FACULTY OF HUMAN SCIENCES

DEPARTMENT OF COMMUNICATION AND EDUCATION

INTERVENTION TEST MEMORANDUM 2019

Subject: Applied Communication Skills 2.1

Subject Code: HKCOX2A
Examiner: R Lenz
Duration: 60 minutes Total: 50

Question 1: Communication Theory

1.1.1 Encoder / Addresser (1)

1.1.2 Decoder / Addressee (1)
1.1.3 Medium (1)

1.2.1 Choice of medium barrier (1)

1.2.2 Feedback barrier (1)
1.2.3 Frame of reference (1)

1.3.1 Director (1)

1.3.2 Any three of the following:
Be clear, brief, fast and precise. / Be well-prepared to provide solutions
to the problems.
Skip the small talk and get down to business.
Highlight key points. / Avoid going into too much detail.

HKCOX2A 2019
 Determine the goals and provide options with clear costs and benefits.
Supply concrete data to back up claims of progress. / Show how goals
have been obtained. (3)
[10]

Question 2: PowerPoint Presentations

2.1 Analyse the audience.

Determine the purpose.
Research the topic.
Organise the presentation.
Prepare the venue and visual aids. (5)

2.2 To determine how much information to include (1) and the choice of
words (1)

2.3 Any three of the following:

Make a startling statement.
Tell a short story.
Ask a rhetorical question.
Get the audience involved. (3)
[10]

Question 3: Intercultural Communication

3.1.1 Any four of the following:

Complementing (1)
Bongani invites the CEO to sit down and indicates the chair next
to his. (1)
Accenting (1)
Bongani taps on his watch to stress that it is past 10:00 and the meeting
will start without the latecomers. (1)
Repetition (1)
Bongani says latecomers will have to submit a written apology and
when someone asks whether it should really be written, he nods to
repeat this message. (1)

HKCOX2A 2019
 Substitution (1)
Bongani indicates to the employee sitting closest to the door to close it;
he does not speak. (1)
Contradiction (1)
Bongani says he is sorry that they started the meeting, but his tone of
voice is sarcastic. (1)

3.2.1 Chronemics (1)

3.2.2 Silence (1)
[10]

Question 4: Argument Mapping

4.1 Visually portraying (1) the structure of reasoning and argument (1)
4.2 Contention: (1) Macbeth was a murderer. (1)
Reason: (1) Macbeth killed King Duncan. (1) OR Macbeth was
indirectly responsible for the death of Macduff. (1)
Objection: (1) People can be manipulated into committing murder. (1)
Rebuttal: (1) Manipulation into committing murder cannot be a
mitigating factor. (1)
[10]

Question 5: Meetings and Interviews

5.1.1 E
5.1.2 H
5.1.3 D
5.1.4 A
5.1.5 I
5.1.6 C (6)
5.2 Any two of the following:
Apologies for absence
Minutes of the last meeting

HKCOX2A 2019
 Matters arising from the previous minutes
Correspondence (2)
5.3. A standardised method of comparing job candidates / Each candidate is
asked the same set of questions. (1)
It is used when an employer wants to assess and compare candidates
impartially / fairly. (1)
[10]
TOTAL: 50

HKCOX2A 2019