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Heart Harbelle L.

Reyes

My Business Plan

Burger ng Masa

M.C.Cruz St, Sta.Elena, Marikina Cty

Burger ng Masa Business Plan


Prepared: September 13, 2019
[Burger ng Masa]
[Burger Business
Ng Masa] BusinessPlan [2020]
Plan [2020]

Contents
Business Plan template ...................................................................................... 1

Using this template ............................................................................................ 2

Business Plan Summary ..................................................................................... 4

The Business ................................................................................................. 4

The Market ................................................................................................... 5

The Future .................................................................................................... 7

The Finances ................................................................................................. 9

The Business .................................................................................................... 11

Business details ............................................................................................11

Registration details .......................................................................................12

Business premises ........................................................................................13

Organisation chart ........................................................................................14

Management & ownership ..............................................................................14

Key personnel ..............................................................................................16

Products/services .........................................................................................20

Innovation ...................................................................................................24

Insurance ....................................................................................................25

Risk management .........................................................................................26

Operations ...................................................................................................27

Sustainability plan ........................................................................................34

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[Burger Ng Masa] Business Plan [2020]

Business Plan Summary


Burger ng Masa is one of the most affordable Burger Stand to go to whenever you are on a
strict budget. Our Food products were offered in reasonable prices, Pinoy Taste and big
servings.

Burger ng Masa is known for its Unli-Burger, Buy 1 take 1 and Create your Own Burger. Our
"Masa" Concept makes them different from other typical Burger joints in the country. Burger
ng Masa is also supporting the Eco Friendly project of the government from the packaging of
burgers (instead of plastic, we use 'papel de hapon', instead of plastic cups the brand
encourage clients to bring there own cups, and experience a 10% discount from your total
bill.

We believe in providing great-tasting, affordable products for customers “on-the-go”. By


combining globally-sourced ingredients and world-class manufacturing practices, we
guarantee that our products are among the best in its class.

The Business
Business name: Burger ng Masa

Business structure: Partnership

Business location: M.C.Cruz St, Sta.Elena, Marikina, 1800 Metro Manila

Date established: May 26, 2020

Business owner(s):

- Heart Harbelle L. Reyes


- David E. Santos

Relevant owner experience:

Heart Harbelle L. Reyes

- College Graduate (BS Commerce Major in Business Management)


- Master of Science in Sustainability Management ( Ateneo de Manila University)
- Owner of Pizza ko ‘Yan ( Branches in Puregold Supermarket and SM Hypermarket)
- Owner of AngryBar located in Marikina and Quezon City
- Graduate ISCAHM – Diploma in Culinary Arts and Kitchen Management with Autralian
Certificate III in Cookery

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[Burger Ng Masa] Business Plan [2020]

David Espejo. Santos

- Diploma in Culinary Entrepreneurship (DCE) (AHA Culinary School)


- Owner of My Chef Catering
- Owner of Various Bakeries in Marikina and Pasig
- Vice President of Santos Sauces (distributor of Different Sauces in Different
Restaurant in the Philippines)

Products/services:

Products :

We will be selling the following items in our Kiosk


- Burgers
- Pinoy Street Foods
- Drinks
- Desserts

Available Transactions: Dine in, Take Out and Delivery thru Grab or Panda or Lalamove
When it comes with the demand, we are expecting

- At least 100 transactions in a day for the first months. Increase 10-15% increase
succeeding months (compute to get the number of transactions)

The Market
Target market:

Profile of Our Target Market

We did a market analysis so that products and services can be designed and packaged in a
manner that will suit the budget , the taste and the culture of our target market
 SEX
65 % Male and 35% Female
 AGE RANGE
12 years old to 65 years old
 OCCUPATION
Factory Workers, Students, Market Buyers and Blue Collar Jobs
 PLACE OF ORIGIN
From Public Market Shoppers, Offices, Schools, Church Goers and Residential
 FREQUENCY OF VISIT
Weekly
 BUYING CAPACITY
P30.00- P150.00
 Convenience
Dine-in and Take Out

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[Burger Ng Masa] Business Plan [2020]

Our Competitors

Angels Burger
Minute Burger
Burger Machine
Chevy Burger
Public Eatery inside the Market
Burger Joint
Varda

Factors they will buy our Product:

