A

PROJECT REPORT
ON

NAVNEET PUBLICATION (INDIA) LTD.

2004-2005

PREPARED BY

BATHANI JITENDRA D.

DIVISION: - F.Y.B.B.A ‘A’

ROLL NO: - 9

SUBMITTED TO

NAVNEETLAL RANCHHODRAI INSTITUTE OF BUSSINESS

ADMINISTRATION

1
 PREFACE

THE WORLD HAS COME TO PRACTICAL SLUTION OF THINGS

AND
ALL IN DEMAND IS NOT WHAT WE KNOW BUT WHAT WE CAN
DO. MERE BOOKISH KNOWLEDGE LANDS ME OR YOU NO WHERE
WHAT IS ACTUALLY NEEDED IS TO TRANSFORM YOUR BOOKISH
KNOWLEDGE INTO ACTION AND RESULT ORIENTED ACTIONS.

KEEPING THE SAME STRATEGY IN MIND NAVNEET LAL

RANCHHODRAI INSTITUTE OF BUSINESS ADMINISTRATION
HAS INTRODUCED PRACTICAL OUTLOOK TO BIG INDUSTRIAL
UNITS.

KEEPING THE SAME IN MIND AND TO MAKE THE STUDENTS

FAMILIAR WITH THE PRACTICAL MANAGERIAL FUNCTIONS THE

INSTITUTION ARRANGED AN INDUSTRIAL VISIT TO NAVNEET

PUBLICATION (INDIA) LTD. AT DANTALI IN OF GUJARAT.

“Reading Gives Theoretical knowledge.

But visit Gives Practical Knowledge”

2
 ACKNOWLEGEMENT

THIS VISIT HAS AN ADDED AND UNFORGETTABLE EXPERIENCE

AND LOTS OF PRACTICAL KNOWLEDGE TO MY BRAIN. IT IS
VERY HELPFUL FOR MY LIFE.

SO I WOULD LIKE TO THANK MR B.N.MEHATA DIRECTOR OF

OUR
INSTITUTE WHO MADE THIS VISIT POSSIBLE AND I AM EQUALLY
THANKFULL TO PROF. NEHA PATEL WHO ESCORTED US
GUIDED US THROUGH OUT THE VISIT.

I AN ALSO HEARTILY EXPRESS MY GRATITUDE TO AUTHORITIES

OF THE COMPANY WHO LET US HAD AN INPIRATIONAL GLANCE
INTO EXTRAORDINARY MANAGEMENT OF ONE OF THE WORLDS
LARGEST COMPANY. I WOULK SPECILLY THANK MR BHARAT
SOLANKI (PRODUCTION MANAGER) AND MRS MARIA
FERNANDES (GENERAL MANAGER) WHO PERSONALLY GUIDED
US ANS SPARED TIME FOR US OUT OF THEIR BUSY SCHEDULE.

BATHANI JITENDRA D.

3
 CONTENTS
No. Index Page No
 Preface 2

 Acknowledgement 3

 Certificate 4

1 Factory location 6
2 Company History 7
3 Brief introduction of the company 8
4 Utilities 11
5 Score boards 12
6 Parle – Parivar 13
7 Awarded of the parle-biscuit 15
8 Goal and mission of the company 16

9 Production Management 17
 Type of Products 18
 Availability of Raw Materials 20
 Production Process 21
 The Quality Control 23
 Production Capacity 24
 Shift and Time 26
 Chart of Production Mgt 27

10 Marketing Management 28
 Pricing Decision 29
 Advertising 30
 Public Relations 31
 Market research process 32

4
  Distribution strategy 33
 Personal selling 34
 Import – Export Market 35

No Index Page No
10 Product demand 36

11 Personnel Management 37
 Personnel & Training Mgt 38
 Sources of Recruitment 39
 Training of new workers 40
 Employee benefits & services 41

12 Conclusion 42

13 Bibliography 43

5
 FACTORY LOCATION

Location of the Factory

Navneet Publication manufacturings publish books in very large
portion so we select this company to get information about Navneet
Publication. So we went its branch at Dantali behind Kasturinagar,
Taluka & Dist- Gandhinagar (Guj).

The location of factory is very good manufacturing the product

because the most important is that the land is available at reasonable
prices. It is also located here because Dantali is most closely connected
with the city area of Ahmedabad and the basic infrastructure facilities
are already available. Company was started in 1991 with a view to
meet the need of the hours and find better ways to offer cost effective
solutions. This company faces no difficulty to start its new plant at
Naroda because it was famous all over the country and its reputation is
very much good.

