Surya Led Project

INTRODUCTION
Market Research:
Marketing research is the systematic gathering, recording, and analysis
of data about issues relating to marketing products and services. The goal of
marketing research is to identify and assess how changing elements of the
marketing mix impacts customer behavior.
Market Research is “the function that links the consumers, customers,

and public to the marketer through information-information used to identify
and define marketing opportunities and problems; generate, refine, and
evaluate marketing actions; monitor marketing performance; and improve
understanding of marketing as a process. Marketing research specifies the
information required to address these issues, designs the method for collecting
information, manages and implements the data collection process, analyzes the
results, and communicates the findings and their implications.
Consumer Satisfaction:
Consumers are our best source of business information – whether it’s to
improve an existing product or service or whether you’re planning to launch
something new. There’s no substitution for “getting it from the horse’s mouth.
“When you open up the lines of communication, you are able to align your
resources to best advantage, and you often can make changes or launch
products more quickly.
Customer behavior study is based on consumer buying behavior, with

the customer playing the three distinct roles of user, payer and buyer. Research
has shown that consumer behavior is difficult to predict, even for experts in
the field. Relationship marketing is an influential asset for customer behavior
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analysis as it has a keen interest in the re-discovery of the meaning of
marketing through the re-affirmation of the importance of the customer or
buyer.
A greater importance is also placed on consumer retention, customer

relationship management, personalization, customization and one-to-one
marketing. Social functions can be categorized into social choice and welfare
functions.
Study:
A Study is an effective tool for measuring the Consumers’ Aspiration,
Trade Channel Behavior, Competitive Actions and etc., It provides a linkage
between the corporate environment and the marketing organization. Marketing
research, thus, may be viewed as an important tool used as an aid for tackling
problems in marketing. A study is a place in which buyer and seller meet each
other and exchange the goods and services. Marketing is an economic process
in which goods and services exchange their value is determined in terms of
money of price.
This field Study is nothing but just analysis of Consumers’ attitude

about the attitude, this satisfaction, his needs, and some other expectations
regarding products specification. As the courses related to business field, each
and every candidate should come to know about what a market is, and what is
sale? Yes exposure of market situation to a young graduate is a must and the
syllabus also provides a fire opportunity to this need.
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INTRODUCTION ON SURYA LED LAMP
Surya Roshani is just ranks after Phillips when it comes to the light.
The market is already flooded with more than 50 LED products of Surya
Roshni, however the company is planning to launch more than 50 new Led
Lighting using top quality LED chips from Nichia, Japan in the next 3-4
months. A wide range of LED products are mercury-free and work in the
voltage range of 110V to 300V.
Surya LED lamps help save up to 96 % energy and holds life of

25000 Hrs. They just attract users for its matchless design, versatile size
and availability in wide category list. Very few brands in India have its own
LED Lamps & Luminaires in house manufacturing capabilities and Surya
Roshni is one of them. Its product manufacturing done at Surya Technology
& Innovation Centre (STIC) at Noida, which is NABL accredited and one
of the most advanced state of the art lighting laboratory & research centre
with specific focus on LED.
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ABOUT GUDALUR
HISTORY
Gudalur is very beautiful place located in the western Ghats region.
Different race and community people are living with harmony. They are
united by doing agriculture activities. So the local festivals ate based on the
monsoon and paddy harvesting seasons. The majority population are belongs
to Vokkaliga Gowders, historically they are Migrant settlers from the Mysore
region of Karnataka who left due to political instability from the region during
the 1760s to the 1790s started arrived in hordes and started clearing forests
and tilling the land. They still speak Kannada language within their
community and well mingled with local population. During the British period,
after the enactment of the Criminal Tribes Act, several settlements were
created by the
government and members belonging to the notified communities were
uprooted from their original habitations and settled here. The British officers
posted in the area started regularizing land holdings based on good faith and
track record.
Life here revolves around agriculture and almost everyone has

something or the other to do with farming. This place is a village surrounded
by paddy fields, vast expanses of arid land, diverse flora and fauna. Principal
crops are paddy, pulses, coconut, grapes, vegetables, flowers and groundnut.
Crops such as gingely and cotton are also extensively cultivated. Main source
of water is from Periyar Dam.
The Tamil Nadu government has undertaken a project to build a