1. Pinoy are Burger Lovers


2. Pinoy Taste
3. They can create there own burgers
4. Buy 1 Take One
5. Unli Burger
6. Combo meals
7. Discounts for Loyal Clients
8. Promos every Month
9. Cozy Kiosk
10. Accessibility

Marketing strategy:

SWOT (Strength. Weakness. Opportunity. Threats)

Strength
1. Affordable
2. Near public market, schools, jeepbey and tricycle transport, church, establishments
and residential
3. Quality food
4. Accessibility
5. Transaction :Dine in, take out, delivery
6. Open for Franchise Opportunities
7. New Concept
Weakness
1. Dine in Transaction Limited
2. No Parking
3. Working Space Limites
4. Storage area
Opportunities
1. Development of New Public Market
2. Development of public market
3. Infrastructure development in Sta Elena
Threats
1. Eatery inside the public Market
2. Fasy Food Chain in the area

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[Burger Ng Masa] Business Plan [2020]

3. New City Ordinance Limited Parking Space


4. Calamity, cause flood in the area

After we established our positioning strategy, here are the activities we plan to execute:

1. Dry Run of the Business, need to know things or areas for improvement. Have a 3
days Dru Run
2. Social Media Teasers, invite Friendz
3. Courtesy Call Public Officials, Managers establishments, Teachers and Heads of diff.
Establishment.
4. Distribute some Gift Certificates, and give to different heads of establishment.
5. Distribution of flyers
6. Announcement by way of streamers and lamp post
7. Tie- up with different establishments.

Brand Pull Strategy


 Buy One Take One
 Create your Own Burger
 Unli Burger

The Future
Vision statement:

To own and manage a chain of high performing kiosks, as well as offer business
opportunities to others thru franchising our brand. Generate jobs and career opportunities
for people with greatest potential to contribute to the growth, not only if the company, but
also of the country.

Misson Statement

To establish Burger ng Masa as a distinguished brand name in the food industry through the
quality affordability and uniqueness of its food and to be recognizer as having the affordable
and best tasting burger in the market.

Core Values
L oyalty
I ntegrity
T eamwork
E xcellence
N urturing

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[Burger Ng Masa] Business Plan [2020]

Goals/objectives:

GOALS OBJECTIVES

1 Profitability To run a Profitable To increase Annual sales by


Business/Operations. 10 %. For the expense ,
Increase Revenue while Continuous finding of New
Limiting Expense Supplier who offers Low
cost but good quality. Cut
Monthly Utility Bill by 15%

2. Growth of the Business To grow business operation To scout a 2-3 new areas
by opening 3 more once each quarter.
branches within a five year
period

3. Retention of Employee To improve employees To implement a Training


Retention. Program that details for
new hire for the first 60
days. The program will
focus on Efficiency, Attitude
and Customer Service. To
Implement one to one
weekly meeting to build
good relationship.

‘4. Efficiency of Operations To become more efficient in To find a quality machine


our business operation; that will improve
increase in productivity. production, that all products
be produced by 12 nn.

To look for a bigger


commissary area from 90 to
120-190 sqm,to give way
storage of machinery.

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[Burger Ng Masa] Business Plan [2020]
[Burger ng Masa] Business Plan [2020]

The Finances
We are expecting P 924,000 to 1,000,000 Capital in building our Commissary/ Store and
Initial Stocks (Food and Non Food)
Duration of Construction 2-3 months
Menu Planning – 3 months
Securing Business Permits – 1-2 months
Time Frame in building the Business : 6 -8 months
Funds
The Major Contributor in the business will be Heart L. Reyes, who will act as CEO of the
business. Her share will be 60% , white Mr. David Santos share will be 40%.
Breakdown of Forecasted Expenses
Rental of 90sqm Commissary – P 15,000
Renovation Cost (Commissary) – P 35,000
Machinery Cost (Commisary) – P 100,000
Store Cooking Tools – P60,000
Construction of Burger ng Masa ( Sta. Elena- Marikina) – P 250,000
Initial Stocks Food - P50,000
Rental of 90sqm Commissary – P 15,000
Initial Stocks Non Food – P20,000
Delivery Van ( 2nd Hand) (Delivery of Stocks to the Store) – P200,000
Training Cost (Manpower) – P 22,000
Rental Space ( 1 month/ 3 months Deposit) – P120,000
Permit Expense – P12,000
Marketing Cost - P10,000
Miscellaneous Expense – P30,000

Below is the 6 month Forecasted Sales of Burger ng Masa

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[Burger ngNg
[Burger Masa]
Masa] Business Plan
Business Plan [2020]
[2020]

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[Burger Ng Masa] Business Plan [2020]
[Burger ng Masa] Business Plan [2020]

The Business

Business details
Products/services:

Burger ng Masa is one of the most affordable Burger Stand to go to whenever you are on a
strict budget. Our Food products were offered in reasonable prices, Pinoy Taste and big
servings.

