern (?) April 9, -Ideal Milk Tea (How it Milk Tea
2019 should be made) History, Milk
Tea
Preparation
5.)Marketing Ideas in Vic February -Various marketing Marketing
the Philippines 11 2013 techniques in the Strategies,
Philippines Philippines
TITLE AUTHOR/S YEAR OF TOPIC VARIABLES METHOD USED FINDINGS AND RECOMMENDATI
(FOREIGN LITERATURE) PUBLICA CONCLUSIONS ONS
TION

1.)Encoding the key Noverm -Factors that brought -Bubble tea Findings:
successes of Bubble Tea ber 30, bubble tea back to the -Bubble tea -The use of
in Thailand by customer 2018 trend again in 2018 shops social media
insight -Thailand platform abled
-Customer the tea shop to
Insight communicate
with customers
more
effectively.
-Customer
engagement
with products
brought
customer
satisfaction.
-Varities and
creative menus
lead
competitors
into the
market.
Conclusions:
-Being a top
buzz in social
media is a good
starting point
-Product
customization
are significant
to create a
 brand value to
customer’s
mind.
-Product
development
makes you be
in the market
longer and
different from
competitors.

2.)What Is Competitive Kimberly Decemb -Strategies for -Observation Findings:

Advantage? Three Amadeo er 14 Competitive advantage -In order to
Strategies That Work 2019 create demand
you’ve got to
know your
target market.
-One must
reinforce every
communication
to its
customers.
-There are
three primary
ways to achieve
sustainable
advantage.
Conclusion:
-Various factors
are to be
considered
when thinking
of a strategy
that’ll work
 among
competitions.

3.)How to Deal With Mike Kappel October -Business Competition -Competition Findings: -Know the
Competition in Business 19, 2016 -A typical competition
business -Know your
consists of customers
different type -Differentiate
of -Step up your
competition,Bo marketing
th courteous -Update your
and image
discourteous -Look after your
-Small existing
businesses customers
need allies -Target new
Conclusions: markets
-Friendly -Expand your
competitions offer
can often give -Be the best
you an employer
advantage. -Look to the
-Forming future
competitions
can often give
you an
advantage
-Forming a
camaraderie
among other
competitors
will help the
business in
various ways
7.Business Strategy Melissa August It is to assess how -Jollibee
Assignment 1 Francesca P. 25 2015 business missions, -Managers
Gonzales visions, objectives, goals -Consumers
and core values
competencies inform
strategic planning.
8.
9.
10.

TITLE AUTHOR/S YEAR OF TOPIC VARIABLES METHOD USED FINDINGS AND RECOMMENDATI
(FOREIGN STUDY) PUBLICA CONCLUSION ON
TION
1.)The Importance of Depth analysis of  Marketing  Analyzi The importance
strategic management marketing strategy of Strategy ng of strategic
Hennes & Mauritz of H&M Company’ management
(H&M) and how they  Process, s annual should be
implement it. Advantag reports further
e ,and  Intervi investigated
 challenge ews with
s of H&M manager

2.The strategies for  Susan 2017 Exploring the three small-  Buisness Methodologica Business
enhancing small- Turner business coffee shop Design l Triangulatiom Owners need
business owner’s  El Endres onwers in Duval Country,  Effectiven to stay
success rate Florida, used to succeed ess of involved, knoiw
in business beyond five Business their
years plan customers, and
be aware of
the cycles and
trends affecting
their business
3.Reviews about the  Abdol Review the Relationship  Marketing  Distrib There is a System must
effectiveness of Rahman between effectiveness of Strategy ution of significant create kind of
marketing strategy and  Heirsh marketing Strategies  Past Questionn positive genuine strategy
performance marketing Soltan performance Marketing strategies are relationship that is
in the city of Sanandaj Panah Banks branches in the  competit between the transparent,
Banks city of Sanandaj effectiveness of innovative and
ive
marketing based on
advantag strategies and databased and
e performance management
marketing must have look
to the possible
actions that re
needed for new
developments in
the market
4. A Small Business  Linda Reasons for small  Identify  Owner Research on
Success: A review of Shonesy business success, which the ’s business failure
Literature  Robert D. can in turn also infer success Characteri would be better
 Gulbro reasons for failure factors stic served by
 Factors studying specific
that can industries by
deal with region, rather
small that nationa
business studies. The
survival same would be
 Informati seem to apply for
on research into
Relative success factors
to the
success or
faiure of
business
for
maintaini
ng a
stable
economy
5. How small Business Martin S. Importance of  Business developing a
master the art of Bressler Developing suistainable strategy strong
competition through competitive advantage  Competiti
leadership
superior competitive for their business venture ve
advantage advantage team would
 5P’s be an area
that
management
where
management
can exercise
good
judgment in
 selecting
team
members who
possess the
skills and
characteristics
that could
help
accomplish
organizational
objectives.

6.Competitive Strategy Shigang Yan Competitive strategy  Operation Distributing The study
and business and business s of the survey confirmed the
Environment: The case environment influencing business Questionnaire importance of
of small Enterprise in Chinese’s Small and  competitive
China medium-sized strategy to
enterprises (SME's) achieve their
Competitive
advantage,
Moreover,
there is a
negative
relationship
between
competitive
pressure and
SME’s
Performance
7.Small Business Denise Leigh 2015 Strategies of small  Observing Transcript review Potential future and
Strategies for Company business owners to and member current small
Profitability and Gandy achieve Profitability by behaviors checkingwere business owners
Sustainability the end of the firstfive completed to should pay attention
 Interviewin
years of opening their strengthen to the results
g
business
participant credibility and because they can
s trustworthiness. benefit from the
Based on the finding of the
 Exploring
methodological importance of
documents
triangulation of the knowing the
data sources seasonality of your
collected, business, remaining
3emergent themes dedicated and
were identifiedafter passionate about
completing the your small business,
5stages of data and hiring the right
analysis:seasonality employees.
of the business,
passion and
dedication of the
small business
owner, and hiring
the right
employees.