HDFC Smallcase Brochure

Invest in ideas
with HDFC Securities
hdfcsec.com/smallcase
What are smallcases?
smallcases are a readymade basket of stocks or exchange traded funds (ETFs),
that are based on ideas, themes or strategies
Benefits of smallcases:
Diversify & lower your risks:

Investing in multiple stocks protects
you against volatility in a specific stock
Zero management fees:

Pay only when you transact, unlike paying every day
for mutual funds
Always stay in total control:

Invest without lock-in periods & earn dividends
directly in your bank account
1
Advantages of smallcases over Mutual Funds
• Direct ownership of stocks as stocks are delivered to the Demat account
• Cost efficient, as there are no fees deducted from the capital
• Transparent, as investors can see their investment - anytime, anywhere
• Complete control, as investors can add/remove stocks or create their own smallcases
• Liquid instruments, as there are no lock-in periods
• Easy to understand, smallcases track trending ideas like growing rural economy or
a portfolio made for new investors (Rising Rural Demand, Shubh Aarambh)
Advantages of smallcases over Single Stocks

• smallcases reduces company-specific risks by adding multiple stocks in one basket
• smallcases are created by professionals, so investors don’t have to spend time &
effort researching on their own
• Investing in multiple stocks is possible in one click. Eg: Investors can add up to 50
stocks and track them all in one smallcase
2
How to invest in smallcases?
1.
Login with your HDFC Securities
account on hdfcsec.com/smallcase
2.
Choose a smallcase to invest in
3.
Confirm the amount
4.
Place orders, set up SIP & start
tracking your investment
3
Shubh Aarambh
Stocks are chosen to provide stable returns with low volatility
Ideal for investors looking to:

• Start investing journey
• Re-start investing journey due to bad investing experience in the past
Risk Type: Moderate Risk | CAGR: 14.68% | Min Invest Amount: ₹11,122
Monthly SIP of ₹10,000 started 3 years ago in this smallcase would be ₹4,42,072 today
Constituents: Petronet LNG Ltd, SBI Life Insurance Company Ltd, Infosys Ltd, Hindustan
Unilever Ltd, Hero MotoCorp Ltd
Past Performance vs NIFTY:
6M 1Y 3Y
smallcase 8.00% 16.65% 59.65%
Nifty 5.09% 14.15% 45.78%
*Constituents & Performance calculated as of 13th Jan 2020
4
All Weather Investing
Basket of four low cost ETFs that provides exposure
to equity, gold & fixed income asset classes

• Build a strong foundation for your portfolio
• Invest in a portfolio that could shield your investment during market downturns
• Park money for short time
Risk Type: Low Risk | CAGR: 11.07% | Min Invest Amount: ₹4,181
Constituents: Nippon India ETF Nifty BeES, Nippon India ETF Gold BeES, Nippon India
ETF Junior BeES, Nippon India ETF Liquid BeES
6M 1Y 3Y
smallcase 7.03% 11.93% 30.78%
Nifty 5.09% 14.15% 45.78%
5
Dividend Aristocrats
Basket of large-cap stocks that have increased their
dividend payout consecutively for the last 10 years

• Build secondary income with dividends
• Invest in large-cap stocks
Constituents: Asian Paints Ltd, Bajaj Finance Ltd, Kotak Mahindra Bank Ltd, Infosys Ltd,
Persistent Systems Ltd, Reliance Industries Ltd, Berger Paints India Ltd, Godrej Consumer
Products Ltd, Housing Development Finance Corporation Ltd, ITC Ltd, Pidilite Industries
Ltd
6M 1Y 3Y
smallcase 14.24% 27.25% 64.22%
Nifty 5.09% 14.15% 45.78%
6
Brand Value
Basket of stocks that own strong brands that will be able to leverage
the spending trends of India

