Ashley Coffin

3 Concord Ct., Turnersville, NJ 08012

609-502-1073 ▪ ahoffman33@me.com

Profile
 High-energy Human Resources Manager with strong experience in recruitment, benefits, training, and employee
relations
 Commitment to building exceptional teams and fostering a corporate culture of engagement, shared
understanding of company values, and ongoing talent development
 Excellent strategic planning skills with the demonstrated ability to pivot quickly in line with changing market
conditions
 Depth of knowledge regarding talent acquisition, performance assessment, management strategies, and
compliance with ADA, FMLA, EEOC, and local, state, and federal laws
Key Achievements
 Chosen to head the Apple Benefits Career Experience for 4 Northeast markets to educate new and veteran
employees on comprehensive benefits including health, dental, vision, 401(k), employee stock, education
assistance, EAP, transportation, family and personal leave, PTO, bonus, and other offerings
 Selected to roll out new Ongoing Training Program for the South Jersey market; held weekly conference calls to
identify gaps in performance and develop store-specific training plans
 Led Campus Crew responsible for recruiting students and recent college graduates; traveled to area schools to
attract new talent
 Delivered keynote presentations at mass hiring events to continually staff high volume / high turnover locations

Experience
People Manager (HR), Apple Inc., Marlton, NJ 2010-Present
 Perform a broad scope of human resources and team development functions for the $200M South Jersey
market
 Recruit top talent for a range of positions across all stores in the region; actively work to increase diversity and
customer service competencies by expanding search range
 Promoting market wide recognition initiatives
 Ensure that store “connection leaders” hold regular meetings with individual team members to focus on
developing competencies in alignment with job descriptions and brand expectations
 Develop employee performance improvement plans detailing specific incidents and examples; facilitate weekly
document coaching meetings with employees on performance management plans
 Lead quarterly talent evaluation and succession planning meetings with all store experience managers; mentor
and coach managers in developing their own training plans
 Support Employee Relations Leader in investigating and documenting incidents and infractions up to and
including termination
 Promote staff participation in semiannual employee engagement and satisfaction surveys
 Coordinating employee events including community volunteering and team building
Store Manager, Pacific Sunwear Deptford, NJ 2002 – 2010
 Hired as a part-time Brand Rep and promoted four times to ultimate role as Store Manager responsible for the
highest volume store in district
 In recognition of excellent performance in hiring and developing staff, selected to serve as Recruiter and Trainer
for new managers for all 12 district stores
 Developed and facilitated intensive 2-week onboarding and training program for all new hire managers

Education
Master of Science in Human Resources Management - 3.7 GPA, University of Scranton, Scranton, PA 2014
Bachelor of Arts in Public Relations, Rowan University, Glassboro, NJ 2006
Certification
Human Resources Management Certification - Villanova University, Philadelphia, PA 2019