OBJECTIVES OF THE STUDY

Objectives for this research are:-

 To study and analyze what customer think about digital banking.
 To study the shift of HDFC bank from traditional to digital banking.
 To study the challenges faced by HDFC Bank in adoption of digital
technology in banking.
 To understand the response, views and understanding of the customer
perception in digital era.
 To find out the underlying factors of customer perception towards digital
banking.

TYPES OF RESEARCH
On the basis of application:- Pure or Applied.
Pure Research:-Aims to advance technology mainly concerned with
generalization and formulation of a theory. It is conducted without a particular
goal in mind. It is futuristic in nature and results in universal principles through
new ideas and innovative ways of thinking. Time dimensions for pure research
is flexible timescales.

Applied Research:- Aims at finding a solution for an immediate and specific

problem related to real life. It is conducted with a certain goal in mind. It Focus
on problems at hard rather than the ones that can rise in future and the results
are in solution to the problem. Time dimensions for applied research is tight
timescales.

On the basis of Purpose:- Exploratory, Descriptive and Causal.

Exploratory Research:-To analyse the data and to explore the possibilities of
obtaining as many relationships as possible between different variables without
knowing their end applications. It is flexible or unstructured. Researcher’s skill
is observing and recording all possible information and impression.
Descriptive Research:- To describe the characteristics of objects, people,
groups, organizations, environment, situations, phenomenon or programmes. It
is planned and structured. It is also known as statistical research.

Causal Research:- To explain the cause and effect relationship. They are
conducted through the use of experiments. They are highly structured and
sequential. Researcher’s strong knowledge of theoretical background is
required.

On the basis of measurement: - Quantitative and Qualitative.

Quantitative Research:- It refers to the one that describes, infers and resolves
problems using numbers. The emphasis is placed on the collection and summary
of data and drawing inferences from data. The main objective is to develop and
employ mathematical models, theories.

Qualitative Research:- It is an inquiry process that helps in-depth

understanding of the problem or issues in their natural settings. Qualitative
research is based on words, feelings, emotions, sounds and other non-numerical
and techniques. It is heavily dependent on the researcher’s experience and the
questions asked for an investigation.

On the basis of research method: - Conceptual or Empirical.

Conceptual Research:- It is the study related to some abstract ideas or theory
which is conducted by observing and analysing already present information on a
given topic. The methodology is breaking down a theorem or concept into its
constituent parts to gain a better and deeper understanding of the issue
concerning the theorem. The purpose is to develop new concepts or to
reinterpret existing ones in some new light.

Empirical Research:- It relies on experiences or observation alone. The

objective is to come up with conclusions which are capable of being verified by
observation or experiment. Hence these studies are often called experimental
research. Evidences gathered through experimental and empirical studies are
today considered to be the most powerful support for a particular research.
Empirical research is appropriate when proof is sought that certain variables
affect other variables in some way.
Research used in this project:-
The type of research used in this project (consumer perception towards
digitalization in HDFC Bank) is DESCRIPTIVE STUDY.

It describes characteristics of objects, people, groups, organizations,

environment, situations, phenomenon or programmes. In short descriptive
research deals with everything that can be counted and studied, which has an
impact on the lives of the people it deals with.

Here in this study, descriptive research deals with consumer perception towards
digitalization in banking industry which will describe their responses, attitude
towards digital banking.

SOURCES OF DATA
There are basically 2 sources of data:-

 Primary Data
 Secondary Data

Primary data:- It is that data which is collected by a researcher from first-hand

sources, using methods like surveys, interviews, questionnaire or experiments.
It is collected with the research project in mind, directly from primary sources.

Secondary data:- The term is used in contrast with the term secondary data.
This data is collected by someone else for some other purpose (but being
utilised by the investigator for another purpose).This data is gathered from
studies, surveys or experiments that have been run by other people or for other
research. Eg: - Books, magazines, newspaper, trade journals and public records

Sources of data used in this project:-

Here, under this project PRIMARY SOURCE OF DATA is used & method
selected under primary source of data is Questionnaire where pre-determined
set of questions are made in sequential format which is designed to suit the
respondent’s understanding and language command.

SECONDARY SOURCE OF DATA was also used to gather the information

about customer perception regarding digitalization through internet and
newspaper articles.
 POPULATION
Population is a collection of items of interest in research. The population
represent a group that you wish to generalize your research to. The symbol ‘µ’
represents the population mean.

Under this study, population includes each and every customer who is having
bank accounts and also employee because they have a salary account.

SAMPLE
It is a group of people, objects, or items that are taken from a larger population
for measurement. It should be representative of the population to ensure that we
can generalize the findings from the research sample to the population as a
whole. The symbol 𝒙 represents the sample.

SAMPLE SIZE
The sample size constitutes the number of total elements to be drawn. The (n)
number of observations taken from a population through which statistical
inferences for the whole population are made.

The sample size under this study is of 100 respondents.

LIMITATIONS OF THE STUDY

This research work also possesses certain limitations. Some of the unavoidable
limitations of the study are as follows:-

 The duration of the project was 6-8 weeks, so the data collected and
analysis made thereof is not comprehensive.
 The customer is reluctant to answer the questionnaire based on
digitalization in banking with reference to HDFC bank.
 Digitalization in banking is totally technology up gradation factor, so
customers do not easily understand the technological language.
 The study is limited to the customer of North Delhi only.
 The sample size is limited to 100 only and the sample size may not
represent whole market.
 Large funds could not be invested.