UNIVERSITY EXAMINATIONS: 2014/2015

ORDINARY EXAMINATION FOR THE BACHELOR OF SCIENCE

IN INFORMATION TECHNOLOGY

BIT 1104 BUSINESS COMMUNICATION SKILLS

DATE: DECEMBER, 2014 TIME: 2 HOURS

INSTRUCTIONS: Answer Question ONE and any other TWO

QUESTION ONE

a) Outline the procedures undertaken to ensure success of a meeting. (10 Marks)

b) Describe the effective use of visual aids in a presentation. (6 Marks)

c) Explain the characteristics of an effective speech. (4 Marks)

d) State the advantages and disadvantages of conducting exit interviews.

(10 Marks)

QUESTON TWO

a) Explain any five principles of effective communication. (10 Marks)

b) Explain five factors to consider when choosing medium of communication.

(10 Marks)

QUESTION THREE

a) Highlight reasons why the reliance of notices and memos as the sole methods of
business communication may not always be effective. (10 Marks)
b) Explain any five types of body language that can be used in non-verbal
communication. (10 Marks)

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QUESTION FOUR
a) Explain the main steps to be followed in report writing. (10 Marks)
b) Outline the purpose of business reports (5 Marks)
c) Describe the listening process and state the most significant level. (5 Marks)

QUESTION FIVE
a) Managers with good production records spend a greater amount of their time
developing interpersonal relationships. Discuss. (10 Marks)
b) Name five human needs according to psychologist Abraham Maslow hierarchy of
needs. Why is it important for you to know these needs in relation to
communication? (10 Marks)

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