These entire factories are located at strategic locations. So as to ensure

a constant out put & easy distribution.

6
 COMPANY HISTORY

A long time ago, Parle’s first factory set up in Mumbai in 1929 to

manufacture toffees.

The British ruled India a small factory was set up in the suburbs of
Mumbai city to manufacture sweets and toffees. The year was 1929
and the market was dominated by famous international brands that
were imported freely. Despite the odds and unequal competition. This
company called Parle Products survived and succeeded by adhering to
high quality and improvising from time to time.

A decade later in 1939 Parle Products began manufacturing biscuits in

addition to sweets and toffees. Having already established a reputation
for quality. The parle brand name grew in strength with this
diversification parle glucose and parle Monaco were the first brands of
biscuits to be introduced which later went on to become leading names
for great taste and quality.

7
 BRIFE INTRODUCTION OF
THE COMPANY

Name: Parle Biscuits Private Limited.

Registered Office:
Parle Biscuits Pvt. Ltd.
Nirlon House, 254-B.
Dr. Annie Besant Road, Worli,
Mumbai-400025,
Maharastra,
Tel- (022)4931841.
Fax-(022)4933630.
Contact Person:
Ms. Celine D’Souza.

Works:
Lao More
Parle Biscuits Pvt. Ltd.
Near Gayatri Mandir
Plot No – 1010-B 1011-A,
Phase –4
G.I.D.C – Naroda.
Ahmedabad.

Factories:
Parle Products Pvt. Ltd.
Tejpal Road, North level,
Crossing, vile-Parle (E)
Mumbai –400057,
Maharashtra,
Contact Person:
Mr. R.S.Nevatia.
Export-information:
Mr.D.N.Kulkarni.

8
Regional Sales Offices:
Delhi
Parle Products Pvt. Ltd.
Pankaj Plazel
Site No – 37/38.
Plot No-15,
Flat No-106/206,
Locat shopping center,
Kalkoyee,
New Delhi –110019
Tel-(011) 6472884,
Contact Person:
Mr. Rajiv Selot.

Branch in Gujarat:
 Ahmedabad
 Nadiyad
 Bhavnagar
 Bhuj

Branch in India:
 Gujarat
 Mumbai
 Rajasthan
 Bangalore
 Uttar Pradesh
 Madhya Pradesh
 Maharashtra
 Tamilnadu
 Andhra Pradesh
 Karnataka
 West Bengal
 Bihar
 Haryana

9
  Kolkata

Company progress out of India:

 USA
 Australia
 Dubai
 Sri Lanka
 South Africa

10
 UTILITIES

 Water:

The daily water requirement of the production is not

by the supply of water made by the G.I.D.C to the
industrial users.

 Electricity:
The electricity is procured via Gujarat Electricity
Board.

 GAS:

The daily Gas requirement of the production is not

sufficient by Gujarat GAS Ltd. The provide the gas
supply through well maintained pipelines.

11
 SCORE BORDS
GRAPH
90

80

70

60

50

76.99
74.33
40
73.7
67.19

66.16
64.46

61.79

60.7

57.06
56.33

30

56.5
20

10

0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

12
 PARLE - PARIVAR

Just as your family has many special loved one.

 Parents
 Grand Parents
 Brother and Sister

Mumbai Village Parle- (PROMOTERS)

1) Shri Sharadbhai Chauhan

2) Shri Rameshbhai Chauhan
3) Shri Vijaybhai Chauhan

Production Manager:
Shri Dhiranbhai Thakkar

Maintenance Manager:
Shri Mukundbhai Goswami.

DIRECTOR:
1. Shri Rajkumar Ghumanani (Deputy Director)
2. Shri Vinodbhai Ghumanani(Deputy Director)
3. Shri Manoharbhai Choithai(Deputy Director)
4. Shri Sadhubhai (Director)
5. Shri Harishbhai Chelkani (Co-Ordinator)

DEPUTY-LEADERS:
A B C D E F
Rajnikant Bhuraji Bhagwan Ratan Shyambhai ManoharBhai
Ranchod Arvind Bharat

13
A – EKTA

Shivrambhai, Rameshbhai, Ramesh Patel

B – PRERNA

Ishwar, Babu, Ravji, Sambhu, Bipin, Dhananjay

C – ARJUN

Indra, Paresh, Manoj, Sultan.

D –JYOTI

Santosh, Naresh, Ramila, Sanjay, Kantaben

E –SAMRAT

Radhekishan, Jitu, Pappubhai

F-KARAN

Rajkumar, Sujata, Ashok

14
 AWARDED OF THE PARLE BISCUITS

Parle-G has been awarded at the monde selection international institute

for quality selection 2003.

