QUESTIONS ABOUT SEO – SEM FOR KAHOOT

SEM - QUESTIONS
1. What are the acronyms of SEM
R/. Search Engine Marketing
2. What is the function of SEM
R/ Create internet click advertising campaigns through the most common search engines
3. Who offers the SEM service
R/ Google AdWords, Bing Ads o Yahoo! Search Marketing
4. What activities SEM develops
R/ keyword search, ad creation and bid management.
R/ PPC (Pay Per Click) y CPC (Cost Per Click)
5. It corresponds to an advantage of the SEM
R/ Allows you to quickly make a product known on a large scale
6. It corresponds to an advantage of the SEM
R/ Allows us to bring highly segmented traffic to our website
7. Which of the following is a disadvantage
R/ Once the budget is finished, you'll disappear into Google
8. What you can achieve with SEM
R/ Get highly qualified traffic to your site
9. What is CTR?
R/ percentage of prints that generate a click.
Questions about – SEO

1. What is SEO?

R/ It refers to techniques that help a website become more visible in organic search results for people
who are searching for a brand

2. What are the acronyms of SEO

R/ Search Engine Optimization
3. What is the difference between organic and paid results?
R/ Organic results are those that appear in search engines, free of charge. Inorganic results are the
search results that appear at the top or side of the search engine page
4. What is a factor in the time it takes to see SEO results?
R/ - The amount of content you create
- The quality of the contents
- How content is received/shared by the public
- If you have a large or small website, with a strong or weak domain authority
5. What is robots.txt?
R/ It is a page that gives search engines the information about the pages that a company wants to
index or crawl.
6. What is the sitemap.xml file?
R/ This file is an index of all the pages on your site. It is a quick reference for search engines to the
content you want to index.
7. What are the two groups that can be divided into SEO?
R/ Off-site and On-site:
8. Why is SEO important?
R/ It is because it makes your website more useful to both users and search engines.
9. What are the two basic factors?
R/ Authority and Relevance
ACTIVITY FOR ACTIVE PAUSE

This activity is related to motor activity and mental agility to act and respond.

The activity has three (3) main positions called PRESIDENT, VICE PRESIDENT AND SECRETARY,
the other positions are constituted with number of one to the amount of people who participate in the
activity.

The activity consists of calling the other participants by the number or position they have, it is important
to say that all participants should keep a slight rhythm by tapping their legs twice and clapping twice in
a row. People will be organized in rows in a horizontal way.

The participant that does not respond, delays in responding or does not clearly pronounce who he is
going to address will pass last in the line and so on.