GEC4: PURPOSIVE
COMMUNICATION
DEFINITION OF COMMUNICATION
Communication is defined as “the
imparting, conveying, or exchange of ideas,
knowledge and information” (Oxford Living
Dictionary)
Communication, basically, is specie
specific. Thus, communication is
exclusive for human.
Language plays a great role in
communication. It is impossible to
communicate without the use of
language.
Language is primarily human. Human
language is basically for human.
Therefore, animals were failed to
communicate to humans, However,
the communication is limited yet
human may derive meanings from the
actions of the animals but not
necessarily mean that animals were
communicating to humans.
Basic Components of Communication
Sender. The source of information and the
one responsible in conceptualizing a
message. Basically, sender is the encoder of
a message—can either be request, idea or
command.
Encoder is the one who sent the
message; encoding is the process of
turning thoughts into communication.
Message. The content is the information
encoded by the sender.
A message may be encoded in various
platforms such as pictures (visual),
mails (written), gestures (nonverbal)
and through talks or spoken (verbal).
A message may not understand easily
due to some factors such as noise
(nuances) and/or context (unclear and
vague).
Receiver. The one whom a message is
directed. Receiver is the one to decode and
comprehend the message of the sender.
Decoder is the one who evaluates and
understands the message being sent;
decoding is the process of
understanding and analysing the
received message.
Feedback. The response of the receiver
regarding the message of the sender.
Hindrance to an effective communication
1. Noise. Any sort of interference that
affects the message being sent,
received, or understood.
2. Context. Setting and situation in
which communication takes place—
the surrounding may also incur
misunderstanding.
3. Content. The core meaning of the
message – sometimes vague and hard
to analyse.
Types of Communication
Verbal Communication. A communication
involved oral communication—verbalized
message and response.
Nonverbal Communication. The message
sent is mainly through gestures, body
language, facial expressions etc.
Written Communication. Messages were
conceptualized and sent through letters, e-
mails, and books. It does not involved oral
responses and gestures.
Visual Communication. Messages were ETHICS OF COMMUNICATION
encoded through the use of symbols, pictures,
1. Seek to “elicit the best” in
paintings and more.
communications and interactions
Interpersonal Communication. A with other group members.
communication and interaction with other 2. Listen when others speak.
people. 3. Speak non-judgementally.
4. Speak from your own experience.
Intrapersonal Communication. A one-
5. Seek to understand others.
person type of communication where the
6. Avoid speaking for others.
respondent is also the receiver.
7. Manage your own personal
PRINCIPLES OF COMMUNICATION boundaries: share only with what you
are comfortable sharing.
1. Communication is an interaction 8. Respect the personal boundaries of
situation wherein the participants others.
are affected by each one’s 9. Avoid interrupting and side
behaviour. The response to a certain conversations.
message can be affected by how the 10. Make sure that everyone has time to
sender delivered the message and also speak.
depends on the communicants’
situation. Why communication is important?
2. One does communicate. We
1. Resolving Disputes
communicate even without the use of
2. Knowledge
words from mouth. A complete
3. Building Genuine friends and
silence, gestures and facial expression
relationships
are still considered ways of
4. Sharing of emotions and feelings- a
communication.
sense of belongingness
3. The message received is not
5. Businesses exist because of
necessarily the message sent. We
communication
can interpret a statement or a message
6. Brand Promotion
based on the level of our
7. Persuasion
understanding. Sometimes, we relate
8. It helps us express ourselves in a clear
the message with our own perspective
fashion
and experience without considering
9. Pleasurable experience
the actual intention of the sender.
10. Satisfy our needs and getting a good
4. Communication occurs
deal.
simultaneously at more than one
level. The way we communicate does GLOBALIZATION
not only confined through verbal or
Globalization is the ongoing integration of
oral. Non-verbal cues can also be
the world economy (Cameron, 2007)
considered as the determinant of how
you see your relationship with a Globalization refers to the increasing
person, how you see yourself and how interdependence among national
they should interpret your messages.
governments, business firms, non-profit
organizations, and individual citizens.”
Globalization is “the understanding of the
world and the increased perception of the
world as a whole” (Ronal Robertson)
Impacts Of Globalization On
Communication
1. Virtual Interactions. A majority of people on all continents.
communication with other nations or
nationality for business, political or
academic agenda through the help of
communication medium such as
electronic mails (e-mail) or internet-
aided social media platforms.
2. Cultural Awareness in Speech. We
must have the ability to catch subtle
nuances of people’s manner of speech
when communicating across culture.
