Professional Documents
Culture Documents
AP2 2022B810C1EL
SECTION MARK
For the Examiner only
Audio Visual
1. Total of end of page totals.
Section 1
2. Aggregate total of all disallowed questions.
Section 2
3. Total mark awarded (1 minus 2).
Section 3
Note: The mark in row 3 must equal the mark in
the Total box on the script. Section 4
Total
Part One – Audio Visual (30 minutes, 40 marks)
You will have TWO minutes to read the NINE questions in Part 1.
You will be shown an extract from the documentary, O’Casey in The Estate. This
documentary shows how Abbey Theatre director Caitríona McLaughlin, prepares for a
production of The Plough and the Stars, a play written by Irish playwright, Seán O’Casey. The
production is unique because she is using actors who are amateurs and who live in the East
Wall part of Dublin, where O’Casey himself grew up.
The DVD sequence will then be shown in TWO clips. After each clip you will be given
time to write your answers in the answer booklet.
(*This material has been adapted, for the purpose of assessment, without prior consent.)
2. What part of Dublin city could be considered the 'home' of O’Casey’s play? (2 marks)
3. What do you think actor Liam Cunningham means when he says, "Its people and its streets
have never left me"? (4 marks)
4. What impression did you form of the community in the East Wall part of Dublin?
Explain your answer. (4 marks)
When you have seen the second clip you will have time to answer questions 6 to 9.
6. Do you agree that putting on this production of The Plough and the Stars is a significant
challenge for Caitríona McLaughlin? Explain your answer. (5 marks)
7. Would you like to go to see this production of The Plough and the Stars? Give a reason for
your answer. (4 marks)
9. Do you think a play written over 100 years ago can be relevant to society and people today?
Explain your answer. (8 marks)
nytimes.com
In recent years we have seen the world’s largest work‐from‐home experiment. This raised
questions on how to share messages with staff scattered to the four corners. The corporate
reaction to office closures was to prioritise human connection. As a result shares in Zoom, the
online video and remote conferencing service, rose 91% in 2020 as corporate demand for its
product spiked. By the end of February 2020, Zoom had added 2.22 million monthly active
users, beating the 1.99 million a month it averaged in the whole of 2019.
A Mircosoft and YouGov survey asked employees how they communicated day‐to‐day; face to
face (74%), email (69%), just over half (55%) made daily calls. Email wasn’t really a thing until
the 1990s, yet it has surpassed the 144 year old telephone despite everyone carrying a phone
in their pocket.
Teenagers led a revolution; 13 to 17 year olds topped texting levels in spring 2008, sending
and receiving 1,742 texts on average per month. At the same time, they spoke on the phone
just 231 times a month. Ten years on, those teenagers are in the workplace, and they still
don’t want to talk.
Messages in the form of emails and WhatsApp seem to be the norm now. Messaging and
emailing may shut out the noise of phone calls, but at the price of employee efficiency and
business productivity. In 2018 an average employee spent more than three hours a day
dealing with emails, research by Adobe found.
In 2019, 48% of respondents told Slick Text, a text‐marketing service, fewer work emails
would increase their job satisfaction. Successful leaders have long known the future of work is
about reducing the staggering amount of time spent managing email. The solution is to
replace email and text with one‐to‐one video conferencing services like Zoom. This could end
the era of silent email workplace communication, and give employees their voices back.
(ii) What evidence is there to suggest that Zoom, the online video and remote conferencing
service, has become a popular way for people to communicate in the workplace?
(2 marks)
(b) (i) 'Teenagers led a revolution.' According to the passage, what was this revolution?
(4 marks)
(ii) Research carried out by Slick Text found that fewer work emails would increase job
satisfaction. Why do you think this is the case? (3 marks)
(c) Outline two major differences between how you would communicate with your friends and
how you would communicate with an employer. (6 marks)
What is the position you applied for?
How will you prepare for this interview?