1) SMOOTHIES: Grand Gold Medal

2) MONACO (BISCUITS): Grand Gold Medal

3) MARIE-CHOICE (BISCUITS): Gold Medal

4) PARLE-G MAGIX (BISCUITS): Gold Medal

5) FHN-CENTER (BISCUITS): Gold Medal

6) CHOCO-LATE (BISCUITS): Gold Medal

15
 GOAL & MISSION OF THE COMPANY

 GOAL:

To meet the need of the hour and find better ways to offer
cost effective solution.

 MISSION:

To emerge as the per fared supplier Parle Biscuits in India

and also establish a strong market presence in the middle
nice and India market.

To establish Parle Biscuit Ltd. Is world class business

organization comparable to the best in the food and bakery
business.

16
17
 1 TYPES OF PRODUCTS
-: BISCUITS :-

1) Parle-G

2) Sixer

3)Krack-Jack

4)Cheeselings

5)Jeffs

6)Milk-Shakti

7)Nimkin

8)Marie choice

9)Hide and Seek(Chocolate and Biscuit)

10)Parle-G Magix(choco and Real Choco)

11)Monaco(Salt,Jeera, Methi)

12)Fun-Ceter(Pineapple,orange,elaichi,chocolate)

13)Cruchy Munchy(Cashew and Badam,Toofy Furity)

18
 -: CONFECTIONENY :-

1) kismi Toffee
2) Kismi Elaichi
3) Chintu Kismi Toffee
4) Mango Bite
5) Orangee
6) Poppins
7) Lux
8) Tangy
9) Fruit Deops
10) Chox
11)Cafechino
12)Pick-N-Pack
13)Rol-A-Cola
14)Mangoli
15)Smootnie
16)Dairy fun

19
 AVAILABILITY OF RAW MATERIALS

Parle Biscuits Pvt.Ltd. Production is the conversion of raw-material in

to finished products and is also spaken of manufacture good. The
company gets raw materials from Gujarat and any other state company
is checking of the every raw materials.

 Basic Raw Material :

 Wheat:
For proteins that will help you grow wheat

 Vanaspati & Sugar:

For energy.

 Salt, Vitamins and Minerals:

For development used.

 Milk:
For calcium to build health bones.

Every raw materials use for Parle Biscuit Product. There is most
important material making biscuits process.

20
 PRODUCTION PROCESS
IN DETAIL

 PRODUCTION CHART

 Start:

Raw material Testing

Mixing
Moldings

Baking

Cooling

Last -Packing
 Introduction:

Production is the conversion of raw material in to

finished products and is also spaken of as manufacture
good. The plant is organized and operated primarily
with object of producing goods.

The company has wide range of products. There are

items which are available in size.

 Basic raw-material
 Wheat
 Sugar
 Vanaspati
 Milk
 Salt

21
 Manufacture process in the unit is very advanced and
scientific.

 Process of Production:

The raw-material required by Parle Products is as under.

 Start:
1. Raw Material Testing:
After requires the raw material all the
materials are testing in the deb.
2. Mixing:
After testing the raw material all the raw
material are mixing by machine process.
3. Molding:
When the process of mixing after this
product molding in the die for Parle-G
4. Baking:

When the process of molding after this

biscuits own in the burner machine. The
machine is 155 feet long with 6 burners.
5. Cooling:
When the process of baking is over after
this biscuits provide in cooling zone this
biscuits cooling in 3 min 4 sec.
6.Packing:
When the products process are finish that
they were arrange the product and the all
product are packing in the boxes.

22
 THE QUALITY CONTROL:
Parle Products has one factory at Mumbai. That
manufactures biscuits and confectioneries while another
factory at Bahadhirgarh in haryana manufactures biscuits. A
part form this Parle has manufacturing facility at Neemrana
in Rajasthan and at Banglore in Karnataka. The factories at
Bahadugarh and Neemrana are the largest such
manufacturing units for biscuits and 5 manufacturing units
for confectioneries on contract.

Manager has to keep at all production process control. All

Parle Products are manufacture under the most hygienic
conditions. Grate care is exercised in selection and quality
control of raw materials packing materials, rigid qualities
standards are ensured at every stag of the manufacturing
process. Every batch of biscuits & confectioneries are
thoroughly checked by expert staff using most modern
equipment.

