PRIN. L.

N WELINGKAR INSTITUTE OF MANAGEMENT DEVLOPMENT &

RESEARCH CENTER, MATUNGA, MUMBAI.
M.M.M (2018-2021) SEM II

E-COMMERCE ASSIGNMENT SUBMITTED BY

SAHIL BHIWANDKAR : ROLL NO: 07

SANJIVAN BHOSALE : ROLL NO: 08
NAMRATA BOMBADI : ROLL NO: 09
ASMITA JAGTAP : ROLL NO: 29
 MMM-2018-2021-Sem II

E-BUSINESS MODEL

SHEMAROO
Project Prepared Under Guidance ENTERTAINMENT
Prof. SAGAR NARSIAN LIMITED

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Shemaroo Entertainment Limited
 Company Profile:

Shemaroo Entertainment Limited is a holding company. The Company is an

entertainment company engaged in the business of motion picture, video and television
program distribution activities. The Company is engaged in the distribution of content for
satellite channels, physical formats and digital technologies, such as the Mobile,
Internet, Broadband, Internet Protocol television and Direct To Home, among others. Its
business activities include content library; distribution platforms, including broadcast
syndication, new media, home entertainment and other distribution platforms; content
licensing, and other business activities. Its Content Library consists of over 3,500 titles
spanning various Hindi films. The Company also has non-film content and titles in
various other regional languages, such as Marathi, Gujarati, Punjabi and Bengali,
among others. Its content is distributed over various Internet video platforms, such as
YouTube, Hooq, Hotstar, Apple iTunes, Google Play and Spuul.

 Current E- BUSINESS MODEL:

Shemaroo has B2B and B2C E-Business model, with Its B2B business model company
caters its services to large Film Production Companies, Content Owner, Film
Distributors, Content to Major Airlines, TV Channels, Mobile and Internet Companies,
Cable Service Providers. Through its B2C company caters to individual customer who
can buy DVD`s, Blu-Ray online, also Shemaroo Institute of film technology its offer VFX
and Animation courses to students.

 Proposed new E-Business Model: (For Sales Growth, Market Share

and Increasing Customer Satisfaction)
1. B2C E-Model by launching OTT app similar to Netflix or Amazon Prime:
The OTT video market is still nascent and can seem complex and competitive. But it is
also the largest global media opportunity in decades, so taking a wait-and-see
approach is not a viable option for content brands. Traditional broadcast and cable have
proven that TV is the most influential medium for building brands and driving
commerce. Today, OTT technologies are delivering the power of TV with the agility and
scale of the global internet. From entertainment studios with compelling films for a
targeted audience; to a radio broadcast station with a stable of digital talent; to a
regional newsroom looking to launch a mobile-first video destination, this new era of
video offers a twofold promise. First, media companies can extend existing content to
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 new audiences; and second, they can deepen audience engagement with new content
and video experiences

Shemaroo holds the rights to 3,500, mostly older Bollywood films, through which it
earns TV licensing fees as well as advertising revenue from nearly 40 YouTube
channels. With B2C platform Shemaroo should enter into own streaming video
application similar to Netflix.

This Freemium app will allow subscribers to watch TV shows, movies, documentaries
and more on a wide range of Internet-connected devices. This video streaming on
demand app will operate on a subscription-based model. The users pay for a monthly
subscription plan and are given access to stream shows, movies, documentaries and
other content available on (SD, HD, Ultra HD) they pay for.

 Freemium Version Application for watching content.

The hallmark of freemium is offering a free and paid (premium) version. There are a few
variations of this model: Free and paid version.

 Ad-supported freemium:

Ad-supported free products on-demand video, music services. App is not only free for
users, but rewards users for engagement with TV shows and ads through its own
loyalty program. Points accrued from check-ins to favorite TV shows, ad viewing, trivia
and other actions are redeemable for real gift cards like Starbucks, Flipkart, Groupon,
Facebook.

Company can tie-up with Starbukcs, Filpkart, which will help to generate additional
revenue.

 Paid Version Application for watching content.

App will give you a legal access to a huge movies and TV shows database and the
best-personalized suggestion algorithm and a seamless service without the interruption
of advertisements. The service will be supported on widest range of devices including
PCs, TVs, mobiles, and gaming consoles.

2. Freemium Online Coaching application similar to Byju`s:

Company has already presence in offline coaching for VFX and Animation courses run
by SIFT (Shemaroo Institute Of Film Technology)

Shemaroo should create an online application where student interested in VFX and
Animation courses can register and can pay subscription amount for online advanced
tutorial. Meanwhile student can take free basic course with ad supported version..

Riding the digital wave Indian Media & Entertainment (M&E) sector has seen a 13%
growth in the last year to reach Rs 1.5 trillion, noted the FICCI-EY report. The report
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 forecasts that given the current growth trajectory, the sector is expected to cross Rs 2
trillion by 2020 at a CAGR of 11.6%.

Shemaroo can not only increase market revenue but also share and customer/ user
satisfaction by launching OTT app and online coaching app for VFX and Animation.

“The best way to play the digital boom is to offer services on all platforms in all forms.”

The End.