Professional Documents
Culture Documents
INTRODUCTION
always used in today’s society, everyone knows what it means and sometimes it can be a
form or way of socialization. Hallyu is a Chinese term which, when translated, literally
means “Korean Wave”. It is a collective term used to refer to the phenomenal growth of
Korean culture and popular culture encompassing everything from music, movies, drama
to online games and Korean cuisine just to name a few. (Roll, Martin 2020)
The Korean wave refers to the significantly increased popularity of South Korean
culture around the world; it is also referred to as hallyu, in the Korean language. The term
was coined in China in mid-1999 by Beijing journalists surprised by the fast growing
popularity of Korean entertainment and culture in China. No wonder people loved this
Over the past decade, Korean popular culture has spread infectiously throughout
the world. The Korean wave exploded in the media across the world generating a ripple
effect. The Korean government took full advantage of this national phenomenon and
began aiding Korean media industries in exporting Korean popculture. This global
expansion has contributed to enhancing South Korea’s national image and its economy
People like the Junior High School students of Colegio De Sta. Rosa it admired
and big fans of this Korean Wave, with what the researcher have observed it almost
Therefore, the researchers have decided to investigate this problem. Since almost all of
the Junior High School Students of Colegio De Sta. Rosa are really affected by the
Korean Wave. This Research will state the factors that affect the Students and its benefit
1. What are the factors that influence the participants to Korean Wave?
a. Socially
b. Emotionally
c. Physically
3. What are the most commonly benefits of Korean Culture to the Participants?
The findings of the study provide a brief proposition on the significance of the
study that will give the society the insight of the “Impact of Korean Wave to the Junior
High School Students of Colegio de Sta Rosa – Manila”. This research will benefit the
following individuals:
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Students: This research will give them information as to how to understand the
way Korean Wave impacts their life as a Junior High School Student.
Future Researchers: This research will benefit and improve the future researches
of individuals studying the benefits and factors that influence Students to Korean Wave.
Parents: This research will help them to monitor their Children in being part of
Korean Pop fans: This research will help them identify and know the benefits of
being a K-pop fan and how it affects them in their daily lives.
Psychologists: This research will help them understand the effects and benefits of
This study focuses on the “Impact of Korean wave to Junior High School
Students of Colegio De Sta. Rosa” The respondents of the study are composed of twenty
(20) selected Junior High School students in Colegio De Sta. Rosa - Manila. The results
of this study are applicable only to the respondents of this study, for those who are
studying the Korean wave and its effects and researchers who conduct about topics that
are informative. The researcher consider working on this study to find out how Korean
wave benefits and impacts them as students. The researcher considered working on this
study to find out the factors that influence students in Colegio de Sta. Rosa - Manila. To
know how it affects their emotions and physical appearance. The study also seeks to find
Conceptual framework
Definition of Terms
Hallyu. refers to the global popularity of South Korea's cultural economy exporting pop
The Korean wave. is the increase in global popularity of South Korean culture since the
1990s. First driven by the spread of K-dramas and K-pop across East, South, and
Southeast Asia during its initial stages, the Korean Wave evolved from a regional
development into a global phenomenon, carried by the Internet and social media and the
Phenomenal. A fact or situation that is observed to exist or happen, especially one whose
Korean Culture. Is profoundly influenced by Confucian principles and this pervades not
only personal lives, but also business. Confucianism supports group harmony, respect for
elders and authority, the importance of family, friendship and ancestors, and also,
tradition.
Enhancing. Intensify, increase, or further improve the quality, value, or extent of.
and influence with the aim that this foreign public supports or tolerates a government’s
strategic objectives.
Global Expansion. Implies more than just making investments in nations outside of the
company's home; the concept includes maintaining an actual business presence in those
countries
position.
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Society. The aggregate of people living together in a more or less ordered community.
music, such as trot and folk music, the term is more often used to refer to songs produced
by idol groups.