Burger ng Masa is known for its Unli-Burger, Buy 1 take 1 and Create your Own Burger.
Their "Masa" Concept makes them different from other typical Burger joints in the country.
Burger ng Masa is also supporting the Eco Friendly project of the government from the
packaging of burgers (instead of plastic, we use 'papel de hapon', instead of plastic cups the
brand encourage clients to bring there own cups, and experience a 10% discount from your
total bill.

Menu:

Pampagana ng Masa:

1. Banana Kyut - P 20.00


2. Kamote Kayo Fries - P20.00
3. Kwek Kwey to my Heart – P20.00
4. KFS (Combination Kikiam, Fish and Squid) - P20.00
5. Go too me Baby (Goto) – P35.00

Burger:

1. Masa Burger – P25.00


2. Masa Burger with Keso - P 30.00
3. Ito ang Gusto Ko (ITG) (Create your Own Burger) - P 75.00
● Choice of Burger, Hot Dog or Bacon
● Choice of Tomatoes, Lettuce, Cucumber, Mushroom
● Choice of Blue Cheese or Burger Cheese
● Choice of Catsup, Mustard, Thousand Island Dressing or Mayonnaise
● Choice of Burger Bun or Hotdog Bun
● Choice of Softdrinks or Ice Tea
4. Unli Burger with Unli Iced Tea P 150.00 (Dine in Only)
5. Buy 1 Take 1 P39.00

Pang Alis Uhaw :

1. Sago’t Gulaman
2. Softdrinks
3. Ices Tea

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[Burger Ng Masa] Business Plan [2020]

Anticipated demand for our products

When it comes with the demand, we are expecting

- At least 100 transactions in a day for the first month. Increase 10-15% increase
succeeding months (compute to get the number of transactions). Average Check 60-
65.00. Average Sales P 6,500-P7,500 per day.

Registration details

Business name:

Burger ng Masa

Owned by : Burger ng Masa Inc.

Date registered: January 23, 2020

Location(s) registered: Marikina City, NCR, Philippines

Business structure: Partnership

Licences & permits:

Barangay Clearance :

Date : Oct 15, 2019 OR # 01999950 CN: BYM-190330

DTI Permit:

Date : November 4, 2019 Certificate Number: 05493723

Business Permit:

Date Issued: January 04, 2020 BIN: 051-2019-0000809 Plate No. : 11349

BIR

Date : January 15, 2020 BIR Number: 809-753-660-000

SSS

Date : January 18, 2020 Business SSS Number: 334890

PAG IBIG
Date : January 18, 2010 Business Pag-ibig Number : 10089930

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[Burger Ng Masa] Business Plan [2020]

Business premises
Business location:
Burger ng Masa is located in 8 M. Cruz St. Barangay Sta Elena Marikina.

Landmarks:
- OLA Church
- Marikina Public Market
- Near Marikina Public Theatre

Burger ng Masa is located in one of the most populated and known Barangay of Marikina
City. The location is surrounded by different establishments like:

1. Marikina City Hall


2. Marikina Sports Center
3. OLA Churge
4. Marikina Public Market
5. Sta Elena Public High School
6. Shoe Museum

Buy/lease:

15sqm (Min) - 20 sqm Standard

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[Burger Ng Masa] Business Plan [2020]

Organisation chart
Heart L Reyes
CEO

David Santos
VP for Operations

Local Store Marketing


Crew

Senior Team
Leader

Store Crew 1

Store Crew 2

Management & ownership


Names of owners:

Heart L. Reyes : CEO

David E. Santos : VP for Operations

Details of management & ownership :

Heart Reyes as CEO

 Focus on Improving the Operational Efficiency of the Business and enhancing


cutomers dining experience.
 Menu and Food Decelopment are of high quality, oversee the recruitment.
 Overseeing Recruitment; draw and review job descriptions, delegate dutyies,
conduct performance evaluations
 Focus on strategic functions, or ideas that must be planned in the present to
benefit the company in the near future.