23
 PRODUCTION CAPACITY

Parle Biscuits Pvt. Ltd. India’s highest production capacity

1, 00,000 tune per annum. The company’s total turn over per
year is 120 corers tunes per year. Per day the company turns
over 36 tune corers. The company’s total turn over per month
is 9.50 corer turn. Parle is a large selling Biscuits. Then
company’s total production per day of Biscuits 58 to 59 lake.
Every day 3.5 to 4 lake packes are pre paid.

Amount per %Daily Value

100g
Total Calorie 450cal 22.5%
Calories from fat 126cal 21.0%
Total fact 140g 21.0%
Saturated fat 6.4g 9.0%
Poly unsaturated fat 0.8g 1.2%
Mono unsaturated fat 6.8g 10.2%
Cholesterol 00. Mg 0.0%
Total carbohydrate 75.2g 25.1%
Sugars 26.0g 8.7%
Dietary fibred 2.4g 6.0%
Protein 6.5g 13.0%
Sodium 270. Mg 11.%
Calcium 15.0mg 1.3%
Iron 2.0mg 16.7%

24
 PRODUCTION CAPACITY

Production Capacity

1200

1000

800

600

1021.25
1019.2
917.45
905.04

915.25
890.51
840.25
806.93

400

200

0
jan Feb Mar Apr May Jun Jul Aug

25
 SHIFT AND TIME

Parle Biscuits Pvt. Ltd. There are two shifts to take work
from the workers and they are in very proper time. It is 12
hours and the workers have to work during that period of
shifts only. They have not a continuous process.

The times of the shifts are also very properly because they set
for the help of the workers. They are as follows

1st SHIFT 8:00 A.M. To 8:00 P.M

2nd SHIFT 8:00 P.M To 8:00 A.M

26
CHART OF PRODUCTION MANAGEMENT

Production Department

Production Manager

Deputy Manager

Executives

Supervisor

Workers

27
28
 -:PRICING DECISIONS:-

Parle Biscuits captured not only nation but international

market of starch. It has a large field of market. One of the
most important and critical areas in marketing management
is the pricing of products decisions on pricing have
considerable effect in marketing. A wrong pricing can nullify
the effect of all right decisions relating to products physical
distribution and promotion. Decisions relating to price reflect
many things. How consumers perceive the product.

Parle Biscuits Pvt. Ltd. manufacture of Biscuits product

decides their price of different Biscuits on the basis of certain
things such as how many buyers are there? What is the
demand of their product in the market competitors’ price,
cost of materials?

Product No of Weight Rest.

Packets
Parle-G 1 100g 4.00(all taxes)
Parle – Magic 1 75g 5.00(all taxes)
Monaco 1 75g 6.00(all taxes)
Krack-Jack 1 50g 6.00(all taxes)
Fun-Center 1 50g 10.00(all taxes)

29
 ADVERTISING

Advertising is the important of Marketing advertising is the

process of communicating persuasion information about a
product to target market by means of the written and spoken
word, and by visual materials.

Without advertising is not possible of the marketing. There

are many types of advertising likes as economics times,
website news, television news, radio and banner, etc.
Running a business without advertising is just like looking at
a girl in the dark you know what you are looking but she
doesn’t know.

30
 PUBLIC RELATION

The Parle name conjures up fond memories across the length

and breath of the country. Public relation usually comes
under the heading publicity which is concerned with the
natural understanding between an organization and its public.

The consumer is the focus of all activities at Parle,

Maximizing value to consumers and forging enduring
customer relationships are the core endeavors at Parle.

Our efforts are driven towards maximizing customers’

satisfaction and this is in synergy with our quality pledge.
“Parle products limited will strive to provide consistently
nutrition’s and quality food products to meet consumers
“Satisfaction by using quality. It is given as per the order
placed ant the technical expertise been required for
production and lastly the rate promotion since they think is in
well established brand in the industry so good public
relationship is establishing in company.

31
MARKET RESEARCH PROCESS

Defining the Problems and Research object

Developing the research Plan

Collecting the information

Analyzing the information

Presenting the research plan

Implementing the research plan

Inter Prettying and Reporting the Findings.

32
 DISTRIBUTION STRATEGY

The Parle Biscuits is world number on selling. This Biscuits

is sweet and healthy. The company appointed so many
distributors in foreign countries like USA, Srilanka, Dubai,
South Africa, and Australia etc. Most the company’s
products are exported to foreign buyers either directly in case
of big orders of through distributors.

Distribution channels are in company to retailers. Company

to distributors, distributor to agency provide agency to
shopkeeper and also provide shopkeeper to customers. The
stockiest will be provided to retailer.