Korean Drama. Refers to televised dramas in Korean language, made in South Korea,
mostly in a miniseries format, with distinctive features that set it apart from regular
Korean Idols. In fandom culture in South Korea, refers to a celebrity working in the
Do you still remember Boy’s over Flowers? Or the song Nobody Nobody but
you? It was one of the most popular and memorable Korean Drama and song that was
broadcasted in the Philippines. When it was shown on television, most teens at the time,
were eager to go home to watch the episodes. Since then, various K-drama’s and songs
have been emerging and, presently, Korean dramas are one of the most popular in Asia, if
not around the world. Many children, teens, and even adults have adored Korean dramas
ever since these were first introduced in the Philippines in the 2000s. The Philippines was
very impacted by this culture, to the point that not only students or gen z’s know it but
also millennials people born in the 95’s know this wave. Filipinos have always been
welcoming trends and culture from foreign countries. As such, Korean culture and trends
as seen in Korean dramas have invaded today's Philippine society and are deeply rooted
there.Korean dramas greatly influenced the food, fashion, cosmetics, music, and
entertainment industries, as well as the views and desires of individuals. Most Korean
dramas showcase the exquisiteness of Korean cuisine, influencing its viewers to crave the
experience of Korean food. Korean cuisine have a lot of dishes that can be seen or
samgyeopsal, kimbap, and bulgogi are some of the most popular Korean dishes in the
Philippines. Some Filipinos tend to copy it and sell it here in the Philippines. Online
videos about the difficulty of eating samyang ramyeon or eating super spicy Korean
ramen instantly have also been circulating in social media. Fashion has always been a
big thing to us Filipinos, we Pinoys always stand out. Korean fashion has also affected us
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method during a given time or among a particular group of people. Mass media places an
important role in the creation of fashion trends, Korean fashion has spread and has gained
popularity among the Filipino masses. Most adolescents in the Philippines mimic the
Korean fashion sense. Boutiques which sell trendy Korean clothing and accessories can
be seen in most of the country's shopping malls. Korean language is mostly heard or
showed in different K-pop songs and drama’s and we Filipinos tend to mimic the words
because of its sound and catchy way of saying it, due to the exposure to Korean dramas,
we can now hear many Filipinos use simple words and phrases, such as an “oppa”
entertainment and it is our source of happiness sometimes drama, Korean culture has its
often find more joy and happiness in foreign shows and sometimes their favorite idols or
primetime people gets aired which makes it more interesting to watch because we get to
know our favorites. Shows like Boy’s Over Flowers, Hotel del Luna, I’m Dating my
assistant, Knowing Bro’s, and plenty more that you can name. Different shows showcase
Most of the studies done about the Korean Wave, however, focus on the role of
the Internet as the medium and the hype that is going around this Culture. (Doobo Shim
2006). Hallyu or Korean wave creates a big impact towards Students, especially in their
emotions, most students say that they have roller coaster emotions every time they hear
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new songs or see pictures of their idols. Sometimes it can also be a way for them to
control their emotions. It also affects them physically in their appearance, students adapts
the way Korean people style themselves from wearing crazy and chunky shoes, to
wearing crazy accessories and copying almost everything they wear. It’s a way for them
to be pleased and feel good with what they are wearing, as if they feel welcomed and feel
as they are expressing themselves for who they are. Lastly it greatly affects the way their
lives socially, with different terms like “annyeong”, “oppa”, different songs from bts to
twice. They can really interact with others using those terms or songs, it greatly helps
them to socialize with other people with the same knowledge in Korean culture. They can
youth who keenly seek different types of culture using digital media (Metzer and
Flanagin, 2008; cited in Jung, 2010: 2). Behind the success of K-Pop – and in some way,
other Korean popular culture products – there is cyber generation as the pop-consumers.
This group of pop-consumers/fans is technology savvy “digital natives” who have never
known a world without the Internet defined that digital natives are “native speakers” of
the language of computers, video games and the Internet. The other term of digital
natives are “cyber new generation” to refer to this group of digital-friendly young web-
users. It greatly affects young generations because of influences coming from different
influencers, and Korean culture is really booming and trending right now, and what is
trending young people would more likely to stick to that. As what I have observed if
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there is something trending K-pop or K-drama will always be the topic like they would
always have a spot to be trending. Korean wave creates a very big influence that almost
METHODOLOGY
In this chapter, the researcher discuss the research design, area of study,
population, sample ofthe population, sampling technique, instrument for data collection,
analysis. This chapter shows how this research is created and what strategies did the
Research Design
The researchers use descriptive method in the study of the impact of korean wave
to the Junior high school student of Colegio de Sta. Rosa - Manila in different social
context. A descriptive research design using a qualitative method is used in the study to
analyze the factors and affects to classify data according to the answers of the
respondents.
Sources of Data
The sampling technique used by the researchers is a random sampling wherein the
researcherpick random Junior high school students for this study due to the availability of
The Participants
The participants of this study were Junior High School students of Colegio de Sta.
Rosa Manila, to identify the factors and affects. The researchers gathered twenty (20) for
The researchers will gather data through using one procedure: questionnaire
determine the impact and factors of Korean wave towards Junior high school students of
Colegio de Sta. Rosa. The participants were provided with statements that will determine
what factor affects the students. The survey questionnaire had 10 statements that can be
answered by (strongly agree, agree, neither, disagree, and strongly disagree) and three
essay type questions, the researcher used a checklist survey.In preparing the instrument
for this study, the knowledge preparedness of the participants to the questionnaires and
interviews are ensured to be noted. Rating scale was used to aid the participants in
The researchers took the following steps to gather the needed data in the study.