memorial for Col. John Penny Cuick, who built the Mullai Periyar Dam at
Lower Camp, near Gudalur.
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Gudalur is famous for the bullock cart (rekhla) racing heritage. Every
year during the Muthalamman temple festival, bullock cart races takes place.
This annual event is conducted by Vokkaliga Ilaingarani and The Farmers
Development Association. Racing bull & cart such as all originals heroes is all
school pupil, are veterans in this field with their bullocks winning many
laurels in the entire state.
The Mangaladevi Kottam, an ancient temple (now in ruins), which is

dedicated to Kannagi, the Tamil goddess is situated very close to Gudalur.
This temple site is under dispute between the Tamil Nadu and Kerala states
and access to the temple is granted by the Kerala State only once every year.
Gudalur has had incidents of violence reported in the past, especially

during the anti-Hindi agitations in 1965 and the few casteist clashes in the
1980s.
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COMPANY PROFILE
Amidst the journey from a subtle beginning to spearheading the

technological revolution in the 21st century, Surya has exceedingly come a
long way from being just another steel tube making unit back in 1973. Today,
Surya Group has emerged into a colossal of over Rs. 5,000 Crore (US$ 800
million) Indian manufacturing company, exporting products to over 50
countries across the globe. It has manifested, not just a strong brand image, but
also an irreplaceable mark onto the minds and consideration of customers.
In the year 1984, Surya’s lighting division was initiated with the dream
of ‘Lighting Every City Every Home’. Three decades down the line, it is
appraised as one of the leading brands in the Lighting industry. The LED
technology has opened up a new frontier and is potentially acknowledged as
the future of lighting technology. At Surya, we not only understand the
significance of this fact, but also ensure that the LEDs manufactured by us are
energy efficient with extremely lower maintenance cost and comes with the
facilitation of a remarkable life span. All these factors add to the advantages of
LED lighting that will ensure that the revolution in the lighting industry is
propelled forward.
All the Surya LED products are specially manufactured in-house at the
fully integrated plants in Kashipur (Uttarakhand) and Gwalior (M.P),
supported by Surya Technology & Innovation Centre (STIC) at Noida – an
advance state-of-the-art lighting laboratory and research centre with the
specific focus on energy-efficient lighting products such as LED and its
luminaires. This ensures the production of only the best cutting-edge products
at all times.
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With ISO 9001:2008, ISO 14001:2004 & OHSAS 18001:2007
certifications under its belt, and products that are accredited with an
international performance of safety standards, Surya stands tall on its
commitment to deliver eco-friendly and quality products. Surya is also known
for being one of the most trusted and preferred brands with various Govt.
departments, institutions and international buyers. With strong dedication and
utmost quality of products, Surya has attained a CAGR (Compound Annual
Growth Rate) of 14.14% for total Lighting, Fans & Appliances in the last 5
years.
One of the potential market leaders in the Steel Tube industry in India,
Surya manufactures steel pipe products for agriculture, infrastructure, oil &
gas and construction sectors, out of which the products for oil & gas sector are
approved by API (American Petroleum Institute).
Surya has carved a niche of its own by advancing in a very

commendable manner in other segments such as Fans & Home Appliances.
Driving towards a bright future with government initiatives like building smart
cities across India and also with increasing popularity and structural shift
towards LEDs, Surya is all set to rise like a rainbow in the spectrum of
competitors.
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PRODUCT PROFILE
Total Lighting Solution is what we are aiming for at Surya. With our
state-of-the-art facilities we ensure that at every step of manufacturing all our
products are comprehensively checked for an impressive lifespan and energy
saving quality along with lower maintenance cost factor. To ensure the most
cutting-edge products at all times, all the Surya LED products are
manufactured in-house at the fully integrated plants in Kashipur (Uttarakhand)
and Gwalior (M.P), supported by Surya Technology & Innovation Centre
(STIC) at Noida – an advanced state-of-the-art lighting laboratory and
research center with specific focus on LED.
Every single person at Surya strongly believes in ensuring complete

customer satisfaction, every time. With the LED segment, we are offering a
diverse range of both indoor and outdoor luminaries in accordance to the
varied needs and requirement of our prized clientele. With 85% lesser energy
consumption as compared to incandescent bulbs and a lifespan of around
25000 hours, the Surya LEDs are indeed a huge step into the bright future.
LED Lamps, LED Candle Lamps, LED Coloured Lamps, LED Downlighters,
LED Street Light Fittings, etc. are some of the many LED products offered by
Surya at the moment, which are specially manufactured in state-of-the-art
facilities to ensure the best of quality and value for money.
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NEO PLUS LED LAMP
 85% energy saving over GLS

