ESPRESSO SALON

SWOT ANALYSIS

STRENGTH:

● The Unique concept of a salon with a coffee shop and pastry inside.

● Ability to attract clients from both the salon and coffee shop industries.

● Opportunity for cross-selling of a coffee shop and salon services.

● High-quality salon services are provided by experienced professionals.

● Wide range of coffee and pastry options available to customers.

● Prime location with less traffic

WEAKNESSES:

● Reliance on knowledgeable and experienced salon staff.

● Limited seating capacity in the coffee shop.

● Dependence on a single supplier for coffee beans and other ingredients.

● High prices compared to other coffee shops in the area.

● Competition from other established salons and coffee shops in the area.

OPPORTUNITIES:

● Expansion of the menu to include healthy food and drink options to attract health-conscious
customers.

● Collaboration with other local businesses to offer unique and exclusive deals.
 ● Introduction of loyalty programs and discounts to increase customer retention.

● Expansion of the business to other locations.

THREATS:

● Economic downturns affect consumer spending.

● Fluctuations in coffee bean prices affect profit margins.

● Changes in consumer trends and preferences.

● Competition from new businesses entering the market.

SHORT-TERM OBJECTIVES:

1-5 Years

Manpower and Process

● Increase customer satisfaction by continuously improving the quality of salon services by

conducting training for staff to further improve their skills and invest in high-quality coffee
shop machines and first-choice pastry products.
● Continuously adapt to changes in customer preferences and market trends by investing in
research and training to stay ahead of competitors.

Marketing

● Develop and implement effective marketing campaigns to attract new customers and
increase brand awareness by creating a profile on social media channels.
● Build customer loyalty by introducing loyalty programs, discounts, and referral programs.

Profitability

● Be the top choice beauty salon in the local area where Espresso Salon is located
● Add another branch within the region where Espresso Salon is located.

LONG-TERM GOAL:

5-10 Years
Commitment and Trust

● Create 10% new clients by the first quarter of the 6th year and maintain old ones by offering
a discount, loyalty programs, and customer rewards.

Challenge

● Increase sales by 20% in our 6th year in the beauty and coffee industry.

Accessibility

● Increase brand awareness by expanding the business to outside regions.

Innovation

● Continuously develop our beauty services by sending staff to nationwide

training/conferences to further improve their skills and adapt the latest techniques in beauty
services.
● Invest in a new coffee machine and launch a new product by adding healthy options to our
pastry and coffee shop.