Remuneration Clearly Defined...

Let's Make It CUSTOMER

LOYALTY
CLEAR
EARNING

AND

REMUNERATION
w w w. s a f e s h o p i n d i a . c o m
ECOMMERCE – THE NEXT BIG THING FOR INDIA
The Rapid Growth of e-Commerce in India :
Over the last two decades, rising internet and mobile phone has penetrated our lives and changed
the way we communicate and do our businesses. E-commerce is relatively a novel concept. It is, at
present, heavily leaning on the internet and mobile phone causing , through new
Invention/Technology revolution to fundamentally alter the way business reach their customers.
While in countries such as the US and China, e-commerce has taken significant strides to achieve
sales of over 150 billion USD in revenue. The industry in India is, still at its infancy. However over the
past few years, this sector has grown by almost 35% CAGR from 3.8 billion USD in 2009 to an
estimated 12.6 billion USD in 2013. Industry studies by IAMAI indicates that online sales dominates
the e-commerce industry with an estimated 70% of the market share. However, e-retail in both its
forms; online retail and market place, has become the fastest-growing segment, increasing its
share from 10% in 2009 to an estimated 18% in 2013 in our country. Calculations based on industry
benchmarks estimate that the number of parcel check-outs in e-commerce portals exceeded 100
million in 2013. However, this share represents a miniscule proportion (less than 1%) of India’s total
retail market, but is poised for continued growth in the coming years. If this robust growth
continues over the next few years, the size of the e-retail industry is poised to be 10 to 20 billion
USD by 2020-2023. This growth is expected to be led by increased consumer-led purchases in
durables, electronics, apparels and accessories, besides traditional products such as books, audio-
visuals etc.
Growth in e-commerce and e-tailing

In billion USD

29% 12.6
32%
9.5
29%
37% 7.0 10-20
5.3 53% CAGR
3.8 58% 57%
1.5 2.3 40-50%
0.4 0.6 1.0
2009 2010 2011 2012 2013 2017 - 20(E)

E- tailing E-commerce
Source: CRSIL, IAMAI, PwC analysis and Industry experts
VIRAL MARKETING
VIRAL MARKETING is a vibrant, rapidly expanding marketing trend that has proven
to be extremely successful and efficient mode of gratifying direct sellers for their
efforts in marketing and distribution of products and services to the end consumers.
Now, online social media platforms like Facebook, Twitter, Pinterest & Linkedin etc.
are playing an excellent part to compose the viral reach of products and services.
VIRAL MARKETING generates value propositions for aspiring individuals:
1) With ambition to earn and build a business of their own.
2) It works as an alternative to conventional employment for those who look for flexible
means of earning opportunity to supplement their salaried income; or to support
additional responsibilities or circumstances which may not be possible with regular full
time job or part time employment.
3) By applying proactive and positive attitude in their life rather than waiting for the economy
to improve, and waiting for the next salary raise or holding on for circumstances to change.
4) The cost an individual to start an independent direct selling business may be typically small.
It requires your social contacts, friends, relationships and smart business management and
impart training to people in your group.
5) It may also bring the advantage of benefiting from an existing business strategy. Individuals
may enjoy all the benefits of being in business for themselves whilst at the same time en-
cash from administrative and marketing support of quality products by the direct selling
company.
6) Viral Selling benefits the consumers by providing the best in class services at their
doorsteps through personal demonstration & explanation of products.
7) Viral Selling is the simple approach of modern business through internet by working on
your computer, laptop or smart-phone and interacting with people via social media
platforms.

Anyone can be a part of Viral selling. There are many success stories across all age
groups. From youngsters to retired personnel, all can enjoy the benefits of Viral
Marketing. And no need for a diploma/degree or
previous experience - the VIRAL selling company
provides the training to get you going.
VIRAL GROUP MARKETING
The Viral marketer creates a “GROUP” of people by person to person
recommendation who work directly for themselves and indirectly for the person
who introduced them into the GROUP i.e. “A” contacts “B” who contacts “D”, and so
on. This lineage of people is (typically) called a “GROUP”. Financial reward is gained
through incentives paid on the individual’s products sales, and on his/ her GROUP
product sales.
The success of any LOYALTY PROGRAM depends upon how well individuals
“duplicate” their efforts. They could personally use the products and also receive and
give regular training regarding products and business skills to others. In the present
scenario, the social media is a perfect tool to make the concept of viral & E
Commerce or e-tailing as the best online medium to make the products within
everyone’s reach.
The emphasis in VIRAL MARKETING is for the LOYALTY CUSTOMER to be a product
user and sell products to a small base of their own customers; and to introduce, train
and develop more other product users who use and sell products to a small base of
their own customer and intorduce, train and develop other product users personally
or via internet.