 Efficient optical system for good quality lighting
 Exceedingly high life & last upto 25000 hours
ECO LED LAMP

 Provide high brightness
 Exceedingly high life & lasts upto 25000 hours
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Champion LED
 Life 25000 hrs
Jumbo LED Lamp
 50% energy saving over CFL

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NEO PLUS LED LAMP

 Efficient optical system for good quality lighting
ECO LED LAMP

 Exceedingly high life & lasts upto 25000 hours
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NEO LED LAMP
0.5W LED NIGHT LAMP
 Lasts upto 25000 hours

 Wide voltage range 110V-300V
 Saves 85% electricity over GLS
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OBJECTIVES OF THE STUDY
 To study the market condition of Surya LED Lamp in Gudalur town.

 To find out the consumer satisfaction level of the Surya LED Lamp.
 To find out the reason for preference of Surya LED Lamp by the
consumer.
 To find out our influencing factor for purchasing the consumer to use
Surya LED Lamp.
 To find out why the customer prefer Surya LED Lamp.
13
RESEARCH METHODOLOGY
Introduction
The essential purpose of marketing research is to facilitate the
identification of an opportunity of problem situation and Manager in arriving
the best possible decision when such situation are encounter.
Research methodology is a basic plan. Which guides the data collection

and analysis phases of the research project. It is a Frame work which specifies
the type course of the data and the data collection periods.
Methods of Data collection

Data Collection
In my project of market survey I had used two methods of data
collection. It is primary data and another one is secondary data.
Primary data
Primary data has been collected by the researcher used through
questionnaire. In my market survey the primary data is the original details in
the company. The details are product range price, quality consumer behavior
and etc..
The details are used to prepare the project report of the market survey
questioner.
This are the data generated which a particular problem of hand.
Secondary data
The secondary data means already printed materials. I has used the
secondary data to collect, the profile of the company Board of Directors and
product profile and various journals and articles.
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Methods of sampling techniques
1. Random Sampling
2. Non- Random Sampling
Random Sampling
A Random sample in one which each item in the universe has an equal
change of known opportunity of being select.
Non-Random Sampling
These sample are made to meet the specific requirement of special
nature objectives of the study.
Sampling
Sampling is only a tool which helps to know the characteristics of the
universe of population by examination a small part of it.
Sampling Unit
Choose may sampling area of Gudalur town for market survey units are
target population elements available for selection during the sampling process.
In a simple, single stage sample is the sampling units and the population
elements may be same however many studies involve complex problems that
require the use of a multistage sampling process.
Sampling Plan
Who is to be surveyed how many are to be surveyed how are they
reached all these details are to be given. In this selection according to Blalock
and Blalock define a sample thus it is a small price the population obtained by
a probability process that mirrors with known precision the various patterns
and hob-classes of the population.
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II. Sample Size
The sample size taken for the survey is 100 respondents.
III. Tools used for analysis

The collected data were interpreted using percentage analysis method.
Sampling techniques
Sampling techniques process of analysis the selected data.
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DATA ANALYSIS AND INTERPRETATION
This is an attempt to organize and summaries data in order to increase

its results, usefulness in such a manner that enable the researcher to relative
critical points with the study objectives since most marketing data are
collected through the use of sample the reliability of the summary estimates
are required to be determined.
In this survey the collected data are analyzed and interpreted the
percentage analyzed method.
Percentage Analyzed method

Percentage refers to a special kind of ratio percentage are used in
making comparison between two or more series of data percentage used to
describe relationship.
No. of Respondents
Percentage = ——————————— x 100
Total respondents
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TABLE-1
RESPONDENTS OF GENDER
S.
Particulars No. of Respondents Percentage
No
1. Male 58 58
2. Female 42 42
Total 100 100
Source: Primary Data
The table shows that among 100 respondents

