E-COMMERCE

(BADB 2033)

GROUP ASSIGNMENT

PREPARED BY:
ADRIANA HAIRUL BARIEYAH BINTI EMRAN (CM181007752)
FATHURRAHMAN AIMAN BIN OTHMAN (CM181007748)
MUHAMAD ISKANDAR BIN NASIR (CM181007714)
NUR ADILAH BINTI BALTOLONA (CM181008040)
NUR FARAH AZWANEE BINTI MOHAMMAD AZREEL WILLIAM
(CM181007956)

PREPARED FOR:
MISS SUJITRA SUPPIAH
 TABLE OF CONTENT
CONTENT PAGE
1.0 INTRODUCTION 1
2.0 PROJECT SPECIFICATIONS AND PROCEDURES 2-4
3.0 VALUE CHAIN 5
3.1 EL-TIGRE PARTY PLANNER’S VALUE CHAIN 5-6
3.2 ADVANTAGES OF VALUE CHAIN TO EL-TIGRE
PART PLANNER 6
4.0 PAYMENT SYSTEM 7
4.1 PAYMENT METHOD 7
4.1.1 CASH PAYMENTS 7-8
4.1.2 ONLINE PAYMENTS 8-9
5.0 CONCLUSION 10
6.0 REFERENCES 11
1.0 INTRODUCTION

Electric commerce or e-commerce is a business model that lets firms and

individual buy and sell things over the internet. e-commerce has evolved to make
products easier to discover and purchased. Independent freelancers, small
businesses, and large corporate have all benefited from e -commerce, which enable
them to sell their goods and services at a scale that was not possible with
traditional offline retail.

E-commerce operates in all four of the major market segments, which a re

business to business (B2B), business to consumer ( B2C), consumer to business
(C2B) and consumer to business (C2B). E-commerce, which can be conducted
over computers, tablets, or smartphones , are able to be like a digital version of
mail-order catalogue shopping. E-commerce offers a lot of benefits to seller and
consumer such as convenience, eliminate travel time and cost, overcome
geographical limitations and provide comparison shopping.

El-Tigre Party Planner is a consumer to consumer (C2C) business models.

Consumer to consumer is the business models that facilitates commerce between
private individuals. The purpose of consumer to consumer e-commerce is to
enable consumers to sell directly to other consumer without having to go through
a middleman, or spending a huge amount of money building and maintaining their
own online storefront. This allows the seller to keep more of their profits and
buyers to potentially purchase the goods at a better, more competitive price.

The advantages of consumer to co nsumer e-commerce is that it allows the

seller to keep most of their profits, reaching a larger audience more quickly that
they could on their own, while enabling the buyer to get a better price than if they
would have bought the items from a business, sin ce the seller controls the pricing
and usually has less overhead than the most retail businesses. Co nvenience is high
for sellers, who can simply list an item and wait for someone to buy it without
any additional advertising, marketing costs or legwork.

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2.0 PROJECT SPECIFICATIONS AND PROCEDURES

This section covers the procedures to be follower in the system. In

the proposed services centre, the external structure refers to the structure
of the website and the internal structure of the website refers to the
services categories available in the portal. The structure of website is a
key procedure that is to be applied. To understand the proced ural flow of
proposed E-Commerce website, an algorithmic notation is presented
below.

Step 1: User visit to the website to book or see the available services.

Figure 1: Google search the website.

Step 2: User can find services according to the category.

Figure 2: Home page of the website.

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 Figure 3: Option services.

Step 3: For a chosen services, when user click on it, a page is open with
the detail description of the services.

Figure 4: Details of the services .

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Step 4: If user wish to buy a services, app system will take it to the
payment system. If user is not sign in the system then it is required to sign
it first. If user is new to system then he/she will have to follow a sign up
procedure.

Figure 5: Various services with d ifferent price.

Step 5: After sign in and authentication, user can choose to look more,
manage cart, and payment for the selected services.

Figure 6: Sign up to look for more available services.

Step 6: After choosing these option, the system will land the user to
payment gateway page where user get the familiar page, alike site’s web
page. The successful payment will take user to the order success page and
a text will confirm the place order with the details.

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3.0 VALUE CHAIN

A value chain is a business model that describes the full range of activities
needed to create a product or service. For companies that produce goods, a value
chain comprises the steps that involve bringing a product from conception to
distribution, and everything in between —such as procuring raw materials,
manufacturing functions, and marketing activities.

A company conducts a value-chain analysis by evaluating the detailed

procedures involved in each step of its business. The purpose of a value -chain
analysis is to increase production efficiency so that a company can deliver
maximum value for the least possible cost.

3.1 El-Tigre Party Planner’s Value Chain

The competitive environment for organizations of all shapes and sizes - and
in all industry verticals - is more challenging than ever before. Technological
advancements have enabled businesses to design and build more quickly, sell
across multiple channels, react instantly to changing demands, and cut costs
simply by outsourcing an activity. To achieve competitive advantage, an
organization ultimately delivers more value at an equal or lower cost. Value chain
analysis is the method for determining the critical path to enhance customer value
while reducing costs.

Since the mid-1980s, Michael Porter’s value chain analysis has been a
useful tool for numerous companies to develop and sustain breakthrough
competitive advantages. Today, there is some concern that as new technology
changes how a society does business and how a consumer relates to goods and
services, Porter’s 30-year-old conception of value chain analysis will not remain
relevant and useful.

