European Journal of Marketing

The Marketing Concept: Putting the Theory into Practice

Graham J. Hooley James E. Lynch Jenny Shepherd
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To cite this document:
Graham J. Hooley James E. Lynch Jenny Shepherd, (1990),"The Marketing Concept: Putting the Theory into Practice",
European Journal of Marketing, Vol. 24 Iss 9 pp. 7 - 24
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Nicholas J. Ashill, Kevin M. Davies, Ian W. Thompson, (2003),"Characteristics of marketing organisation in the New Zealand
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