E-CUBE 5

Sales note
- V1.0 -

Marketing Team
Sep. 2014

All information in the presentation are highly confidential and no part of contents may be informed or transmitted without permission from ALPINION Medical Systems.
 The sales note of the E-CUBE 5 intends to
help our global sales channels understand the selling point
of the E-CUBE 5
and deliver its values to customers with a single voice globally.
The E-CUBE 5 is born “Powerful and Compact”
integrating ALPINION’s
core acoustic and imaging technologies.
1. The E-CUBE 5’s Value Proposition
- 3 Key values from the E-CUBE 5

2. Understand the E-CUBE 5

- Product dimension / Design / Features
- Target Applications

3. Sales Talks
- Comparison
- Summary
What Doctors want…

Lower cost
But
Higher performance
E-CUBE 5: Value Proposition

Lower
Power
Consumption
Extraordinary
Compact
Image Minimal
Quality Noise

Simplified
Noiseless
New
& Platform
Eco-
Best friendly
Performance
Space
Efficiency
E-CUBE 5: Value 1 – Best Performance

Extraordinary Image Quality

 Color sensitivity is excellent. * * These are real customer feedback from

external clinical evaluation.
 Linear image is outstanding like other E-CUBE series *
(Good contrast resolution – Thyroid, MSK and so on)

ALPINION’s advanced Acoustic & Imaging technologies Extraordinary

Image
Quality

The E-CUBE 5 offers Excellent image performance. Best

Economic value such as reasonable price and Performance
low maintenance cost for system and transducers is a PLUS.
E-CUBE 5: Value 2 – Compactness

Simple & Compact

Simplified Platform Space Efficiency

 Simple but powerful new  Compact size
system platform applied  Enhanced mobility
- Fast system response time
- Less system problem
- Fast & easy trouble shooting
Compact
- Enhancing System’s durability

Simplified
New
Platform

Space
Efficiency
E-CUBE 5: Value 3 – Noiseless & Eco-friendly

Noiseless & Eco-friendly concept

New noise reduction technology applied
Extremely Noiseless - Only 30% of competitors’ noise level

Noise Level
100%

41dB 30% VS
47dB
E-CUBE 5 GE P5

Noise level of library

GE P5 Annoying noise of refrigerator

* Noise level (dB) is not measured on a linear scale.

6dB difference does not mean only 13% difference.
It is around 70% less noisy than competitors.
E-CUBE 5: Value 3 – Noiseless & Eco-friendly

Noiseless & Eco-friendly concept

Less power consumption
Eco-friendly - Around 70% of other E-CUBE lineup

Power Consumption
100%

70% Lower
Power
Consumption

Minimal
Noise

Noiseless
The E-CUBE 5 dramatically reduced its noise level &
and electric power consumption. Eco-
These can be critical especially in small clinics with small friendly
room where even tiny noise is easily reflected.
1. The E-CUBE 5’s Value Proposition
- 3 Key values from the E-CUBE 5

2. Understand the E-CUBE 5

- Product dimension / Design / Features
- Target Applications

3. Sales Talks
- Comparison
- Summary
E-CUBE 5: Product Dimension & Weight

 Product Dimension : 505mm(W) X 659mm (D) x 1293mm (H)

 Product Weight : 50kg
 Monitor : 15.6”

1293mm

659mm 505mm
Dimension Comparison : EC-5 vs. EC-7

15.6 inch monitor 18.5 inch monitor

(resolution: 1366 * 768) (resolution: 1366 * 768)

50kg 57kg
1293mm 1355mm (1425mm)

VS
Probes Holder Probes Holder
 Left: 1 holder  Right: 3 holders
 Right: 2 holders

659mm 670mm
505mm 509mm
Dimension Comparison with competitors

HCU
EC-5 SonoAce R5 DC-3 DC-N3 Logiq C5 M7
1,370 ~ 1,520 1,209 ~ 1,570
Height 1,293 mm 1,285 ~ 1,425 mm 1,271 mm 1390~1450mm
mm mm
Width 505 mm 450 mm 460 mm 500 mm 500 mm 514mm
Depth 659 mm 700 mm 730 mm 720 mm 632 mm 653mm
Weight 50 kg 61 kg 91.5 kg 70 kg 70 kg 52kg
Monitor 15.6” 15” 15” 15” 15” 15”
EC-5 : Ergonomic Design

90° folding 30° up 135° swivel

Height adjustment is not available.

EC-5 : Ergonomic Design

 Transducers are designed for user’s comfort.

Thin & Flexible cable

Comfortable grip

 The low center of gravity enhances EC-5’s stability.