SAFESHOPINDIA.COM: A SHOPPING WEBSITE WITH A DIFFERENCE

Blend of E-Commerce & Viral Marketing
We at Safe Shop have created a unique blend of Viral E – shopping network which
blends the strength of technology with the human interface of viral marketing
thereby creating a strong consumer proposition. It is one of the First Few
Ecommerce Company in India that offers a Revenue Sharing Program, giving its
consumers an opportunity to achieve financial success.
We use technology to remove
inefficiencies across the entire supply
chain with a view to enrich and empower
our consumers. Savings on procurement
and marketing are passed to our
consumers in terms of discounted prices
and loyalty income.
Our day begins and ends with the aim of
keeping our customers happy and with
that goal in mind we have created a
Strong Loyalty Program which ensures
that you earn back money for every rupee
that you spend on shopping at our site –
Earn at Safe Shop by Your efforts.
VISION
To create Value for Money in a Consumer Centric,
Viral, Shopping Network.

OBJECTIVE
To provide high quality daily use goods at
affordable prices.

CORE VALUES

VALUE
ACCRETIVE
INTEGRITY
CORE
INNOVATION
VALUES
ABUNDANCE
SUSTAINABLE
GROWTH
INTEGRITY:
We pay close attention to the moral code that we follow. Everything we do is guided
by a moral compass that ensures fairness and transparency while recognizing the
value of all employees and customers.

ABUNDANCE:
A business can’t excel unless it creates profitability and opportunity for all. Safeshop
is committed to being socially responsible for community at large.

VALUE ACCRETIVE:
Enabling clients to become high performance businesses and creating long term
relationships by being responsive and relevant by consistently delivering value.

INNOVATION:
Innovation is underlying essence in whatever we create, conceive and execute for
improving customer experience.

SUSTAINABLE GROWTH:
We wish to build a sustainable model & a strong foundation for the future
generations through conserving our brand, meeting our promises & developing our
people.
STRONG FOUNDATION
• We are backed by our strong professionally qualified & experienced team having
years of experience in building businesses targeting Pan India, targeting sales &
distribution holistic network across products such as Health, Wellness, Cosmetic,
Fashion & FMCG etc.
• We have build multiple channels of customer acquisition across direct marketing,
internet and mobile.
• We have strong technology framework which forms the backbone of all existing
businesses.
• We have a workforce of 200 committed employees and are expanding at a fast
pace.
• Over the last 18 years, we have served more than
5 lakh+ satisfied customers who have
experienced and liked the products and services
offered.
• We are headquatered at New Delhi,through our
vast distributor channel presence in all over
India covering major cities & towns with our
vision to expand our geographical reach to
service our customers effectively.

