CONSUMER BUYING BEHAVIOUR QUESTIONNAIRE

PERSONAL INFORMATION:

NAME :

GENDER : MALE ( ) FEMALE ( )

AGE :

OCCUPATION :

QUESTIONNAIRE:
1. How often do you go for shopping?
o Always
o Often
o Sometimes
o Rarely
o Never
2. Which factor influence you the most while choosing your brand?
o Peer group
o Family
o Workplace
o Advertisement
o Any other
3. Do you agree that the quality advertisement change your perception about
the product?
o Strongly agree
o Agree
o Neutral
o Disagree
o Strongly disagree
4. What images do retailers project to you?
o Stylish
o confident
 o trendy
o groomed professional
o any other
5. Do you go for shopping after watching its advertisement?
o Yes
o no
6. According to you what kind of advertisement will reach the customers?
o TV Ads
o Radio
o Internet
o Posters
7. Which factor influence you to purchase the product?
o Price
o Quality
o Features
o Packing& description
8. What motivates you to purchase?
o Discount
o Latest trend
o Advertisement
o Need for the product
9. Does celebrity endorsement influence you to shopping?
o Yes
o No
10. How much do you spend on buying apparels monthly?

o Below 500
o 500-1000
o 1000-1500
o 1500-2500
o Above2500
11. Where do you like to purchase apparels?

o Shopping mall
o Boutique
o Permanent shop
o Internet
12. How frequently you purchase the apparels?

o Daily
o Weekly
o Monthly
o Yearly
o Rarely
13. Do you provide suggestions for your friends and family?
o Yes
o No
14. Whether you collect information before going for shopping?

o Yes
o No
15. How much time do you spend while shopping?

o One hr
o Two to three hrs
o More than three hrs
16. Are you satisfied with offers provided by the store?

o Highly satisfied
o Satisfied
o Neutral
o Dissatisfied
o Highly dissatisfied
17. What type of apparels do you prefer to purchase?

o Western
o Traditional
o Modern
o Wedding collection
18. How would you rate the services of the sales person?
o Excellent
o Good
o Average
 o Poor
o Very poor
19. Do you go with a planned list for shopping?
o Yes
o No
20. Do you think expensive apparels are better than cheaper apparels?
o Yes
o No
21. What are the problems faced by you while shopping?
o Problem of choice
o Expensive
o Problem of not attending the customers with patience
22. Which type of promotional strategy adopted by the customer?

o Discounts
o Seasonal sale
o Vouchers
o Coupon codes
o Cash back offer

23. Please rate the following parameters for above selected store.
1 2 3 4 5
PRICING
DISCOUNT
STAFF
FRIENDLY
STORE
LAYOUT
AVAILABILITY
OF RANGE
CUSTOMER
SERVICE

24. Rate the following factors

1 2 3 4 5
Store is
attractive
Sales
people are
helpful
Store is
clean
Store is
bright
Exchange
happily

25. How many stores you are aware of in this area?

26. SUGGESTIONS?