E-CUBE 5 vs. E-CUBE 7

E-CUBE 5 (V1.0) E-CUBE 7 (V3.2)

Monitor 15.6” 18.5”

FullSRI(Speckle Reduction Imaging) Option Option

SRI Standard Standard

PTHI(Phase inversion Tissue Harmonic Imaging) Standard Standard

FTHI(Filtered Tissue Harmonic Imaging) Option Option

SCI(Spatial Compounding Imaging) Option Option

FCI(Frequency Compounding Imaging) Option Option

XpeedTM on B/CFM/PW Option Option

Automated IMT Measurement Option Option

Anatomical M-mode Not supported Option

Panoramic (B/CFM) Option Option

E-CUBE 5 vs. E-CUBE 7

E-CUBE 5 (V1.0) E-CUBE 7 (V3.2)

DICOM Structured Report(OB/GYN) Option Option

DICOM 3.0 Connectivity Option Option

CW mode Not supported Option

3D/4D Not supported Option

ECG Not supported Option

CV M&R Professional Not supported Option

CV M&R Standard Not supported Option

DICOM Structured Report(Adult Echo) Not supported Option

Peripherals
Footswitch, DVD RW, DVD Recorder, Option Option
B/W & Color Digital and Analog Printer

4 transducers
Transducer 16 transducers
(C1-6T, L3-12T, EC3-10T, EV3-10T)
E-CUBE 5: Applications

Applications
Abdominal
Obstetrical
Gynecology
Vascular
Small parts
Breast
Musculoskeletal
Emergency Medicine
Anesthesia
EC-5 : Excellent Image Quality

 Virtual Convex
Target tissues can be observed in a wide field of view in a trapezoidal form
Enables easier understanding of size and position of the lesion.
EC-5 : Excellent Image Quality
 Spatial Compound Imaging (SCI)
Reduces artifacts subject to beam direction
Reduces speckle noise
Enables easier understanding of images with higher
contrast resolution

 THI
Reduce reverberation and side lobe artifacts
Increase axial and lateral resolution.
Increase signal to noise ratio
EC-5 : Excellent Image Quality
 Auto IMT
Auto IMT allows the users to measure the
IMT(Intima-Media Thickness) automatically by
just setting first and last point.

 Doppler sensitivity
E-CUBE 5 shows excellent color sensitivity
EC-5 : Excellent Image Quality

 Real Time Auto PW Trace

Accurate automated PW spectrum detection
Enables easier understanding of the
blood flow information
EC-5 : Abdominal images
EC-5 : Vascular & Small parts images
EC-5 : OB/GYN images
1. The E-CUBE 5’s Value Proposition
- 3 Key values from the E-CUBE 5

2. Understand the E-CUBE 5

- Product dimension / Design / Features
- Target Applications

3. Sales Talks
- Comparison
- Summary
Comparison: Strength and Difference
HCU
MINDRAY M7
MEDISON R5 GE LOGIQ C5 MEDISON R7
(with cart)

Probe Port # 3 3 2 3 3

Probes Holder 3 3 3 3 3

Power Consumption 450VA 500VA 500VA 680VA

Monitor Size 15.6” 15” 15” 19” 15”

Monitor Resolution 1366 x 768 1024 x 768

1024 x 768 1280 x 1024 1024 x 768
(Diagnostic Area) (800 x 600) (640 x 450)

Auto IMT O Not supported Not supported O O

Probe Elements # 64, 128 80, 96 Up to 128

128 elements 80, 96 elements
(Image quality) elements elements elements
Comparison: Strength and Difference
HCU
MEDISON R5 GE LOGIQ C5 MEDISON R7 MINDRAY M7

Cardiac Measurement Not supported O O O O

CW Not supported Not supported Not supported O O

ECG Not supported Not supported O O O

Tissue Doppler Image Not supported Not supported Not supported O O

3D/4D mode Not supported Not supported O O O

E-CUBE 5: Real Customers Voice

Real doctors’ voice from external clinical evaluation.

Most people sent very positive feedbacks

• Very compact system
• Extremely noiseless
• Well designed keyboard, well visible interactive background lighting
• Image resolution in near field is good
• Color sensitivity even for slow flow is very good
• Good axial and lateral resolution
• Good performance SRI
• Excellent color sensitivity especially for small vessels (such as Thyroid, MSK).

Some people talked about other points

• No cable holders (but cart handle can replace this function)
• Users are not accustomed to glossy monitor
(after getting accustomed it’s not a big issue
and glossy monitor has strong point in contrast expression)
EC-5: Key Summary
Excellent image quality
1 • Migrated core imaging technology from higher grade E-CUBE system
• High quality transducers - number of element is higher than competitors
Transducers

• High resolution monitor - much higher than competitors and same as

higher grade E-CUBE systems

Simple & Compact

2 • Powerful new simplified system platform delivering durability was
applied
• Compact system size and good mobility provide excellent efficiency
in small office. E-CUBE 5 is also comparable with HCU ultrasound.

Noiseless & Eco-friendly

3 • E-CUBE 5 is extremely silent. Only 30% noise level compared to
competitors. Very helpful in noise-sensitive spaces.
• Less electric power consumption than other E-CUBE models

Economical
4 • Simplified new platform and in-house developed transducer can
reduce total maintenance cost during system lifetime.
 Thank you!

All information in the presentation are highly confidential and no part of contents may be informed or transmitted without permission from ALPINION Medical Systems.