Professional Documents
Culture Documents
Reyes
My Business Plan
Burger ng Masa
Contents
Business Plan template ...................................................................................... 1
Products/services .........................................................................................20
Innovation ...................................................................................................24
Insurance ....................................................................................................25
Operations ...................................................................................................27
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[Burger Ng Masa] Business Plan [2020]
Burger ng Masa is known for its Unli-Burger, Buy 1 take 1 and Create your Own Burger. Our
"Masa" Concept makes them different from other typical Burger joints in the country. Burger
ng Masa is also supporting the Eco Friendly project of the government from the packaging of
burgers (instead of plastic, we use 'papel de hapon', instead of plastic cups the brand
encourage clients to bring there own cups, and experience a 10% discount from your total
bill.
The Business
Business name: Burger ng Masa
Business owner(s):
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[Burger Ng Masa] Business Plan [2020]
Products/services:
Products :
Available Transactions: Dine in, Take Out and Delivery thru Grab or Panda or Lalamove
When it comes with the demand, we are expecting
- At least 100 transactions in a day for the first months. Increase 10-15% increase
succeeding months (compute to get the number of transactions)
The Market
Target market:
We did a market analysis so that products and services can be designed and packaged in a
manner that will suit the budget , the taste and the culture of our target market
SEX
65 % Male and 35% Female
AGE RANGE
12 years old to 65 years old
OCCUPATION
Factory Workers, Students, Market Buyers and Blue Collar Jobs
PLACE OF ORIGIN
From Public Market Shoppers, Offices, Schools, Church Goers and Residential
FREQUENCY OF VISIT
Weekly
BUYING CAPACITY
P30.00- P150.00
Convenience
Dine-in and Take Out
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[Burger Ng Masa] Business Plan [2020]
Our Competitors
Angels Burger
Minute Burger
Burger Machine
Chevy Burger
Public Eatery inside the Market
Burger Joint
Varda
Marketing strategy:
Strength
1. Affordable
2. Near public market, schools, jeepbey and tricycle transport, church, establishments
and residential
3. Quality food
4. Accessibility
5. Transaction :Dine in, take out, delivery
6. Open for Franchise Opportunities
7. New Concept
Weakness
1. Dine in Transaction Limited
2. No Parking
3. Working Space Limites
4. Storage area
Opportunities
1. Development of New Public Market
2. Development of public market
3. Infrastructure development in Sta Elena
Threats
1. Eatery inside the public Market
2. Fasy Food Chain in the area
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[Burger Ng Masa] Business Plan [2020]
After we established our positioning strategy, here are the activities we plan to execute:
1. Dry Run of the Business, need to know things or areas for improvement. Have a 3
days Dru Run
2. Social Media Teasers, invite Friendz
3. Courtesy Call Public Officials, Managers establishments, Teachers and Heads of diff.
Establishment.
4. Distribute some Gift Certificates, and give to different heads of establishment.
5. Distribution of flyers
6. Announcement by way of streamers and lamp post
7. Tie- up with different establishments.
The Future
Vision statement:
To own and manage a chain of high performing kiosks, as well as offer business
opportunities to others thru franchising our brand. Generate jobs and career opportunities
for people with greatest potential to contribute to the growth, not only if the company, but
also of the country.
Misson Statement
To establish Burger ng Masa as a distinguished brand name in the food industry through the
quality affordability and uniqueness of its food and to be recognizer as having the affordable
and best tasting burger in the market.
Core Values
L oyalty
I ntegrity
T eamwork
E xcellence
N urturing
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[Burger Ng Masa] Business Plan [2020]
Goals/objectives:
GOALS OBJECTIVES
2. Growth of the Business To grow business operation To scout a 2-3 new areas
by opening 3 more once each quarter.
branches within a five year
period
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[Burger Ng Masa] Business Plan [2020]
[Burger ng Masa] Business Plan [2020]
The Finances
We are expecting P 924,000 to 1,000,000 Capital in building our Commissary/ Store and
Initial Stocks (Food and Non Food)
Duration of Construction 2-3 months
Menu Planning – 3 months
Securing Business Permits – 1-2 months
Time Frame in building the Business : 6 -8 months
Funds
The Major Contributor in the business will be Heart L. Reyes, who will act as CEO of the
business. Her share will be 60% , white Mr. David Santos share will be 40%.
Breakdown of Forecasted Expenses
Rental of 90sqm Commissary – P 15,000
Renovation Cost (Commissary) – P 35,000
Machinery Cost (Commisary) – P 100,000
Store Cooking Tools – P60,000
Construction of Burger ng Masa ( Sta. Elena- Marikina) – P 250,000
Initial Stocks Food - P50,000
Rental of 90sqm Commissary – P 15,000
Initial Stocks Non Food – P20,000
Delivery Van ( 2nd Hand) (Delivery of Stocks to the Store) – P200,000
Training Cost (Manpower) – P 22,000
Rental Space ( 1 month/ 3 months Deposit) – P120,000
Permit Expense – P12,000
Marketing Cost - P10,000
Miscellaneous Expense – P30,000
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[Burger ngNg
[Burger Masa]
Masa] Business Plan
Business Plan [2020]
[2020]
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[Burger Ng Masa] Business Plan [2020]
[Burger ng Masa] Business Plan [2020]
The Business
Business details
Products/services:
Burger ng Masa is one of the most affordable Burger Stand to go to whenever you are on a
strict budget. Our Food products were offered in reasonable prices, Pinoy Taste and big
servings.