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[Burger Ng Masa] Business Plan [2020]

 Establish budgets and determines future projects


 Decides whether a potential money – making location should be open or if a
project losing revenue should be shut down.
 Hands on in Marketing Activities and Projects.

David Santos (VP for Operations)

 Lead Team ; monitor day to day operations and ensure strategic direction.
 Regular Restaurant Visit to ensure that all aspect of the business are running
smoothly.
 Recruit , develop and evaluate manpower
 Provide Team with operational support, ongoing coaching, professional
development, quarterly check-ins and ensure accountability with a focus of
succession planning.
 Lead and support annual budget and capital planning
 Maintain stong industry network and local market knowledge

Experience:

Heart Reyes

Heart Reyes, 45 years old, who runs a variety of food chains in Marikina and QC.
She grew up in Marikina. She initially began as entrepreneur, when she opened her first
branch of Pizza ko ‘Yan last 2010. She opened her first branch of Pizza ko ‘Yan in SM
Hypermarket - Marikina River Banks. She specifically targeted at serving Pinoy Taste Pizza
with good value for Money. Her Mother provided the seed money for the venture. In
addition to the Pizza ko ‘Yan chain, she controls the bar she establish last 2014 strategically
located in Marikina, Pasig and soon Quezon City. Ms. Reyes, was name as One of the Strong
Young Entrepreneur of the Philippines of Entrepreneur Magazine 2016.

David Santos

David Santos, 35 years old, who runs 20 years old Catering Business in Quezon City.
He is Known as Chef D, by his collegues in the business. He was born into a Restaurant
Family in Quezon City. His family owned the MIX Restaurant, known for its Authentic
Filipino Cuisine, established in 1976. Mr. Santos, became an assistant executive chef at the
Manila Diamond Hotel. He was one of the Finalist of ASEAN Business Awards

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[Burger Ng Masa] Business Plan [2020]

Key personnel
Current staff

Job Title Name Expected staff Skills or strengths


turnover

Local Store Staff LSM 1-2 years Include distributing marketing


Marketing Crew Materials to local businesses.
Creating Relationships with
different establishments
Collecting and Analyzing Data
Social Media Involvement
Support Marketing and Operations
Department
At least 1 to 2 years experience

Senior Team STL 2-3 years Act as reliever


Leader Training of Crews
Motivate Crew, bringing out the
best in each individual.
Takes ultimate responsibility in
addressing customer needs and
concerns.
Responsible for financial accounting
at the end of the shift. The
financial responsibilities usually
require paperwork or basic
bookkeeping fo track data such as
sales totals and number of
customers served for accounting
purposes.

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[Burger Ng Masa] Business Plan [2020]

Job Title Name Expected staff Skills or strengths


turnover

Store Crew 1 SC 1 5 months Handle Shifts


Act as Cashier
Do Customer Service
Multitasking
He must ensure that customers
always have a great time when
dining/take out.
He serve foods to customers and
also collect payment, after which
they issue the client with receipt or
payment received.
Do Inventories
Cook Reliever
He do also cleans dishes

Store Crew 2 SC 2 5 months Handle Shifts


Act as Cook
Do Customer Service
Multitasking
Cashier Reliever
He must ensure that customers
always have a great time when
dining/take out.
He serve foods to customers and
also collect payment, after which
they issue the client with receipt or
payment received.
Do Inventories
He do also cleans dishes

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[Burger Ng Masa] Business Plan [2020]

Required staff

Job Title Quantity Expected Skills necessary Date required


staff
turnover

Local Store 1 1-2 years Relevant qualifications in May 2020


Marketing LSM. At least 2 years
experience.

Team 1 2-3 years Relevant qualifications in May 2020


Leader Restaurant or Kiosk. At
least 1- 2 years
experience.

Store Crew 1 6 months Relevant qualifications in May 2020


1 restaurant Service Crew.
No experience can apply
or 1 year experience

Store Crew 1 6 months Relevant qualifications in May 2020


2 restaurant Service Crew.
No experience can apply
or 1 year experience

Recruitment options

1. Coordination with LOCAL PESO Department in Marikina City Hall

2. Post Hiring Ad in different Groups in Social Media.

3. Participate in different Job Fairs

4. Option: Hire through an Agency

Training programs

 2-4 weeks before the opening of the Store, the company will hire external
Trainors to train Staffs. Train selected personnel on service procedures and
standards orient them about their job, house rules and other important
information.

