CHAPTER 3

CHRONOLOGICAL DIARY

&

SWOT ANALYSIS
3.1 INTRODUCTION

SWOT analysis is a strategic planning technique used to help a person or

organisation to identify strengths, weakness, opportunities and threats related to
business competition or project planning. It is intended to specify the objectives of the
business venture or project and indentify the internal and external factors that are
favourable and underfavourable to achieving those objectives.

3.2 CHRONOLOGICAL DIARY

3.3 SWOT ANALYSIS

3.3.1 Strengths

 Quality of the Product

 Taste of the Product
 Economies of scale
 Market power over supplier's and buyer's
 Brand image
 Long lasting company over 50 year's above
 Large and loyal Customers

3.3.2 Weakness

 Declining revenue
 Water based problems
 Problems in holding dealers
 No promoting strategies
 No adds
 No marketing
 High cost

3.3.3 Opportunities

 Marketing opportunities
 Digitisation of supply chain
  Market expansion through partnerships
 Providing natural products

3.3.4 Threats

 Heavy competition to sustain

 Increase in raw materials cost
 Increase in many Products
 Increase in cost of labour

3.4 COMPETITORS PROFILE

3.4.1 Aavin

The Dairy Development Department was established in Tamil Nadu in the year
1958 to oversee and regulate milk production and commercial distribution in the state.
The Dairy Development Department took over control of the milk cooperatives. It
was replaced by the Tamil Nadu Cooperative Milk Producers Federation Limited in
the year 1981. On 1 February 1981, the commercial activities of the cooperative were
handed over to Tamil Nadu Co-operative Milk Producers' Federation Limited which
sold milk and milk products under the trademark "aavin". Tamil Nadu is one of the
leading states in India in milk production with about 14.5 million liters per day.

3.4.2 cavins

Cavin’s is the umbrella brand for all our dairy based offerings. Be it cold chain
offerings like UHT Milk, Curd, Paneer, Butter or ambient offerings like Milkshakes,
Buttermilk, Lassi- we have launched them all. With continuous innovation as our bed
rock we have evolved into a dairy brand with offerings of the highest quality
alongside adherence to international quality standards in terms of production

3.4.3 Naveen Agro Food Corporation Private Limited

Naveen Agro Food Corporation Private Limited was incorporated in the year
2008 under the Companies Act.The Company committed to establish modern dairy
plant closely very near to the village, procure quality milk from the farmers by
adopting clean milk production, process under strict quality control measures and
market to consumers at the reasonable price. Milk is being procured in the span of 15-
20 kms from the dairy plant covering 60-70 villages.More than 1000 farmers are
supplying milk to the dairy.

The milk is being collected from the farmers directly through vendor system.
The Clean Milk Production system is followed in every village and it results in low
bacterial count at the raw milk stage and MBR time is 1-2 hours.The milk is
pasteurized, standardized and homogenized with high efficiency as per the prescribed
standards for making different varieties of milk like FCM, SM, TM and DTM.
To maintain the quality in outgoing milk strict quality control analysis is done at
every stage. The quality of milk before standardization, required input and after the
preparation, milk is tested for Chemical and Bacteriological analysis.

3.5 ISSUES AND CHALLENGES

3.5.1 Issues

 Variations in price
 Variations in customer's taste and preference
 Variations of products

3.5.2 Challenges

 Lowering the price

 High varieties of products