Phase I. The researcher come up with the study through brainstorming of the given topic.
Phase II. The researcher started the study in the second week of January 2020. The
researcher prepared the sample instrument used for the gathering of date. The sampling
January 2020.
Phase III.The researcher concluded the study through a checklist questionnaire produced
by the researcher as a tool for gathering data. The survey questionnaire consists of
different context situations of the impact of Korean culture to them socially, emotionally,
Phase IV. The data that will be gathered will be analyzed through the response of the
participants in the given survey questionnaires in the second week of February 2020. The
researchers based on the Likert scale. A graph will be prepared to present the data
Descriptive analysis of data was employed for the responses in the interview.
Responses were analyzed and grouped accordingly. Description was formulated based on
the responses given by the JHS students of Colegio de Sta. Rosa manila. The meanings of
the terms were chosen based on the most checked answer. The researcher used the
total (100)
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This section summarizes the findings and speculations made on the conduct of the study.
Various situations are studied to determine the impact of Korean wave to junior high
Graph 1 & 3
5%
20% 1
2
35%
3
4
40% 5
strongly agreed with a percentage of 25%. It is evident that the number with the highest
frequency is number 3 which is neither. It is shown that Korean culture only helps
students oftenly.
Graph 2
10%
20% 1
2
25%
3
4
5
45%
strongly agreed with a percentage of 20%. It is evident that the number with the highest
frequency is number 4 which is agree. Some students usually finds ways to elevate their
self-esteem and as shown Korean wave is their way to boost their self-esteem.
Graph 4
5%
1
10%
2
55% 3
30%
4
5
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strongly agreed with a percentage of 55%. It is evident that the number with the highest
frequency is number 5 which is strongly agree. As shown Korean telenovelas and music
Graph 5
5% 15%
10% 1
2
3
30% 4
40%
5
Graph 5: When I hear someone singing the wrong lyrics of my favorite K-pop song, it
irritates me.
strongly agreed with a percentage of 5%. It is evident that the number with the highest
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frequency is number 3 which is neither. Some students in CSR often joke around and
create other lyrics when singing Korean songs, but as shown they’re often to be irritated
Graph 6
0%10%
1
15% 2
45% 3
4
5
30% 6
Graph 6: Every time I hear my favorite K-pop song at the streets, it excites me.
strongly agreed with a percentage of 45%. It is evident that the number with the highest
frequency is number 5 which is strongly agree. Korean songs have a catchy tune and a
dance that is easy to memorize, as shown students strongly agree to this statement.
Graph 7
1
10%
15% 2
15%
15% 3
45% 4
5
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strongly agreed with a percentage of 15%. It is evident that the number with the highest
frequency is number 3 which is neither. Korean fashion is very unique and exotic, as
shown, students love the fashion of their idols yet it boosts them only sometimes
Graph 8
10% 1
30%
2
30% 3
4
5
30%
strongly agreed with a percentage of 15%. It is evident that the numbers have 3
frequency’s which is 2, 3, and 4(disagree, neither, agree). We Filipinos have our own
way to style and our own way to wear our clothes, and as shown, students have different
Graph 9
10% 1
15%
5%
2
20% 3
4
50%
5
strongly agreed with a percentage of 10%. It is evident that the number with the highest
frequency is 3 which is neither. Students sometimes use make up to enhance their beauty,
but
not
Graph 10
all
stu
10% 10%
1
den
2
ts
3
35%
45% 4 lov
5
e or
idol
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strongly agreed with a percentage of 10%. It is evident that the number with the highest
frequency is 3 which is neither. Filipinos love wearing accessories, to rings, earrings and
plenty more, yet Korean accessories are very extra and in the Philippines people would
Question: How does Korean culture affect the way you style yourself?
Korean idols have their uniqueness of wearing different types of clothes, from
hanging belts to oversized outfits, Koreans never go wrong in creating or miss matching
their own clothes, students of CSR manila are amazed and inspired by the way their
idol’s wear their clothes, it allows them to receive inspiration and imitate the way they
style themselves. Almost 75% of students answered that it affects them and some of them
gets inspiration in wearing clothes, the others say that it does not affect them its cause of
their own style and the originality their style is better than the fashion of Koreans. Some
also said that it allows them to identify people that has different cultures in the way they
style themselves.