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[Burger Ng Masa] Business Plan [2020]

 Training will FOCUS on : Efficiency of Staffs in Cooking, Preparations, Cutomer


Service. Train Staffs regarding Effective Inventory.
 One on One Meeting regarding Food Cost and Profitability.
 Conduct appropriate tests. IQ/Aptitude Test to determine the level of intelligence
of applicants for technical or supervisor positions
 We will require 2-4 weeks on the job training for the chosen applicants to test
their fitness for the job, their ability to learn, attitude and interest.

Requirements

 Selected applicants must be required to submit their pre- employment


requirements, like NBI Clearance, Barangay Clearance,Medical Clearance and
Mayor’s Permit. The pupose of this clearances is to ensure that the applicant has
no criminal or derogatory record and no contagious or serious illness that make
him physically, psychologically or emotionally unfit for the position that he is
being groomed.

Skill retention strategies

Planning and organizing is the starting point in operating and managing a successful food
business. To be successful the manager must lead, guid, supervise and motiovate his
people for them to deliver the expected results. The company needs to consistentky
monitor performance vs targets and standards, document observations, note down and
analyse performance gaps and trouble shoot noted variances and deviations.

Areas to be Monitored

Attainment of performance Target

 Is the Sales Target achived?


 Is the Target Average Check and Transaction Count Achieved?
 Is the expected profit attained?

Compliance to productivity and Quality standards

 Are policies and standard procedures followed


 Are quality standards complied with

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[Burger Ng Masa] Business Plan [2020]

How Burger ng Masa Motivate Employees

 Directing
 Coaching
 Supporting
 Delegating

Performance Evaluation

 Periodic Performace Evaluation


 Provide consistent feedback on an employee’s strengths and strive for
improvement in the areas that the employees need to work on.
 1st month and 3rd month evaulaion for contractual employees.

Products/services
Product/Service Description Price

Masa Burger We made was this unique burger, a burger P 25


designed and created by yours truly, a
burger created with lots of Filipino
elements and ingredients, a burger that
can be proudly called as the Ultimate Pinoy
Burger.

Masa Burger with We made was this unique burger, a burger P 30


designed and created by yours truly, a
Keso
burger created with lots of Filipino
elements and ingredients, a burger that
can be proudly called as the Ultimate Pinoy
Burger. Serve with Cheese

Ito ang Gusto Ko Here’s a fun idea for your next Meal— a P 75
(ITG) Build Your Own Burger , with a linamnam
burger patties and a choice of toppings
and condiments.

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[Burger Ng Masa] Business Plan [2020]

Burger ng Masa
Create your Own Burger
IIto and Gusto Ko (ITG)

Burger ng Masa

Go Too Me Baby

Market position:

Market Product Focus

The characteristics that make Burger ng Masa unique relative to competitors:

- Unique Taste and convenience.


- Unli Burger, that cannot be seen in other local food chain like Angels and Minute
Burger.
- Create your Own Burger, unlike other local burger Stand consumers can create their
own burger in a very affordable price.

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[Burger Ng Masa] Business Plan [2020]

Unique selling position:

Burger ng Masa have differentiated themselves from their competitors by positioning


themselves as a “Burger ng Masa” with a tag line of “Burger na Babalik Balikan”.
They offer a wide variety of high quality food at a low price that will make consumers to
return. From the word “ Masa”, exemplifies our commitment to offering VALUE THROUGH
QUALITY PRODUCTS AT REASONABLE PRICE for Class C-D Market.

Anticipated demand:

We persuade our Market (Class C-D) to bring their friends and Family to Burger ng Masa.
With the “experience” they felt during the transaction they made in our Store, the most
effective marketing tool is the “Word of Mouth” wherein they will share the taste and
experience to their Friends and Family maybe troug Social Media or Personally.

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[Burger Ng Masa] Business Plan [2020]

3,000,000

2,500,000

2,000,000

1,500,000 Year 1
Net Profit

1,000,000

500,000

0
Year 1 Year 2 Year 3

Pricing strategy:

Burger ng Masa is very convenient to those who are busy and to those who are traveling
very long. The price is very reasonable. The price is “pang-MASA” . Our is presentable and
tasty even though the price is not that expensive. We have one or two crews to manage the
customers and that’s enough for a small stall like Burger ng Masa.

