International Journal of Pure and Applied Mathematics

Volume 116 No. 20 2017, 341-347

ISSN: 1311-8080 (printed version); ISSN: 1314-3395 (on-line version)
url: http://www.ijpam.eu
Special Issue
ijpam.eu

A STUDY ON MARKET POTENTIAL OF FREIGHT FORWARDING BUSINESS’ AT SEAWAVES

SHIPPING SERVICES

1
J.Pavithra, 2Amit Singh
1
Assistant Professor, 2Student
Department of Management Studies, BIST, BIHER, Bharath University, Chennai.
1
pavithra.mba@bharathuniv.ac.in

1. Introduction 3.1 Limitations of The Study:

Freight progressing filling station negotiate the best ➢ The sample size was small, hence conclusion cannot
potential price to move the produce along the most be generalized.
inexpensive route by employed out various bids and ➢ The company strength is high; it was not possible to
selecting the one that best poises speed, cost and draw a sample from of each and every department.
dependability[1-5]. ➢ Some information cannot be accessed due to
confidential nature.
2. Need For The Study
➢ Due to time constraint in-depth study could not
➢ To analysis the current EXIM policies.s carried out.
➢ To study the market potential of freight forwarding Table 1. India’s Export During Last 8 Years
business.
➢ To analyze the movement of Consignments.
➢ To understand the requirement of customer in terms
export the goods
➢ To analyze the current services and their
applications.
2.1 Objectives:
Primary Objective:
➢ To analyze the market potential of freight
forwarding business at seawaves shipping services.
Secondary Objective:
Chart 1
➢ To analyze the current situation of seawaves
shipping services.
➢ To know about the market movement at seawaves
shipping services.
➢ To analyze the current services and their
application.
3. Scope of The Study
➢ To analysis the current trends of import and
export.
➢ To improve the relationship with the customer.
➢ To promote the business in terms of export.
Merchandise export of the country nearly creased to US$
➢ To improve the customer expectation.
124.6 billion in the ending 2007-08 from 63.84$ billion
from 2004 an twelve-monthly compounded evolution of 25

341
 International Journal of Pure and Applied Mathematics Special Issue

per cent compared to 12.73 present in the previous kind of queries or questions are expected from a
years during 2007-08. customer[10-13].
I divide market in segments.
Market Research:
Like:- Type A, Type B, and Type C
Type A:- For big industries I did work for Business Development through Market
Type B:- For medium industries Research. Firstly I collected data of companies that are
Type C:- For small industries producing goods and doing deal in Import and Export.
Objective For collection of data I prepare questionnaire of 3rd party,
On the first day in my company, I came across the 4th party, warehouse and freight Forwarding. So that I
knowledge of Export and Import. could know that whom are doing work in this segment.
To understand well about the condition of the Sample Size : 100 Respondents
current market, the company management decided to Sampling Method : Random Sampling Method
have a marketing research for one week. While doing
marketing research, initially we collected / gathered the 3.2 Data Analysis And Representation
list of industry in and around Chennai and started Table 2. Gender Of Respondents
sending them our company profile via e-mail. At the
beginning our focus was to reach at B & C cadre GENDER FREQUENCY PERCENTAGE
customers who are in need of a perfect logistics service
provider. We identified the exact need of such FEMALE 24 24
customers through our extensive market research and
discussions with our internal team. We found that C & MALE 76 76
D category customers do not get the up to mark and TOTAL 100 100
cost effective services from the reputed Logistics
companies or reputed freight forwarders. The main
reason identified[5-10].And hence, identifying this
exact need of C & D category customers, I have started Chart 2 Gender Of Respondents
targeting these customers because of which these
customers would be getting the same excellent service
level as “A” category customers get from giant freight
forwarders and at the same time my company would
also be getting a good business. If more number of
customers, more number of shipments. Like-wise, I had
started focusing on these customers.
I met with many clients and by discussing the queries I
got to know the requirement of people and what kind of
services is required. I was visiting 5-6 clients everyday
and giving company presentation about our services.
The queries I collected from client about what kind of
services they want, got discussed in evening with
Seawaves shipping services AGM (Assistant General Inference:
Manager)[14-21]. From the above table it is inferred that 24% of respondents
After solving the Queries, I tried to tap the client. As are females and 76% respondents are male.
I knew the clients requirement or services they want,
Table 3. Age Of Respondents
accordingly I mailed the competitive Quotes to the
clients and kept following up with them till I convert AGE FREQUENC PERCENTAGE
them into business. I with my Project Guide was giving Y
the services to existing clients as well as focusing on 21-30 33 33
new customer. To be a good and “go getter” marketing
person in International Freight Forwarding / EXIM 31-40 25 25
field, the person should be well versed / aware of the
international trade and activities carried out on day to 41-50 19 19
day basis. While marketing / selling of products of
International Freight Forwarding / EXIM, any type / 51-60 13 13