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Additional examples include:

• Food and Beverage: Selecting and sourcing high-quality coffee beans,

developing loyalty through excellent customer service, and aggressively
marketing their brand were key elements in Birthday Party creation of a
unique identity and a robust competitive edge. Rather than focusing on
premium pricing, Birthday Party outpaced the competition by offering fast
delivery of a less expensive product.

• Retail: Walmart is constantly performing value chain analysis in order to

keep costs low for their customers. From regularly evaluating suppliers and
integrating in-store and online shopping experiences to remaining
innovative in order to differentiate, Walmart is driven by their commitment
to helping people save money.

3.2 Advantages of Value Chain To El-Tigre Party Planner

The advantages of value chain analysis can be seen by breaking product

and service activities into smaller pieces in an effort to fully understand the
associated costs and areas of differentiation. With value chain analysis, you can
easily identify those activities where you can quickly reduce cost, optimize effort,
eliminate waste, and increase profitability.

Analysing activities also gives insights into elements that bring greate r
value to the end user. Some of the resulting activities may be as simple as
negotiating with suppliers on raw material cost, focusing on end -user experiences
that are enhanced by new communication or customer service experiences, and
identifying activities that are better served by outsourcing — those that are not a
core competency, result in process improvements, or are less expensive when
performed by external suppliers. It is common practice for organizations of all
sizes and in all industry verticals to outsource to strategic partners .

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4.0 PAYMENT SYSTEM

A Payment System is a mechanism that facilitates transfer of value

between a payer and a beneficiary by which the payer discharges the payment
obligations to the beneficiary. Payment Systems are the medium to transfer
funds from one person to another that facilitate businesses and economies.
Payment system enables two-way flow of payments in exchange of goods and
services in the economy. Payment systems help consumers to transfer funds to
each other. Cash is the traditional and mo st widely used payment instrument
that consumers use in their daily lives to purchase goods and services. Banking
channels also provide other payment instruments through different platforms
and these are also widely used in commerce. Payment systems compri ses of
instruments through which payments can be made, rules, regulations and
procedures that guide these payments, institutions which facilitate payment
mechanisms and legal systems etc. that are established to facilitate transfer of
funds between different participant institutions. Payment systems are used by
individuals, banks, companies, governments, etc. to make payments to one
another.

4.1 Payments Method

Customer who want to booking dream planner service or asking any question
about the service they can contact us via WhatsApp, email and website. For our
website we are using two types of payments method for making a purchases
which is cash payments and online payments.

4.1.1 Cash Payments

Cash payment is the oldest, most common payment system which is well
known and is the most preferred method for small payments because it involves
no credit. With cash, you can usually purchase goods and services easily as it
widely accepted. Carrying too much cash is risky as it can lead to the ft and
other problems. However, people still carry cash for its convenience and
flexibility. From the payee’s point of view, transactions are completed

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immediately and this cash can be re -used for other transactions. This system is
suited for small amounts of payments.

We are provided cash purchases for this services which is customer can
pay RM 100 for deposit and pay the rest after the party. This deposit is to avoid
fraud from both sides customer and event planner.

Figure 7: Cash payments.

4.1.2 Online Payments

An e-payment system is a way of making transactions or paying for goods

and services through an electronic medium, without the use of checks or cash.
It’s also called an electronic payment system or online payment system.
The electronic payment system has grown increasingly over the last decades due
to the growing spread of internet-based banking and shopping. As the world
advances more with technology development, we can see the rise of electronic
payment systems and payment p rocessing devices. As these increase, improve,
and provide ever more secure online payment transactions the percentage of
check and cash transactions will decrease.

Online payments for this services customer can pu rchases through

Malaysian online bank transfer, E-wallet, online credit card and so on.

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Figure 8: Online Bank Transfer.

Figure 9: Example of e-wallet.

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5.0 CONCLUSION

E-commerce has helped businesses establish a wider market presence by

providing cheaper and more efficient distribution channels for their products and
services. E-Commerce is not just about conducting business transactions via the
Internet, tts impact will be far-reaching, and more prominent then we know
currently. This is because the revolution in information technology is happening
simultaneously with other developments, especially the globalization of the
business. The new age of global e-commerce is creating entirely new economy
and that will tremendously change our lives, will reshape the competition in
various industries, and alter the economy globally. As companies are gaining high
profits, more and more other companies are developing their websites to increase
their profits. Since more businesses are being held online resulting in high
economy development and emergence of a more innovative and advanced
technology.

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6.0 REFERENCES

Bloomenthal, A. (2020, January 29). Electronic Commerce (e -commerce).

Retrieved from https://www.investopedia.com/terms/e/ecommerce.asp

Bajpai, P. (2020, January 29). Starbucks as an Example of the Value Chain Model.
Retrieved from
https://www.investopedia.com/articles/investing/103114/starbucks -
example-value-chain-model.asp

Dps. (2019, February 16). E -Commerce Website Project Report - PAH. Retrieved
from https://www.programmingassignmentshelp.net/project -report-e-
commerce-website/

User, S. (n.d.). Banking Operations: Different Types of Payments & Payment

Systems. Retrieved from http://www.technofunc.com/index.php/domain-
knowledge/banking-domain/item/different-types-of-payment

Ecommerce Definition - What is Ecommerce. (n.d.). Retrieved from

https://www.shopify.com/encyclopedia/what -is-ecommerce

What is ecommerce? Ecommerce explained with e xamples. (2019, July 8).

Retrieved from https://ecommerceguide.com/guides/what -is-ecommerce/

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