VALUE PROPOSITIONS
Earn At Safe Shop Yourself
At Safe Shop, we passionately believe in keeping our customer's interest on top of
everything else. Our day begins and ends with the aim of keeping our customers
happy and with that goal in mind we promise you Strong Loyalty Program ensures
that you earn back money for every rupee that you spend on shopping at our site.
Our values via which we aim to consistently deliver a valued shopping experience to
all our customers:
• Wide Range
Our aim is to provide you with a wide selection of products across diverse categories.
Our team specially handpicks merchants who have the best, latest and vast selection
of merchandise so you can find what you are looking for- all 100% authentic, and at
the best price!
• Competitive Prices
We strongly believe that a good shopping experience is not fully delivered until the
products and services sold at Safe Shop are the most competitively priced. We bring
merchants directly to consumers thereby removing middlemen margins and
making goods cheaper for consumers. Loyalty Program members get products at
Special Discounted rates.
 • Reliable Brands
Safe Shop does not allow merchants to sell duplicate, spurious, know-offs, used,
or grey channel items. Please be assured that items bought at Safe Shop are
brand new and come sealed in a box with the manufacturer's warranty wherever
applicable. Strong quality framework to ensure delivery of high quality products
at an affordable pricing.
• Holistic Acquisition Model
We acquire our consumers through multi – channel strategy which encompasses”
1. Internet Marketing
2. Direct Marketing
3. Viral Marketing
• Outstanding Customer Services
We at Safe Shop strive hard to make your shopping experience pleasant and
memorable one. With our second to none customer service we promise to stand
by you in every and any situations to help keep your smile on while you shop with
us. Our Loyalty customers are our customer service channel wherein they provide
physical interface to our Portal which is a unique proposition in the Indian
Ecommerce Industry – Technology with a Human Face.
• Quality Management
Safe Shop has a strong compliance system designed to minimize business risks
and ensure compliance with applicable laws and maximizing the results. We have
instituted a compliance program that includes pre-emptive and year round
training, control and supervision in order to ensure adherence to pertinent laws
by the company and all employees. Our Compliance activities are broadly
classified into prevention, monitoring and follow up processes.

KEY DIFFERENTITATORS AT SAFE SHOP

• Ecommerce marketplace with diverse range of products manufactured by well
known companies.
• Holistic Acquisition Model which includes Direct, Internet & Viral Marketing.
• Blends the advantages of technology with benefits of Human Interface.
• Strong Quality & Compliance to minimize business risks.
• Strong Founding Team with excellent online training support.
• Unique Customer Loyalty Earning and Remuneration which provides strong
platform for nurturing entrepreneurial opportunity.
CUSTOMER LOYALTY EARNING AND REMUNERATION (CLEAR)

HOW DOES IT WORK

REGISTER

Register as a DS
(Without any
Customer Registration Fee)

Earn Team Shopping

Points as Team Starts
Retailing and
Start Shopping and
Purchasing
Using Products

Achieve Shop Lifetime on

Recognition as Safe Shop Price
Team Expands

Team gets enhanced, Introduce Social

Network further Network & Create
introduces DS Team

Customer Loyalty Earning & Remuneration (CLEAR) is a unique self driven online-
integrated exclusive Remuneration Program of www.safeshopindia.com which
helps people earn a Remuneration on the basis of their efforts and skill.
Customer Loyalty Earning & Remuneration (CLEAR) is a unique self driven online-integrated
exclusive Remuneration Program of www.safeshopindia.com which helps people earn a
Remuneration on the basis of their efforts and skill.
Level of your remuneration will be a comprehensive reflection of how you and your team
are performing in referring /promoting new purchases and how frequent and valued is the
product. Below given Income plan includes a balance of overall individual, team and product
contribution.
Starting your very own business is easy. Safe Shop Remuneration Program ensures your
success at every step on the way.
You can become a Direct Seller (DS) for selling / self consumption of our products by
registering yourself without any registration fee at www.safeshopindia.com .
As a DSA you can buy Products at Safeshop Price (SSP).

1. RETAIL REMUNERATION

2. PREFERRED CUSTOMER REMUNERATION

3. TEAM BUSINESS REMUNERATION

4. TEAM PURCHASE SHOPPING REMUNERATION

5. PROMOTIONAL REWARDS
1. RETAIL REMUNERATION :
A Direct Seller gets discount on every
purchase at www.safeshopindia.com, he /
For Example:
she will get the products at discounted prices
referred as Safe Shop Price* (SSP). Direct MRP – SSP = Retail Remuneration
Seller can now sell these products at MRP**
MRP = Rs. 500
or below but not below the SSP. The
difference of (MRP- SSP) is the Direct Seller SSP = Rs. 325
profit. Safe Shop offers a saving of upto 35%
on majority of products.
Retail Remuneration
= MRP – SSP
= 500 – 325
= Rs. 175/-

ONLINE
C
STORE

Products Purchase
www.safeshopindia.com on Safeshop Price
DS Sell on MRP.

