Critical study of

Cadbury Company
A project Submitted to
University of Mumbai for partial fulfillment of the degree of
Bachelor in Commerce – Semester VI
Under the Faculty of Commerce (Banking & Insurance)
By
CHINMAY MADHUKAR PARSEKAR

Roll No: 862

Under the Guidance of Dr. B. M. RAI

SIR SITARAM & LADY SHANTABAI PATKAR COLLEGE OF ARTS & SCIENCE
AND
V.P. VARDE COLLEGE OF COMMERCE & ECONOMICS
(AUTONOMOUS COLLEGE)
S.V. ROAD, GOREGAON (WEST), MUMBAI-400062
 Critical study of
Cadbury Company
A project Submitted to
University of Mumbai for partial fulfillment of the degree of
Bachelor in Commerce – Semester VI
Under the Faculty of Commerce (Banking & Insurance)
By
CHINMAY MADHUKAR PARSEKAR

Roll No: 862

Under the Guidance of Dr. B. M. RAI

SIR SITARAM & LADY SHANTABAI PATKAR COLLEGE OF ARTS & SCIENCE
AND
V.P. VARDE COLLEGE OF COMMERCE & ECONOMICS
(AUTONOMOUS COLLEGE)
S.V. ROAD, GOREGAON (WEST), MUMBAI-400062

I
SIR SITARAM & LADY SHANTABAI PATKAR COLLEGE OF ARTS & SCIENCE
AND
V.P. VARDE COLLEGE OF COMMERCE & ECONOMICS
S.V. ROAD, GOREGAON (WEST), MUMBAI-400062

CERTIFICATE
This is to certify that Kum. CHINMAY MADHUKAR PARSEKAR has worked
and duly completed his Project work for the degree of Bachelor in Commerce under the
Faculty of Commerce in the subject of Banking & Insurance and his project is entitled,
“CRITICAL STUDY OF CADBURY COMPANY” under my supervision.

I further certify that the entire work has been done by the learner under my guidance and that
no part of it has been submitted previously for any Degree or Diploma of any University.

It is his own work and facts reported by his/her personal findings and investigations.

________________________ ___________________

Dr. B. M. RAI Dr. Sharmistha Matkar

Principal
________________________
External Examiner

Date of submission:

II
 DECLARATION BY LEARNER

I, Kum. CHINMAY MADHUKAR PARSEKAR , here by, declare that the

work embodied in this project work titled “CRITICAL STUDY OF
CADBURY COMPANY” forms my own contribution to the research work
carried out under the guidance of Dr. B. M. RAI is a result of my own research
work and has not been previously submitted to any other University for any other
Degree/Diploma to this or any other University.

Where ever reference has been made to previous works of others, it has been
clearly indicated as such and included in the bibliography.

I, here by further declare that all information of this document has been obtained
and presented in accordance with academic rules and ethical conduct.

_____________________

CHINMAY MADHUKAR PARSEKAR

Roll No.: 862

______________________________
Certified by: Dr. B. M. RAI

III
 ACKNOWLEDGEMENT

To list who all have helped me is difficult because they are so numerous and the depth is so enormous.

I would like to acknowledge the following as being idealistic channels and fresh dimensions in the
completion of this project.

I take this opportunity to thank the University of Mumbai for giving me a chance to do this project.

I would like to thank my Principal, Dr. Sharmishta Matkar, for providing the necessary facilities required
for completion of this project.

I would also like to express my sincere gratitude towards my project guide, Dr. B. M. RAI whose guidance
and care made the project successful.

I would like to thank my College Library, for having provided various reference books and magazines
related to my project.

Lastly, I would like to thank each and every person who directly or indirectly helped me in the completion of
the project, especially my parents and Peers who supported me throughout my project.

__________

CHINMAY MADHUKAR PARSEKAR

Roll No: 862

IV
 INDEX

Sr. no. Chapter Scheme Page No.

1 Title Page I
2 Certificate II
3 Declaration by Learner III
4 Acknowledgement IV
5 Index of contents & Tables V
6 Abstract/Summary VI

Chapter 1:
7 1–2
1.1. Introduction
1.2. Scope of Research Study 3

1.3. Research Objectives 4

1.4. Research Hypothesis 5

8 Chapter 2:
6-7
2.1. Review of literatures

9 Chapter 3:
3.1. Research Methodology 8
3.2. Collection of Data 9 - 27
3.3. Tabulation of Data 28 - 37

10 Chapter 4:
4.1. Conclusion 38
4.2. Suggestions 39
4.3. Finding’s 40
11 Chapter 5 :
5.1. Bibliography 41

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 ABSTRACT

Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company
wholly owned by Mondelez International (originally Kraft Foods) since 2010. It is the second largest
confectionery brand in the world after Mars. Cadbury is internationally headquartered in Uxbridge, west
London, and operates in more than 50 countries worldwide. It is known for its Dairy Milk chocolate,
the Creme Egg and Roses selection box, and many other confectionery products. One of the best-known
British brands, in 2013 The Daily Telegraph named Cadbury among Britain's most successful exports.

Cadbury was established in Birmingham, England in 1824, by John Cadbury who sold tea, coffee and
drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons
Richard and George. George developed the Bournville estate, a model village designed to give the
company's workers improved living conditions. Dairy Milk chocolate, introduced in 1905, used a higher
proportion of milk within the recipe compared with rival products. By 1914, the chocolate was the
company's best-selling product. Cadbury, alongside Rowntree's and Fry, were the big three British
confectionery manufacturers throughout much of the nineteenth and twentieth centuries.

Cadbury was granted its first Royal Warrant from Queen Victoria in 1854. It has been a holder of a Royal
Warrant from Elizabeth II since 1955. Cadbury merged with J. S. Fry & Sons in 1919, and Schweppes in
1969, known as Cadbury Schweppes until 2008, when the American beverage business was split as Dr
Pepper Snapple Group; the rights ownership of the Schweppes brand had already differed between various
countries since 2006. Cadbury was a constant constituent of the FTSE 100 on the London Stock
Exchange from the index's 1984 inception until the company was bought by Kraft Foods in 2010.

On 7 September 2009, Kraft Foods made a £10.2 billion (US$16.2 billion) indicative takeover bid for
Cadbury. The offer was rejected, with Cadbury stating that it undervalued the company. Kraft launched a
formal, hostile bid for Cadbury valuing the firm at £9.8 billion on 9 November 2009. The UK Business
Secretary Peter Mandelson warned Kraft not to try to "make a quick buck" from the acquisition of Cadbury.

On 19 January 2010, it was announced that Cadbury and Kraft Foods had reached a deal and that Kraft
would purchase Cadbury for £8.40 per share, valuing Cadbury at £11.5bn (US$18.9bn). Kraft, which issued
a statement stating that the deal will create a "global confectionery leader", had to borrow £7 billion
(US$11.5bn) in order to finance the takeover.

VI