Burger ng Masa is known for its Unli-Burger, Buy 1 take 1 and Create your Own Burger.
Their "Masa" Concept makes them different from other typical Burger joints in the country.
Burger ng Masa is also supporting the Eco Friendly project of the government from the
packaging of burgers (instead of plastic, we use 'papel de hapon', instead of plastic cups the
brand encourage clients to bring there own cups, and experience a 10% discount from your
total bill.
Menu:
Pampagana ng Masa:
Burger:
1. Sago’t Gulaman
2. Softdrinks
3. Ices Tea
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[Burger Ng Masa] Business Plan [2020]
- At least 100 transactions in a day for the first month. Increase 10-15% increase
succeeding months (compute to get the number of transactions). Average Check 60-
65.00. Average Sales P 6,500-P7,500 per day.
Registration details
Business name:
Burger ng Masa
Barangay Clearance :
DTI Permit:
Business Permit:
Date Issued: January 04, 2020 BIN: 051-2019-0000809 Plate No. : 11349
BIR
SSS
PAG IBIG
Date : January 18, 2010 Business Pag-ibig Number : 10089930
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[Burger Ng Masa] Business Plan [2020]
Business premises
Business location:
Burger ng Masa is located in 8 M. Cruz St. Barangay Sta Elena Marikina.
Landmarks:
- OLA Church
- Marikina Public Market
- Near Marikina Public Theatre
Burger ng Masa is located in one of the most populated and known Barangay of Marikina
City. The location is surrounded by different establishments like:
Buy/lease:
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[Burger Ng Masa] Business Plan [2020]
Organisation chart
Heart L Reyes
CEO
David Santos
VP for Operations
Senior Team
Leader
Store Crew 1
Store Crew 2
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[Burger Ng Masa] Business Plan [2020]
Lead Team ; monitor day to day operations and ensure strategic direction.
Regular Restaurant Visit to ensure that all aspect of the business are running
smoothly.
Recruit , develop and evaluate manpower
Provide Team with operational support, ongoing coaching, professional
development, quarterly check-ins and ensure accountability with a focus of
succession planning.
Lead and support annual budget and capital planning
Maintain stong industry network and local market knowledge
Experience:
Heart Reyes
Heart Reyes, 45 years old, who runs a variety of food chains in Marikina and QC.
She grew up in Marikina. She initially began as entrepreneur, when she opened her first
branch of Pizza ko ‘Yan last 2010. She opened her first branch of Pizza ko ‘Yan in SM
Hypermarket - Marikina River Banks. She specifically targeted at serving Pinoy Taste Pizza
with good value for Money. Her Mother provided the seed money for the venture. In
addition to the Pizza ko ‘Yan chain, she controls the bar she establish last 2014 strategically
located in Marikina, Pasig and soon Quezon City. Ms. Reyes, was name as One of the Strong
Young Entrepreneur of the Philippines of Entrepreneur Magazine 2016.
David Santos
David Santos, 35 years old, who runs 20 years old Catering Business in Quezon City.
He is Known as Chef D, by his collegues in the business. He was born into a Restaurant
Family in Quezon City. His family owned the MIX Restaurant, known for its Authentic
Filipino Cuisine, established in 1976. Mr. Santos, became an assistant executive chef at the
Manila Diamond Hotel. He was one of the Finalist of ASEAN Business Awards
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[Burger Ng Masa] Business Plan [2020]
Key personnel
Current staff
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[Burger Ng Masa] Business Plan [2020]
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[Burger Ng Masa] Business Plan [2020]
Required staff
Recruitment options
Training programs
2-4 weeks before the opening of the Store, the company will hire external
Trainors to train Staffs. Train selected personnel on service procedures and
standards orient them about their job, house rules and other important
information.
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[Burger Ng Masa] Business Plan [2020]
Requirements
Planning and organizing is the starting point in operating and managing a successful food
business. To be successful the manager must lead, guid, supervise and motiovate his
people for them to deliver the expected results. The company needs to consistentky
monitor performance vs targets and standards, document observations, note down and
analyse performance gaps and trouble shoot noted variances and deviations.
Areas to be Monitored
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[Burger Ng Masa] Business Plan [2020]
Directing
Coaching
Supporting
Delegating
Performance Evaluation
Products/services
Product/Service Description Price
Ito ang Gusto Ko Here’s a fun idea for your next Meal— a P 75
(ITG) Build Your Own Burger , with a linamnam
burger patties and a choice of toppings
and condiments.