NOTES & TERMINOLOGY:

1. *SSP: Safe Shop Price
2. **MRP: Maximum Retail Price
3. If an Active DS purchases Safe Shop Products worth Rs. 10000/- in a month for self consumption, he / she can
save upto Rs. 3500/- for himself / herself.
4. The Safe Shop reserves its right to give further discount on any products below SSP.
5. All Incomes are subject to applicable taxes and expenses incurred to build the business.
2. PREFERRED CUSTOMER REMUNERATION :
The Direct Seller can promote www.safeshopindia.com on social media, or to his email contacts /
general acquaintances & relatives. If an existing 'Direct Seller' supports a new 'Direct
Seller'/'Customer', for purchase of the products then he / she earns special points called as
Business Volume (BV's) points.

Example: Every time you support a new customer / DS to make a purchase of 50 BV or 100 BV or
200 BV from www.safeshopindia.com, you shall earn Rs. 50/- or Rs. 100/- or Rs. 200/- (as the case
may be) as a Preferred Customer Remuneration.

rd
When an active DS makes 3 sale of 200 BV under his / her support group by his / her direct
support, the Company provides a Booster Benefit of upto Rs. 4500/- to the sponsor DS. This
booster benefit is given only on 3rd, 6th and 9th directly sponsored sale only.

This is Multiple Direct Selling Program; one person can support unlimited Direct Sellers, and the
said remuneration is subject to purchase/sale of products made by them only.

YOU

Blue Group Amber Group Purple Group

BL BR AL AR PL PR

Blue Group Amber Group Purple Group

BL BR AL AR PL PR

NOTES & TERMINOLOGY:

1. Preferred Customer Remuneration is paid on weekly basis.

2. Active DS: A DS who has purchased a product and has referred and sold products to two different customers.
3. To receive Preferred Customer Remuneration, DS should be active.
4. No other remuneration will be given on product sales on which Booster Income (3rd, 6th and 9th Sale) is given
to DS.
5. Company reserves the right to change / modify Preferred Customer Remuneration as per the policies.
6. All Incomes are subject to applicable taxes.
3. TEAM BUSINESS REMUNERATION :
When you impart training to your Direct Sellers, they can further start supporting new Direct Sellers /
selling of products, thereby creating a team under them. Each of your Direct Seller becomes a vertical
in your group. When a new Direct Seller is referred in any vertical under you who purchase/sale the
products, all the Direct Sellers in the team of DS will earn BV's points.
Team Business Remuneration is paid to the active DS on building sales volume equally distributed in
both the verticals.
When an existing active DS sales/purchases of 200 BV equally distributed in both verticals it earns
Team Business Matching Points (TBMP). A DS has an option to build 6 verticals under 3 groups named
as Blue, Amber & Purple. Within these 3 groups a DS earns Team Business Matching Points identified
as Blue Matching Points (BMP), Amber Matching Points (AMP) and Purple Matching Points (PMP) as
shown in below example.

SPONSOR

YOU

Personally Introduced Non Active DS (Customers)

Blue Group DS

Blue Group Amber Group Purple Group

Amber Group DS

Purple Group DS

200 BV 100 BV 200 BV 200 BV 100 BV 100 BV

100 BV

Blue Group Amber Group Purple Group

100 BV 200 BV 200 BV 50 BV 100 BV 50 BV

For Example:
When an existing active DS refers sale of 200 BV directly, equally distributed in two verticals of Blue group, it
makes the First BMP for the sponsor DS and makes him / her eligible for Team Business Remuneration and is
calculated as mentioned below:

Business in Left Vertical = 100 BV

Business in Right Vertical = 200 BV
Total Business matched in both the verticals = 100 BV

On matching of sales of 100 BV in both verticals total business achieved is 200 BV, DS earns Rs. 2.5/- per BV,
therefore his / her Team Business Remuneration = Rs. 2.5 x 200 = Rs. 500/- and rest business of 100 BV from right
vertical will be carry forwarded to the next closing.
Maximum threshold limit of earning Team Business Remuneration is Rs. 2,00,000/- per week from each Blue
Group , Amber Group & Purple Group.