Invest in companies that have been able to leverage their brand power
Constituents: Aditya Birla Fashion and Retail Ltd, Dr. Lal PathLabs Ltd, ICICI Prudential
Life Insurance Company Ltd, Jubilant Foodworks Ltd, V I P Industries Ltd, Hindustan
Unilever Ltd, Indian Hotels Company Ltd, Mahindra and Mahindra Ltd, Asian Paints Ltd,
Jyothy Labs Ltd, INOX Leisure Ltd, Titan Company Ltd, Crompton Greaves Consumer
Electricals Ltd, Marico Ltd, ITC Ltd, Trent Ltd
6M 1Y 3Y
smallcase 8.04% 8.75% 81.41%
Nifty 5.09% 14.15% 45.78%
7
The Great Indian Middle Class - Low Cost
Basket of stocks that own brands from sectors like FMCG, insurance,
retail that could gain from increasing consumer spending

Invest in companies with strong brands that could benefit from consumption
habits of India
Constituents: Aditya Birla Fashion and Retail Ltd, V I P Industries Ltd, Asian Paints Ltd,
Crompton Greaves Consumer Electricals Ltd, Hindustan Unilever Ltd, Jyothy Labs Ltd,
Indian Hotels Company Ltd, INOX Leisure Ltd, Jubilant Foodworks Ltd, Mahindra and
Mahindra Ltd, Marico Ltd, Titan Company Ltd, Trent Ltd
Past Performance vs NIFTY MID-CAP:
6M 1Y 3Y
smallcase 4.73% 4.59% 59.88%
Nifty Midcap 1.45% -1.14% 14.43%
8
Rising Rural Demand
Basket of stocks from sectors like tractors, FMCG, cement that could
gain from the growing rural consumption

Invest in the growing rural economy
Constituents: Coromandel International Ltd, Hindustan Unilever Ltd,

Heidelbergcement India Ltd, Escorts Ltd, Jyothy Labs Ltd, Varun Beverages Ltd,
Colgate-Palmolive (India) Ltd, V Guard Industries Ltd, Crompton Greaves Consumer
Electricals Ltd, Mahindra and Mahindra Ltd, Godrej Agrovet Ltd, ITC Ltd, Ambuja
Cements Ltd, Dabur India Ltd, SBI Life Insurance Company Ltd,
Manappuram Finance Ltd
6M 1Y 3Y
smallcase 7.01% 0.34% 29.84%
Nifty 5.09% 14.15% 45.78%
9
Platinum ETF
Basket of three low cost ETFs that provides exposure to
large-cap companies

• Invest in large-cap companies
• Invest in ETFs following benchmark indices for stable returns
Constituents: Nippon India ETF Junior BeES, Nippon India ETF Nifty BeES,
Kotak Banking ETF
6M 1Y 3Y
smallcase 5.20% 10.57% 45.05%
Nifty 5.09% 14.15% 45.78%
10
Small Wonders
Basket of small & mid-cap stocks selected to take a higher risk with
higher returns potential

• Take more risk for higher rewards
• Add handpicked mid-cap/small-cap stocks to the portfolio
Constituents:Nippon India ETF Gold BeES, Garden Reach Shipbuilders & Engineers Ltd,
Deepak Nitrite Ltd, Sudarshan Chemical Industries Ltd, Reliance Nippon Life Asset
Management Ltd, Laurus Labs Ltd, Nucleus Software Exports Ltd, PSP Projects Ltd, NIIT
Ltd, Everest Industries Ltd, Mahanagar Gas Ltd, Subros Ltd, Exide Industries Ltd,
Coromandel International Ltd, Quess Corp Ltd, Radico Khaitan Ltd
Past Performance vs NIFTY SMALL-CAP:
6M 1Y 3Y
smallcase 8.34% 2.51% 21.69%
Nifty Midcap 0.29% -5.04% -2.68%
11
Bringing the Bling
Comprises of companies that are catering to India’s increasing affinity
for luxury goods & services

Benefit from India's increasing affinity for luxury products
Risk Type: High Risk | CAGR: 24.51% | Min Invest Amount: ₹18,347
Constituents: Aditya Birla Fashion and Retail Ltd, Trent Ltd, Cera Sanitaryware Ltd, Kajaria
Ceramics Ltd, Delta Corp Ltd, Indian Hotels Company Ltd, Oberoi Realty Ltd, Sobha Ltd,
Sunteck Realty Ltd, Titan Company Ltd
6M 1Y 3Y
smallcase 0.28% 9.42% 80.78%
Nifty 1.45% -1.14% 14.43%
12
Quality - Smart Beta
Consists of high-quality, large-cap companies that are aimed to
provide market-beating returns

