Simon Matthew

Chief Operating Officer

International Trade
SHARING OF BUSINESS
EXPERIENCES

Presented
by
SIMON MATTHEW
DIRECTOR INTERNATIONAL
TRADE
AFRICA IS OPEN FOR
BUSINESS
AFRIC
A
 Africa is sometimes nicknamed the
“Mother continent” due toits
being the oldest inhabited
continent on earth

 Africa the cradle of human

civilization

 African continent increasingly

becoming the global hub for
business

 Africa’s population is the youngest

 Introduction
• Africa comes from the Latin aprica, meaning
"sunny"
• Africa is the world's second-largest and
second-most-populous continent.
• It covers six percent of Earth's total surface
area and 20.4% of its total land area.
• Itaccounts for about 15% of the world's
human population i.e 1.1 billion population
• It has 54countries and nine territories
• Algeria is Africa's largest country by area,
and Nigeria by population
 Why Africa?
Currently more than a million companies
from China are in Africa exploring
opportunities in villages and cities. The
continent is attracting top global brands and
has a growing middle class. There’s a sense
of upbeat optimism with possibilities that
seem endless. As the lions roar from Kenya
to Ghana, and cheetahs from South Africa to
Mali, everyday more and more SME &
International companies arriving at the
shores of Africa unleashing their
entrepreneurial energy and most
governments are offering stronger business
support, a more business-friendly economy,
 Economy
• Although it has abundant
natural resources, Africa
remains the world's
wealthiest and
most under-developed
continent that is waiting to
be explored by global
business opportunities.

• natural resources
including diamonds,
salt, gold, iron, cobalt,
uranium, copper, bauxite,
silver, petroleum and cocoa
Area 30,221,532 km2
Population 1.1billion 54
Countries 9
Territories 3000 natively spoken
Languages 568.508$ billion
1.022$ billion
Standard Currency
HighestGDP
U
Lowest GDP
SDollar
African economies are
growing, and millions
have moved into the
middle class category
within the last decade.
And Africans are buying
things, from iPads to
Porsches. Africans are
also becoming global
players, with some of
their banks — such as
United Bank for Africa
and Guaranty Trust Bank
— opening offices in the
Singapore, U.S., France
 Four areas will drive the African economy in
this decade:

Energy: Despite the abundance of resources like solar, oil,

water and gas, most Africans still have no reliable energy
supply. The challenge has been the cost-intensive, long-
term reward nature of these projects in unpredictable
political systems. It’s simply too risky for businesses to
invest in this sector.

Minerals: As the world economy recovers, African minerals

such as crude oil and gold will remain important to the
global economy, as demand increases. Investing in
extracting and processing these minerals will remain a
lucrative venture.

Agriculture: Africa is unfed in a continent with good, arable

land. Africa imports its food, despite the fact that it
produces enough to feed its citizens. The problem is that
harvests are poorly managed due to a lack of preservation
techniques, which means that much of the food goes to
waste and Africa goes hungry even after bumper harvests.
Food production, processing, and preservation will remain
a profitable growth area.

Technology: Africa has not attracted capacity-building

investments, such as R&D centers and hi-tech
manufacturing. In the coming years, as global buyers
Countries I n Africa which we are
exporting
 Uganda
 Kenya
 Ghana
 Tanzania
 Mozambique
 Nigeria
 South Africa
 Namibia
 Botswana
 Democratic Republic Of
Congo
 Angola
 Malawi
 Africa Lubricants
Market Segmentation
- Passenger vehicles, motorcycles, two
wheelers, construction/heavy
equipment's, tractors and commercial
vehicles were the largest consumers
of lubricants in Africa.
- This was majorly due to the growing
transportation and logistic industry in
the country.
- Increase in demand from the retail
sector, infrastructure, energy sector
and Government agencies.
African Lubricants Market
Future Outlook
- Africa lubricants market is expected
to grow at a positive Compound
Annual Growth Rate ( CAGR ) during
the forecasted period of 2018-2023
driven by increasing government
expenditures on infrastructure,
aggressive investment in industries
which will collectively create a
positive impact on the market.

PROPOSAL TO SUPPLY LUBRICANTS TO

 Africa Lubricants
Market Future
Outlook
With the increasing number of
vehicles plying on the roads, the
market for automotive,
motorcycles, three wheelers and
heavy machineries in the
country is on a fast acceleration
are expected to positively drive
lubricants sales in Africa in the
near future.
PROPOSAL TO SUPPLY LUBRICANTS TO
 VIDEO
PRESENTATION