Group with Highest Incentive at 2,00,000 capping, group with Second Highest Incentive at
200000 capping + 20% Bonus & Group with Third Highest Incentive at 2,00,000 capping + 30% Bonus,

Let's Assume:
Gross Incentive earned for particular week from each group is as follows:
Blue Group = Rs. 2,35,000/-
Amber Group = Rs. 2,10,000/-
Purple Group = Rs. 1,95,000/-

Net Calculation of Team Business Remuneration after capping will be as follows:

Group with highest incentive = Rs. 2,35,000/- = Rs. 2,00,000/-
Group with 2nd highest incentive = Rs. 2,10,000/- = Rs. 2,00,000 + 20% = Rs. 200000 + 40,000 = Rs. 2,40,000/-
rd
Group with 3 highest incentive = Rs. 1,95,000/- = Rs. 1,95,000 + 30% = Rs. 195000 + 58,500 = Rs. 2,53,500/-
Total Team Business Incentive for particular week = Rs. 200000 + Rs. 253500 + Rs. 240000 = 693500/-

RECOGNITION LEVEL :
If a DS has a total active business of 10000 BV under his both the verticals, with a minimum business of 3400 BV
in his / her weaker vertical, the DS achieves a rank of Silver Direct Seller.
Further when a DS has a total business of 50000 BV under his both the verticals, with a minimum business of
17000 BV in his / her weaker vertical, he / she achieve the rank of Gold DS.
Further enhanced achievement levels, in which all three business group verticals will be considered - shall
soon be announced.
Qualification criteria of further ranks are mentioned in the below table:
S.NO DS RANK TOTAL BUSINESS VOLUME (BV) WEAKER GROUP BV
1 Silver DS 10000 BV 3400 BV
2 Gold DS 50000 BV 17000 BV
3 Pearl DS 100000 BV 33400 BV
4 Topaz DS 250000 BV 83400 BV
5 Emerald DS 500000 BV 166800 BV
6 Ruby DS 1000000 BV 333400 BV
7 Diamond DS 2000000 BV 666700 BV
8 Double Diamond DS 4000000 BV 1333400 BV
9 Triple Diamond DS 6000000 BV 2000000 BV
10 Venus DS 10000000 BV 3333400 BV
11 Mercury DS 20000000 BV 6666800 BV
12 Crown DS 50000000 BV 16666700 BV
13 Crown Ambassador DS 100000000 BV 33333400 BV

NOTES & TERMINOLOGY:

1. The Business Remuneration will be paid on weekly basis and calculated on the BV Value of products sold in that particular week in both vertical.
The cut-off day is Tuesday.
2. Active DS: A DS who has purchased a product and has referred and sold products to two different customers.
3. BV = Business Volume
4. 1 BV = Rs. 2.5/-
5. Silver and above DS doing a business of 20 BV & above in 90 days would be eligible for Business Remuneration.
6. Safeshop does not pay any Business Remuneration for sheer act of building the sales team without any product sales.
7. DS Entity reserves the right to change / modify Team Business Remuneration.
8. All incomes are subject to applicable taxes.
9. Active business is calculated after all the cancellations and refunds deducted from the current week business.
10. The maximum payout in Team Business Remuneration in safe shop Remuneration system is capped up to 55% of total DS Entity vide BV. If in any
week the total payout of Incentives and rewards exceeds 55% of total DS Entity vide BV, the actual payout will be 55% and all DS commissions will
be calculated on pro rata basis.
11. Safeshop does not charge any amount for subscription or enrolment or levy any fee for registration / joining charges for becoming a Direct Seller of
the company. To participate in the Remuneration Plan of the company, DS needs to Active DS: A DS who has purchased a product of 1 BV or above
and has referred and sold products to two different customers.
4. TEAM PURCHASE/SALE SHOPPING REMUNERATION:

Safe Shop Remuneration Program remunerates its DS with Team purchase Shopping Remuneration
on the basis of Business Volume points generated from the purchases made by the DS and his / her
team.

Team Retail Shopping Remuneration is paid to DS on successfully building business volume equally
distributed in two verticals and is calculated on the basis of the total Business Volume generated.

For Example:

If a DS has sales of 600 BV in one vertical and sales of 1000 BV in other vertical. Team purchase
Shopping Remuneration is paid to you on the matched BV in both the verticals. Any unpaid BV will
be carry forwarded to the following week as long as the DS remains active.