• Invest in quality companies at minimal risk
• Invest in industry leaders for a long-term
Constituents: Asian Paints Ltd, Britannia Industries Ltd, Coal India Ltd, Colgate-Palmolive
(India) Ltd, Dabur India Ltd, Godrej Consumer Products Ltd, Marico Ltd, Hindustan
Unilever Ltd, Hindustan Zinc Ltd, Infosys Ltd, Larsen & Toubro Infotech Ltd, Tata
Consultancy Services Ltd, ITC Ltd, L&T Technology Services Ltd, Pidilite Industries Ltd
6M 1Y 3Y 10Y
smallcase 7.46% 10.56% 40.83% 260.77%
Nifty 5.09% 14.15% 45.78% 133.02%
13
Low Risk - Smart Beta
Research shows that low-risk stocks outperform high risk stocks over
a period of time. This smallcase comprises of least volatile stocks from
the top 150 market-cap companies listed on NSE

Beat the markets passively over a long term with regular SIPs & rebalances
Constituents: Alkem Laboratories Ltd, Cipla Ltd, GlaxoSmithKline Pharmaceuticals Ltd,

Colgate-Palmolive (India) Ltd, Dabur India Ltd, Marico Ltd, Hindustan Unilever Ltd,
Housing Development Finance Corporation Ltd, ITC Ltd, NHPC Ltd, Power Grid
Corporation of India Ltd, Tata Consultancy Services Ltd, Wipro Ltd, Asian Paints Ltd
6M 1Y 3Y 10Y
smallcase 5.90% 11.20% 48.72% 278.56%
Nifty 5.09% 14.15% 45.78% 133.02%
14
Double Earnings Pack
Basket of stocks that are expected to double their
earnings in next three years

• Invest in companies that are able to withstand the economic slowdown
• Invest in companies with superior business models
Constituents: Axis Bank Ltd, ICICI Bank Ltd, SBI Life Insurance Company Ltd, UltraTech
Cement Ltd, APL Apollo Tubes Ltd, Apollo Hospitals Enterprise Ltd, Gujarat Gas Ltd, IFB
Industries Ltd, Sudarshan Chemical Industries Ltd, Trent Ltd
6M 1Y 3Y
smallcase 18.50% 34.69% 80.86%
Nifty 5.09% 14.15% 45.78%
15
HDFC Pack
Basket of stocks that are part of the HDFC group, India's
largest financial conglomerate

Invest in companies from the HDFC group across banking, insurance,
asset management & housing finance sectors
Constituents: Housing Development Finance Corporation Ltd, HDFC Asset Management

Company Ltd, HDFC Life Insurance Company Ltd, HDFC Bank Ltd
6M 1Y 3Y
smallcase 26.50% 56.08% 143.80%
Nifty 5.09% 14.15% 45.78%
16
Banking Pack
Basket of 5 largest Indian banks by market-cap

Invest in the largest companies from one of the best performing sector in
the last three years
Constituents: HDFC Bank Ltd, Kotak Mahindra Bank Ltd, ICICI Bank Ltd,
State Bank of India, Axis Bank Ltd
6M 1Y 3Y
smallcase 9.31% 28.61% 95.13%
Nifty 5.09% 14.15% 45.78%
17
HRITHIK Pack
HRITHIK is an acronym for seven major companies i.e. HDFC,
RIL, Infosys, TCS, HUL, Indusind Bank & Kotak Mahindra Bank,
that have been outperforming their peers

Invest in companies that are likely to outperform the market in all conditions
Constituents: Hindustan Unilever Ltd, Housing Development Finance Corporation Ltd,

Kotak Mahindra Bank Ltd, Indusind Bank Ltd, Reliance Industries Ltd, Infosys Ltd,
Tata Consultancy Services Ltd
6M 1Y 3Y
smallcase 9.43% 22.34% 102.36%
Nifty 5.09% 14.15% 45.78%
18
Godrej Pack
Stocks that are a part of Godrej Group, specializing in
consumer goods, real estate, appliances etc

