Swot Analysis between

Cannon and Nikon

Submitted to: Submitted by:

Mam Maliha M. Kashif Rafique
Contents:
1. Swot Definition

2. Cannon Swot Analysis

2.1. Strength

2.2. Weaknesses

2.3. Opportunities

2.4. Threats

2.5. Cannon’s competitors

3. Nikon Swot Analysis

3.1. Strength

3.2. Weaknesses

3.3. Opportunities

3.4. Threats

3.5. Nikon’s competitors

1. Swot Definition:
Swot analysis is a strategic planning technique
used to help a person or organization identified
strengths, weaknesses, opportunities, and threats related
to business competition.
2. Cannon Swot Analysis:
Company: Cannon
CEO: Fujio Mitarai
Year founded: August 10, 1937.
Head quarter: Tokyo, Japan.
2.1. Strengths:
 Cannon is one of the leading electronics brand in the
world.
 Connon’s wide portfolio includes digital cameras,
DSLRs, camcorders, photocopiers, printers.
 Company has over 1 lac 80 thousand plus employs.
 The brand is present on the Tokyo stock exchange
and also NYSE.
 The company also treats in CSR activities.
2.2. Weaknesses:
 Intense competitions means limited market share
growth for Cannon.
 Fake replicas and artificial products causes loss and
hurts brand image.
2.3. Opportunities:
 The brand can focus on growth of technology.
 High purchasing power of the people can boost the
business for Cannon.
 Tie up with leading mobile companies with which
their cameras can be incorporated.
 Global expansions into emerging economies can
boost Cannon’s business.
2.4. Threats:
 High competition can decline Cannon’s market share.
 Being a global brand, economic crises and currency
fluctuation effects margins.
 Bogus goods- a major threat to manufacturers of
branded electronics like Cannon.
 Availability of cheaper technology in local markets.
2.5. Cannon’s competitors:
1. Nikon
2. Casio
3. Sony
4. Panasonic
5. Pentax
6. HP
7. Fuji film
3. Nikon Swot Analysis:
Company: Nikon
CEO: Toshikazu Umatate
Year founded: July 25, 1917
Head quarter: Tokyo, Japan.
3.1. Strengths:
 Nikon has a strong market position built on broad
product portfolio.
 Nikon has expanded geographic presence with focus
on developing markets provides expanded revenue
stream with reduced business risk.
 Strong research and development capabilities
facilitate new product development in line with
changing consumer liking.
 Nikon has a strong work force of over 25 thousand.
 Good branding of Nikon through sponsorships of
events and sports teams.
3.2. Weaknesses:
 Dependence on particular products and businesses
accuracy equipment businesses and imaging products
businesses account for 90% of total net sales.
 Example of suspected violation of competition laws
earned penalties and hurt the brand image of Nikon.
3.3. Opportunities:
 Online sales opportunities by emerging E-Commerce
market and effectively using online marketing
options.
 Expanding presence in the global market can be a big
opportunities for Nikon.
 More advanced product offerings for the customers.
3.4. Threats:
 Rapid technological changes.
 Increasing appeal of high end camera phones and
their social networking incorporation aiding easy
sharing of photos.
 Competition with black market, parallel import and
fake goods.
 Intense competition in the digital cameras market can
reduce market share of Nikon.
3.5. Nikon competitors:
1. Canon
2. Olympus
3. Samsung
4. Kodak
5. Sony
6. Casio
7. Pentax