FACULTY OF HUMAN SCIENCES

DEPARTMENT: COMMUNICATION
HKCOX1A SEMESTER 1 2018 – ASSESSMENT 1 – TEST A
SUBJECT: Applied Communication 1.2 DATE: Week of 26 February 2018
Mark allocation: 25 marks DURATION: 50 minutes
EXAMINER: S Vosloo

Question 1
1.1 Indicate whether the statements below are True or False. Please write
the answer in full, e.g. True and NOT only T.

1.1.1 The addresser in the communication process is also called the decoder. (1)
1.1.2 The setting as well as noise can interfere with successful communication. (1)
1.1.3 According to Jacobson’s Model of Communication, there are five elements
involved in the communication process. (1)
1.1.4 The speaker can also be the listener. (1)
1.1.5 In the communication process the sender engages in encoding and
transmitting the message and the receiver is decoding and interpreting the
message. (1)
[5]

1.2 Answer the following questions and indicate the correct option by
writing only the letter, e.g. A. Do not answer by writing the sentence.

1.2.1 The addresser of a message is called the:

A. decoder
B. receiver
C. encoder
D. channel (1)

1.2.2 What element(s) of Jacobson’s model of communication is(are) involved

in the following:

“Don’t talk to me like that; please lower your voice”. (2)

1
1.2.3 In what context does the following scene take place? (1)

Thabo has taken his girlfriend, Tumi, out to dinner. He arranged with
the manager to place a beautiful bouquet of red roses where she
would be seated. Tumi is really impressed with Thabo, especially
when he asks her if she would like a glass of champagne.
1.2.4 Read the question below and choose the correct option by only writing the
correct letter, e.g. A. To ensure clarity, the following should be done:
A. Emphasise positive, pleasant facts.
B. Choose precise, concrete and familiar words.
C. Give something extra when desirable.
D. Focus on “you” instead of “I” and “we”. (1)
[5]
Question 2
2.1 Indicate whether the statements below are True or False. Please write
the answer in full, e.g. True and NOT only T.
2.1.1 Buying an essay from an internet site is not plagiarism. (1)
2.1.2 According to Jacobson’s model of communication, contact refers to the
person who sends the message.. (1)
2.1.3 If you forget to include quotation marks for a direct quote, it still is
plagiarism. (1)
2.1.4 If you paraphrase someone’s ideas by putting them into your own words,
you still need to include a reference. (1)
2.1.5 You include a commonly known fact or statement in your assignment and
do not provide a reference. This is plagiarism. (1)
[5]
2.2 Carefully read the instructions of each question below before
answering:
2.2.1 Select the elements of the reference in the order in which they should
appear to give a correct complete reference in the Harvard style. Rewrite

2
 it. (1)
Academic Press. Lewis, J.S. San Diego. Physics and chemistry of
the solar system. 1997.
2.2.2 The following is a quote from a book by J Brown. The book’s title is
Communication for All and it was published in 2017. The quote appears
on page 10. Read the quote and indicate how you should indicate the
in-text citation. (1)
“When you try to understand what somebody else is saying, you have
to listen to the words, as well as pay attention to the non-verbal
communication.”
2.2.3 Educational institutions use different methods of referencing. What
method of referencing is used at the Vaal University of Technology. (1)

2.2.4 Do you agree that a list of reference and a bibliography is the same?
Explain. (3)
[6]
2.3 Carefully read the questions below and answer as stipulated:
2.3.1 Indicate which element is missing from the dictionary entry below:
sample/-n. 1. A small part or quantity intended to show what the
whole is like [ME]. (1)
2.3.2 Explain briefly what the etymology of a word in a dictionary entry refers to. (1)
2.3.2 Name one online dictionary. (1)
2.3.3 At the back of students’ textbooks usually appear a list with words and their
meanings. What is this list called? (1)
[4]
TOTAL: 25 marks