 58 percent of male respondents.
 42 percent of female respondents.
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CHART-1
RESPONDENTS OF GENDER
60 58
50
42
40
30
20
10
0
Yes No
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TABLE-2
AGE OF RESPONDENTS
S.
Particulars No. Of Respondents Percentage
No
1. 15-25 36 36
2. 25-35 40 40
3. 36-65 24 24
Total 100 100

 36 percent 15-25 age respondents.
 24 percent 36-65 age respondents
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CHART-2
AGE OF RESPONDENTS
40
40
36
35
30
25 24
20
15
10
0
15-25 25-35 36-65
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TABLE-3
RESPONDENTS OPINION ABOUT THE USE OF LED

S.
No
1. Yes 70 70
2. No 30 30
Total 100 100

 70 percent of respondents using LED lamp.
 30 percent of respondents not using LED lamp.
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CHART-3
RESPONDENTS OPINION ABOUT THE USE OF LED
70 70
60
50
40
30
30
20
10
0
Yes No
23
TABLE-4
RESPONDENTS ARE USING VARITY OF LAMP

S.
No
1. Tube Light 10 14
2. LED 50 72
3. CFL 10 14
Total 70 100

 14 percent respondents have use tube light.
 72 percent respondents have use LED.
 14 percent respondents have use CFL.
24
CHART-4
RESPONDENTS ARE USING VARITY OF LAMP
80
72
70
60
50
40
30
20 14 14
10
0
Tube Light LED CFL
25
TABLE-5
VARIOUS LED HAVE BY THE RESPONDENTS

S.
No
1. Surya 50 71
2. Orkus 5 7
3. Crompton 10 15
4. Everyday 5 7
Total 70 100

 71 percent respondents using Surya LED.
 7 percent respondents using orkus LED.
 15 percent respondents using Crompton LED.
 7 percent respondents using Everyday LED
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CHART-5
VARIOUS LED HAVE BY THE RESPONDENTS
80
71
70
60
50
40
30
20 15
7 7
10
0
Surya Orkus Crompton Everyday
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TABLE-6
RESPONDENTS OPINION ABOUT THE SELECT THIS LED

S.
No
1. Quality 30 60
2. Price 15 30
3. Brightness 5 10
Total 50 100

 60 percent respondents select quality.
 30 percent respondents select price.
 10 percent respondents select brightness.
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CHART-6
RESPONDENTS OPINION ABOUT THE SELECT THIS LED
60
60
50
40
30
30
20
10
10
0
Quality Price Brightness
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TABLE-7
RESPONDENTS OPINION ABOUT THE QUALITY OF THE

PRODUCT
S.
No
1. Good 35 70
2. Very Good 10 20
3. Bad 5 10
4. Very Bad - -
Total 50 100

 70 percent respondents say quality is good.
 20 percent respondents say quality is very good.
 10 percent respondents say quality is bad.
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CHART-7
RESPONDENTS OPINION ABOUT THE QUALITY OF THE

PRODUCT
70
70
60
50
40
30
20
20
10
10
0
0
Good Very Good Bad Very Bad
31
TABLE-8
RESPONDENTS FEEL ABOUT THE COST OF PRODUCT

S.
No
1. Low cost 15 30
2. Normal cost 30 60
3. High Cost 5 10
Total 50 100

 30 percent respondents say cost low.
 60 percent respondents say cost normal.
 10 percent respondents say cost high.
32
CHART-8
RESPONDENTS FEEL ABOUT THE COST OF PRODUCT
60
60
50
40
30
30
20
10
10
0
Low cost Normal cost High Cost
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TABLE-9
RESPONDENTS OPINION ABOUT THE WATTS OF THE SURYA

LED LAMP
S.
No
1. 5 watts 20 40
2. 7 watts 15 30
3. 12 watts 8 16
4. 18 watts 7 14
Total 50 100

 40 percent respondents use at 5 watts LED.
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CHART-9
RESPONDENTS OPINION ABOUT THE WATTS OF THE SURYA

LED LAMP
40
40
35
30
30
25
20
16
14
15
10
0
5 watts 7 watts 12 watts 18 watts
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TABLE-10
PLACE OF SURYA LED PURCHASE OF THE RESPONDENTS
S.
No
1. Wholesale market 0 0
2. Retail shop 30 60
3. Electrical shop 20 40
Total 50 100

 60 percent respondents purchase the Surya LED in retail shop.
 40 percent respondents purchase the Surya LED in electrical shop.
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CHART-10
PLACE OF SURYA LED PURCHASE OF THE RESPONDENTS
60
60
50
40
40
30
20
10
0
0
Wholesale market Retail shop Electrical shop
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TABLE-11
PLACE OF SURYA LED PURCHASE BY THE RESPONDENTS
S.
No
1. Friends 10 20
2. Advertisement 30 60
3. Relative 6 12
4. Others 4 8
Total 50 100

 20 percent respondents influenced by friends.
 60 percent respondents influenced by advertisement.
 12 percent respondents influenced by relatives.
 8 percent respondents influenced by others.
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CHART-11
PLACE OF SURYA LED PURCHASE BY THE RESPONDENTS
60
60
50
40
30
20
20
12
8
10
0
Friends Advertisement Relative Others
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TABLE-12
RESPONDENTS PREFER TO INDUCES OF SOME MEDIA OF

SURYA LED LAMP
S.
No
1. TV 30 60
2. Radio 4 8
3. News paper 7 14
4. Social media 9 18
Total 50 100

 60 percent respondents are induced by TV.
 8 percent respondents are induced by radio.
 14 percent respondents are induced by news paper.
 18 percent respondents are induced by social media.
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CHART-12
RESPONDENTS PREFER TO INDUCES OF SOME MEDIA OF

SURYA LED LAMP
60
60
50
40
30
20 18
14
8
10
0
TV Radio News paper Social media
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TABLE-13
RESPONDENTS OPINION AND CHANGES IN THIS PRODUCT

S.
No
1. Yes 45 90
2. No 5 10
Total 50 100

 90 percent respondents say to change in this product.
 10 percent respondents say not to change in this product.
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CHART-13
RESPONDENTS OPINION AND CHANGES IN THIS PRODUCT
90 90
80
70
60
50
40
30
20
10
10
0
Yes No
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TABLE-14
AVAILABLE OF SURYA LED LAMP RESPONDENTS

S.
No
1. Yes 40 80
2. No 10 20
Total 50 100

 80 percent respondents told that they are getting the product in all times.
44
CHART-14
AVAILABLE OF SURYA LED LAMP RESPONDENTS
80 80
70
60
50
40
30
20
20
10
0
Yes No
45
TABLE-15
RESPONDENTS FACED THE PROBLEM OF USE SURYA LED

LAMP
S.
No
1. Yes 38 76
2. No 12 24
Total 50 100

 76 percent respondents say faced the problem.
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CHART-15
RESPONDENTS FACED THE PROBLEM OF USE SURYA LED

LAMP
80
76
70
60
50
40
30 24
20
10
0
Yes No
47
TABLE-16
RESPONDENTS SAYS AS IDEAL AFFECT OF THIS PRODUCT

S.
No
1. Yes 34 68
2. No 16 32
Total 50 100

 68 percent respondents say ideal affect in this product.
48
CHART-16
RESPONDENTS SAYS AS IDEAL AFFECT OF THIS PRODUCT
70 68
60
50
40
32
30
20
10
0
Yes No
49
TABLE-17
RESPONDENTS OPINION ABOUT THE LIFE OF THE PRODUCT

S.
No
1. 2-4 25 50
2. 4-5 18 36
3. Above 5 Years 7 14
Total 50 100

 50 percent respondents say life in 2-4 year in the product.
 36 percent respondents say life in 4-5 years in the product.
 14 percent respondents say life in above 5 years in the product.
50
CHART-17
50
50
45
40 36
35
30
25
20
14
15
10
0
02-Apr 04-May Above 5 Years
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TABLE-18

S.
No
1. Home 25 50
2. Office 15 30
3. All purpose 10 20
Total 50 100

 50 percent respondents use of the Surya LED in our home.
 30 percent respondents use of the Surya LED in our office.
 20 percent respondents use of the Surya LED in all purpose.
52
CHART-18
50
50
45
40
35
30
30
25
20
20
15
10
0
Home Office All purpose
53
TABLE-19
RESPONDENTS OPINION ABOUT THE RECOMMENDATION FOR

OTHER TO PURCHASE
S.
No
1. Yes 50 100
2. No - -
Total 50 100

 100 percent respondents say recommended to others to purchase.
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CHART-19
RESPONDENTS OPINION ABOUT THE RECOMMENDATION FOR

OTHER TO PURCHASE
100 100
90
80
70
60
50
40
30
20
10 0
0
Yes No
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TABLE-20
RESPONDENTS SATISFACTION WITH THIS PRODUCT
S.
No
1. Yes 48 96
2. No 2 4
Total 50 100

 96 percent respondents fully satisfied with Surya LED lamp.
 4 percent respondents not fully satisfied with Surya LED lamp.
56
CHART-20
RESPONDENTS SATISFACTION WITH THIS PRODUCT
100 96
90
80
70
60
50
40
30
20
4
10
0
Yes No
57
FINDINGS
 58 percent of male respondents.
 70 percent of respondents using LED lamp.
 72 percent respondents have use LED.
 71 percent respondents using Surya LED.
 60 percent respondents select quality.
 70 percent respondents say quality is good.
 60 percent respondents say cost normal.
 60 percent respondents purchase the Surya LED in retail shop.
 60 percent respondents influenced by advertisement.
 60 percent respondents are induced by TV.
 90 percent respondents say to change in this product.
 50 percent respondents say life in 2-4 year in the product.
 50 percent respondents use of the Surya LED in our home.
 100 percent respondents say recommended to others to purchase.
 96 percent respondents fully satisfied with Surya LED lamp.
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SUGGESTION
 The company should be giving more dealership in the study area to
attract the new users.
 The company should assist the dealer for providing more quantitative
service.
 A regular survey should be taken to analysis the market potentially in
rural area.
 There should be a proper supply of Surya LED lamp to meet the
demand.
 To increase the sales largest the company should increase advertisement
campaign.
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LIMITATIONS
 The survey was limited only to Gudalur town.
 The survey was conducted only among the limited size of samples.
 This study was in the geographical area of Gudalur town. So these dates
will not suitable for the other area.
 The response of the different from person to person.
 Some of the respondents hesitated to respond to the questions that are
asked in my questionnaire due to communication constrains.
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CONCLUSION
Royal Surya electronics of the Netherlands is one of the world's biggest

electronics companies and Europe's largest with sales of EUR 29 billion in
2003. It is a global leader in color television sets, lighting, electronic shavers,
medical diagnostic imaging and patient. Monitoring and one clip TV products.
The electronic industry of Pakistan consists of a few producers in the

industry. The demand for this product is very much vulnerable in terms of
pricing.
There are several factors which act as determinants of the successful

performance of the Surya LED Lamp. These factors are:
 Good quality including fast setting time and at favourable price.

 Effective sales promotional schemes including advertisements.
 Large sales force for creating the demand.
 Time to time information about prevailing market price & dealer’s
perception about prevailing prices.
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BIBLIOGRAPHY
Books Reference
Marketing Management - EDWARD FLIPO
Research Methodology - R.N.Sharma
Marketing Research - S.KALIESWARI
Website Reference
 www.wikipedia.com
 www.google.com/search
 www.Suryaled.com
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A MARKET SURVEY ON CONSUMER PREFERENCE AND
SATISFACTION REGARDING SURYA LED LAMB
IN GUDALUR TOWN
QUESTIONNAIRE
Name : Occupation :
Age :
Gender : [ ] Male [ ] Female
Phone No :
Address : Income :\
1) Do you use LED?