3. Cultural Awareness in Body
Language. We must understand
acceptable speaking distances,
conflict styles, eye contact, and
postures in different cultures,
accepting that the physical
expressions of their own culture are
not universally accepted.
4. Time Differences. We must
understand the need to communicate
and share information with people
across several time zones.
Impact of Globalization on Global
Communication
1. Availability of Information.
Abundant resources of information in
the internet were easily accessed
through internet and/or world wide
web.
2. Business Conduct. Influenced
Global communication by
implementing new techniques for
business conduct among workers at
international corporations.
3. Social Awareness. Information
Technology and networks enable
them to share opinions, views, work
on projects and research different
areas/.
4. The Problem. Global
communication has not reached the
On the Philippine setting, there are
still places without stable
communication signals such as those
who lived at an isolated islands and/or
those who are those in forest areas
and regions in the country.
PROS AND CONS OF
GLOBALIZATION
Pros.
1. Reduce barriers. (i.e. language
and cultural barriers)
2. Promotes Global economic
growth: creates job, makes
companies more competitive, and
lower prices for consumers.
3. Competition between countries
may drive price down.
4. Cultural intermingling and each
country is learning more about
other culture.
5. We become more open towards
each other who lived in other part
of the world.
Cons.
1. Globalization is not working for
majority of the world.
2. Incursion of communicable
diseases.
 3. Exploitation of labor and other
social issues like human
trafficking.
4. Makes the rich richer and then
poor poorer.
5. Spread of fake information.
DEFINITION OF DIVERSITY
The concept of Diversity encompasses
acceptance and respect. It means
understanding that each individual is unique,
and recognizing our individual differences.
These can be along the dimensions of race,
ethnicity, gender, sexual orientation, socio-
economic status, age, physical abilities,
religious beliefs, or other ideologies. It is the
exploration of these differences in a safe,
positive, and nurturing environment. It is
about understanding each other and moving
beyond simple tolerance to embracing and
celebrating the rich dimensions of diversity
contained within each individual.
(glastone.uoregon.edu)
GLOBAL COMMUNITY
It refers to the people of the world;
considered as being closely connected by
modern telecommunications and as being
economically, socially and politically
interdependent.
CULTURAL AWARENESS AND
SENSITIVITY
It is basically knowing that there are multiple
different cultures- based on religion,
ethnicity, nationality and other factors-that
have different attitudes and outlooks.
Cultural Sensitivity involves accepting those
differences without insisting that your own
culture is better, or that everyone should do it
your way.
Cultural Sensitivity skills are sometimes
called cultural competence, or the ability to
work alongside people with different cultural
attitudes and behaviours and to do so
effectively. (Sherman, 2018)
GENDER SENSITIVITY
It refers to the aim of understanding and
taking account of the societal and cultural
factors involved in gender-based exclusion
and discrimination in the most diverse
spheres of public and private life. It focuses
mainly on instances of structural
disadvantage in the positions and role of
women.
Gender sensitive words and/or basically the
realization of gender equality in both written
and spoken language. Gender equality in
language deliberately mean to remove the
barrier and role designation of each gender
because they (both gender) must be addressed
as persons of equal value, dignity, integrity
and respect.
Example of gender-neutral words are as
follows:
1. ancestors, forebears (instead of
forefathers)
2. artificial, manufactured (instead of
man-made)
3. representative, legislator (instead of
congressman)
4. person, individual (instead of man)
5. Police officer (instead of Policemen)
Gender-sensitivity also aims to erase the
stereotyping roles attributes. Stereotyping
roles mean certain jobs are presumed to be
performed only by a specific gender which
gives rise to gender-biased words (i.e
fireman, which shows that the job is
exclusive for man.)
POLITICAL CORRECTNESS
It is used to describe language, policies, or
measures that are intended to avoid offense or
disadvantage to members of particular groups
in society.
Political correctness is nothing more that
treating others with respect. Being kind.
Being nice person. And basically not being
too offensive or making judgements or
assumptions based on stereotypes.
Some useful words that may be used for
political correctness are as follows:
1. Academic dishonesty (instead of
cheating)
2. Aesthetically challenge (instead of
ugly)
3. Black (instead of Negro)
4. Comb-free (instead of bald)
5. Elderly or senior (instead of old)
6. Ethically disoriented (instead of
dishonest)
7. Informal settlers (instead of
squatters)
8. People of mass (instead of fat)
9. Nondiscretionary fragrance (instead
of body odor)
10. Intellectually impaired (instead of
stupid)