Two skills you possess that make you the ideal candidate for the position:
Two qualities you possess that make you the ideal candidate for the position:
OR
Checklist: Preparing for the job hunt
st3recruitment.org.uk
While you may already have a good idea about what career path you would like to embark on,
you will undoubtedly face challenges in the months and years ahead as you take your first few
steps along that road.
1. Understand what you want
If you are new to the job market, ask yourself, what type of company you would most like to
work for. What kind of career progression possibilities do they allow for? Is there a mentoring
programme in place? Where do you see yourself in two years' time? Write down your answers.
2. Know your strengths and weaknesses
List your interests. What skills can you offer – do you work well in a team? Do you excel at
written and verbal communication? Can you demonstrate a capacity to lead? Are you a good
listener? Are there examples you can cite where you demonstrated strong research and
analytical skills? Are there areas you need to improve upon? Write down your answers.
3. Social media
Build a strong, informative profile. Employers look at social media these days so it would be
worth your while keeping your profile as professional as possible. Build a Linkedln profile as it is
the go‐to platform for many employers. Review whatever other platforms you use in case you
need to update them.
4. Organise your references
Draw up a list of potential referees. Contact them and ask their permission to list them as
references. Don’t forget to include their relevant details (email address and phone number).
5. Prepare your application
Research and revise how to prepare a CV, how to complete a job application and how to prepare
for an interview. Include your achievements on your CV. Don’t be shy about including any extra‐
curricular activities as employers often look to these when deciding between candidates.
6. Most of all, stay positive!
Don’t worry if you get knock‐backs. While it can be disappointing to be told that you are not the
person for the job, it can also be an opportunity for you to take stock and learn from your
experience.
(a) (i) Which one piece of advice listed above do you feel is most important when looking for
a job? Give a reason for your answer. (3 marks)
(b) (i) What do you think the passage means when it says that it is important to keep your
profile on social media, 'as professional as possible'? (4 marks)
(ii) Why is it important to contact a referee if you want to include their name on your CV?
(3 marks)
(c) Knowing your own strengths and weaknesses is very important when looking for a job.
Outline one strength you have that you feel would help you when looking for a job and
outline one weakness that you feel you need to improve on. (6 marks)
One strength:
One weakness:
Title for article:
The importance of first skill chosen:
The importance of second skill chosen:
Introducing Facebook Shops: Helping Small Businesses Sell Online
iconarchive.com
Here at Facebook, we have always been about connecting you to what you love. That means
friends and family, but also products, brands and businesses. For years, people have used our
apps to buy and sell things. We want to give people a place to experience the joy of shopping
versus the chore of buying. And we want to help small businesses adapt and make it easier for
people to discover and shop for things they love.
Right now many small businesses are looking to bring their business online. Our goal is to
make shopping seamless and empower anyone from a small business owner to a global brand,
to use our apps to connect with customers. That’s why we’re launching Facebook Shops and
investing in features across our apps that inspire people to shop and make buying and selling
online easier.
Facebook Shops makes it easier for businesses to set up a single online store for customers to
access on both Facebook and Instagram. Creating a Facebook shop is free and simple.
Businesses can choose the products they want to feature from their catalogue and then
customise the look and feel of their shop with a cover image and accent colours that showcase
their brand. This means any seller, no matter their size or budget, can bring their business
online and connect with customers whenever it’s convenient for them.
People can find Facebook Shops on a business’s Facebook Page or Instagram profile, or
discover them through stores or ads. From there, you can browse the full collection, save
products you’re interested in and place an order. And just like when you’re in a physical store
and need to ask someone for help, in Facebook Shops you’ll be able to message a business
through WhatsApp, Messenger or Instagram Direct to ask questons, get support, track
deliveries and more.
(a) (i) Based on what you have read above, why was Facebook Shops developed? (2 marks)
(b) (i) What help is available for customers while shopping on Facebook Shops? (2 marks)
(ii) Based on your own experience and what you have read in the passage, would you
prefer to shop online or in person, in store? Explain your answer. (4 marks)
(d) You have been asked by your local enterprise board to give a talk to upcoming young
entrepreneurs about organising and running a student enterprise / mini‐company. Write out
the talk you would give using the following guidelines:
Name of your enterprise / mini‐company
An outline of the different roles involved in running an enterprise / mini‐company
Outline two things you would do to make the enterprise / mini‐company successful.
