 Highlight that People Media and Information as the topic for today’s session.

State the objectives of the

lesson.
 Show to the learners prepared ads (cutouts of ads from newspapers and/or printouts from the Internet)
on media-related jobs.
 Distribute the materials to groups and ask them to identify the different jobs found in the ads.
 Ask the learners to identify the following from each ad: Job title; Function or job description;
Qualifications; Benefits/compensation/salary
 Explain to the learners that careers in media have changed throughout the history of the Philippines.

 People Media- refers to the person that is involved in the use, analysis, evaluation and production of
media and information.

Formative Assessment

1. SHS teacher
2. Independent Blogger
3. Print Journalist
4. Your Classmate
5. Movie Director
6. Radio Commentator
7. You Tubers
8. News Reporter
9. Facebook User
10. College Professor
Discuss how traditional media has affected Filipinos in the past, throughout the different eras.
a. Pre-Spanish Era – knowledge was passed on through folk media and indigenous forms of media. Careers:
Town crier, messenger, community scribe.

b. Spanish Era – while education was limited to the elite, publication of books (i.e., Noli Me Tangere and El
Filibusterismo) and newspapers (La Solidaridad) advanced the Propaganda movement which led to the
people’s revolution against Spanish rule. Filipinos at that time did not have a common language. Only the elite
spoke and understood Spanish. Thus, communication was limited. Pen names were used to avoid political
oppression.
Careers: book writers, newspaper writer, editor, publisher, copyreader, artist.