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In this 21st century, we people often create different way to socialize, either from
hobbies or cultures, we ever fail to create ways to socialize. Students say that it helps
them learn and understand Korean words and also to adapt them and use it in their
everyday lives, they have gained plenty of friends not only here in the Philippines, but
also people outside the country, it expands and enlightens them in learning Korean. There
are plenty of terms surrounding the Korean culture that can stick onto your head and you
will always say it, like annyeonghaseyo, unnie, and plenty more. The way they sound and
the how the word is constructed is very creative and fun to say. Some also says that it
doesn’t affect them and they don’t use it in socializing, it’s understandable because we
have different styles and opinions. It also boosts their confidence in speaking and
Questions: Can you describe How Korean culture affects you emotionally?
When you love someone so much and see them get hurt or experience happiness,
you would feel the same way as what they feel, that is what you call unconditional love.
Students say’s that it’s a boost of happiness when you’re around the culture, it can boost
your mood and sometimes energize you when you’re stressed, a simple glimpse or look
at your idol it can really change your mood. With a culture that interesting you can never
go wrong in liking it whether it is good or not, it can also create a rollercoaster emotions
like when you’re at their concert, at the start it would fun, hyped but as soon as it lasts
you feel sad because sooner they will be gone and there might be a chance that you won’t
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meet them again. Korean culture is a very big thing to us Filipinos, especially that we get
attached easily.
Based on the findings of the study the following conclusions were drawn:
1. Junior high school students gets attached in Korean culture that it affects them in
2. It greatly affects them socially especially in making friends not only from the
their fashion.
5. Students love and adore Korean drama and pop because of its creativeness and
uniqueness
In line with this study, the researchers recommend this for further improvement, due to
the limited resources and lack of concrete data. For the future researchers, it is
recommended to conduct to have a profound understanding about the roots of culture and
language of the target respondents in preparation of bridging the gap of different cultures.
Furthermore, this study could be a future reference and a good beginning for future
Narrative
Day 1
We were given our topics and told to brainstorm on the topics that we were given
so that in the future we would not have a hard time, some of us (including me) did not
actually brainstormed but did other things, it was a bad mistake but hey mistakes is a part
Day 2
We were told to propose statements of the problem, while we were on the process
of creating sop’s Ms. Rose gave us templates of her past research and the research of her
classmates, it was really a great help to us because we can get inspiration and base our
Day 3
We passed our proposals to Ms. Rose, some of us failed and were requested to do
it again but now with the help of Ms. Rose, she was the one that almost made our sop’s
and I thank her for that, it was a big head start and boosted us towards the next part of the
research.
Day 4
After all the revisions that we were going through, we finally were finished in our
sop’s and moved on to create proposals for survey questions, at first we did not know
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what to do because it was our first time, but as time passes by we have learned to create
surveys that pleased Ms. Rose, she got confused with others survey proposals but in the
Day 5
We were finished with the survey proposals so we moved on to create our chapter
1, we were nervous to create our chapter 1 but Ms. Rose gave us formats so that we may
not experience hardships, with the endless revisions we experienced we finished our
Day 6
We moved on and started doing our chapter 2, this chapter was the most hardest
chapter in this research, we were told to find related literatures so that the foundation of
our research would be fond, endless research day and night, it made me lazy because I’m
really not a patient person but in the end we managed to finish our chapter 2 even if it
Day 7
Now don’t blame me but this day I was really lazy, to the point that I only played
games but when got caught I told them that I was doing research, we were told to pass
our chapter 1 and 2 so that we can compile it, after we passed it, it was given back to be
revised because some of us made errors and was needed to be corrected, we finished it
Day 8, 9, 10
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This were the days that were given to us to conduct survey’s in the specific places
that were given to us, some of us struggled because their target places needed permission
and some of them did not know what to do, until now some of us are not finished with
their surveys, it’s cause they changed their topics and their places. I finished mine thanks
Day 11
After conducting our surveys we moved on to create our chapter 3 which is the
research design, in short this chapter is the part where we explain our research, how it
was created, and how we constructed it to be like what it is today. This part of the
research was were Ms. Rose got pissed on some of us, I understand her, it’s not easy to
Day 12
It took us almost days while creating our chapter 3, we based our chapter 3 online,
search engine were when you search something, it will generate conducted researches by
other people, after all the revisions we managed to finish our chapter 3.
Day 13
we moved on and started to create our chapter 4, this is the part were math comes
in, results and discussion, and graph’s, some of us did not know what to do, what formula
to use and what graph to use, it was a hard time for us because we were so tired and
pushed to our limits, but thanks to Ms. Rose for helping us with our chapter 4.
Day 14
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Revision here, revision there, I think thesis should be the name but revision, just
kidding! It took us time to create our chapter 4, some of us still failed especially on
creating the graph, wrong color scheme, one color scheme, Ms. Rose was angry and told
Day 15
It was this day that we create the hardbound of our research, fast isn’t it? I got
sick and had a loss bowel movement but still managed to finish my research, I am still
nervous on our defense, I don’t know what to say, but deep within me I know God will