(12 marks)
Name of your enterprise / mini‐company:
An outline of the different roles involved in running an enterprise / mini‐company:
OR
In 2020 Tánaiste Leo Varadkar and actor and writer Amy Huberman launched a new campaign to
help boost the Irish craft industry. The Made Local campaign, developed by the Design & Crafts
Council Ireland, is a nationwide initiative to boost sales and drive revenue for both makers and
retailers.
Design & Crafts Council Ireland has over 3,000 registered client enterprises and engages with
over 150 retailers across the country who specialise in authentic Irish products. Design & Crafts
Council Ireland’s ambition is that the Made Local campaign will remind consumers holidaying in
Ireland of the products available from Irish makers and designers across the country.
Chairperson Breege O’Donoghue said there is a clear demand for Irish products. 'We’re calling
on consumers to shop local and consider the breadth of Irish‐crafted, high‐quality products
available here. This will, in turn, help us re‐vitalise our wonderful craft industry,' she said.
Consumers will see the newly designed Made Local symbol in participating retailers when
shopping for gifts and keepsakes during their holidays. This will be featured on Irish‐made craft
and design in these shops across the country.
Speaking at the launch, Tánaiste and Minister for Trade, Enterprise and Employment, Leo
Varadkar said, Ireland is known for its talented designers and craftspeople. 'These craftspeople
and the retailers make a significant contribution to the Irish economy and provide sustainable
employment. We can all play our part; by backing the important Made Local campaign, we can
help our vibrant Irish design and craft sector continue to prosper and grow,' he said.
Actor and author Amy Huberman, called on people to support the industry and to shop local.
'We would like to encourage consumers to think before they shop and give our local makers a
chance to thrive over the coming months,' she said.
(a) (i) Why was the Made local campaign developed by Design & Crafts Council Ireland?
(2 marks)
(b) (i) Based on the passage above, give one reason why Leo Varadkar thinks the Made Local
campaign is an important one. (2 marks)
(ii) Why do you think Design & Crafts Council Ireland chose Leo Varadkar and Amy
Huberman to help launch the Made Local campaign? (4 marks)
Agenda:
Minutes:
A.O.B:
(d) You have been asked to write a report reflecting on your experience of organising a mini‐
company / enterprise using the following headings:
Name of your mini‐company / enterprise
An outline of what would need to be discussed at the first meeting for your mini‐
company / enterprise
One difficulty that could arise and how it could be dealt with.
(12 marks)
Name of your mini‐company / enterprise:
An outline of what would need to be discussed at the first meeting for your mini‐company /
enterprise:
Sunday World journalist hangs out on the secret set of TV’s Vikings in Wicklow
One hundred extras, three herds of goats, enormous www.travel.earth
Viking ships in the middle of a forest, several burning
campfires, a gang of make‐up artists, hair stylists,
assistant directors, researchers, producers, one
director, a disgusting bucket of fake blood and guts,
three portable smoke machines, an articulated crane,
several acting megastars from one of Ireland’s most
popular shows and one over‐dressed giddy journalist.
Set visits don’t come any better than last weeks’s trip to a secret location in picturesque
Wicklow. I’ve been on TV and movie sets dozens of times throughout my career but nothing
prepared me for the five hours I spent watching RTÉ Two’s Vikings as it was being filmed.
Vikings follows the graphic, senseless, bloody and shamelessly violent endeavours of warrior
Rathnar Lothbrok and his band of men as they pillage and plunder all around them.
From the moment the gates opened at the studio we knew this was like no other show we had
ever been given behind‐the‐scenes access to. For starters, there was a 10‐minute drive just to
move between sets. Over the course of the afternoon we saw at least a half dozen gigantic
Viking ships, two of which were being transported through a forest. Grown men were randomly
wandering around in full Viking attire and not a single person batted an eyelid, except for us.
