FACULTY OF HUMAN SCIENCES

DEPARTMENT: COMMUNICATION
HKCOX1A SEMESTER 1 2018 – ASSESSMENT 1 – TEST C
SUBJECT: Applied Communication 1.1 DATE: Week of 26 February 2018
Mark allocation: 25 marks DURATION: 50 minutes
EXAMINER: S Vosloo

Question 1
1.1 Read the statements below and answer by writing either True or False.
Do not only write T or F but True or False.
1.1.1 To ensure a message is clear, the sender should be sure about the purpose
of the communication. (1)

1.1.2 To be concise in your communication, you have to make sure that you
repeat the message. (1)
1.1.3 If you want your communication to be correct, it is important to pay attention
to the technical terms. (1)
1.1.4 Courteous communication implies the sender to have empathy. (1)
1.1.5 For your message to be concrete the sender has to make sure that there
are not too many details. (1)
[5]
1.2 Read the sentences below and choose the correct option. Answer by
writing only the correct letter, e.g. 1.2.1 A.
1.2.1 “Contact”, according to Jakobson’s model of communication refers to:
A. the person who sends a message.
B. the response to a message.
C. a physical channel between the addresser and the addressee.
D. the situation in which the communication is taking place. (1)

1
1.2.2 Another term for addressee is:
A. channel
B. code
C. feedback
D. decoder (1)
1.2.3 According to Jakobson’s model of communication, what term/element
refers to the specific symbols/language used by the addresser? (1)
1.2.4 Below is an example of a billboard advertisement. Indicate who is the
addresser and who is the addressee. (2)

(Image credit: www.pintrest.com) [5]

Question 2
2.1 Read the statements below and indicate whether they are True or
False. Do not only write T or F, but rather write the answer in full,
e.g. 2.1.1 True.
2.1.1 The URL reveals useful information such as who is the owner of the
website. (1)
2.1.2 All information published on the Internet can be regarded as authentic. (1)

2
2.1.3 Information found on a commercial website may be biased towards the
company. (1)
2.1.4 When using Google you can even listen to how the word is pronounced. (1)
2.1.5 It is impossible to try and work out the meaning of a word from the context
when a dictionary is unavailable. (1)
[5]
2.2 Read the questions below and answer as indicated:
2.2.1 List two ways in which a student can obtain information on subject specific
terminology. (2)
2.2.2 Briefly explain what the etymology of a word means. (1)
2.2.3 What is the nature of a website with the generic code “.gov”? (1)
2.2.4 Why is in-text referencing important? (1)
2.2.5 Choose the correct option from the sentences below. Write only the letter
of your answer, e.g. 2.2.5 A. (1)
When referencing a book, the format should be as follows:
A. Name. Surname. Title of book. Place. Date. Publishers.
B. Surname, initials. Title of book. Date. Place: Publishers.
C. Surname, initials. Date. Title of book. Place: Publishers.
D. Surname, initials. Date. Title of book. Publishers: Place
2.2.6 When are you supposed to use referencing? (1)
2.2.7 List one synonym for plagiarism. (1)
2.2.8 Is it true that all information on the Internet is authentic and reliable? Briefly
motivate your answer. (2)
[10]

TOTAL: 25 marks