Invest in companies from the Godrej Group across real estate, agro products,
diversified chemicals & FMCG sectors
Constituents: Godrej Agrovet Ltd, Godrej Properties Ltd, Godrej Industries Ltd,
Godrej Consumer Products Ltd
6M 1Y 3Y
smallcase 4.81% 7.03% 59.86%
Nifty 1.45% -1.14% 14.43%
19
ICICI Pack
Stocks that are a part of ICICI Group, specializing in financial products
and banking services

Invest in companies from the ICICI Group across Capital Markets, Insurance &
Banking sectors.
Constituents: ICICI Securities Ltd, ICICI Prudential Life Insurance Company Ltd,
ICICI Bank Ltd, ICICI Lombard General Insurance Company Ltd
6M 1Y 3Y
smallcase 38.80% 51.56% 83.83%
Nifty 5.09% 14.15% 45.78%
20
Life Insurance Pack
Stocks selected from largest life insurance companies
by market-cap

Invest in private life insurance companies, which has clocked visible growth
this past year
Constituents: HDFC Life Insurance Company Ltd, SBI Life Insurance Company Ltd,
ICICI Prudential Life Insurance Company Ltd, Max Financial Services Ltd
6M 1Y 3Y
smallcase 26.28% 40.61% 35.22%
Nifty 5.09% 14.15% 45.78%
21
Tata Pack
Stocks that are a part of the 151 year old Tata Group, one of the
largest Indian private sector conglomerate

Invest in all companies from sectors like IT, Steel, Consumer and Retail among others
Monthly SIP of ₹10,000 started 3 years ago in this smallcase would be ₹4,06,354
today
Constituents: Tata Consultancy Services Ltd, Tata Elxsi Ltd, Tata Investment
Corporation Ltd, Tata Communications Ltd, Tata Power Company Ltd, Rallis India Ltd,
Tata Chemicals Ltd, Tata Global Beverages Ltd, Titan Company Ltd, Voltas Ltd,
Trent Ltd, Tata Coffee Ltd, Tata Motors Ltd, Tata Steel Ltd, Tata Steel Long Products
Ltd, Tata Steel BSL Ltd, Indian Hotels Company Ltd
6M 1Y 3Y
smallcase 12.68% 10.82% 38.59%
Nifty 1.45% -1.14% 14.43%
22
Insurance and AMC Pack
Stocks from Insurance & asset management companies

Benefit from the current low penetration of insurance & mutual funds usage in India
Monthly SIP of ₹10,000 started 6 months ago in this smallcase would be ₹70,549 today
Constituents: HDFC Asset Management Company Ltd, Reliance Nippon Life Asset
Management Ltd, HDFC Life Insurance Company Ltd, SBI Life Insurance Company Ltd,
ICICI Prudential Life Insurance Company Ltd, ICICI Lombard General Insurance Company
Ltd, General Insurance Corporation of India
6M
smallcase 34.37%
Nifty 5.09%
23
L&T Pack
Basket of stocks that are a part of the L&T Group

Invest in companies that cater to technology, construction & manufacturing sectors
Constituents: Larsen & Toubro Ltd, L&T Finance Holdings Ltd, L&T Technology Services
Ltd, Larsen & Toubro Infotech Ltd, MindTree Ltd
6M 1Y 3Y
smallcase 4.14% -0.04% 83.34%
Nifty 5.09% 14.15% 45.78%
24
Birla Pack
A basket of stocks with all listed companies of Birla Group,
the 3rd largest private sector conglomerate

Invest in companies from varied sectors like cement, chemicals, finance, retail, fibre,
telecom among others
Constituents: Aditya Birla Fashion and Retail Ltd, Aditya Birla Capital Ltd, Hindalco
Industries Ltd, Grasim Industries Ltd, UltraTech Cement Ltd
6M 1Y 3Y
smallcase 4.87% 9.32% 25.56%
Nifty 5.09% 14.15% 45.78%
25
Bajaj Pack
Basket of all listed stocks from the Bajaj Group, an Indian
conglomerate famous for its automobiles in India

Invest in companies from sectors like home appliances, lighting, iron and steel,
insurance, finance, & automobiles among others
Risk Type: High Risk | CAGR:40.10% | Min Invest Amount: ₹45,914
Constituents: Bajaj Finance Ltd, Bajaj Finserv Ltd, Bajaj Holdings and Investment Ltd,
Bajaj Auto Ltd, Maharashtra Scooters Ltd
6M 1Y 3Y
smallcase 11.06% 37.59% 182.17%
Nifty 5.09% 14.15% 45.78%
26
IT Pack
A basket of largest IT sector stocks based on market-cap

