Advertising—The Right Turns Work File

A. BUYER BEWARE is a common phrase consumers often hear. When

should a potential buyer be on the alert, as far as advertising is concerned?
Please place answers in the numbered list located below the sentences.
Site 1

Guided reading activityBe careful of products whose __1__ seem too good to be
___2__.

B. When ___3___ products claim to be effective for a large variety of __4__.

C. A ___5___ is a person that promotes or sells ___6___ or harmful health care

products or ___7___.

D. Legitimate health care products should give credit to __8___, journals or

___9____.

E. Beware of the ___10___ concept often sold to older people promising youthful
appearance.

Directions: Fill in the corresponding blanks below with the correct answer from
the paragraph above. (2 points per answer)
1. ____Benefits______
2. ____True_________
3. ____ Health Care __
4. ____Ailments _____
5. ____Quack _______
6. ____Ineffective_____
7. ____Services ______
8. _Medical Schools___
9. ___Hospitals_______
10. ___Fountain of Youth

2. Look at various TV, magazine, and other health/beauty ads. Choose one
example of any two of the types of advertising and one example of the
techniques of advertising. (Site 2) Please follow the example below as you fill in
the chart.

Questions Advertisement Example

Media Source? TV
Brand Name/Product? Babcock Furniture
Basic Message? Buying furniture fast &
 easy/more time for family to
be together
Type/Technique Used? Just Plain Folks
How Persuasive? (1=yawn, 2
5=I am sold on this product
Possible negative health Debt, allergies, un-for-seen
consequences (physical or repairs, arguments over food
mental) sustained through eaten on new furniture…etc.
product purchase or use?
3. Fill in the chart below. Numbers in the chart represent points per answer.
(39 points total)
Questions Ad #1 Ad #2 Ad #3
Media Source? TV Magazine TV
Brand Olay Prilosec OTC Nerf Vulcan
Name/Product? Regenerist dart gun
Micro-
sculpting
Cream
Basic Applying Prilosec OTC is Having the
Message? cream will the only Nerf Vulcan
cause skin Heartburn will grant you
to look Medicine that mastery over
young and will work for 24 the
healthy Hrs. battlefield
Technique/Type Testimonial,
Used Fountain of Glittering
Testimonial,
Information Youth, Generalities,
Bandwagon
found on Site 2 Bandwagon Scientific
evidence appeal
How 2 3 5
Persuasive?
(1=yawn, 5=I am
sold on this
product)
Possible Allergic Allergic Damage to
negative health Reaction, Reaction, the eye,
consequences False Headaches, scrapes and
(physical or Image of Abdominal pain, scratches
mental) one’s self, irregular from dart
sustained Displeasure heartbeat if gun battles,
through with one’s overdosed, Arguments
product body image, elevated blood over whether
purchase or Belief in pressure, someone
use? cream to hypersensitivity was shot or
make reactions (ex. not,
someone Anaphylactic Arguments
younger shock), liver over who
looking diseases, sleep gets what
troubles, gun
depression, etc.