Eventually we were brought by jeep to the secret location – hidden among the lush Wicklow
forests – where we first met the stars of the show.
“This has become just an average day for us," laughs Swede Gustav Skarsgard, who plays fan
favourite Floki. "We are lucky today with the weather because some days it has been much
colder than this and pouring down." While we are chatting the star, Travis Fimmel, is filming
another intense scene with his on‐screen son Alexander Ludwig. Take after take rolls by and it
seems the short scene will never be completed. As the extras entertain themselves in between
shooting, we manage to grab both Travis and Alexander for a quick chat. "We have been doing
this now for four years so we are like one big happy family," Fimmel explains while smiling at his
enormous TV son. "I know this seems like a long day but it is what I would call an easy day.
Other days we can be fighting in a huge war for hours on end, sometimes in the rain."
(a) (i) Identify three different jobs people do while working on the Vikings set. (3 marks)
(b) (i) Why do you think Vikings is filmed in a secret location? (3 marks)
(ii) What impression do you get of the life of an actor from this passage? Explain your
answer. (3 marks)
(c) The article above was written by a tabloid journalist from the Sunday World. Based on your
study of newspapers, do you think this is a good example of tabloid journalism? Give two
reasons for your answer. (6 marks)
Name of the film or TV programme you studied:
A description of an interesting or exciting moment from the film or TV programme and why it
was interesting or exciting:
OR
How Podcasts went from unlistenable to unmissable
One night fifteen years ago journalist Ben
Hammersley was on a deadline at The Guardian
newspaper, writing a column on internet radio
blogs. He submitted the piece and then, just as he
was packing up, got a last minute call from the
editor‘s desk (who was giving the story a final
check). The editor said: "We need one more
sentence – just to fill the page."
Hammersley replied, "I wrote something pompous
uk.pcmag.com
like: And what should we call this new
phenomenon – audioblogs? How about podcasts?"
A few months later Ben received a call from the Oxford English Dictionary. They said they
couldn’t find any earlier use of the word "podcast" and asked if he had really made it up. Yes, he
had. Podcasts may not have been born that evening – but they had been christened.
Podcasts are now easily produced by commerical broadcasters, individuals and companies with
no connection to broadcasting. In fact anyone with something to say, and a few pounds to
spend on the equipment to say it, can get involved. The digital audio files are cheap to produce
and, thanks to the internet, easy to distribute.
Hammersley says two changes transformed the market – one cultural and one technical. A
technical breakthrough came when Apple produced the iPhone podcast app, which proved a
popular library system for listeners. This was followed by a dramatic improvement in
inexpensive recording production and editing equipment. Finally, the development of 4G
mobile phone connections and widespread WiFi meant listeners could browse, download or
stream shows whenever they wanted. The cultural breakthrough came with a very specific
podcast – Serial, a piece of investigative journalism hosted by Sarah Koenig. To date, the first
and second seasons of the show have had more than 340 million downloads.
Today we are in the middle of a podcast boom. As Ben Hammersley explains, podcasting has
brought people into broadcasting who would normally never have seen the inside of a recording
studio. And that is changing not just the way we listen to audio but the way the broadcasting
industry works. According to Hammersley, "If you are a 20‐year‐old just out of college, wanting
to be a radio producer and full of ideas, what do you do? Go and apply for a job in local radio
and end up making the tea for three years? Or go straight into making programmes for
podcasting? That’s something the main broadcasters haven’t yet really accepted, but that is the
way it’s going."
(a) (i) How did the name 'podcast' come about? (3 marks)
(b) (i) At the end of the passage, what do you think Mr. Hammersley is advising a 20‐year‐old,
who is interested in broadcasting, to do? (3 marks)
(ii) Do you think the title of this article, 'How Podcasts went from unlistenable to
unmissable' is a good title? Give a reason for your answer. (3 marks)
(c) Outline two skills you think would be required in order to sucessfully broadcast a podcast.
