Task:

Visit any business oriented organization of your choice, write a report and include the following

a) State the organization and give a background of this organization, clearly stating; the
founders what it does and any other information on its, leadership, customers, products
area of influence among others.
b) What statistical data is collected regularly in this organization and what is this data used
for?
c) How is the data collected, processed, analysed and interpreted?
d) What decision is made from the data in C above and how does management arrive at such
decisions.
e) Other than decision making in D above, in what ways is statistical data important to this
organisation?
f) What plans does the organization have to use its statistical information as a competitive
edge?

A report on Uganda Baati Limited

Company Background

Uganda Baati Limited is a member of the Safal Group of companies. The Safal Group is the
largest steel roofing company in Africa. The group has metal coating lines in Kenya, Tanzania,
Uganda & South Africa, including colour coating lines in Kenya & South Africa. Safal is the
first organization in Africa to have set up the Aluminium-Zinc coating technology.
Founded in 1964 – Uganda Baati was the first company in the East African region to set up an
ultra-modern Continuous Galvanizing line. With branches in Tororo and Arua, Showrooms in
Mbarara and Gulu, Uganda Baati is the country’s leading manufacturer and supplier of roofing
sheets and has the widest range of roofing products in galvanized, aluminium-zinc coated and
pre-painted material. Uganda Baati is a specialist in providing customized roofing solutions.

In Uganda, Uganda Baati Limited (UBL) was the first to introduce the ZincAL coating
technology for all its roofing sheets to give the consumer the benefit of the product. With a
coating of Aluminium-Zinc over the ordinary steel, this technology provides for longer service
life and extends the durability of modern coated steel. It should also be noted that all pre-painted
roofing sheets from Uganda Baati are also made with a Zinc AL base and then pre-painted with a
double coat of color using the Optima Plus double coat color system for lasting color.
Uganda Baati range of roofing sheets include: Lifestile, Romantile, Versatile, Covermax,
Maxcover, Classicor, Tekdek, Newlok, Saflok700 and DumuZas.

Vision

Uganda Baati is committed to sustaining market leadership in the iron sheet industry and
establishing substantial market share in steel products through a continuous process of improving
customer satisfaction.

Mission

Uganda Baati is committed to ethical business practice and customer satisfaction. Uganda Baati
Ltd is dedicated to a process of indigenous value addition by upgrading technology and human
resource, and registers as an organization of potential capability of sustained market leadership
and satisfy all market needs.

Values

Uganda Baati Limited will strive for the highest standard of ethics, safety, compliance and will
be fair and caring for employees, customers, stakeholders, community, environment and all
stakeholders.

Operations
The company operates in Iron and Steel industry mainly focussed on leveraging on Aluminium –
Zinc Coatings technology which was developed by the Bethlehem international Engineering
Company (BIEC Inc.) in the USA now a fully owned subsidiary of blues scope steel Australia
.Uganda Baati is legitimately registered and licenced to use this technology by BIEC Inc.

The company produces a variety of products which includes Iron sheets in varieties like life tiles,
roman tiles, versatile, Covermax , Maxcover ,glassicor, Tecdeck, Newlok, Saflok 700 Dumzas
and galvanized iron sheets.
 It also produces products like mild plates, hollow sections, doors flames, bottles sections and
coils under its steel merchants division (SMD).

These products are mainly sold within Uganda and also exported to Burundi and Tanzania other
products include structural steel products expanded metals, galvanised pipes , beams and C
channels , open profiles , steel plates , Bars wires rods / Binding wires , light gauge Truss
systems quick movers and other roofing accessories.

Markets served
The company sales and exports to various markets mainly within the East African Region. These
include Uganda, Burundi, Rwanda, DR Congo South Sudan and Tanzania

ORGANISATION CHART
Business Head /CEO

HOD Marketing HOD Sales HOD Supply HOD Production HOD HRM

HR Officer HR Learning and HR Assistant

devt

Manager institution Manager Manager Export Manager Dealer

Retail

The export business opportunity in the company

Uganda Baati started its exportation business around 2004 and the export volumes has been
gradually increasing .half of what the company produces is exported mainly to neighbouring
countries of Rwanda , DR Congo, Tanzania , Burundi and Southern Sudan.
Statistical data collected regularly in Uganda Baati and what the data is used for?

Production data

Employee satisfaction

Sales data

New market

Harvest: at the level where fish are caught. The most direct approach to the fishery data (e.g.
catch, effort).

Post harvest: levels through which fish are prepared for market. This may include middle person,
fish auction, cold storage, processing farms and transport of products.

Market: all situations where fish are commercially transferred. It may include the fish market at
landing port, transaction (secondary market) of products among brokers, processing farms and
consumers' market.

Consumers: at the level where the products are finally consumed.

Government-related agencies: any agencies or institutes forming part of government (including

the inter-governmental level). It would include various agencies outside of fisheries (e.g. custom,
coast guard and meteorology department).

Support industry: industries which provide materials and services for fisheries, but are not
directly involved in fisheries business (e.g. ship building industry, fishing gear suppliers).

a) How is the data collected, processed, analysed and interpreted?

b) What decision is made from the data in C above and how does management arrive at such
decisions.
c) Other than decision making in D above, in what ways is statistical data important to this
organisation?
 d) What plans does the organization have to use its statistical information as a competitive
edge?

The export business opportunity was premised on addressing the following key important
aspects.

i) Response to customer orders Uganda Baati has built its image /brand as the first and
leading producer of quality steel works in the region this quality has been based on
continuous values addition and innovation as well as implementing ISO:9001:200
quality management systems.
All products are produced putting varying customer preferences in mind. Therefore
basing on this outstanding brand name, the company started receiving orders from
clients from neighbouring countries of DR Congo, Rwanda, Burundi, S.Sudan and
Tanzania.
This promoted the company to put emphasis since sales in such markets began to
expand year in year out and later alone export sales started contributing higher
percentage of revenue to the company.
Presence of fresh new markets and possible growth in these markets .since its
inception in 1964 , the company had concentrated move on the Ugandan market and
had proved to be the leading supplier of steel and iron products .However, in the bid
to increase sales , the company invested I research into markets around the region and
found out that these markets were and found out that these markets were not yet
penetrated with quality and competitive products similar to those offered by Uganda
Baati. This conclusion was facilitated by the openness of these markets and the export
initiative to these markets was inevitable Rwanda and Democratic Republic of Congo
were made first promising markets and the company made huge profits in its export
endeavours in these markets.
Quantitative Data Analysis
Quantitative data analysis is done at different levels, namely univariate and bivariate. Data
analysis at univariate level is based on percentages from the frequency tables and descriptive
statistics, specifically the mean.

The percentage of frequency of responses and the mean response rates for advertising and sales
performance were calculated. At the bivariate level, simple linear regression analysis was used;
the researcher examined the overall effect of the independent variables on the dependent
variable. This indicated the specific contribution (deterministic relationship) of the independent
variable to the dependent variable.