INDEX

SR.NO TOPIC PAGE NO

1 Introduction 2

2 Project Overview 3

3 Approach/Methodology 4

4 Project Work 5-18

5 Suggestions/Feedbacks 19

6 Learnings 20

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 1. ABOUT ME

 I am a Computer Engineer with a work experience of 2

years with Infosys.
 I am currently Pursuing my MBA in Marketing(Major),
Finance(Minor)
 I am the Marketing head of TEDxSIUKIRKEE (Pune)
 Organising member of GE-PIWAT 2018.
 Member of Connect With SIMS ( PR club of SIMS)
 Enthusiastic about reading and dancing.
 I am a People’s Person and have good communication
capabilities
 I have the zest to learn and am always willing to learn
new things

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 2. PROJECT OVERVIEW

 Influencer Programme for Lakmé Salon ,Dermalogica and TIGI-

Bedhead
 Macro and Micro Influencers inclusive program with primary focus
on Micro influencers.
 Two Goals To Be Accomplished –
 1. Awareness (PR) 2.Content Creation (Digital/Brand)

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 3. APPROACH/METHODOLOGY
 Influencer Criteria
 Discovered via organic coverage or via
interaction on Instagram
 Contacted via Instagram DM, WhatsApp or
sending Email and inviting them to join the
program
 Database created after response received on
content style, birth date, hair care, skin care
goals and shipping address.
 Target 200 achieved within 3 weeks of
contacting and creating database.

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 4. PROJECT WORK
 38 Dermalogica’s Summer Essential Hampers sent
 Personalized hand-written note inside
 Hamper sent containing a hero routine and information about
Dermalogica
 4 products sent (2 in each hamper) -
 Daily Superfoilant, Calm water gel
 PreCleanse Balm, Special cleansing gel

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  THANE P-TOWER

Picture 1: The UPT report from week 1 to week 23

Thane P-tower is run by a K-Agent named Mr. Mahendra, who runs the store very
efficiently. The staff out there are very efficient and listen to whatever targets are
given to them. The store has not only improved very well in terms of turnover but
also in UPT. The store’s has very good product line and has a lot of loyal
customers. The look and feel of the store is very good and they are very efficient
in terms of placing the right product for faster movement. Such kind of tactic and
smart decision making is needed in most of the store managers.
We conducted healthy competition amongst the promoters so that they
showcase their best performance and as a result we have got a UPT of 2.64 and
the winner billed a billing of Rs.40,000/-.

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  GHATKOPAR

Picture 2: The UPT report from week 1 to week 23

Ghatkopar II is a small store just outside the station. The store is run by a K-Agent
named is Mr. Subrata Dey who is a very jovial person and gives his best for the
store. It is a store which sells the maximum number of pairs on an average. The
visibility of the store is lagging because of metro station but proper branding has
been done recently for customer attraction. The main issue with the store is of
space management. The store lacks in NFT. Hence an increase in the product line
and NFT can help them boost their UPT.

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  KURLA II

Picture 3: The UPT report from week 1 to week 23

Kurla II is managed by Mr.Rajesh and has recently gone through renovation from
being a R-store to a new store.
The store has picked up really well against last year, approximately 150% against
last year. The store’s UPT is also gradually increasing and will pick up well in the
upcoming weeks. The store’s ASP is also increasing which in turn will help in
boosting the turnover and UPT. The R-pairs should be removed from go-down to
efficiently use the space they already have.

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  DOMBIVALI

Picture 4: The UPT report from week 1 to week 23

The dombivali store is managed by Mr.KC Mishra. It has a huge space amongst the
other family stores and has very less competition in the area. The store has a
communication gap betweek the manager and the promoters. I have worked a lot
to fill the gap.
The store on an average does good compared to last year but is lagging behind in
good customer service , hence very less increase in UPT. During my tenure in the
store I made sure to fulfill every target given and have succeeded few times.
The store needs to focus more on Customer Service and better communication
amongst each other.

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  KALYAN-MURBAD

Picture 5: The UPT report from week 1 to week 23

Kalyan Murbad is managed by Mr.Vipin who is very smart in the

work he does. He has good young staff that has good
willingness to work. With the right training and motivation the
store showed some really good growth in the start. The only
concern of this store is regarding footfall. On an average day
the maximum footfall was of 25 people. We have changed a lot
in the look and feel and was hence showing good
improvements in the meanwhile.
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  THANE SHREEJI

Picture 6: The UPT report from week 1 to week 23

Thane Shreeji store is managed by a K-Agent named Mr.Parab.

The store faces a major issue of nearby competition from
Viviana Mall and Korum Mall, where there are already flagship
stores. The staff and the manager are very efficient but due to
competition the business is on the lower side. It is picking up
good for the monsoon season. The store needs a little bit more
visibility. We changed the look and display of the store and it
affected a bit.

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 5. SUGGESTIONS
 Birthday Mailers
 Welcome Mailers
 TIGI-BedHead Hampers
 Lakme Salon Services campaigns
like:
Good hair day
Art of Latte
Beauty sutra ritual

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 6. LEARNINGS

 Market Research
 Brand Building through Digital Marketing & Influencers
 Measurement using the Right Metrics
 Content creation authenticity and transparency
 Time management
 Product knowledge
 Communication
 Perception handling

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