342
 International Journal of Pure and Applied Mathematics Special Issue

>61 10 10 From the above table 18% customer are been doing
business for below 3 years, 52% customer are been doing
TOTAL 145 100 business for above 3 years, 21% customer are been doing
Chart 3 Age Of Respondents business for more than 5 years and 9% customer are been
doing business for above 10 years[22-26].
Table 5. Showing The Timely Delivery Rating
PARTICULARS Number Of PERCENTAGE
Respondents

Highly Satisfied 45 45
Satisfied 21 21
Neutral 17 17
Dissatisfied 11 11
Highly 6 6
Inference: Dissatisfied
TOTAL 100 100
From the above table it is inferred that 32% of
respondents are single and 68% of respondents are Chart 5 Showing The Timely Delivery Rating
married.
Table 4. How Long You Have Been In The Industry
No of years in business No of Percent
respondents age
BELOW 3 YEARS 18 18
ABOVE 3 YEARS 52 52
MORE THAN 5 YEARS 21 21
MORE THAN 10 YEARS 9 9
Total 100 100

Chart 4 How Long You Have Been In The Industry

Table 6. Showing The Shipping Document Rating

PARTICUL NUMBER PERCENTAGE OF

ARS OF RESPONDENTS
RESPONDE
NTS
Very Good 32 32
Good 19 19
Nominal 25 25
Bad 14 14
Very Bad 10 10
TOTAL 100 100

Inference:
Chart 6 Showing The Shipping Document Rating

343
 International Journal of Pure and Applied Mathematics Special Issue

Table 9. Using Fcl Or Lcl Cargo?

FCL LCL

60% 40%

Chart 9 Fcl Or Lcl Cargo

Inference:
From the table it is inferred that 32% of respondents say
that the shipping Documents are in very good
condition, 19% of respondents say that the shipping
Documents are in good condition, 25% of respondents
say that the shipping Documents are in nominal
condition, 14% of respondents say that the shipping
Table 10. Over All Requirments Of Exports
Documents are in bad condition, 10% of respondents
say that the shipping Documents are in very bad
Current Future Not Own
condition[27-30]
requirment requirment requirment forwarder
Table 7. Are You Doing Import Export Activity 55% 12% 15% 18%
Exim unit Non Exim unit
Chart 10 Over All Requirments Exports
55% 45%

Chart 7 Import Export Activity

Inference:
Current requirment of companies 55% Future requirment
is 12% Not requirment is 15% Own Forwarder 18% .

Table 8. Which Type Of Cargo’s Deal? 4. Conclusions

Normal Perishable Hazardou ➢ Consciousness equal about Seawaves shipping services
s among the current customers is high.
60% 12% 28% ➢ Most customers compared Seawaves shipping services
with DHL and secondly with Fed Ex..
Chart 8 Type Of Cargo’s Deal ➢ Location of Seawaves shipping services is good as
targeted B & C customer.
➢ There is almost 50% retention of customers visited the
store before as per the analysis.
➢ Well awareness Seawaves shipping services Ltd in
customer.

Suggestions
1. Management should create back office for inside
support.

