Distribution Strategy

Foreign Consumer

(Malaysia)

Foreign Foreign
Distributor Retailer
/Agent (Malaysia)
(Malaysia)

Primo Nucifera uses direct export to market their product in Malaysia. They didn’t use

independent middle man to market the firm’s product but rather sales directly to an importer or

distributor then forwarded to the foreign retailer up to the final customer.

Shipment Method

Courier

The firm’s courier which is DHL International is a global expert in international trade and

one of the world’s largest customs broker ensuring the documents for shipments are all relevant

and accurate at all times; it is well positioned that could help Primo Nucifera navigate the

complexities of Bureau of Customs and Royal Malaysian Customs compliance. The versatile

delivery options of DHL would be a good help for a faster and reliable shipments from the firms

location up to the distributors warehouse.

Port Origin

Manila

Port Destination

Malaysia has 8 major ports including Port Klang located in the straits of Malacca,

Malaysia; Port Klang Free Zone (PLFZ) offers various investment incentives such as tax

exemptions on most products and service; Malaysian ports according port klang had leverage

on a cheaper ringgit and lower their rates to compete with Singapore. It is positioned to take

advantage of Kuala Lumpur International Airport (KLIA) Advance Cargo Center where

integrated logistics services are located; it is also 40 to 55 minutes away from the distributor’s

warehouse and the center of Kuala Lumpur where the exported products are to be distributed.