Invest in the five largest information technology companies in India
Risk Type: Moderate Risk | CAGR: 8.59%| Min Invest Amount: ₹11,508
Constituents: Tata Consultancy Services Ltd, Infosys Ltd, HCL Technologies Ltd,
Wipro Ltd, Tech Mahindra Ltd
6M 1Y 3Y
smallcase 4.75% 14.75% 55.00%
Nifty 5.09% 14.15% 45.78%
27
Oil & Gas Pack
A basket of stocks from the oil & gas sector

Invest in the third largest energy consumer after US & China
Constituents: Reliance Industries Ltd, Oil and Natural Gas Corporation Ltd, Petronet LNG
Ltd, GAIL (India) Ltd, Indraprastha Gas Ltd
6M 1Y 3Y
smallcase 7.81% 20.12% 59.58%
Nifty 5.09% 14.15% 45.78%
28
ESG Pack
Companies which pursue sustainable practices for long term growth

Invest in companies which follow environmental, social and governance (ESG) criteria
Constituents: Tata Steel Ltd, Bharat Petroleum Corporation Ltd, HCL Technologies Ltd,
Infosys Ltd, Dabur India Ltd, Marico Ltd, ACC Ltd, Axis Bank Ltd, Kotak Mahindra Bank Ltd,
Hero MotoCorp Ltd, Mahindra and Mahindra Ltd, Interglobe Aviation Ltd
6M 1Y 3Y
smallcase 2.84% 9.09% 34.44%
Nifty 5.09% 14.15% 45.78%
29
Ethical Pack
Stocks that are Sharia law compliant with good return prospects

• Invest in companies that complies to all the sectoral as well as financial restrictions
imposed by Sharia
• Invest in well-diversified Shariah compliant companies
Constituents: GAIL (India) Ltd, Grasim Industries Ltd, UPL Ltd, Dr.Reddy's Laboratories
Ltd, Cipla Ltd, Hero MotoCorp Ltd, Bharat Petroleum Corporation Ltd, Oil and Natural
Gas Corporation Ltd, Hindustan Unilever Ltd, Tata Consultancy Services Ltd
6M 1Y 3Y
smallcase -1.51% 4.79% 17.98%
Nifty 5.48% 14.82% 46.77%
30
Top 100 Stocks
Basket of two low cost ETFs that represent the 100 largest
companies weighted to minimize risk

• Invest in the markets with top 100 large-cap companies
• Looking for minimal risk in the portfolio
Risk Type: Moderate Risk | CAGR: 14.16% | Min Invest Amount: ₹948
Constituents: ICICI Prudential Nifty ETF, Nippon India ETF Junior BeES
6M 1Y 3Y
smallcase 5.93% 12.84% 45.43%
Nifty 5.48% 14.82% 46.77%
31
More smallcases
Energy Tracker Low Accruals

Companies to efficiently Companies with better
track and invest in the capabilities to handle
energy sector business fluctuations
CAGR: 14.17% CAGR: 29.79%

Risk Type: Moderate Risk Type: High
Pharma Tracker Ujjwal 2019

Companies to efficiently Comprises a list of ten stocks
track and invest in the that could outperform the
pharma sector broader markets in 2019
CAGR: 9.24% CAGR: 13.33%

Risk Type: Moderate Risk Type: Moderate
32
What is rebalancing?
Rebalancing is the process of reviewing the stocks/ETFs of a smallcase to ensure that it
continues to reflect the underlying original idea.
• Rebalancing takes into account fundamental factors, company updates, etc. to

objectively narrow down on the right stocks/ETFs & their weightage.
• Stocks/ETFs & their weightage may be changed, based on the criteria of the smallcase.
33
smallcases benefits at a glance
Features Single Stocks smallcases Mutual Funds
Direct Ownership
Stocks delivered to investor’s
Demat account
Cost Efficient
No management fees
Transparency
Investors can see holdings
everyday
Complete Control
Investors can add/remove stocks
Liquid Instrument
No lock-in periods
Diversification
Reduced company-specific risk
Easy-to-Understand
Ideas that you can relate with
Backed by Research
Created by SEBI-registered
professionals
Disclaimer
Investment in securities market are subject to market risks, read all the related documents carefully before investing
HDFC securities Ltd.