33
 PERSONAL SELLLING

However vivid the message put over by advertising there is

no substituted for the final face-to-face meeting between the
buyers and the seller or his representative advertising creates
the interest and there desire but personal selling clinches the
deal. There desire industrial markets personal selling plays an
even more, extensive role, for the moment let us consider the
basic sale process.

1) Establishment of customer contact

2) Making proposal for sale

3) Retaining the business

4) Creating a preference for product

34
 IMPORT-EXPORT MARKET

Parle is not only nation market but international market of starch. It

has a large field of marketing the international business also improves
the financial conditions of the country.

The Parle products is not only sold in India but also in other countries
USA, Australia, Dubai, Srilnaka, Even the more sophisticated markets
like USA And Australia, now relish Parle Products.

Parle Biscuits and confectionaries are fast gaining acceptance in

international market. Many Parle products have also won gold, silver
and bronze medals at the monde selection Parle has initiated the
process of getting ISO 9000 certification Now using more modern
technique for capacity expansion. We have begun spreading our wings
and are going global.

35
 PRODUCT DEMAND

Parle–G has been a strong house hold name a cross. India the great
taste high nutrition and the international quality makes Parle–G a
winner. No wonder it’s the India putted leader in the Biscuits category
for decides. Parle–G is consumed by people of all ages from the rich to
the poor living I cities and in villages while some have it for break fast
for others it is a complete whole some meat for some it’s the best
accompany for chill while for some. It’s a way of gating charged
whenever they are law on energy. It’s also often highly recommend by
dieticians and medical practitioners. It is widely a likely and eaten
across India be any city village town etc.

36
37
 PERSONNEL & TRAINING MANEGEMENT

The over all responsibility of manufacturing are interested to vice

president who is supported by different functional health leaking after
oral solids, quality control production planning and control and
utilities. Personal department is the main part of the each and every
company without the person company can do nothing and can not earn
profit.

1) NUMBER OF EMPLOYEES:-

As the company employees are the main part of the company of how
many number of they are in the factory is very important Parle’s total
employees are 120 which permanents. The company provides them
good atmosphere and salary.

The company has good relationship with his employees. It provides

them insurance also company tries to give them basic facility. Every
employee gets uniform from the company. Aim to increase employee’s
salary. 120 people working in that department most of them are
classifies in three different groups, supervisors, engineers, workers.

38
 SOURCES OF RECRUITMENT

Parle Biscuits Pvt. Ltd. Branch of Ahmedabad is located in Naroda

G.I.D.C. is a industrial area and near the Ahmedabad city. So the
employees or engineers needed are easily available. To recruit new
employees they give advertisement in Parle related newspapers and
finally they get best employees to work every member of employees
comes to the Ahmedabad city area.

Parle staff members and workers are provide clean aprons caps,
uniforms and foot wears. The company gives good salary to their
employees and maintain good relation with them, separate growing
rooms are providing before entry in to the plant.

39
 TRAINING OF NEW WORKERS

For the purpose of basic training. The bulk desperation is given before
the assignment of the job. The key personnel are sponsored for training
schedule by out side institution. Agencies for the purpose of training
necessary follow up is taken form. The training so as given the benefits
tot other effective working in the same factory

When there is new employees come to the company. So employees

provide three days compulsory training. Then personal concerned are
kept under the constant supervision and guidance subject to
examination from time. They have full facility training room at Naroda
and they give class room training and also practical training to them.

40
 EMPLOYEES BENEFITS & SERVICES

A qualified person is appointed to visit the factory daily. Every

different and indirect employee is subjected to techniques. The medical
report shall cover various aspects viz, eye sight, blood pressure,
physical fitness etc.

The personnel is where respect the medical exemption reports not

found satisfactory i.e. The physical fitness of the personnel is not as
per the required standard are to be duet with by affecting necessary
trades or other wise as deemed fit in to the context at the
circumstances.

The company provides them good atmosphere and salary. Every

employees get uniform form the company. Aim to A increase
employee’s salary.

41
 CONCLUSION
Finally I considered that this practical at Parle Biscuits Pvt.Ltd was a
great experience. It was very wonderful experiences for me form this
project. I learned about the particular aspects of the private sector.

Parle Biscuits Pvt.Ltd. is one of the leading Biscuits of the world by

careful analysis at this report it is found that Parle is developing at very
fast rate and that days are not far when Parle will become the leading
Parle Biscuits in the world.

42
 BIBILIOGRAPHY

Web Site: www.parleprodcts.com

Book: Principal of Management L.M.Prasad.

Annual Report: Report of Arbee.

43