[ ] Yes [ ] No
2) Which kind of lamb use at your home?
[ ] Tube Light [ ] LED [ ] CFL
3) Which brand of LED do you use?
[ ] Surya [ ] Orkus [ ] Surya [ ] Everyday
4) If Surya LED lamb why do you prefer this product?
[ ] Quality [ ] Price [ ] Brightness
5) What do you feel about the quality of the product?
[ ] Good [ ] Very good [ ] Bad [ ] Very bad
6) What do you think about the cost of the product?
[ ] low cost [ ] Normal Cost [ ] High Cost
7) How much of watts the product do you purchase?
[ ] 5 watts [ ] 7 watts [ ] 12 Watts [ ] 18 watts
8) Where from you purchase the Surya LED lamb?
[ ] Whole sale marketing [ ] Retails shop [ ] Electrical shop
9) Which one is induces you to buy this Surya LED lamb?
[ ] Friends [ ] Advertisement [ ] Relatives [ ] Others
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10)If advertisement which included you to buy the Surya LED lamb?
[ ]TV [ ] Radio [ ]News Paper [ ] Social Media
11) Do you want any change in the product?
[ ] Yes [ ] No
12)Whether the Surya LED is available in the market all the time?
[ ] Yes [ ] No
13)This product is use you can any problem?
[ ] Yes [ ] No
14) Did use? LED Lamb did you buy ideal effect?
[ ] Yes [ ] No
15) How long do you use the Surya LED?
[ ] 2 - 4 Years [ ] 4-5 Years [ ] Above 5 Years
16) Where do you mostly use the Surya LED?
[ ] Home [ ] Office [ ] All Purpose
17) Do you refer this product to others?
[ ] Yes [ ] No
18) Are you satisfied with the Surya LED?
[ ] Yes [ ] No
19) Give your Suggestions
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Surya Led Project

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Surya Led Project

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INTRODUCTION

Market Research is “the function that links the consumers, customers,

Customer behavior study is based on consumer buying behavior, with

A greater importance is also placed on consumer retention, customer

This field Study is nothing but just analysis of Consumers’ attitude

Surya LED lamps help save up to 96 % energy and holds life of

Life here revolves around agriculture and almost everyone has

The Tamil Nadu government has undertaken a project to build a

The Mangaladevi Kottam, an ancient temple (now in ruins), which is

Gudalur has had incidents of violence reported in the past, especially

Amidst the journey from a subtle beginning to spearheading the

Surya has carved a niche of its own by advancing in a very

Every single person at Surya strongly believes in ensuring complete

 85% energy saving over GLS

ECO LED LAMP

 85% energy saving over GLS

 Life 25000 hrs

Jumbo LED Lamp

 50% energy saving over CFL

 85% energy saving over GLS

ECO LED LAMP

 85% energy saving over GLS

 85% energy saving over GLS

0.5W LED NIGHT LAMP

 Lasts upto 25000 hours

 To study the market condition of Surya LED Lamp in Gudalur town.

Research methodology is a basic plan. Which guides the data collection

Methods of Data collection

This are the data generated which a particular problem of hand.

III. Tools used for analysis

This is an attempt to organize and summaries data in order to increase

Percentage Analyzed method

Total 100 100

Source: Primary Data

The table shows that among 100 respondents

Total 100 100

Source: Primary Data

The table shows that among 100 respondents

RESPONDENTS OPINION ABOUT THE USE OF LED

Total 100 100

Source: Primary Data

The table shows that among 100 respondents

RESPONDENTS OPINION ABOUT THE USE OF LED

RESPONDENTS ARE USING VARITY OF LAMP

Source: Primary Data

The table shows that among 70 respondents

RESPONDENTS ARE USING VARITY OF LAMP

VARIOUS LED HAVE BY THE RESPONDENTS

Source: Primary Data

The table shows that among 70 respondents

VARIOUS LED HAVE BY THE RESPONDENTS

RESPONDENTS OPINION ABOUT THE SELECT THIS LED

Source: Primary Data

The table shows that among 50 respondents

RESPONDENTS OPINION ABOUT THE SELECT THIS LED

RESPONDENTS OPINION ABOUT THE QUALITY OF THE

Source: Primary Data

The table shows that among 50 respondents

RESPONDENTS OPINION ABOUT THE QUALITY OF THE

RESPONDENTS FEEL ABOUT THE COST OF PRODUCT

Source: Primary Data

The table shows that among 50 respondents

RESPONDENTS FEEL ABOUT THE COST OF PRODUCT

RESPONDENTS OPINION ABOUT THE WATTS OF THE SURYA