Professional Documents
Culture Documents
byakugan.saha@gmail.com +919972456532
PROFILE
A communications and social media enthusiast immersed in the fields of Media, Peace and Conflict Studies with an added emphasis
in psychology. Demonstrated excellence in personal relations, responsibility, adaptability, and leadership. Interested in the fields of
Media, Social Sector, Photojournalism, Human Rights, and Peace Building.
EDUCATION
University for Peace (United Nations mandated University) | San José, Costa Rica | 2013-2014
Masters in Media, Peace and Conflict Studies
❏ Awarded the UPEACE Peacebuilders Fellowship for a highly qualified prospective student.
❏ Courses include Media, Terrorism and Insurgency, Role of Media and Communication in Conflict Prevention and Peacebuilding,
New Media Tools for Change, Role of Media in Genocide, Ethical Media Production, and Peace, among others.
❏ Field Training - Working in Conflict Areas: Practical experience simulating a conflict zone where it is required to survive one week
outdoors working as a journalist/NGO worker (Highest mark achieved).
WORK EXPERIENCE
❏ Creation and development of print and online advertising, email marketing & website management
❏ Program and Organization content development, preparation of press releases, bylined articles and white papers
❏ Prepare corporate videos and marketing collaterals, preparation of presentations and/or speeches
❏ RFP review and development, marketing budget development and cost tracking
❏ Managing volunteer engagement for both domestic and international volunteers
❏ Developing organisational policy documents for Communications, Fundraising, and Volunteer Engagement
❏ Creating proposals for Fundraising and targeting new stakeholders/partners, management of the relationship.
❏ Liaising with existing stakeholders, schools and other partners (individuals).
❏ Responsible for all social media for Pratham Books handles; Incorporating online tools and networking to create relationships and
ultimately build the company’s brand, both online and offline.
❏ Distributing the brand’s content across a variety of different social networks.
❏ Identifying and building lasting relationships with a diverse group of stakeholders from non-profits, community groups, authors,
illustrators, publishers, children, parents, etc.
❏ Supporting Pratham Books’ properties like Donate-a-Book.
❏ Using Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics
through testing and new initiatives.
❏ Interviews and shoots with authors and illustrators, partner organisations and schools.
❏ Video production: Coordinating shoots, production & post-production, editing, etc; Making short films for Social sharing.
Common Purpose | Bangalore, India | January 2017- July 2018 Global
Communications and Social Media Executive
❏ Working across the organization, globally, to assist in the planning and execution of business proposals
❏ Managing an internal online library of marketing resources, writing copy, creating design elements.
❏ Collecting content that engages our audiences such as case studies, and impact stories
❏ Training and supporting staff on how to use Microsoft Word, PowerPoint, and Publisher
❏ Acting as a quality control: ensuring all materials are accurate, effective and on-brand
❏ Tracking the effectiveness of direct marketing across the organization in order to maximize future success
❏ Running a LinkedIn project for the senior management team on the effectiveness and usage of LinkedIn
❏ Delivering monthly social media campaigns on Facebook and managing other platforms like Twitter, Instagram, LinkedIn, etc.
Indian Institute for Human Settlements | Bangalore, India | March 2015-September 2015
Communications Assistant
❏ Media monitoring; Responsible for updating and maintaining all major Social Media channels such as Facebook, Twitter,
LinkedIn, Google+, Instagram, among others. Running campaigns on Facebook for the courses, events, workshops, seminars
that the institute offers.
❏ Live tweeting on events, seminars that are held at the institute.
Coalition for the International Criminal Court | The Hague, The Netherlands | July 2014- Oct 2014
Communication and Online Media Internship
❏ Responsible for handling the social media profiling of the organization (all major social media platforms).
❏ Updates of the website with all the latest information regarding the International Criminal Court.
KRAB Media & Marketing | Bangalore, India | Sep 2012- Feb 2013
Paid Internship: Chief Photographer and Editor
NDTV Good Times. Lifestyle Channel | New Delhi, India | April 2012- May 2012
Internship: NDTV Profit- All About Ads (AAA)
❏ Business Show dealing with advertisements
❏ Worked on video camera handling, induction of tapes and editing using FCP
NDTV Good Times. Lifestyle Channel | New Delhi, India | April 2011- July 2011
Internship
❏ Tape reviewing, FCP software, merging audio channels and music, transcribing old tapes and cataloging of shows as per year
IT SKILLS
❏ Proficient with Microsoft Word, PowerPoint, Excel, and Publisher
❏ Advanced level in Photoshop, Adobe Premiere Pro, Adobe Audition, Photo Editor, Lightroom, Movie Maker, and Final Cut Pro
❏ Basic HTML coding for making changes in existing websites (for update purposes)
❏ Working with social media channels: Facebook, Twitter, LinkedIn, Google+, Hootsuite, Wordpress, Instagram, Buffer, Canva, and
Pinterest, among others
PUBLICATIONS
Kutch: A Pictorial Journey (KRAB Media & Marketing) | Bangalore, India | February 2013
Co-published and co edited a coffee table book on India’s largest district, which captures its vistas, culture, and history.