Price Range of Burger ng Masa is from P20-P150.00

Target Average Check is P 60-65.00

Value to customer:

Burger ng Masa is accessible and very affordable. It's cheap street food style burger. The
Buy 1 Take 1 is decently preffered by the masses. Also the Unli Burger Strategy , is
amicable to the pockets of the masses. Even we have the Buy one Take one and Unli Burger
we make sure the quality and taste of our burger is not compromised. It’s a necessity, our
products can be your breakfast, snacks or dinner, you can buy your burger when your way
home or going to your office.

Growth potential:

We are targeting 10-20 % growth when it comes to sales every year. We see on the second
year, we will open the business for Franchise.

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[Burger Ng Masa] Business Plan [2020]

Innovation
Research & development (R&D)/innovation activities

After 6 months we open here are the Innovation Activities we plan to implement:

 Have a Quartely Promo Like FREE Cheese or FREE Drink Promo


 3+1 Promo
 Loyalty Card
 Company Of The Month
 We will Feature also every Quarter 1 New Product. The product that is most
saleable . next year it will be included in the menu (regular Menu).
 Continues Effort in improving the Product by looking for more quality but not
expensive.

Intellectual property strategy

Trade Secrets

Disclosures should be done only under a nondisclosure agreement to those who knows the
recipes. A Contract will be issued to those personnel who has idea of the recipes of the
products

Trademark

Register Trademark in the Philippines Intelectual Property Office

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[Burger Ng Masa] Business Plan [2020]

Insurance
Workers compensation:

 All Employees will be given a Working Contract stating Job Descriptions, Salary
and Incentives

Public liability insurance:

Burger ng Masa is insured under MAPFRE Insular

Covered Insurance:

The perils covered by our Business Establishment Insurance are:

• Fire and Lightning


• Riot, Strike and Malicious Damage
• Explosion, Smoke, Falling Debis and Vehicle Impact
• Earthquake
• Flood
• Typhoon
• Bursting or Overflowing of Water Tanks and Pipes
• Broad Water Damage
• Sprinkler Leakage

Product liability:

Part of the contract ofall employees that they are liable in any loss or spoiled products due
to negligence

Business assets:

Yes our Equipments is under MAPFRE Insurance

Business revenue:

Enrolles in MAPFRE Insurance

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[Burger Ng Masa] Business Plan [2020]

Risk management
Risk Likelihood Impact Strategy

Spoilages High Risk High Daily Monitoring Products


Proper Forecasting
First in , First out

Food Safety High Risk High Provide Materials and


equipment to implement
Food Safety Procedure
Have a seminar for Food
Safety Precedure with the
TEAM
Hire a Quality Control
Officer
Provide Posters or Wall
Sign for the Team to be
reminded the importance
of Food Safety
Quartery Meeting
regarding Food Safety
Outside Auditor to check
and evaluate the Food
safety of the Business

Supply Chain Disruption High Risk High Continues looking of


possible suppliers
Hire a qualified Purchaser
Check the possibility to
imports items from abroad
if needed.

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[Burger Ng Masa] Business Plan [2020]

Risk Likelihood Impact Strategy

Equipment Failure High Risk High Always have a Quarterly


Maintenance for the
Equipment

Primary Machine, have a


“spare” Machine

Have always a standby


Technician incase it
became defective

Operations
Production process

Forecasted Items to
be ordered

Preparation Purchasing will


/Cooking of order to different
Products suppliers

Delivery to the Received by


Store Commisary

Production by
Commissary

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[Burger Ng Masa] Business Plan [2020]

Commissary Process

Check by the Quality


Delivery of Control before Distribute to
Raw receiving. Check the different Area Preparation/ Delivery to
Quality, Qty and Cooking Store
Materials of Production
Expiration Dates

Suppliers

San Miguel Purefoods- Great Food Solutions, (GFS)- Supplier Flour for the Buns; Purefoods
King Hard Wheat Flour

Magnolia Filled Cheese – Cheese for The Burger ng Masa with Keso

Monterey – Supplier Beef

Solo Meat Group – Supplier of Beef

Consistent Frozen Solutions - whole sale supplier and distributor of high quality and
premium ground beef in Manila.

Benguet Fresh Vegetables Inc – Supplier of Vegetable

Highlands Vegetable Supplies- Supplier of Vegetables

Plant & equipment

Commercial Meat Grinder

Commercial Hamburger Press

Commercial Fridge

Refregirated Prep Table

Commercial Prep Table

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[Burger Ng Masa] Business Plan [2020]

Commercial Fryer and Accessories

Commercial Ranges

Vegetable Slicer

Commercial Grills

Store Equipments

Griddle

Deep Fryer

Refregerator

Freezer for the Patties

Gas Stove

Television

Office Equipment

Computers

Printers

Equipment Purchase date Purchase Running


price cost
Commercial Meat Grinder December 2019 20,000 333.33

Commercial Hamburger Press December 2019 6,000 100

Commercial Fridge December 2019 70,000 1,166.67

Refregirated Prep Table December 2019 45,000 750

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[Burger Ng Masa] Business Plan [2020]

Equipment Purchase date Purchase Running


price cost
Commercial Prep Table 20,000 333.33
December 2019

Commercial Fryer and Accessories 66,000 1,100


December 2019

Commercial Ranges 30,000 500


December 2019

Vegetable Slicer 6,600 110


December 2019

Commercial Grills 6,000 100


December 2019

19,500 541.67
Griddle (1) December 2019

2,500 69.44
Deep Fryer(1) December 2019

20,000 555.55
Refregerator(1) December 2019

December 2019 25,000 694.41


Freezer for the Patties(1)

December 2019 2,000 55.55


Gas Stove( 1)

April 2020 5,000 138.89


Television (1)

January 2020 20,000 555.55


Computers(4)

Printers(2) January 2020 7,000 194.44

L-300 Van(1) January 2020 550,000 16,277.78

Motorbike (1) April 2020 66,000 1555.55

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[Burger Ng Masa] Business Plan [2020]

Inventory

Inventory item Unit price Quantity in Total cost


stock

Beef P260 50 kilos P 13,000

Flour P60 10 kilos P 600

Carrots P70 3 kilos P 210

Onions P150 10 kilo P 1500

Egg P7 240 pcs P 1680

Breadcrumbs P120 7 kilos P 840

Spices P50 4 kilos P 200

Tomato P80 6 kilos P 480

Patatas P60 10 kilos P 600

Rice P50 50 kilos P 2500

Cheese P40 10 Bars P 400

Bacon P200 10 kilos P 2000

Nestea P20 50 sachet P 1,000

Technology (Software):

Create Facebook Account/Instagram and Tweeter Account

Creat a Software to check sales and inventories tru POS (Store and Commisary)

– P 100-150,000

Trading hours:

Store Operating Hours 9:00 to 10:00pm


Business Hours 10:00am to 9:00pm

Commisary
7:00 am to 4:00pm
Office
8:00am to 5 :00pm

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[Burger Ng Masa] Business Plan [2020]

Communication channels:

 Emails
 Cellphones
 Telephones

Payment types accepted:

Cash Only

Credit policy:

No Credit Policy for Customers


On the 2nd year we can offer a Credit Line to Big Establishments ( 30 days)

For Suppliers
Credit Terms
30/45/60

Warranties & refunds:

No refund and Warrants because of Business concept

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[Burger Ng Masa] Business Plan [2020]

Quality control:
Commissary Quality Control

Raw Materials
Storage Refregeration Collation
Receiving

Drying Boiling Curing Mixing

Vacuum
Packaging Cooling Stotrage
Sealing

Store Quality Control

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[Burger Ng Masa] Business Plan [2020]

Memberships & affiliations:

Member Philippine Franchise Association

Sustainability plan
Environmental/resource impacts

 Burger ng Masa is also supporting the Eco Friendly project of the government
from the packaging of burgers (instead of plastic, we use 'papel de hapon',
instead of plastic cups the brand encourage clients to bring there own cups,
and experience a 10% discount from your total bill.
 Highlighted Expiration Date
 Donate Surplus Food (Community Help or Support)
 Cost Cutting Measure in Use of Electricity and Water
 Reduce,Reuse,Recycle
 Get Smarter in Using Water

Community impact & engagement

 Help the Community by supporting Local Government Activities like feeding


Program

Risks/constraints

 Calamities

Strategies

Remind Staff regarding Environmental Activities by posting posters on the walls.


Support Local Government Programs.

Action plan

Sustainability milestone Target Target date

Reduce Electric Consumption 10-15% reduction Sept/2020

Used of Consumers Cap 5-10% reduction May/2020

Reduce Water Consumption 10-15% reduction Sept/2020

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