(6 marks)
(d) You have conducted a podcast chat with a person of interest to you. Write the text of the
conversation that took place in the podcast using the following headings:
An introduction to the person you chatted with
An account of one achievement in your guest’s life that will impress your listeners
One interesting question you asked during the podcast and the answer you received.
(12 marks)
An introduction to the person you chatted with:
An account of one achievement in your guest’s life that you think will impress your listeners:
John Boyne’s Children’s Short Story Competition
When I set up the Children’s Short Story
Competition, I never imagined it would
garner so much interest. I started with six
judges – Anne Griffin, Helen Cullen, Cecelia
Ahern, Paul Murray, Claire Kilroy and myself
– thinking that we might get a couple of
hundred entries at most. A week later, that irishexaminer.com
number was approaching 6,000, and many
of Ireland’s best‐known writers – Dermot Bolger, Eoin Colfer, Roddy Doyle, Sarah Webb, Joseph
O’Connor, Kevin Power, Louise O’Neill, Alex Barclay, Anne Enright and Donal Ryan, not to
mention a team of readers from Penguin Random House Ireland – got involved to lend a hand.
What I’ve learned from this experience
1. When they have time on their hands, the children of Ireland do not necessarily want to lie
on the sofa doing nothing, but are eager for activity, engagement and, most of all, to be
listened to.
2. Their imagination is boundless. The stories ranged across genres, with each writer finding a
way to express him or herself through ideas that were introspective, eccentric, funny, sad,
inexplicable... but never boring.
3. Boys in the 6 ‐ 10 age category love writing about those parts of the body that are usually
hidden beneath underwear. Apparently, they all want to be doctors.
4. If you run a competition, don’t move the deadline forward when you become inundated
with entries. And if you do, move it back as quickly as possible. Don’t ever mess with parents
when they’re trying to keep the kids busy for five minutes.
Many of the judges expressed how much fun they had reading these pieces, much of the
enjoyment coming from the fact that young writers refuse to censor themselves. They’re as
happy creating stories about pandemics as they are about "The Varadakator". They like
mysteries, gruesome schools and rugby‐playing robots. They’ll write notes on grief and create
dinosaurs who love pizza. They’ll imagine what it’s like to live inside a snow globe. They are
ceaselessly inventive.
Hopefully this competition will encourage kids to stay creative into the future, whatever
happens. After all, no one has to stay two metres away from their imaginations and you can’t
self‐isolate from a good idea.
(a) (i) What evidence is there in the passage to suggest that this children’s short story
competition was successful? (2 marks)
(b) (i) What do you think was the most important thing John Boyne learned from running this
short story competition? Explain your answer. (4 marks)
(ii) What impression do you get of the author John Boyne from this passage?
Explain your answer. (3 marks)
(c) Authors require many different skills in order to get their stories completed and published.
Outline two skills you think would be important for an author to have before their book is
published. (6 marks)
Name of novel or short story:
Describe in detail the place where the novel or short story was set:
OR
(a) (i) What do you think is the message of this song? (2 marks)
(b) (i) What do you think the song writer is saying in the following lyric?
With every broken bone
I swear I lived (4 marks)
(ii) Choose another line or image that appeals to you from the song and explain
your choice. You may not choose the lines for question (b) (i) above. (3 marks)
(c) This song is played at many school graduation ceremonies. Do you think it is a suitable
choice for such an important occasion? (6 marks)
Name of poem or popular song:
Describe what happens in the poem or popular song:
Describe how the poem or popular song made you feel and explain why you felt this way:
Part 1 Audio‐Visual All of the questions
1 – 9
Section 1 Question 1
Communications and the or
Working World Question 2
Section 2 Question 3
Communications and or
Enterprise Question 4
Section 3 Question 5
The Communications Media or
Question 6
Section 4 Question 7
Critical Literacy and or
Composition Question 8
Material may have been adapted for the purpose of assessment, without the authors‘ prior consent.
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