VERTICAL 1 VERTICAL 2
Week 1 600 BV 1000 BV 1 BV=Rs. 2.5/-
Matched BV 600 BV 600 BV 1200x2.5= 3000/-
BV Carry Forwarded 0 BV 400 BV
Next Week 1000 BV 800 BV
Total BV 1000 BV 1200 BV
Matched BV 1000 BV 1000 BV 2000x2.5= 5000/-
BV Carry Forwarded 0 BV 200 BV

NOTES & TERMINOLOGY:

Ÿ Team purchase Shopping Remuneration will be paid on the basis of products which have been sold till Tuesday
6PM.
Ÿ Team purchase Shopping Remuneration is paid to DS periodically.
Ÿ The maximum limit for Team purchase Shopping Remuneration every week for every DS shall be upto Rs.
2,00,000/- per group.
Ÿ DS should be active & qualified.
Ÿ Silver and above DS doing a business of 20 BV & above in 90 days would be eligible for Business Remuneration.
Ÿ Fresher DS doing a business of 25 BV & above after every one year would be eligible for Business Remuneration.
Ÿ Safeshop does not pay any Business Remuneration for sheer act of building the sales team without any product
sales.
Ÿ BV = Business Volume
Ÿ 1 BV = Rs.2.5/-
Ÿ Company reserves its right to change / modify Team purchase Shopping Remuneration.
Ÿ All Incomes are subject to applicable taxes and expenses incurred to build the business.
Ÿ Active Business is calculated after all the cancellations and refunds deducted from the current week business.
5. PROMOTIONAL REWARDS :
Company offers time bound Promotional Rewards on
horizontal growth of verticals to all its DS. Promotional
Rewards are calculated upon sales/purchase in both the
verticals in a group. After completion of current
purchase/sales target , the new sales target will come into
existence , subject to approval by DS Entity. For more
information on present rewards, please visit our website:
www.safeshopindia.com

GLOSSARY
1. Safe & Secure Online Marketing Private Limited also referred as Safe Shop / DS Entity.
2. Safe Shop Remuneration System is also referred as SSRP / CLEAR.
3. To view the most up-to-date Safe Shop Remuneration System, please visit www.safeshopindia.com.
4. DIRECT SELLER (DS) - Is a registered DS / Consumer availing the products and services of the
Company for self consumption purpose or for the consumption of friends and relatives. DS does
not denote in any manner relation to the Company except a customer of the Company.
5. EXISTING / ACTIVE DIRECT SELLER - Is Independent Business member of the Company for selling
the Products and Services of the Company either directly or otherwise as Team in accordance with
the Business policies and practices of the Company and applicable Law of the Land. The Active /
Existing DS will abide by the laid down procedures and practices of the Company for availing the
benefits and incentives as given by the Company besides Law of the Land. In no manner whatsoever
the Active / Existing DS will represent himself as an employee / owner / partner / management of
the Company.
6. PROSPECT CUSTOMER - Means a person to whom an offer or a proposal is made by the Direct
Selling Agent to know more about the direct selling opportunity.
7. DISCLAIMER: The payout Figures depicted in this document are intended to explain the
components and operation of the Safe Shop Remuneration System. They are not intended to be
representative of the income, if any, that a Safe Shop DS can or will earn through his or her
participation in the Safe Shop Remuneration System. These Figures should not be considered as
guarantees or projections of your actual earnings or profits. Any representation or guarantee of
earnings, whether made by Safe Shop or another DS, would be misleading. Success with Safe Shop
results only from one's individual successful sales efforts, which require hard work, diligence, and
leadership. Your success will depend upon how effectively you exercise these qualities.

All Safe Shop Products which are displayed on our website are excellent in quality and consumer
friendly being backed 100% with commitment from Safe Shop. In case of any grievance , Please
visit our grievance cell as displayed on web for redressal.
For more details please visit our website: www.safeshopindia.com
Safe & Secure Online Marketing Private Limited
A-3/24, Janakpuri, New Delhi-110058, India
+91 11 45674444
www.safeshopindia.com
support@safeshopindia.com