ASSOCIATED PRESS

OF PAKISTAN
 Associated press of Pakistan is a government operated national
news agency of Pakistan.

 The Associated Press of Pakistan (APP) started its life in 1947

with the independence of Pakistan. Initially it was run through a
Trust, but owing to financial bottlenecks, it was taken over by the
Government through an Ordinance called; “Associated Press of
Pakistan (taking over) Ordinance 1961″, on 15th June 1961, to put
it on a sound financial footing.

 APP was later converted into Corporation on October 19, 2002

through an Ordinance renaming it as Associated Press of Pakistan
Corporation (APPC) and lending a status of semi government
media government.

 APP remains committed to excellent journalistic traditions by

objective and accurate reporting, observing code of ethics with
regard to responsible journalism. A contradiction of an APP story
is a rare phenomenon.

 Besides its head office in Islamabad, APP maintains five

bureaus at Karachi, Lahore, Peshawar Quetta and Rawalpindi and
seven news centers at Sukkur, Multan, Quetta, Faisalabad,
Larkana, Hyderabad, Muzaffarabad and now Gilgit-Baltistan.

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 Being the national news agency of Pakistan, APP collects and
disseminate domestic and international news to 84 (1992)
newspapers of Pakistan besides radio, television and government
offices and some foreign media.

 APP’s subscription rates are higher than other agencies in Pakistan,

due to its credibility and services. For this reason, every newspaper
in Pakistan tries to subscribe to its services. Notable subscribers to
APP's services include: Dawn, Pakistan Times, Frontier
Post, Statesman, The Nation, The News International, Business
Recorder, The Observer, The Post and Nawa-i-
Waqt, Jang, Khabrain, Daily Express (Urdu newspaper), The
Express Tribune and other English and Urdu national dailies.

 Enjoying sizeable amount of freedom, APP is comprehensively

and extensively covering all important developments and
engagements of the ruling coalition as well as opposition political
parties with unbiased approach. Objectivity and credibility of the
news are the hallmark of the sound professional footing of the
news agency.

 Print and pictorial news service of APP unabatedly wrest

prominent space in the national and regional English, Urdu, Sindhi
and Pushto papers. APP’s Special Correspondents, posted at key
destinations abroad including Washington, New York, London,
Beijing and New Delhi are making effective contribution towards
promoting country’s image and stance on various national and
regional issues in their true perspective.

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Services provided by APP
1. News service
i. Official news
ii. Political and other News
iii. District News
2. Foreign news
3. Commercial service
4. Photo service
5. Urdu service
6. Feature & Write Up Service
7. Video news service

STAFF
The number of APP's employees is estimated at between 800 and
1000, of whom over 200 to 350 are journalists and photographers while
the rest are administrative staff, including computer engineers,
technicians, peons, traffic attendants, data entry operators and finance
staff.
In addition there are a small number of "stringers" (part-time
correspondents) at various district headquarters in Pakistan and aboard.

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 ORGANIZATIONAL STRUCTURE:

Managing Director - MD
• The managing director is responsible for looking after the whole
organization.

• He plays the leadership role for the organization.

• The MD directly reports to the Federal Ministry about the affairs

of APP.

Director News
• Director news looks after all the bureau offices in various cities.
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 • He final checks the all the news coming in.

• He also decides which news is to be released and when.

Bureau Chief
• Heads all departments at a certain office.

• Every city has its own bureau chief

• He also may be a reporter but goes into the field in case of

covering a VIP personality or a VIP event.

• He reports directly to the Director News.

Assignment Editor
• An assignment editor is responsible for assigning the beats to
different reporters.

• He reports to the Bureau Chief.

Reporters
• Reporters belong to a department

• They go into the field to cover various events happening

according to the beat(s) they are assigned.

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 • Reporters report to the Assignment Editor.

Photo Incharge
• The Photo Incharge is located at the head office in Islamabad.

• He is responsible for collecting and maintaining the StiLL

photographs gathered by the staff.

• He reports to Bureau Chief who has assigned him a task

Cameraman
• A Cameraman is associated with a reporter.

• Cameramen are dispatched by the video News Service

department to sites where video coverage is required.

Departments
• APP is divided into the following department
— English News Service
— Urdu News Service
— Sindhi News Service
— Photo Service
— Video News Service
— Accounts
— Administration

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English News Service
• This department comprises of an Assignment Editor and some
reporters.

• This department is responsible for covering national and

international events in English language.

Urdu News Service

• The Assignment editor is responsible for dispatching the reporters
for news coverage and compilation in Urdu language.

• News may be both national or international.

Sindhi News Service

• This department is responsible for all provincial news.

• The news coverage and compilation is done in Sindhi language

and then provided to Sindhi newspapers.

Photo Service
•A photo in-charge, who reports directly to the bureau chief,
assigns cameramen for still photography of important events and
situations.

•A photo gallery is maintained by this department.

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Video News Service
• This department is responsible for the video coverage of events.

• This coverage may be live or recorded.

• This department also works on documentaries, which may be

telecast by a TV channel. These documentarieS are also present on
the organization's website.

IT
• There is an IT in-charge who works with his assistants to provide
the best IT service to the in house staff.
• Maintains the IT infrastructure and is responsib e to overcome
any problem that may occur in the IT setup.

Accounts
• This department is responsible for handling financial matters of
the organization.

• An accountant working with his assistants pakes sure that

financial matters are well looked after.

Administration
• This department is responsible for managing the office.

• Administration will look after hiring proceßures, contract issues,

posting orders, official orders etc.

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APP is a government organisation, responsible to the Ministry of
Information and Broadcasting. The agency is headed by a Director-
General, appointed by the Ministry. Also it has a Managing
Director (MD) of APP, appointed by the government. Mohammad
Khalid is the current managing director.

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