344
 International Journal of Pure and Applied Mathematics
2. Management should start some sales advertising
activity for improved appeal in customer’s memory.
3. Management should focus on the carriage facilities.
5. Conclusion
This information can be used in making an accurate
price quote to foreign customers. Choosing the right
goods forwarding company is very important if you
want concentrated efficiency and reasonable cost
References
[1] Arun Kumar N., Srinivasan V., Krishna Kumar
P., Analysing the strength of unidirectional fibre
orientations under transverse static load, International
Journal of Applied Engineering Research, v-9, i-22,
pp-7749-7754, 2014.
[2] Srinivasan V., Analysis of static and dynamic
load on hydrostatic bearing with variable viscosity and
pressure, Indian Journal of Science and Technology, v-
6, i-SUPPL.6, pp-4777-4782, 2013.
[3] Srinivasan V., Optimizing air traffic conflict and
congestion using genetic algorithm, Middle - East
Journal of Scientific Research, v-20, i-4, pp-456-461,
2014.
[4] Praveen R., Achudhan M., Optimization of jute
composite as a noise retardant material, International
Journal of Applied Engineering Research, v-9, i-22,
pp-7627-7632, 2014.
[5] Raja Kumar G., Achudhan M., Srinivasa Rao G.,
Studies on corrosion behaviour of borated stainless
steel (304B) welds, International Journal of Applied
Engineering Research, v-9, i-22, pp-7767-7772, 2014.
[6] Ganeshram V., Achudhan M., Design and
moldflow analysis of piston cooling nozzle in
automobiles, Indian Journal of Science and
Technology, v-6, i-SUPPL.6, pp-4808-4813, 2013.
[7] Ganeshram V., Achudhan M., Synthesis and
characterization of phenol formaldehyde resin as a
binder used for coated abrasives, Indian Journal of
Science and Technology, v-6, i-SUPPL.6, pp-4814-
4823, 2013.
[8] Achudhan M., PremJayakumar M.,
Mathematical modeling and control of an electrically-
heated catalyst, International Journal of Applied
Engineering Research, v-9, i-23, pp-23013-, 2014.
[9] Anbazhagan R., Satheesh B., Gopalakrishnan
K., Mathematical modeling and simulation of modern
cars in the role of stability analysis, Indian Journal of
Science and Technology, v-6, i-SUPPL5, pp-4633-
4641, 2013.
[10] Udayakumar R., Kaliyamurthie K.P., Khanaa,
Thooyamani K.P., Data mining a boon: Predictive
system for university topper women in academia,
345
Special Issue
World Applied Sciences Journal, v-29, i-14, pp-86-90,
2014.
[11] Kaliyamurthie K.P., Parameswari D., Udayakumar
R., QOS aware privacy preserving location monitoring in
wireless sensor network, Indian Journal of Science and
Technology, v-6, i-SUPPL5, pp-4648-4652, 2013.
[12] Kumar J., Sathish Kumar K., Dayakar P., Effect of
microsilica on high strength concrete, International Journal
of Applied Engineering Research, v-9, i-22, pp-5427-5432,
2014.
[13] Dayakar P., Vijay Ruthrapathi G., PrakeshJ.,
Management of bio-medical waste, International Journal of
Applied Engineering Research, v-9, i-22, pp-5518-5526,
2014.
[14] Iyappan L., Dayakar P., Identification of landslide
prone zone for coonoortalukusingspatialtechnology,
International Journal of Applied Engineering Research, v-
9, i-22, pp-5724-5732, 2014.
[15] Swaminathan N., Dayakar P., Resource
optimization in construction project, International Journal
of Applied Engineering Research, v-9, i-22, pp-5546-5551,
2014.
[16] Swaminathan N., Sachithanandam P., Risk
assessment in construction project, International Journal of
Applied Engineering Research, v-9, i-22, pp-5552-5557,
2014.
[17] Srividya T., Kaviya B., Effect on mesh
reinforcement on the permeablity and strength of pervious
concrete, International Journal of Applied Engineering
Research, v-9, i-22, pp-5530-5532, 2014.
[18] Sandhiya K., Kaviya B., Safe bus stop location in
Trichy city by using gis, International Journal of Applied
Engineering Research, v-9, i-22, pp-5686-5691, 2014.
[19] Ajona M., Kaviya B., An environmental friendly
self-healing microbial concrete, International Journal of
Applied Engineering Research, v-9, i-22, pp-5457-5462,
2014.
[20] Kumar J., Sachithanandam P., Experimental
investigation on concrete with partial replacement of scrap
rubber to granite stones as coarse aggregate, International
Journal of Applied Engineering Research, v-9, i-22, pp-
5733-5740, 2014.
[21] Sachithanandam P., Meikandaan T.P., Srividya T.,
Steel framed multi storey residential building analysis and
design, International Journal of Applied Engineering
Research, v-9, i-22, pp-5527-5529, 2014.
[22] Srividya T., Saritha B., Strengthening on RC beam
elements with GFRP under flexure, International Journal of
Applied Engineering Research, v-9, i-22, pp-5443-5446,
2014.
[23] Saraswathy R., Saritha B., Planning of integrated
Satellite Township at Thirumazhisai, International Journal
of Applied Engineering Research, v-9, i-22, pp-5558-5560,
2014.
 International Journal of Pure and Applied Mathematics Special Issue

[24] Saritha B., Rajasekhar K., Removal of malachite

green and methylene blue using low cost adsorbents
from aqueous medium-a review, Middle - East Journal
of Scientific Research, v-17, i-12, pp-1779-1784,
2013.
[25] Saritha B., Ilayaraja K., Eqyaabal Z., Geo
textiles and geo synthetics for soil reinforcement,
International Journal of Applied Engineering
Research, v-9, i-22, pp-5533-5536, 2014.
[26] Ilayaraja K., Krishnamurthy R.R., Jayaprakash
M., Velmurugan P.M., Muthuraj S., Characterization
of the 26 December 2004 tsunami deposits in
Andaman Islands (Bay of Bengal, India),
Environmental Earth Sciences, v-66, i-8, pp-2459-
2476, 2012.
[27] Ilayaraja K., Ambica A., Spatial distribution of
groundwater quality between injambakkam-
thiruvanmyiur areas, south east coast of India, Nature
Environment and Pollution Technology, v-14, i-4, pp-
771-776, 2015.
[28] Ilayaraja K., Zafar Eqyaabal M.D., Study of
ground water quality in Cooum belt, Indian Journal of
Science and Technology, v-8, i-32, pp--, 2015.
[29] Sandhiya K., Ilayaraja K., Application of GIS
for countering nuclear disaster, International Journal of
Applied Engineering Research, v-9, i-22, pp-5561-
5566, 2014.
[30] Ambica A., Ground water quality characteristics
study by using water quality index in tambaram area,
Chennai, Tamil nadu, Middle - East Journal of
Scientific Research, v-20, i-11, pp-1396-1401.

346
347
348