GMA-7 registered 8-point lead over ABS-CBN in Mega Manila audience share

last November

PRESS STATEMENT FROM GMA-7:

 
"GMA Network kept its strong grip of the TV
ratings lead in viewer-rich  Luzon and the highly-
coveted Mega Manila area in November, this
despite program changes made by competition
backed up by aggressive promotion during the
said month.
 
"Based on people data during the said month
(November 28-30 based on overnight ratings)
from the more widely recognized ratings service
Nielsen TV Audience Measurement, GMA-7 scored
35.4 percent in audience share in Mega Manila, up
by a huge 8.0 percentage points over ABS-CBN's
27.4 points.
 
"Mega Manila comprises 55 percent of the total
urban TV household population in the country.
 
"Including specials, seventeen (17) out of the
overall top thirty programs were from GMA-7 with six (6) Kapuso shows making it to the top 10. The
boxing bout between pound for pound king Manny Pacquiao and Antonio Margarito topped all
programs for the month.
 
"The station's banner newscast 24 Oras; Ilumina featuring Rhian Ramos, Jackie Rice, and Aljur
Abrenica; Survivor Philippines Celebrity Showdown hosted by Richard Gutierrez; Grazilda with Glaiza
De Castro; and weekend primetime Public Affairs show Kapuso Mo Jessica Soho all made it to the top
10.
 
"GMA-7 likewise kept its lead in TV ratings in Urban Luzon, which makes up for a huge 77 percent
of the total television households nationwide. GMA-7 posted an average total day audience share of
33.6 percent, up by 3.8 percentage points against ABS-CBN's 29.8.
 
"Including specials, fourteen (14) out of the top thirty overall programs in Urban Luzon were from
GMA-7 with Pacquiao vs. Margarito, 24 Oras, Kapuso Mo Jessica Soho, Survivor
Philippines, Grazilda, Bantatay, and Ilumina all in the top fifteen.
 
"ABS-CBN brought back veteran anchors in its primetime newscast while TV5 launched its much-
hyped variety show in the early primetime slot, but both failed to overcome GMA Network's primetime
newscast 24 Oras in TV ratings in Luzon and Mega Manila last November.
 
"The longest-running noontime show Eat Bulaga!, which airs on GMA Network at a timeslot with lower
viewing levels than primetime, even posted higher TV ratings in Urban Luzon and Mega Manila than
TV5's new primetime variety show."
 
Ed's Note: When content falls under "Press Statement," this means that the material is fully and
directly from the TV station itself. The use of open-and-close quotation marks to envelope the entire
text shows as much. This also means that PEP is not the author of the statement being read. PEP is
simply providing the information for readers who may be interested.