SEBI Registration No.: INZ000186937 (NSE, BSE, MSEI, MCX) |NSE Trading Member Code: 11094 | BSE Clearing
Number: 393 | MSEI Trading Member Code: 30000 | MCX Member Code: 56015 | IN-DP-372-2018 (CDSL, NSDL) |
AMFI Reg No. ARN -13549 | PFRDA Reg. No - POP 11092018 | IRDA Corporate Agent Licence No.CA0062 | Research
Analyst Reg. No. INH000002475 | Investment Adviser: INA000011538 | CIN-U67120MH2000PLC152193
Registered Address: I Think Techno Campus, Building, B, Alpha, Office Floor 8, Near Kanjurmarg Station,
Kanjurmarg (East), Mumbai -400 042. Tel -022 30753400. Compliance Officer: Ms. Binkle R Oza. Ph: 022-3045
3600, Email: complianceofficer@hdfcsec.com.

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Invest in ideas

with HDFC Securities

Diversify & lower your risks:

Zero management fees:

Always stay in total control:

• Cost efficient, as there are no fees deducted from the capital

• Transparent, as investors can see their investment - anytime, anywhere

• Liquid instruments, as there are no lock-in periods

Advantages of smallcases over Single Stocks

Ideal for investors looking to:

Past Performance vs NIFTY:

smallcase 8.00% 16.65% 59.65%

Nifty 5.09% 14.15% 45.78%

*Constituents & Performance calculated as of 13th Jan 2020

Ideal for investors looking to:

Past Performance vs NIFTY:

smallcase 7.03% 11.93% 30.78%

Nifty 5.09% 14.15% 45.78%

*Constituents & Performance calculated as of 13th Jan 2020

Ideal for investors looking to:

Past Performance vs NIFTY:

smallcase 14.24% 27.25% 64.22%

Nifty 5.09% 14.15% 45.78%

*Constituents & Performance calculated as of 13th Jan 2020

Ideal for investors looking to:

Past Performance vs NIFTY:

smallcase 8.04% 8.75% 81.41%

Nifty 5.09% 14.15% 45.78%

*Constituents & Performance calculated as of 13th Jan 2020

Ideal for investors looking to:

Past Performance vs NIFTY MID-CAP:

smallcase 4.73% 4.59% 59.88%

Nifty Midcap 1.45% -1.14% 14.43%

*Constituents & Performance calculated as of 13th Jan 2020

Ideal for investors looking to:

Constituents: Coromandel International Ltd, Hindustan Unilever Ltd,

Past Performance vs NIFTY:

smallcase 7.01% 0.34% 29.84%

Nifty 5.09% 14.15% 45.78%

*Constituents & Performance calculated as of 13th Jan 2020

Ideal for investors looking to:

Past Performance vs NIFTY:

smallcase 5.20% 10.57% 45.05%

Nifty 5.09% 14.15% 45.78%

*Constituents & Performance calculated as of 13th Jan 2020

Ideal for investors looking to:

Past Performance vs NIFTY SMALL-CAP:

smallcase 8.34% 2.51% 21.69%

Nifty Midcap 0.29% -5.04% -2.68%

*Constituents & Performance calculated as of 13th Jan 2020

Ideal for investors looking to:

Past Performance vs NIFTY MID-CAP:

smallcase 0.28% 9.42% 80.78%

Nifty 1.45% -1.14% 14.43%

*Constituents & Performance calculated as of 13th Jan 2020

Ideal for investors looking to:

Past Performance vs NIFTY:

smallcase 7.46% 10.56% 40.83% 260.77%

Nifty 5.09% 14.15% 45.78% 133.02%

*Constituents & Performance calculated as of 13th Jan 2020

Ideal for investors looking to:

Constituents: Alkem Laboratories Ltd, Cipla Ltd, GlaxoSmithKline Pharmaceuticals Ltd,

Past Performance vs NIFTY: