SYMBIOSIS INTERNATIONAL (DEEMED UNIVERSITY)

(Established under Section 3 of the UGC Act,1956)

Re-accredited by NAAC with ‘A’ Grade (3.58/4) Awarded Category-l by UGC

Institute: (0210) SYMBIOSIS CENTRE FOR MANAGEMENT STUDIES, NOIDA

Programme: (021021) BACHELOR OF BUSINESS ADMINISTRATION
Batch: 2018-21, 2019-22, 2020-23, 2021-24
Semester: I
Course: Business Communication
Course Code: 0210210101
Date:07/01/2022 Maximum Marks: 60
Day: Friday Time: 11:00 am - 1:30 pm

Instructions to Candidates
 Section 1 & 2 - Attempt all questions
 Section 3 - Attempt any 4 questions
 Section 4 - Attempt any 2 questions

Section 1 (10 *0.5 = 5 Marks)

Choose the correct option.

Q1. Nonverbal cues impact the communication process in a variety of ways. Which one is not one
of the appropriate ways? (CO1)
a) Contradicting
b) Replacing
c) Confirming
d) Eliciting

Q2. Which one of the following is not an appropriate characteristic of horizontal communication?
(CO4)
a) It allows employees to fulfill certain socialization needs
b) It helps individuals/departments to coordinate their work effectively.
c) It tends to be formal rather than informal communication
d) Its success is affected by the communication skills of those communicating.

Q3. Which functions of communication was described in this situation: (CO2)

Doctors’ Prescription
“Take your medicine 3 times a day.”

a) control
b) social interaction
c) motivation
d) emotional expression
e) information dissemination
Q4. Which of the following is considered a method to help overcome personal barriers to effective
communication? (CO4)
a) impulsive behaviour
b) poor administrative practices
c) engaging in excessive impression management
d) improvement of listening skills

Q5. Good ___________ are important workplace skills that help you communicate or talk will all
types of people, including managers, co-workers and customers. (CO4)

a) technical skills
b) interpersonal skills
c) time management skills
d) organizational skills
Q6. Keys to effective writing are: (CO2)

a) put the reader first

b) use jargon only when necessary
c) format to improve readability
d) all the given options are correct

Q7. When you use sign language, it is important to remember: (CO1)

a) To only use your left hand
b) The signs vary from country to country
c) To only use your right hand
d) To show no emotion on your face
e) Sign language should only be used in emergencies

Q8. Usage of all capital alphabets on email is considered as _ (CO2)

a) Showing Importance
b) Looks fancy
c) Screaming /Insulting
d) Irrelevant

Q9. Which of the following is /are causes for cultural barriers in communication: (CO2)

a) language
b) signs & symbols
c) behaviour & belief
d) all the above option

Q10. List of items to be discussed and decided in a meeting is known as ____ . (CO3)

a) Resolution.
b) Minutes.
c) Invoice.
d) Agenda
 Section 2 (15 Marks)

Q11. Write an e-mail to the General Manager of the Reliable Supermarket, seeking permission to
display the notice of your college event and requesting a sponsorship for the event (CO2)

It should contain:
Subject line
Salutation
Body of the message
Closing line
Signature

Section 3 (4*5 = 20 Marks)

Q12. Does communication hold any importance in a business organization? Justify your answer with
5 examples. (CO5)
.
Q13. Write short notes on Persuasive business writing and Transactional business writing with
examples. (CO2)
Q14. Nonverbal communication has a language of its own. Even without words they impart or
exchange information. State and explain these three forms of nonverbal languages to support
the above statement. (CO1)

Q15. State & explain the Mehrabian Model on the relative importance of verbal and nonverbal
messages in personal communication. ( CO1)
Q16. What do you understand by the following business idioms: (CO3)
a) Get the ball rolling
b) Know the ropes
c) A long shot
d) Walk the talk
e) Pull strings
Section 4 (2*10 = 20 Marks)

Q17. Can any business organization be devoid of Grapevine communication? Explain its
characteristics, advantages and disadvantages. (CO4)

Q18. State the principles of effective communication- the 7Cs with examples (CO2)

Q19. Barriers in communication disrupts the functioning of any organisations. What are personal
barriers that causes this disruption? Give examples to support your answer. (CO5)