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The basic objective of management is handling people or a situation for

achievement of certain goals. The term 'management' conveys different


meanings depending on the context in which it is used. Some of the
connotations associated with management are explained below:
(a) An Integrative Process: As a process, management involves integration of
different functions, techniques and practices through which a manager
coordinates the activities of the other people. It refers to the sequential
application of different managerial functions such as planning, organising,
staffing, directing and controlling. Performing these roles as an integrated
process ensures the transformation of resources into products and services to
satisfy consumer needs and generate surplus for the organisation.
(b) A Goal-oriented Process: Management aims to achieve economic and social
objectives by
integrating all the activities in a single coordinated effort and a process. It directs
group efforts towards achievement of pre-determined goals.

Interpersonal Category
The managerial roles in this category involve providing information and
ideas.
1. Figurehead – As a manager, you have social, ceremonial and legal
responsibilities. You're expected to be a source of inspiration. People
look up to you as a person with authority, and as a figurehead.
2. Leader – This is where you provide leadership for your team, your
department or perhaps your entire organization; and it's where you
manage the performance and responsibilities of everyone in the group.
3. Liaison – Managers must communicate with internal and external
contacts. You need to be able to network effectively on behalf of your
organization.

Informational Category
The managerial roles in this category involve processing information.
4. Monitor – In this role, you regularly seek out information related to your
organization and industry, looking for relevant changes in the
environment. You also monitor your team, in terms of both their
productivity, and their well-being.
5. Disseminator – This is where you communicate potentially useful
information to your colleagues and your team.
6. Spokesperson – Managers represent and speak for their organization.
In this role, you're responsible for transmitting information about your
organization and its goals to the people outside it.

Decisional Category
The managerial roles in this category involve using information.
7. Entrepreneur – As a manager, you create and control change within the
organization. This means solving problems, generating new ideas, and
implementing them.
8. Disturbance Handler – When an organization or team hits an
unexpected roadblock, it's the manager who must take charge. You also
need to help mediate disputes within it.
9. Resource Allocator – You'll also need to determine where
organizational resources are best applied. This involves allocating
funding, as well as assigning staff and other organizational resources.
10. Negotiator – You may be needed to take part in, and direct,
important negotiations within your team, department, or organization.

Application of the model : -


Zycus is a leading global provider of complete Source-to-Pay suite of
procurement performance solutions. Their diverse product portfolio includes
applications for both the operational and the strategic aspects of procurement -
eProcurement, e-Invoicing, Spend Analysis, e-Sourcing, Contract Management,
Supplier Management and Financial Savings Management. Their spirit of
innovation and passion to help procurement create extensive business impact
which is reflected among the hundreds of procurement solution deployments
that they have undertaken over the years.
Zycus began in 1990s, when the commercial Internet was still beginning to
revolutionize the way we live, personally and professionally, the founder of
Zycus was inspired to develop web-based business applications for procurement
professionals. Their journey started in 1998 and like any new company; their
first big challenge was to find the very first customer. Ever since, they have
continued on the path of innovation to provide sophisticated end-to-end
procurement solution suites with one focus – their customers’ happiness.
The Zycus incorporated in Princeton, U.S. in 1998 and entered procurement
software domain with autoclass within two years of its commencement. In 2002
GE signed as the first customer for Autoclass. The Zycus within 10 years of its
journey launched iANALYZE, iSUPPLIER, iPERFORM, iCONTRACT,
iSOURCE. Then came the year of 2013 when Zycus opened its office in
Melbourne, Australia. And in 2014, it launched iMANAGE and ONEVIEW,
and it also crossed 250 deployments across the Globe. In 2015, Zycus Launched
its 3 huge success which were iCONSOLE , iREQUEST and Supplier Network.
In the next 4 years, Zycus opened its office in Dubai, Singapore and
Netherlands, crossed 300 deployments across the Globe, enhanced mobility and
launched Zycus Merlin AI Studio and an Inventory Management.
Conclusion- This is how Zycus sustained efficiency and achieved such great
results in everyday life.

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