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[Burger Ng Masa] Business Plan [2020]
Burger ng Masa
Create your Own Burger
IIto and Gusto Ko (ITG)
Burger ng Masa
Go Too Me Baby
Market position:
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[Burger Ng Masa] Business Plan [2020]
Anticipated demand:
We persuade our Market (Class C-D) to bring their friends and Family to Burger ng Masa.
With the “experience” they felt during the transaction they made in our Store, the most
effective marketing tool is the “Word of Mouth” wherein they will share the taste and
experience to their Friends and Family maybe troug Social Media or Personally.
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[Burger Ng Masa] Business Plan [2020]
3,000,000
2,500,000
2,000,000
1,500,000 Year 1
Net Profit
1,000,000
500,000
0
Year 1 Year 2 Year 3
Pricing strategy:
Burger ng Masa is very convenient to those who are busy and to those who are traveling
very long. The price is very reasonable. The price is “pang-MASA” . Our is presentable and
tasty even though the price is not that expensive. We have one or two crews to manage the
customers and that’s enough for a small stall like Burger ng Masa.
Value to customer:
Burger ng Masa is accessible and very affordable. It's cheap street food style burger. The
Buy 1 Take 1 is decently preffered by the masses. Also the Unli Burger Strategy , is
amicable to the pockets of the masses. Even we have the Buy one Take one and Unli Burger
we make sure the quality and taste of our burger is not compromised. It’s a necessity, our
products can be your breakfast, snacks or dinner, you can buy your burger when your way
home or going to your office.
Growth potential:
We are targeting 10-20 % growth when it comes to sales every year. We see on the second
year, we will open the business for Franchise.
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[Burger Ng Masa] Business Plan [2020]
Innovation
Research & development (R&D)/innovation activities
After 6 months we open here are the Innovation Activities we plan to implement:
Trade Secrets
Disclosures should be done only under a nondisclosure agreement to those who knows the
recipes. A Contract will be issued to those personnel who has idea of the recipes of the
products
Trademark
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[Burger Ng Masa] Business Plan [2020]
Insurance
Workers compensation:
All Employees will be given a Working Contract stating Job Descriptions, Salary
and Incentives
Covered Insurance:
Product liability:
Part of the contract ofall employees that they are liable in any loss or spoiled products due
to negligence
Business assets:
Business revenue:
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[Burger Ng Masa] Business Plan [2020]
Risk management
Risk Likelihood Impact Strategy
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[Burger Ng Masa] Business Plan [2020]
Operations
Production process
Forecasted Items to
be ordered
Production by
Commissary
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[Burger Ng Masa] Business Plan [2020]
Commissary Process
Suppliers
San Miguel Purefoods- Great Food Solutions, (GFS)- Supplier Flour for the Buns; Purefoods
King Hard Wheat Flour
Magnolia Filled Cheese – Cheese for The Burger ng Masa with Keso
Consistent Frozen Solutions - whole sale supplier and distributor of high quality and
premium ground beef in Manila.
Commercial Fridge
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[Burger Ng Masa] Business Plan [2020]
Commercial Ranges
Vegetable Slicer
Commercial Grills
Store Equipments
Griddle
Deep Fryer
Refregerator
Gas Stove
Television
Office Equipment
Computers
Printers
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[Burger Ng Masa] Business Plan [2020]
19,500 541.67
Griddle (1) December 2019
2,500 69.44
Deep Fryer(1) December 2019
20,000 555.55
Refregerator(1) December 2019
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[Burger Ng Masa] Business Plan [2020]
Inventory
Technology (Software):
Creat a Software to check sales and inventories tru POS (Store and Commisary)
– P 100-150,000
Trading hours:
Commisary
7:00 am to 4:00pm
Office
8:00am to 5 :00pm
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[Burger Ng Masa] Business Plan [2020]
Communication channels:
Emails
Cellphones
Telephones
Cash Only
Credit policy:
For Suppliers
Credit Terms
30/45/60
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[Burger Ng Masa] Business Plan [2020]
Quality control:
Commissary Quality Control
Raw Materials
Storage Refregeration Collation
Receiving
Vacuum
Packaging Cooling Stotrage
Sealing
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[Burger Ng Masa] Business Plan [2020]
Sustainability plan
Environmental/resource impacts
Burger ng Masa is also supporting the Eco Friendly project of the government
from the packaging of burgers (instead of plastic, we use 'papel de hapon',
instead of plastic cups the brand encourage clients to bring there own cups,
and experience a 10% discount from your total bill.
Highlighted Expiration Date
Donate Surplus Food (Community Help or Support)
Cost Cutting Measure in Use of Electricity and Water
Reduce,Reuse,Recycle
Get Smarter in Using Water
Risks/constraints
Calamities
Strategies
Action plan
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